

This is HCD – Human-Centered Design, UX & Service Design Thinking Podcast
Gerry Scullion
Welcome to This is HCD – Human-Centered Design, UX & Service Design Thinking Podcast, the global show for designers, innovators, and changemakers who want to create better products, services, and experiences.
Hosted by Gerry Scullion, with over 1-million downloads worldwide.
Each episode dives into conversations with leading voices in service design, UX design, interaction design, customer experience, and design strategy. Together, we explore the methods, mindsets, and real-world stories that bring human-centered design and design thinking to life.
Whether you’re a UX researcher, service design practitioner, product manager, or design leader, you’ll find actionable insights, practical tools, and inspiration to elevate your practice and drive meaningful change.
Tune in and join the global human-centered design community — learn how to design with purpose, create inclusive solutions, and shape a more thoughtful future.
Hosted by Gerry Scullion, with over 1-million downloads worldwide.
Each episode dives into conversations with leading voices in service design, UX design, interaction design, customer experience, and design strategy. Together, we explore the methods, mindsets, and real-world stories that bring human-centered design and design thinking to life.
Whether you’re a UX researcher, service design practitioner, product manager, or design leader, you’ll find actionable insights, practical tools, and inspiration to elevate your practice and drive meaningful change.
Tune in and join the global human-centered design community — learn how to design with purpose, create inclusive solutions, and shape a more thoughtful future.
Episodes
Mentioned books

Oct 3, 2023 • 43min
Leon Barnard 'Wireframing for Everyone'
If you like our content, be sure to sign up to our weekly The Design Compass Newsletter. Design Smarter. Lead Better.Leave a review (+ help us grow): https://ratethispodcast.com/hcdI'm delighted to have you with me for another cracking episode this time with Leon Barnard, co-author of the brand spanking new book on A Book Apart, called Wireframing for Everyone.Leon, Michael and Bill all work for one of my absolute favourite UX businesses, Balsamiq. A wire framing tool that when it came out in 2008, was revolutionary. It reduced the exclusivity around the capability of wire framing, and made it accessible overnight to teams and non-designers. It increased the quality of communication, it reduced meetings, it sped things up and enabled better outcomes for teams working in the product space. It wasn’t perfect, it wasn’t sexy, but it was powerful. In this conversation, we chat about the self-imposed restrictions on the product, still owned by the original founder, Giacomo (Peldi) Guilizzoni who I can vividly remember answering my support tickets in the early days of the business, and it’s awesome to see and hear what the culture is like within the business.Creators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
Like what we do? Make a Tip.OrLeave a review: https://ratethispodcast.com/hcdSponsor links10x your service design offering with Smaply. Take 20% off your order with ''ThisisHCD20off'Sign up https://auth.smaply.app/sign-upCheck out This is HCD x Sutsu range. Gerry wears and endorses Sutsu ethical clothing. Get 10% off ScenarioCards.org when you used our link https://scenariocards.org/HCD10

Oct 2, 2023 • 49min
How Service Design Shapes the Future of Organizations: A Conversation with Patrick Quattlebaum
If you like our content, be sure to sign up to our weekly The Design Compass Newsletter. Design Smarter. Lead Better.Leave a review (+ help us grow): https://ratethispodcast.com/hcdIn this exclusive interview, dive deep into the realm of service design with Patrick, co-author of "Orchestrating Experiences" and a key figure at Harmonic. From the early days of Adaptive Path to the rise of service design as a strategic force, Patrick reveals the nuances of running a successful design studio, Harmonic Design. Discover the significance of staying true to one's purpose amidst rapid change, the importance of self-care in the entrepreneurial journey, and the diverse applications of service design in today's organizations. Whether you're a seasoned design enthusiast or just starting out, this chat offers rich insights into creating impact in the world of design.Creators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
Like what we do? Make a Tip.OrLeave a review: https://ratethispodcast.com/hcdSponsor links10x your service design offering with Smaply. Take 20% off your order with ''ThisisHCD20off'Sign up https://auth.smaply.app/sign-upCheck out This is HCD x Sutsu range. Gerry wears and endorses Sutsu ethical clothing. Get 10% off ScenarioCards.org when you used our link https://scenariocards.org/HCD10

Sep 21, 2023 • 46min
Juan Prego 'Playful Pathways: Nurturing Growth and Learning through Play'
If you like our content, be sure to sign up to our weekly The Design Compass Newsletter. Design Smarter. Lead Better.Leave a review (+ help us grow): https://ratethispodcast.com/hcdPlay. Something we all did as children, but as we grow older, it's less and less common to see, and even more so within the workplace. Play is often seen as the opposite of work.But what about if your job was to help unlock the potential, and you encourage play to do that in the workplace? Well, earlier this year, Adam Lawrence and Marcos Edgar Hormess, who I've worked with for many years, mentioned to me about a new play kit that they were involved in creating with Playmobil Pro.And I bought the full pro kit myself out of my own money. So this isn't an advert. I paid for this kit myself. But once I got it, I hit a few stumbling blocks. And I wasn't entirely sure how to weave it into my sessions or my workshops with my clients. Now, Frank, the MD of PlayMobile Pro, who I spoke to earlier in this year on the podcast, was awesome and connected me with today's guest, Juan Prego.Now, on the topic of play, I've been a big fan of Miro for many, many years. It's the tool of choice for my online workshops. And they've kindly sponsored today's episode. And the sessions and learning experience that I provide for my clients are always fun. And I put this down to the utilizing of Miro's fun features inside their tool.And I can really curate whatever experience I want to have within my canvases. Now Miro are helping us out. By sponsoring this episode, as I said, so if you want to show some love, why not check out what they've been doing by visiting Miro. com forward slash podcast, or by clicking the link in the description or show notes, depending on where you're listening or watching this episode.Now, if you are listening, did you know that you can watch this episode on our YouTube channel? People are absolutely loving the fact that they can see the guests chat about things. So be sure to subscribe if you can get a chance and check out our YouTube channel. Back to Juan. He's produced an awesome book, Play Like a Pro, that is due out later this year in 2023 in English.Creators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
Like what we do? Make a Tip.OrLeave a review: https://ratethispodcast.com/hcdSponsor links10x your service design offering with Smaply. Take 20% off your order with ''ThisisHCD20off'Sign up https://auth.smaply.app/sign-upCheck out This is HCD x Sutsu range. Gerry wears and endorses Sutsu ethical clothing. Get 10% off ScenarioCards.org when you used our link https://scenariocards.org/HCD10

Sep 17, 2023 • 1h 22min
Opher Yom-Tov 'Designing Futures: The Journey of the World's First Chief Design Officer at ANZ Bank'
If you like our content, be sure to sign up to our weekly The Design Compass Newsletter. Design Smarter. Lead Better.Leave a review (+ help us grow): https://ratethispodcast.com/hcdToday on the show we have up until recently, the world's first chief design officer within a bank setting. Opher Yom Tov. And as mentioned over recently, exited ANZbank in Australia. Where after seven years, he was a crucial piece of their journey towards becoming more design centric. At the time of editing, there are over 200 designers within the organization. Pretty remarkable for any design led business out there. But even more. So when you think about the heavy regulation that persists within the areas of banking, This episode is quite simply a most listened for anyone within the banking space globally, who was banging their head against a wall dreaming of helping move the dial forward within the organization. Now we hear over's perspective on advice to designers who are in this situation right now. So even if you aren't part of a banking industry, This is a great opportunity to hear from behind the executive curtain, so to speak. https://www.linkedin.com/in/opheryomtov/Creators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
Like what we do? Make a Tip.OrLeave a review: https://ratethispodcast.com/hcdSponsor links10x your service design offering with Smaply. Take 20% off your order with ''ThisisHCD20off'Sign up https://auth.smaply.app/sign-upCheck out This is HCD x Sutsu range. Gerry wears and endorses Sutsu ethical clothing. Get 10% off ScenarioCards.org when you used our link https://scenariocards.org/HCD10

Sep 12, 2023 • 37min
Mollie 'The Resurgence of Gaeilge: Irish with Mollie's Effort to Save the Language from Extinction'
If you like our content, be sure to sign up to our weekly The Design Compass Newsletter. Design Smarter. Lead Better.Leave a review (+ help us grow): https://ratethispodcast.com/hcdToday on the show we have a very special guest, Mollie, of Irish with Mollie Instagram fame. Now Mollie is from Dublin and has been on a mission to spread the love of my native language, Irish, or as we say in Ireland, Gaeilge. To give you a very brief background on our history in Ireland, we spoke Irish up until the British rule, and it wasn't until the early 1900s and 1916 that we regained our independence, but we never regained our native tongue fully.Creators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
Like what we do? Make a Tip.OrLeave a review: https://ratethispodcast.com/hcdSponsor links10x your service design offering with Smaply. Take 20% off your order with ''ThisisHCD20off'Sign up https://auth.smaply.app/sign-upCheck out This is HCD x Sutsu range. Gerry wears and endorses Sutsu ethical clothing. Get 10% off ScenarioCards.org when you used our link https://scenariocards.org/HCD10

Sep 7, 2023 • 1h 17min
Hector Garcia 'Unleashing Ikigai: Finding Purpose and Fulfillment in Life'
If you like our content, be sure to sign up to our weekly The Design Compass Newsletter. Design Smarter. Lead Better.Leave a review (+ help us grow): https://ratethispodcast.com/hcdMany of you will have heard of Ikigai, the Japanese concept of aligning our lives to our purpose, something I am deeply involved with at the moment on my coaching programmes. Hector has written two of the best selling books on this topic, and is based in Japan himself. In this conversation, I get into areas of the methods that Hector suggests, but also does himself. By the end of this conversation, you will understand not only what Ikigai is, but also how to start weaving it's principles into your day to day life.https://hectorgarcia.org/Creators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
Like what we do? Make a Tip.OrLeave a review: https://ratethispodcast.com/hcdSponsor links10x your service design offering with Smaply. Take 20% off your order with ''ThisisHCD20off'Sign up https://auth.smaply.app/sign-upCheck out This is HCD x Sutsu range. Gerry wears and endorses Sutsu ethical clothing. Get 10% off ScenarioCards.org when you used our link https://scenariocards.org/HCD10

Sep 1, 2023 • 52min
Greg Bernarda 'Leading Ecosystems'
If you like our content, be sure to sign up to our weekly The Design Compass Newsletter. Design Smarter. Lead Better.Leave a review (+ help us grow): https://ratethispodcast.com/hcdWay back in 2017, I caught up with Greg Bernarda, Co-author of the best selling innovation book, Value Proposition Design by Strategyzer. I've known Greg for a long time, and in this episode we reflect on where the time between books, where he sees Value Proposition Design and also the Business Model Canvas in the current world.I truly respect Greg's mind and brain as one of the best thinkers around, and so too do Thinkers50 - a regular speaker at the their events. We tap into the work he's being doing around Leading Ecosystems, vs products or services. We speak about what business model's look like within organisations at the macular and also at scale.If you are working in spaces where you are trying to nudge the system towards becoming more customer or human-led, I think you will get a lot from this episodeNow, before we jump in, today's episode is brought to you by our good friends at MIRO. I use MIRO on nearly all of my online training sessions with clients. I want to tell you why. In today's digital age, remote work is becoming increasingly common. MIRO is built with remote collaboration in mind, enabling teams to collaborate effectively, no matter where they are. One of the features that I haven't actually used until recently was the video conferencing feature from inside the application. This takes is to the next level!and think you will like it tooNow, let's get into Greg's episode..Gregs linkshttps://upruption.com/home/https://www.linkedin.com/in/gregbernarda/Creators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
Like what we do? Make a Tip.OrLeave a review: https://ratethispodcast.com/hcdSponsor links10x your service design offering with Smaply. Take 20% off your order with ''ThisisHCD20off'Sign up https://auth.smaply.app/sign-upCheck out This is HCD x Sutsu range. Gerry wears and endorses Sutsu ethical clothing. Get 10% off ScenarioCards.org when you used our link https://scenariocards.org/HCD10

Aug 14, 2023 • 39min
Heather Hansen ‘Unmuted: Breaking Language Barriers and Redefining Communication in Organizations’
If you like our content, be sure to sign up to our weekly The Design Compass Newsletter. Design Smarter. Lead Better.Leave a review (+ help us grow): https://ratethispodcast.com/hcdHello and welcome to another episode of This is HCD. I'm delighted to have you with me for another cracking episode this time with Heather Hansen.. author of the book Unmuted a fantastic book for anyone practicing their craft in organisations who strive to improve comprehension, understanding and better and more effective use of language.As many of you will probably know, my name is Gerry Scullion and I'm a service designer based in Ireland. I offer service design training, user experience design training and also my Visualisation Methods for Change Makers course on my website and offer this in house for businesses. So if you're in an organisation and looking for training, please get in touch with me.So let me tell you about Heather.Heather is based in Singapore where they run Global Speech Academy, an organisation focussed on improving the quality of communication across the departments and teams. We chat in great detail about language bias. Heather comes from the US and we speak about all of that jargon that permeates the tech business such as “ping me” or “circle back” - where this comes from what and not only what under pins it but also the affect this has on a day to day basis. It’s exclusionary and exclusive.Link: https://globalspeechacademy.com/about/heather-hansen/LinkedIn: https://www.linkedin.com/in/hansenheatherCreators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
Like what we do? Make a Tip.OrLeave a review: https://ratethispodcast.com/hcdSponsor links10x your service design offering with Smaply. Take 20% off your order with ''ThisisHCD20off'Sign up https://auth.smaply.app/sign-upCheck out This is HCD x Sutsu range. Gerry wears and endorses Sutsu ethical clothing. Get 10% off ScenarioCards.org when you used our link https://scenariocards.org/HCD10

Aug 14, 2023 • 2min
Introducing This is HCD (Spotify Trailer)
If you like our content, be sure to sign up to our weekly The Design Compass Newsletter. Design Smarter. Lead Better.Leave a review (+ help us grow): https://ratethispodcast.com/hcdThis podcast has been producing content since 2017, and as we rapidly approach our 1-millionth download, I am so proud of the back catalogue that we have available that includes conversations that cover topics like service design, ethical design, trauma informed design, facilitation, embedding design, working within complexity and so much more. Human Centered Design is often spoken about in terms of a method and/or process.This podcast challenges that, and ensure that as a listener we broaden knowledge and of course, the most important factor in anything that we do as change-makers - the mindset.Check out our website, where we offer Coaching Programmes, On-Demand Learning opportunities and access to over 300 hours of free podcast episodes.Creators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
Like what we do? Make a Tip.OrLeave a review: https://ratethispodcast.com/hcdSponsor links10x your service design offering with Smaply. Take 20% off your order with ''ThisisHCD20off'Sign up https://auth.smaply.app/sign-upCheck out This is HCD x Sutsu range. Gerry wears and endorses Sutsu ethical clothing. Get 10% off ScenarioCards.org when you used our link https://scenariocards.org/HCD10

Aug 14, 2023 • 1h 5min
Neil Theise ‘Navigating Complexity'
If you like our content, be sure to sign up to our weekly The Design Compass Newsletter. Design Smarter. Lead Better.Leave a review (+ help us grow): https://ratethispodcast.com/hcdEarlier this year, I read an article by one of my heroes, The Edge of U2 in The Guardian. The first item in his list of culture highlights, was the book of today's podcast guest, Neil Theise. Like me, The Edge managed to get an early copy of the book from Neil’s awesome publicist in New York, Nicole Dewey and he too joined the fan club for Notes on Complexity.I have become captivated about many of the leading authors on complexity, and was thrilled when Neil agreed to record with me, his first from within the Design world. I’ve been researching complexity for several months, and unpacking what we can take away from decades of research by leaders in the field. How can we apply this level of thinking into our day to day work as change-makers.This conversation is one that I will look back on an cherish, but also cringe at times, as I ask some pretty naive questions. My goal here with many of the podcasts, is sometimes to ask the questions that hopefully can open up channels for many, so as you can probably tell by this stage, I’m not afraid of asking for the sake of clarity.If you can, get your hands on this book. It’s stunning. It’s carefully created and really has opened my mind to new worlds that I am excited to continue to explore.https://www.neiltheiseofficial.com/https://www.linkedin.com/in/neil-theise-63087330/Creators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
Like what we do? Make a Tip.OrLeave a review: https://ratethispodcast.com/hcdSponsor links10x your service design offering with Smaply. Take 20% off your order with ''ThisisHCD20off'Sign up https://auth.smaply.app/sign-upCheck out This is HCD x Sutsu range. Gerry wears and endorses Sutsu ethical clothing. Get 10% off ScenarioCards.org when you used our link https://scenariocards.org/HCD10