

This is HCD – Human-Centered Design, UX & Service Design Thinking Podcast
Gerry Scullion
Welcome to This is HCD – Human-Centered Design, UX & Service Design Thinking Podcast, the global show for designers, innovators, and changemakers who want to create better products, services, and experiences.
Hosted by Gerry Scullion, with over 1-million downloads worldwide.
Each episode dives into conversations with leading voices in service design, UX design, interaction design, customer experience, and design strategy. Together, we explore the methods, mindsets, and real-world stories that bring human-centered design and design thinking to life.
Whether you’re a UX researcher, service design practitioner, product manager, or design leader, you’ll find actionable insights, practical tools, and inspiration to elevate your practice and drive meaningful change.
Tune in and join the global human-centered design community — learn how to design with purpose, create inclusive solutions, and shape a more thoughtful future.
Hosted by Gerry Scullion, with over 1-million downloads worldwide.
Each episode dives into conversations with leading voices in service design, UX design, interaction design, customer experience, and design strategy. Together, we explore the methods, mindsets, and real-world stories that bring human-centered design and design thinking to life.
Whether you’re a UX researcher, service design practitioner, product manager, or design leader, you’ll find actionable insights, practical tools, and inspiration to elevate your practice and drive meaningful change.
Tune in and join the global human-centered design community — learn how to design with purpose, create inclusive solutions, and shape a more thoughtful future.
Episodes
Mentioned books

May 14, 2019 • 22min
Jason Prowd 'Unpacking product metrics'
If you like our content, be sure to sign up to our weekly The Design Compass Newsletter. Design Smarter. Lead Better.Leave a review (+ help us grow): https://ratethispodcast.com/hcdAdrienne: Hello, and welcome to Prod Pod. We’re a part of This is HCD. We’re bringing all human-centred practitioners real and honest conversations about product management. My name is Adrienne Tan and I’m the co-founder of Brainmates. Today, we’re talking to Jason Prowd about establishing and measuring product successful in financial services. Jason is a product leader at Morning Star. Since 1984, Morning Star has been helping investors achieve their financial goals by developing powerful researcher data and investment management products.Creators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
Like what we do? Make a Tip.OrLeave a review: https://ratethispodcast.com/hcdSponsor links10x your service design offering with Smaply. Take 20% off your order with ''ThisisHCD20off'Sign up https://auth.smaply.app/sign-upCheck out This is HCD x Sutsu range. Gerry wears and endorses Sutsu ethical clothing. Get 10% off ScenarioCards.org when you used our link https://scenariocards.org/HCD10

May 7, 2019 • 24min
Roman Pichler 'Exploring product strategy success factors through a Design lens'
If you like our content, be sure to sign up to our weekly The Design Compass Newsletter. Design Smarter. Lead Better.Leave a review (+ help us grow): https://ratethispodcast.com/hcdHello, my name is Gerry Scullion and welcome to Bringing Design Closer, which is part of the This is HCD Network. I’m a service design practitioner and trainer based in Dublin City, Ireland. Bringing design into organisations is hardly every straightforward, it always comes with its own unique set of problems. In Bringing Design Closer, the podcast, we discuss with thought leaders around the world, what has worked for them in enabling design revolutions to occur. Whilst at the Leading the Product Conference in Stockholm recently, I caught up with Roman Pichler, widely considered to be an expert in agile methodologies and product management.Roman Pichlers websiteProduct CanvasRoman on LinkedInRoman on Twitter Creators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
Like what we do? Make a Tip.OrLeave a review: https://ratethispodcast.com/hcdSponsor links10x your service design offering with Smaply. Take 20% off your order with ''ThisisHCD20off'Sign up https://auth.smaply.app/sign-upCheck out This is HCD x Sutsu range. Gerry wears and endorses Sutsu ethical clothing. Get 10% off ScenarioCards.org when you used our link https://scenariocards.org/HCD10

Apr 30, 2019 • 28min
Doug Powell 'Building a global Design capability and mindset at IBM'
If you like our content, be sure to sign up to our weekly The Design Compass Newsletter. Design Smarter. Lead Better.Leave a review (+ help us grow): https://ratethispodcast.com/hcdHello, my name is Gerry Scullion and welcome to Bringing Design Closer, which is part of This is HCD. I’m a service design practitioner and trainer based in Dublin City, Ireland. Today in the show, we caught up with Doug Powell who’s an award-winning designer with more than 30 years’ experience in a wide range of design disciplines and is currently the vice president of design at IBM in Austin, Texas. We speak in great detail around what IBM looked like around Doug’s arrival, and what things that they did over the last six years to enable design centricity to occur inside Big Blue. Creators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
Like what we do? Make a Tip.OrLeave a review: https://ratethispodcast.com/hcdSponsor links10x your service design offering with Smaply. Take 20% off your order with ''ThisisHCD20off'Sign up https://auth.smaply.app/sign-upCheck out This is HCD x Sutsu range. Gerry wears and endorses Sutsu ethical clothing. Get 10% off ScenarioCards.org when you used our link https://scenariocards.org/HCD10

Apr 23, 2019 • 29min
Aaron Dignan 'Brave New Work'
If you like our content, be sure to sign up to our weekly The Design Compass Newsletter. Design Smarter. Lead Better.Leave a review (+ help us grow): https://ratethispodcast.com/hcdYou can find Aaron Dignan on Twitter as @aarondignan and at The Ready. You can find notes and links from his excellent book on the Brave New Work website.Aaron also wrote a Medium post explaining The OS Canvas and you‘ll find plenty of other writing from The Ready folks there. For those of you interested in the Simple Sabotage Field Manual from the Office of Strategic Services (precursor to the CIA) that we mention at the beginning of the interview, page 28, _General Interference with Organizations and Production_, is the page to flip to before facepalming at the state of organisations todayCreators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
Like what we do? Make a Tip.OrLeave a review: https://ratethispodcast.com/hcdSponsor links10x your service design offering with Smaply. Take 20% off your order with ''ThisisHCD20off'Sign up https://auth.smaply.app/sign-upCheck out This is HCD x Sutsu range. Gerry wears and endorses Sutsu ethical clothing. Get 10% off ScenarioCards.org when you used our link https://scenariocards.org/HCD10

Apr 16, 2019 • 27min
Kate Dawson 'Redesigning how we educate and communicate sexual education'
If you like our content, be sure to sign up to our weekly The Design Compass Newsletter. Design Smarter. Lead Better.Leave a review (+ help us grow): https://ratethispodcast.com/hcdHello, and welcome to Brining Design Closer. My name is Gerry Scullion and I’m a service design practitioner based in Dublin City, Ireland. Today, I caught up with Kate Dawson, a doctoral researcher from the NUI school of psychology in Galway Ireland. Now, I actually stumbled across Kate’s work on This Morning, the UK TV show with Eamon Holmes and Ruth Langford. In that episode, Kate was speaking about how we should maybe consider teaching about masturbation and porn as part of more open discussions around sex education and our bodies with children in school.Creators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
Like what we do? Make a Tip.OrLeave a review: https://ratethispodcast.com/hcdSponsor links10x your service design offering with Smaply. Take 20% off your order with ''ThisisHCD20off'Sign up https://auth.smaply.app/sign-upCheck out This is HCD x Sutsu range. Gerry wears and endorses Sutsu ethical clothing. Get 10% off ScenarioCards.org when you used our link https://scenariocards.org/HCD10

Apr 9, 2019 • 30min
Aleth Gueguen 'Looking at Design through a GDPR lens'
If you like our content, be sure to sign up to our weekly The Design Compass Newsletter. Design Smarter. Lead Better.Leave a review (+ help us grow): https://ratethispodcast.com/hcdHello, and welcome to Bringing Design Closer. My name is Gerry Scullion and I’m a service design practitioner based in Dublin City, Ireland. Today, I caught up with Aleth Gueguen, a GDPR legal specialist based on Nantes, France. We chat about all things GDPR related and run through a typical research scenario of gathering data as we research, storing that data and also deleting that data and all the implications from a GDPR perspective as we research.Creators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
Like what we do? Make a Tip.OrLeave a review: https://ratethispodcast.com/hcdSponsor links10x your service design offering with Smaply. Take 20% off your order with ''ThisisHCD20off'Sign up https://auth.smaply.app/sign-upCheck out This is HCD x Sutsu range. Gerry wears and endorses Sutsu ethical clothing. Get 10% off ScenarioCards.org when you used our link https://scenariocards.org/HCD10

Apr 2, 2019 • 29min
André Schaminée 'Designing with and within public organisations'
If you like our content, be sure to sign up to our weekly The Design Compass Newsletter. Design Smarter. Lead Better.Leave a review (+ help us grow): https://ratethispodcast.com/hcd A very warm welcome to the very first episode of Bringing Design Closer. It’s a podcast dedicated in exploring the tactical and strategic things that work in enabling a design centricity to occur in organisations, businesses, and governments. My name is Gerry Scullion and I’m a service design practitioner based in Dublin City, Ireland.In this episode, we caught up with André Schaminée, author of a fantastic book: Designing with and Within Public Organisations. In the episode, we discuss what are the biggest things that prevent local councils and governments from adopting design methods. We ask, what makes the challenges of adopting deign in government unique. We discuss, what is a wicked problem?We discuss, also, what are the tactical things that we can do to solve wicked problems? Such as framing and reframing as a tactical tool. As being critical to the success of not only the project, but also the integrity of the methods themselves.Creators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
Like what we do? Make a Tip.OrLeave a review: https://ratethispodcast.com/hcdSponsor links10x your service design offering with Smaply. Take 20% off your order with ''ThisisHCD20off'Sign up https://auth.smaply.app/sign-upCheck out This is HCD x Sutsu range. Gerry wears and endorses Sutsu ethical clothing. Get 10% off ScenarioCards.org when you used our link https://scenariocards.org/HCD10

Mar 26, 2019 • 30min
Jo-Anne Bichard 'What the Anthropologist sees: Public toilets as cultural spaces'
If you like our content, be sure to sign up to our weekly The Design Compass Newsletter. Design Smarter. Lead Better.Leave a review (+ help us grow): https://ratethispodcast.com/hcdHello, and welcome to Ethno Pod on This is HCD. My name is John Curran and I’m your guest host. I’m a business anthropologist, executive coach, and CEO of JC and Associates, which is a consultancy that explores how culture shapes organisations and consumer behaviour. Jo Anne walked through the three key areas of where anthropology connects with Design. Both in relation to what anthropology gives design, but also what anthropology can learn from design. Here, Jo Anne makes it clear that she is not a designer, which I think is a really important point. Jo Anne then shares with me the research she did on public toilets and her holistic approach to understanding the different layers of meaning in this area.In this episodeGreat British toilet maphttps://www.toiletmap.org.uk/https://twitter.com/gardezleauhttps://www.linkedin.com/in/joannebichardCreators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
Like what we do? Make a Tip.OrLeave a review: https://ratethispodcast.com/hcdSponsor links10x your service design offering with Smaply. Take 20% off your order with ''ThisisHCD20off'Sign up https://auth.smaply.app/sign-upCheck out This is HCD x Sutsu range. Gerry wears and endorses Sutsu ethical clothing. Get 10% off ScenarioCards.org when you used our link https://scenariocards.org/HCD10

Mar 19, 2019 • 28min
Nick Coster 'Unpacking NPS'
If you like our content, be sure to sign up to our weekly The Design Compass Newsletter. Design Smarter. Lead Better.Leave a review (+ help us grow): https://ratethispodcast.com/hcdHello, and welcome to Prod Pod. We’re a part of This is HCD. We’re bringing all human-centred practitioners real and honest conversations about product management. My name is Adrienne Tan and I’m the co-founder of Brain Mates. In this episode, I caught up with Nick Coster, a veteran product management practitioner and Gerry Scullion. We’re going to be talking about the dreaded NPS. More importantly, what’s good about it, if any, as Gerry says, and what’s not good about it? We also give practical advice for practitioners who are working in organisations who might be using it and working in teams who are so focused on it. It’s a fun episode, so let’s just jump into the conversation. Nick on LinkedInCreators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
Like what we do? Make a Tip.OrLeave a review: https://ratethispodcast.com/hcdSponsor links10x your service design offering with Smaply. Take 20% off your order with ''ThisisHCD20off'Sign up https://auth.smaply.app/sign-upCheck out This is HCD x Sutsu range. Gerry wears and endorses Sutsu ethical clothing. Get 10% off ScenarioCards.org when you used our link https://scenariocards.org/HCD10

Mar 12, 2019 • 48min
Jeff Gothelf 'The cannonball effect'
If you like our content, be sure to sign up to our weekly The Design Compass Newsletter. Design Smarter. Lead Better.Leave a review (+ help us grow): https://ratethispodcast.com/hcdHello, and welcome to Power of Ten on This is HCD. My name is Andy Polaine. I’m a designer, educator, and writer, and currently group director of Client Evolution at Fjord. The Power of Ten Podcast is about design operating at many levels, from thoughtful detail through to organisational transformation, as well as changes in society and the world. It pays homage to the famous Charles Eames, the powers of ten, which showed how each power of ten zoom level contains its own complexity, ecosystem, and details. They’re all interrelated.Links in this episodeJeff on TwitterBuy Lean UX bookBuy Sense and Respond bookSense and Respond PressCreators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
Like what we do? Make a Tip.OrLeave a review: https://ratethispodcast.com/hcdSponsor links10x your service design offering with Smaply. Take 20% off your order with ''ThisisHCD20off'Sign up https://auth.smaply.app/sign-upCheck out This is HCD x Sutsu range. Gerry wears and endorses Sutsu ethical clothing. Get 10% off ScenarioCards.org when you used our link https://scenariocards.org/HCD10