224. Chris Baird — Providing Connectivity Solutions With OptConnect

In this episode, Pete Codella, managing director of business services at the Governor's Office of Economic Opportunity, talks with Chris Baird, CEO of OptConnect.

Baird discusses his journey from sales and operations before becoming CEO of OptConnect. The company began by providing temporary cellular connectivity for ATMs at an outdoor festival and has since evolved into a full-service provider of managed wireless solutions for a wide range of unattended machines like kiosks and digital signage — meeting growing demand as major retailers began requiring vendors to bring their internet solutions.

Baird explains that OptConnect’s solutions involve purpose-built hardware, extensive software development by 50 engineers, and redundant cellular connectivity across major carriers. The company has grown to nearly 200 direct employees, with additional contractors, and has expanded globally with offices in Europe and Latin America, serving over 1.1 million devices. Baird discusses OptConnect's consistent growth and recognition on lists like Utah Business's Fast 50 and Inc. 5000, attributing it to a relentless focus on customer satisfaction, which stems from prioritizing employee well-being and fostering a strong company culture, including a dedicated annual day of service for all employees.