

Coach Catalyst Podcast
Coach Catalyst
The Coach Catalyst Podcast, hosted by Trevor Wittwer (multi-unit gym owner and software founder), explores the stories behind the great coaches and epic businesses in the health, fitness, nutrition, and coaching industry. We unpack the early struggles, successes, and lessons learned so you don't have to make the same mistakes. Then, we rub the crystal ball and explore the future and how you should be positioning yourself to win in the next 3 to 5 years.
If you help people improve their lives through coaching this podcast is for you. Each episode will give you the opportunity to stand on the shoulder of a giant and build a career that has a massive impact on the world.
If you help people improve their lives through coaching this podcast is for you. Each episode will give you the opportunity to stand on the shoulder of a giant and build a career that has a massive impact on the world.
Episodes
Mentioned books

Oct 30, 2022 • 1h 27min
Episode 12 - Marc Morris
Our speaker for this episode of the podcast is big on powerlifting and fitness . He shares his regrets in the past and explains the things he wished he should have done when he was starting out. Like a lot of young coaches he started his career as a "side hustle" until he built a clientele enough for him to make a living out of it. He also shares his techniques regarding client acquisition and the importance of "paid coaching relationship" , with that said he also explains the importance of having your own specific niche to succeed. 6:58-7:17 Marc talks about what matters most and where you should put your focus 14:33-15:10 Dealing with Dehydration 17:10-17:32 He shares about the need rest to be able to Perform better 19:24-19:48 Marcs explains why you should put your Knowledge into Action 20:21-21:06 An Enjoyable Experience 22:39-23:16 He shares about his experience and how he Worked his way to the top 23:57 -24:11 Trust in your training 27:24-28:08 A solution for everything 40:17-40:36 Why you should be taking the Initiative 52:28-53:11 Asking for Referrals 1:00:10-1:00:27 The involvement of Technology in Coaching 1:07:54-1:08:19 Talking about our Off Days

Oct 23, 2022 • 1h 11min
Episode 11 - Todd Bumgardner
Growing up, our speaker narrates how hard life was for him when he was young. But, despite the hardships he had gone through he had this optimism inside him which led to his success. He explains in detail the importance of execution and not just having the knowledge. He also elaborates the importance of working on skills like awareness and compartmentalization, he also goes deep regarding finding your niche and finding your space in the market. 7:06-7:38 Todd talks about his struggles and origin from where he started 8:31-8:41 Todd shares his insights on becoming better 22:27-22:58 Todd opens up about the hardship of training and his thoughts about Movement 31:22-31:32 Giving Proper Delegation 37:02-37:20 Todd talks about how you can learn better through experience. 45:06-45:25 We all want a go-to place 45:43-46:05 Todd talks about the future possibilities of the company 55:15-55:59 Focusing on Improving your execution

Oct 16, 2022 • 2h 7min
Episode 10 - Will and Erin Hurst
On this episode of the podcast our speakers share their experiences on trying to build businesses from scratch and turning it into multi million businesses. They share their best practices and methods on becoming very good at sales, how to handle employees, and on how they built a brand for their business. They will also be sharing their experiences , mistakes, the lessons, and hopefully save us time and money. They also share their approach on how they had multiple streams of income through streamlining. 23:58-24:16 Will Hurst talks about the best salesmen 34:22-35:13 Will on putting more effort and doing extra grind on good days to compensate for bad days 45:45-46:03 The Marketing Competition 48:00 -48:30 Erin Hurst opens up about how will created an e commerce site and using logistics to determine the different kinds of products to sell and profit from 49:44-50:23 How Strict is it in California? 51:13-52:01 Crossfit’s Popular Phase 1:07:52-1:08:18 Will talks about Managing everything evenly 1:08:19-1:09:24 Erin talks about her role on the businesses and what she went through to become eligible to coach nutrition,fitness and to execute fulfillment. Needed Credentials Building Programs Experiences 1:18:23-1:18:58 Will Talks about what to Focus on your brand for it to succeed 1:23:21-1:24:07 Erin Hurst’s talks about giving coaches value and not just money 1:40:15 - 1:40:56 Having Multiple Streams of income

Oct 9, 2022 • 51min
Episode 9 - Dr. Ken Kinakin
For this episode of the podcast we have a very special guest. Our speaker has managed to put together different experts from different fields and gather them into one symposium event. In this episode Dr.Kinakin speaks about his struggles and how he overcame them at the same time educating us about his best methods and practices on how he succeeded in his career. We also get a glimpse of his future plans for SWIS and the luxury it provides to the people that are able to attend it in terms of growth and connection. With him being in the industry for over 32 years we are very glad to share his words and wisdom to all of you listeners. 5:32-6:32 Dr. Ken talks about his goal for SWISS AND THE PAST COUPLE OF DECADES 7:09-7:48 Trevor on what he thinks about SWISS and what excites him the most for the coming swiss 7:57-8:26 Dr. ken talks about what he is excited about for the swiss and the bad things that had happened during covid 8:27-9:11 Dr. Ken on his main focus this year and what he did last year and his realizations over the years 14:01-14:29 Dr. Ken on the length of the presentation on SWISS and finding SOLUTIONS through the conference presentation Less Time for Presentations Better content way of presenting 15:31-16:01 Dr. Ken talks about what he has learned over the years and how he improved the conference (The science and the art of training) 24:05-25:00 Dr. Ken on things being situational and that there is no one thing fix all solution The Need for Treatment Why you should go to Therapy 26:57-27:38 The Uniqueness of SWISS 41:06-41:43 Trevor on his take regarding why swiss conference saves time for most people 44:38-45:08 The SWISS VIP Experience 47:43-48:39 Trevor talks about how coach catalyst aims to Combine Technology with Coaching Using Data properly Presentations Differentiating Technology vs Human Experience

Oct 2, 2022 • 1h 50min
Episode 8 - Pat Rigsby
On this episode of the podcast we have a speaker who has been in the industry for a very long time, he shares his thoughts about the fundamental things not changing despite the advancement of technology in the fitness industry. He shares his deep understanding in the world of marketing inside the industry and how some people are not seeing the big picture and only going for the "looks" or "aesthetics". He is big on marketing and we are fortunate enough to learn and listen to his insights about his secrets and methods on how he generated so much revenue using email marketing. 4:22-4:43 Pat on people in terms with coaching Accountability Behaviors Changes 4:45-5:02 People want to be valued 5:56-6:23 He talks about the basics staying the same despite the advancement/evolving of technology 26:32-2:26 He shares about the things he learned from getting into the Fitness industry 27:28-28:00 Understanding the fitness Industry and its bad sides 43:16-43:58 Pat talks about believing in his business and manifesting that it's gonna be successful 51:55-52:29 What aesthetics are and how they can be used for marketing today He talks how youngsters affect marketing How Aesthetics benefit coaches and businesses 1:24:53-1:25:44 Pat shares his thoughts about email marketing

Sep 25, 2022 • 1h 26min
Episode 7 - Jennifer Broxterman
Our speaker for this Episode shares the early motivators for her love and dedication to the fitness and nutrition industry. With her expertise in HEALTHY EATING, WEIGHT LOSS, SPORTS NUTRITION, AND EATING DISORDER RECOVERY, she shares how she overcame her struggles and how she fought through adversities which then led to her very successful company Nutrition RX. Also in this episode, she shares her techniques on balancing work with life activities, avoiding burnout, and the importance of rest. From a business standpoint, she all shares her tips and methods on building a successful business. 10:18-10:59 Jennifer on her early Motivators why she got into nutrition 17:13-18:05 Food Habits Teaching people how to have this skill Prevention before "For me there's a place for hospitals, there's absolutely a place for sick care, we need people to take care of sick people in that very little acute place. But I was like "I DON'T WANT TO COMPLAIN, I WANNA BE PART OF THE SOLUTION '' and being part of the solution means teaching people how to have those skills, how to have a happy relationship with food. EVERYONE KNOWS what they need, it's not a knowledge problem, it's a system, environment, support problem. So if I could be at least a tiny part of teaching people : GOOD LIFE LONG HABITS, BUILDING SUPPORTIVE ENVIRONMENTS, THE RIGHT MINDSET , RESILIENCY, PROBLEM SOLVING , NOT USING FOOD TO SELF SOOTHE and for comfort , maybe I can stop another kid on thanksgiving not driving to the hospital to say goodbye to their dad. It worked out for my family but it almost didn't." -Jennifer Broxterman 18:06-18:57 Jennifer shares about her bad experiences working on her career 18:58-19:18 Being able to make a change on other individuals 23:08-23:48 Motivational Interviewing She shares about the art of behavior change Making known the science of Nutrition 35:11-35:58 Burnouts and how to avoid them Keeping a safe healthy limit Plan out everything 39:28-40:20 The Importance of Rest 58:31-58:36 Jennifer’s thoughts on a schedule 1:04:08-1:04:35 She talks about what's great of having a 2 brain business "What's really good about a 2 brain business is that they're very data and dashboard oriented. So when they started to look at their gyms that were weathering the pandemic a little bit better, most of those gyms had a nutrition component and so they were "like well, we know you have a gym with a nutrition component that's doing very well, would you be willing to teach us your system? We would love to pay for that, we would love to do a revenue share. You build the system, we'll share it to our audience". -Jennifer Broxterman 1:14:53-1:15:12 "Know yourself well, if you pile drive yourself like I piledriver myself, the best gift I ever gave myself was knowing my own rhythm of "WORKING HARD, NEEDING TIME TO RECOVER". Like you said, the rhythm is systematized. I DON'T SET GOALS, I SET SYSTEMS." -Jennifer Broxterman

Sep 18, 2022 • 1h 45min
Episode 6 - Ashley Keough
On this episode of the podcast our speaker talks about her early days in the fitness industry and the struggles she went through before her triumph. She goes deep and explains the importance of work-life balance, having sustainable workloads, having client acquisition skills, and the importance of doing repetitive tasks to master your craft. These are the things that took her to the peak of her career and made her successful in her field. 8:02-8:33 Ashley opens up about her own experiences 16:05-16:38 Sustainability on day to day basis for long term success If that's what your passion is, if that's what you love , like we're not setting up trainers to be successful in the long term, that's why in the training industry you see a lot of turnovers, you see people leaving, you see this and that because it's not sustainable. 25:59-26:22 She talks about the differences in every session Not all training hours are created equal. There are easy hours you could train 30:50-31:11 Inspiration to keep going She talks about how her clients come in, they leave better, feeling better than they did when they walked in the door and that is the only thing that she can really gauge my success on. 34:59-35:16 Ashley shares about how changes happen 35:54-36:00 Getting used to the routine 42:43-42:53 The Right Approach 1:02:08- 1:02:13 Ashley talks about coaching programs 1:05:47 -1:06:21 She talks about the benefit of coaching softwares 1:16:05-1:16:28 How to be a better coach Keep learning Things Keep getting better More education about the field 1:18:44-1:19:06 Ashley shares her thoughts on online and face to face training 1:29:02-1:29:39 The right person for the right client Clients you don't enjoy training stop training, well maybe you can, but like give them to someone who can be a better fit for them and maybe help them if you're not the right person.

Sep 12, 2022 • 1h 17min
Episode 5 - Dave Smith
In this episode the speaker talks about some of the downsides of conventional medicine, how it affects people mentally, physically and even the casualties due to medical mistakes on a yearly basis. He also takes us along on his onboarding process and his take on how he determines whether a client is ready for his process. The speaker also shares his knowledge on the importance of macronutrient ratio on diets and how genetics plays a very vital role in your health. 14:19-15:48 Infinite Scalability of your Business He talks about what you should do if you want a high scaling business that's earning very high figures. What to do to make your business last long. 16:57-17:36 Are Free Challenges Good? It's ultra hard to sell someone something after they have not had results from something that you gave them for free 19:49 -20:28 He talks about how to manage your Facebook Group 21:59-23:17 What can Facebook Groups do for you? He says that it can alleviate work from your shoulders, by having a community do it for you. Letting the facebook algorithm build the business for you. 25:19-26:25 Dave Talks about what he stands for 43:30-44:08 Balance In your Work and Personal Life Have other things besides work in your life Keeping your relationships with everyone at a balance. Converse about other things. 49:44-50:19 Dave talks about how you should find your Passion 57:15-58:49 Dave talks about Pursuing what you want. Note: Where dave sees the industry going in the next 5 years All these individual solo-preneurs who are offering up a service, to be honest if I could just be completely frank , most of them aren't making any money, most of them are kinda doing it kind of a hobby business right now The people who do stick it out and say I'm gonna build this business for myself, they're gonna get more and more niched. 1:08:12-1:09:30 Dave’s message to everyone who wants to start

Sep 12, 2022 • 1h 42min
Episode 4 - Reed Davis
Fitness is just as important as medications. This Podcast is here to educate on how fitness is just as impactful to your health than just taking in medications. Showing you the ways on how to control your diet, taking in the right nutrients your body needs and way more. 7:08-7:35 Reed Davis opens up about medical help. Everybody coming into our office had a chronic downward spiral condition and they were getting absolutely no help from conventional medicine. 10:40-11:14 Laboratories Reed shares about laboratories and their benefits. 15:17-16:07 What can laboratories exactly do? He talks about finding the right results and what they mean to a patient. 19:45-20:30 Giving your Clients Control Giving your Clients control over their health and discipline also lessens the workload for you. 31:57-32:59 He talks about how metabolism varies according to the person. 33:20-33:43 Grabbing the right Diet Just the right diet alone, the right percentage of protein carbs and fats is dictated by our genetics, it's really really important. 36:49-37:42 He talks about why you need coach catalyst. 59:50-1:00:30 Reed davis opens up about Medication vs Fitness 1:00:45 -1:01:20 Finding out the Client’s Problem Talking about what clients need and find out a solution to their problems. 1:07:36 -1:08:18 Health Practitioners . He talks about how A lot of people who are health coaches have these skills to get people to adapt new behaviors, replace bad habits with good ones, set and pursue goals and really cool stuff about improving life and quality of life 1:27:08 -1:27:51 He talks about what Niches are and their benefits.

Sep 12, 2022 • 1h 49min
Episode 3 - Oliver Patrick
In this episode of the Coach Podcast our speaker talks about his thoughts on the health screen assessment industry as a whole. His fears, the ups, and the downs, the problems that he encountered with health screening, and the process of how he built his business and the way it operates its business. The speaker also explains in detail how lifestyle and physiology greatly impacts our body and the importance of meditation and breathing to the human body, and also shares his insights on the current situation of the industry. 4:40-5:00 Talking about Health Assessments He talks about the greatest fears and problems in a health assessment. 6:33-6:51 Health Screening Oliver shares how the biggest problems weren’t found on screening and it made everything difficult and confusing. 6:52-8:00 Building an expensive Health assessment The first thing we got to do is we have to build it based on the needs and the physiology of the individual Building it based on every health assessment you could try. Medical Factors such that involves your bodies hormones and more 13:13-14:14 The greater value of world's greatest health assessment Physiological and pathological problems explained. Fatigue,chronic problems and other causes of weakness. Causes of dysfunctionality A collective Diagnosis. 15:40-16:12 How lifestyle and physiology affects our bodies Oliver talks about how almost every single person you would find something within where their lifestyle was interfacing with their physiology that was causing them a problem that they were aware of . 26:21-26:40 Meditating and Breathing He talks about exactly how something as simple as Meditating and Breathing can make a difference. 34:45-35:20 Every Action has an outcome It's management of breath, of mindset, and quality diet. It fundamentally puts the role of medicine in the hands of people in gyms. 35:22-36:06 Patrick on his motivation and his cause to empower fitness He would sit there with a brilliant doctor, arguably the best doctor that exists and most people weren't dysfunctional, they needed a better lifestyle, so they needed me as much as her . 39:51-40:21 Patrick on his earliest skill His earliest skill was knowing what doctors weren’t talking about The Difference between a doctor and his profession. 40:26-41:16 He talks about Understanding deeper Things He speaks about how doctors have a different understanding when it comes to health and lifestyle. 57:41-58:13 A Gym’s Impact to Society The gym's ability to titrate light weights up to excessive weights is its unique USP, and the value of weight training is fantastic. 1:02:56-1:03:30 Trevor’s understanding on olivers explanation It's the client showing up and doing exercise that adds value to working out. 1:29:41-1:30:24 What are Diets? You should want to do something that gives you capability in the basics of eating because that's critical. Why Coaches prepare your diet and nutrition plans. 1:38:47-1:39:17 Oliver’s insight on the industry’s situation What we've got is an industry that has been driven by the metric of attendance, but it's got the wrong people attending. We don't want to disenfranchise those who love it, we wanna keep that market.