Defining your Niche Podcast

Jon Farling, a self-storage investor, shares his journey from single-family rentals to owning 14 storage facilities in just six years. He discusses the financial benefits of self-storage, innovative methods for raising capital, and how AI is transforming the industry. With intriguing tales of bizarre encounters at his facilities, Jon highlights the unpredictability of this business. He underscores the importance of effective systems and teamwork while exploring future growth opportunities in the self-storage sector.

Is the self-storage market a buyer's or seller's market right now? Where are the real opportunities for yield hiding? In this episode of Defining Your Niche, host Russell Nersesov sits down with David Perlleshi, Senior Director of Self Storage Investments at Franklin Street, for a deep dive into the current state of the self-storage industry. David shares invaluable, on-the-ground insights that you won't hear from most brokers. We break down the biggest shifts in the market since the "Wild Wild West" of 2021-22, why buyers have become incredibly selective, and how to bridge the stubborn gap between buyer and seller expectations. If you're an investor, operator, or aspiring to get into the self-storage niche, this is a conversation you can't afford to miss. In This Episode, We Cover: (06:55) Current Market Trends: What are the biggest differences between today's market and the frenzy of 2021-2022? (09:28) Buyer's Market: Why there are more sellers than buyers right now and what that means for you. (14:28) Bridging the Gap: Actionable strategies for buyers and sellers to close the bid-ask spread and get deals done. (18:24) Where are the Opportunities?: David reveals why the best deals aren't just in the Southeast and points to a surprisingly stable region most investors overlook. (24:09) The Biggest Seller Mistake: The one thing sellers do that sabotages their sale before it even begins. (30:50) The Power of Social Media: How David uses social media to build relationships and reach thousands, and why you should too. (34:34) A Fun Detour: What would David be doing if he wasn't a top real estate broker? Connect with Russell Nersesov: LinkedIn:   / russell-nersesov-d-c-a83a2581   Website: https://www.safestorageusa.com Connect with David Perlleshi: Phone: (914) 365-0752 Email: david.perleshi@franklinst.com Website: https://franklinst.com 

Follow Thaddeus Campbell on social media:   Linkedin: https://www.linkedin.com/in/itsthadcampbell/ Facebook: https://www.facebook.com/itsthadcampbell Instagram: https://www.instagram.com/itsthadcampbell/   Reach Stan on social media, too:   sbonilla@safeguardit.com LinkedIn: https://www.linkedin.com/in/stan-bonilla-9b21379/ https://www.safeguardit.com   If you want to have an Unfair Advantage and Outpace the self-storage market with supercharged deal sourcing, check our sponsor of this episode Proprise.   Click on the link below.   https://www.proprise.io/   If you have a commercial property for sale reach out at: https://safestorageusa.com/sell-to-us/

Follow Thaddeus Campbell on social media:   Linkedin:   / itsthadcampbell  Facebook:   / itsthadcampbell  Instagram:   / itsthadcampbell    Reach Jason on social media, too:   cb@abernatheyholdingco.com LinkedIn: https://www.linkedin.com/in/chrisbergreal/ https://abernatheydev.com/   If you want to have an Unfair Advantage and Outpace the self-storage market with supercharged deal sourcing, check our sponsor of this episode Proprise.   Click on the link below.   https://www.proprise.io/   If you have a commercial property for sale reach out at: https://safestorageusa.com/sell-to-us/

Follow Thaddeus Campbell on social media: Linkedin:   / itsthadcampbell  Facebook:   / itsthadcampbell  Instagram:   / itsthadcampbell    Reach Shannon on social media, too:   scharbonneau@xpsusa.com LinkedIn: https://www.linkedin.com/in/shannoncharbonneau/ Instagram: https://www.instagram.com/xpssolutions/   If you want to have an Unfair Advantage and Outpace the self-storage market with supercharged deal sourcing, check our sponsor of this episode Proprise.   Click on the link below.   https://www.proprise.io/   If you have a commercial property for sale reach out at: https://safestorageusa.com/sell-to-us/

Follow Thaddeus Campbell on social media: Linkedin:   / itsthadcampbell   Facebook:   / itsthadcampbell   Instagram:   / itsthadcampbell   Reach Dave on social media too: Email: jeddeems@storageasset.com Linkedin: https://www.linkedin.com/in/dave-deems-ab9a6322/ If you want to have an Unfair Advantage and Outpace the self-storage market with supercharged deal sourcing, check our sponsor of this episode Proprise. Click on the link below. https://www.proprise.io/ If you have a commercial property for sale reach out at: https://safestorageusa.com/sell-to-us/

Follow Thaddeus Campbell on social media: Linkedin: / itsthadcampbell Facebook: / itsthadcampbell Instagram: / itsthadcampbell Reach Jason on social media, too: jason.koonin@sunbirdstorage.com LinkedIn: https://www.linkedin.com/company/bluebird-storage/ Instagram: https://www.instagram.com/bluebirdstorage/ If you want to have an Unfair Advantage and Outpace the self-storage market with supercharged deal sourcing, check our sponsor of this episode Proprise. Click on the link below. https://www.proprise.io/ If you have a commercial property for sale reach out at: https://safestorageusa.com/sell-to-us/

Follow Thaddeus Campbell on social media: Linkedin: https://linkedin.com/in/itsthadcampbell/ Facebook: https://facebook.com/itsthadcampbell Instagram: https://instagram.com/itsthadcampbell/ Reach Andy and Amit on social media too: Amit's email: atyagi@gantryinc.com Andy's email: abratt@gantryinc.com Website: gantryinc.com Linkedin: https://linkedin.com/company/gantryinc/ If you want to have an Unfair Advantage and Outpace the self-storage market with supercharged deal sourcing, check our sponsor of this episode Proprise. Click on the link below. https://www.proprise.io/ If you have a commercial property for sale reach out at: https://safestorageusa.com/sell-to-us/

Follow Thaddeus Campbell on social media: Linkedin: https://linkedin.com/in/itsthadcampbell/ Facebook: https://facebook.com/itsthadcampbell Instagram: https://instagram.com/itsthadcampbell/ Reach Jessica on social media too: Email: jessicaj@storsuite.com Linkedin: https://linkedin.com/company/storsuite/ If you want to have an Unfair Advantage and Outpace the self-storage market with supercharged deal sourcing, check our sponsor of this episode Proprise. Click on the link below. https://www.proprise.io/ If you have a commercial property for sale reach out at: https://safestorageusa.com/sell-to-us/

Follow Thaddeus Campbell on social media: Linkedin: https://linkedin.com/in/itsthadcampbell/ Facebook: https://facebook.com/itsthadcampbell Instagram: https://instagram.com/itsthadcampbell/ Reach them on social media too: James McLean - Radius + Email: jmclean@unionrealtime.com Website: https://www.unionrealtime.com/ Tyler Sellars - Cactus AI Email: tyler@trycactus.com Website: https://www.trycactus.com/ If you want to have an Unfair Advantage and Outpace the self-storage market with supercharged deal sourcing, check our sponsor of this episode Proprise. Click on the link below. https://www.proprise.io/ If you have a commercial property for sale reach out at: https://safestorageusa.com/sell-to-us/