Business Elevated

Season 7 Episode 21: In this episode, Pete Codella, managing director of business services at the Governor's Office of Economic Opportunity, talks with Mark Dietlein, president, CEO, and co-founder, and Sally Dietlein, artistic director, executive producer, and co-founder of Hale Centre Theatre.  Mark and Sally Dietlein share their journey of building a thriving theater company in Utah. They discuss how their shared background in performing arts at BYU led them to join forces with Mark's grandparents, Ruth and Nathan Hale, to establish the theater in 1985. Over nearly 40 years, Hale Centre Theatre has experienced significant growth, expanding from its initial small venue to its current world-class facility in Sandy, Utah, which boasts unique and advanced stage technology. They emphasize Utah's strong work ethic and community support for the arts as key factors in their success. The duo highlights their commitment to providing high-quality theatrical experiences, including an extensive education program and outreach initiatives like "Story Weavers" that bring theater to underserved communities. They explain their meticulous show production process, the significant investment in each production, and their focus on delivering "emotional baths" to their audiences.

Season 7 Episode 20: In this episode, Pete Codella, managing director of business services at the Governor's Office of Economic Opportunity, talks with Natalie Kaddas, CEO of Kaddas Enterprises.  Kaddas discusses her journey from hospitality to leading a second-generation family business. She highlights the company's evolution from making aviation components to its innovative BirdguarD™ product, which prevents animal-caused power outages and mitigates wildfires. Kaddas emphasizes the importance of domestic sourcing, the company's global reach in 15 countries, and its strategic use of automation, which streamlined operations and elevated workforce skills. Kaddas also shares her perspective as a woman CEO in manufacturing, noting the increasing presence of women in the industry and the unique perspectives they bring to leadership. She discusses the company's commitment to employee well-being, including a four-day work week and financial literacy classes that significantly reduce turnover and increase retirement program participation. Kaddas praises Utah's supportive business environment, highlighting partnerships with the governor's office for workforce training and the community's collaborative spirit.

Season 7 Episode 19: In this episode, Pete Codella, managing director of business services at the Governor’s Office of Economic Opportunity, talks with Ryan Wedig, CEO and co-founder of Vasion, opens in a new tab. Wedig shares his journey of co-founding PrinterLogic — now Vasion — in St. George in 2012. He recounts meeting the founder and recognizing the potential of his print server elimination technology as the IT landscape shifted towards private clouds. Wedig, with a background in systems engineering and an MBA, partnered to build the business, initially focusing on eliminating print servers before expanding the company’s vision. He highlights the unexpected impact of its technology during the COVID-19 pandemic, which led to Vasion’s broader mission: to make digital transformation attainable for everyone. Wedig discusses the company’s vision of bridging the gap between humans and AI by offering affordable and accessible solutions, contrasting this with expensive and often antiquated systems of existing workflow providers. He emphasizes Vasion’s commitment to security and its architectural focus on building native security features rather than relying on complex integrations. Wedig details Vasion’s role in fostering a tech community in St. George, culminating in the development of Tech Ridge. He shares the company’s global reach, its recognition as a top workplace, and its ambitious goal to lead the market in AI automation over the next three years.

Season 7 Episode 18: In this episode, Pete Codella, managing director of business services at the Governor's Office of Economic Opportunity, talks with Scott Holmes, founder and CEO of Teton. Holmes discusses his career path, which unexpectedly pivoted from biology and medical school after being mentored by an entrepreneur in the import business. This experience ignited his entrepreneurial spirit and laid the foundation for his future. He recounts the genesis of Teton, born from a "to-don't" list of business practices he observed and wanted to avoid.    Holmes explains how Teton initially operated with a lean, home-based model, shipping directly to retailers before establishing domestic warehousing to address inventory fluctuations. He highlights Teton's early entry and success on Amazon, attributing it to a strategy of overbuilding quality products that exceed customer expectations, leading to overwhelmingly positive reviews.  Holmes also shares Teton's philosophy of giving back by donating gear to underserved communities to promote healthy living and outdoor experiences, stemming from his own initial negative experiences with poor-quality camping gear as a child. He offers advice to aspiring entrepreneurs, emphasizing the power of "no," the importance of focusing on mastery before diversification, and the critical step of discovering one's core values. 

Season 7 Episode 17: In this episode, Pete Codella, managing director of business services at the Governor's Office of Economic Opportunity (GOEO), talks with Ryan Starks, GOEO's executive director. Starks shares his deep appreciation for the innovative spirit and strong work ethic of Utah's diverse communities. Reflecting on his recent visits to all 24 rural counties, he emphasizes the heart of GOEO's mission to create economic opportunities for all Utahns. He highlights the prevalent family and caring culture throughout the state. He reflects on key accomplishments during his tenure, emphasizing the importance of nimbleness and strategic focus. Starks proudly points to the successful corporate recruitment of Texas Instruments, a historic capital investment for the state, and the impactful Rural Economic Development Incentive Fund (REDTIF), which has dramatically increased economic opportunities in rural Utah. He underscores GOEO's collaborative approach with local communities, regional associations, and the World Trade Center Utah to drive economic growth, expand global reach for Utah companies, and attract foreign investment. Looking ahead, Starks expresses optimism about Utah’s economic future, which is driven by its collaborative spirit, pro-growth environment, and strong preparation for major milestones like the 2034 Winter Olympics. Thank you, Ryan Starks!

Season 7 Episode 16: In this episode, Pete Codella, managing director of business services at the Governor's Office of Economic Opportunity, talks with Preston Cochrane, CEO of The Other Side Village.  Cochrane discusses his journey into social impact work, driven by a desire to contribute to something larger than himself. He highlights his previous roles in organizations focused on homelessness, mental health, and financial education, emphasizing the importance of believing in people's capacity for change, even when their circumstances seem overwhelming. Cochrane delves into the mission of The Other Side Village and its sister organization, The Other Side Academy. The Academy is a 2.5-year residential program for individuals with histories of incarceration, addiction, and homelessness, where residents operate social enterprises to fund the program. Inspired by the Academy's success, the Village provides permanent, supportive housing for chronically homeless individuals with mental health diagnoses. A key component of the Village is its democratic, therapeutic environment where residents are peer-led and must complete a "village prep school" before moving in. Cochrane highlights that both organizations share a core belief: people can change when supported by accountability, love, and a sense of purpose.

Season 7 Episode 15: In this episode, Pete Codella, managing director of business services at the Governor's Office of Economic Opportunity, talks with Matt Sanders, founder and CEO, and Eric Mikkelsen, vice president of product, at Longitude.  Sanders and Mikkelsen delve into their professional backgrounds, which both involve building new enterprises alongside existing organizations, including their time together at Western Governors University. They discuss the genesis and operation of Longitude, a company focused on managing luxury short-term vacation rentals, second homes, and full-time residences primarily in the Wasatch Back region of Utah.  Sanders explains the company's unique model, which blends employees with licensed service partners, empowering individuals, particularly Latin American immigrant women, through training and entrepreneurial opportunities. Mikkelsen emphasizes Longitude's commitment to investing in its people, fostering a high level of service, and attracting talent in a competitive hospitality market. They also discuss their marketing strategies, the importance of guest reviews, and their positive experiences within Utah's collaborative and entrepreneurial business community, expressing optimism for future growth while prioritizing their local base.

Season 7 Episode 14: In this episode, Pete Codella, managing director of Business Services, talks with Jeremy Barker, CEO of Murphy Door. Barker shares his deep Utah roots and diverse career path, which began with several entrepreneurial ventures after a brief time at the University of Utah — including construction and a shed-building business that led to a major partnership with Home Depot. He later became a paramedic and firefighter. Barker shares anecdotes about his early business challenges, including financial difficulties and learning the ropes of large-scale retail.  He delves into his current successful venture, Murphy Door, a company specializing in hidden doors disguised as bookshelves and cabinets. Barker details the invention of his patented door hardware and the unexpected growth of the company, particularly during the COVID-19 pandemic. He highlights the company's commitment to manufacturing in the U.S. using domestic materials and its expansion with plants in Utah, Kentucky, and Texas. Barker also touches upon Murphy Door's unique presence in the home improvement market and its collaborations with Hollywood productions, among other notable recognitions. 

Season 7 Episode 13: In this episode, Pete Codella, managing director of business services at the Governor's Office of Economic Opportunity, talks with Tyson Andrus, co-founder of ATMOS Fragrance. Andrus shares his experiences living and working in Utah since 2008, highlighting his love for the state's outdoor activities and the work-life balance. He details his career path, from his time at Skullcandy to his involvement with Kickstart Seed Fund and ultimately co-founding ATMOS Fragrance. The discussion explores ATMOS Fragrance, an innovative, tech-driven home fragrance system featuring a multi-slot diffuser and a connected app for a fully customizable scent experience. Andrus explains the challenges and innovations involved in developing the product, emphasizing the importance of user experience and the unique capabilities of their system, such as fragrance mixing and scheduling. He also discusses the company's marketing strategy, its focus on creating memorable sensory experiences, and future plans, including expanding into the automotive fragrance market. Andrus highlights the supportive business community in Utah and offers advice for aspiring entrepreneurs, stressing the importance of thorough market research and building a strong team.

Season 7 Episode 12: In this episode, Pete Codella, managing director of business services at the Governor's Office of Economic Opportunity, talks with Jacob Baadsgaard, founder and CEO of Disruptive Advertising.  Baadsgaard discusses his journey from working at Omniture to founding his data-driven marketing agency. He highlights the importance of connecting marketing data with business data and how his agency helps small to medium-sized businesses act on that data. Baadsgaard emphasizes the challenges and rewards of entrepreneurship, stressing the need for authenticity and a willingness to learn from successes and failures.  He also discusses Disruptive University, an initiative he founded to help marketers and entrepreneurs find clarity and authenticity in their work and personal lives. He explains how the program addresses the challenges of balancing business success with personal fulfillment. The university offers online courses and in-person summits, focusing on aligning personal values with professional goals. Baadsgaard praises Utah's supportive environment for entrepreneurs, citing the state's driven population, strong university connections, and pro-business government. He expresses enthusiasm for the future of his ventures — particularly his goal of encouraging widespread authenticity — and his thoughts on how AI will impact the advertising industry.