

This is HCD – Human-Centered Design, UX & Service Design Thinking Podcast
Gerry Scullion
Welcome to This is HCD – Human-Centered Design, UX & Service Design Thinking Podcast, the global show for designers, innovators, and changemakers who want to create better products, services, and experiences.
Hosted by Gerry Scullion, with over 1-million downloads worldwide.
Each episode dives into conversations with leading voices in service design, UX design, interaction design, customer experience, and design strategy. Together, we explore the methods, mindsets, and real-world stories that bring human-centered design and design thinking to life.
Whether you’re a UX researcher, service design practitioner, product manager, or design leader, you’ll find actionable insights, practical tools, and inspiration to elevate your practice and drive meaningful change.
Tune in and join the global human-centered design community — learn how to design with purpose, create inclusive solutions, and shape a more thoughtful future.
Hosted by Gerry Scullion, with over 1-million downloads worldwide.
Each episode dives into conversations with leading voices in service design, UX design, interaction design, customer experience, and design strategy. Together, we explore the methods, mindsets, and real-world stories that bring human-centered design and design thinking to life.
Whether you’re a UX researcher, service design practitioner, product manager, or design leader, you’ll find actionable insights, practical tools, and inspiration to elevate your practice and drive meaningful change.
Tune in and join the global human-centered design community — learn how to design with purpose, create inclusive solutions, and shape a more thoughtful future.
Episodes
Mentioned books

Aug 20, 2019 • 20min
Talking Shop - The HCD Network Community Updates
If you like our content, be sure to sign up to our weekly The Design Compass Newsletter. Design Smarter. Lead Better.Leave a review (+ help us grow): https://ratethispodcast.com/hcdIn this episode, Gerry Scullion and Andy Polaine chat about new and exciting updates on our podcasts, as well as sharing some big news for 2020!Creators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
Like what we do? Make a Tip.OrLeave a review: https://ratethispodcast.com/hcdSponsor links10x your service design offering with Smaply. Take 20% off your order with ''ThisisHCD20off'Sign up https://auth.smaply.app/sign-upCheck out This is HCD x Sutsu range. Gerry wears and endorses Sutsu ethical clothing. Get 10% off ScenarioCards.org when you used our link https://scenariocards.org/HCD10

Jul 31, 2019 • 30min
Eva PenzeyMoog 'Designing against domestic violence'
If you like our content, be sure to sign up to our weekly The Design Compass Newsletter. Design Smarter. Lead Better.Leave a review (+ help us grow): https://ratethispodcast.com/hcd Eva Penzeymoog is joining me on the show today. Eva is a lead designer for Eight-Light and is based in the windy city, Chicago. One of my favourite cities. We connected recently over Twitter after I became aware of her work that’s related to the interconnected relationships between smart devices and domestic violence. Now, we go into the contextual examples of how these so-called smart devices can be used to evoke various types of traumas. We speak openly about researching in and around people with trauma and how to protect yourself if you’re a designer and a researcher. Something that is a topic that is very close to my heart and something that I’ve actually spoken about publicly in the past.Creators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
Like what we do? Make a Tip.OrLeave a review: https://ratethispodcast.com/hcdSponsor links10x your service design offering with Smaply. Take 20% off your order with ''ThisisHCD20off'Sign up https://auth.smaply.app/sign-upCheck out This is HCD x Sutsu range. Gerry wears and endorses Sutsu ethical clothing. Get 10% off ScenarioCards.org when you used our link https://scenariocards.org/HCD10

Jul 24, 2019 • 43min
Gretchen Anderson - 'Mastering Collaboration'
If you like our content, be sure to sign up to our weekly The Design Compass Newsletter. Design Smarter. Lead Better.Leave a review (+ help us grow): https://ratethispodcast.com/hcdWelcome to Power of Ten, a podcast about design operating at many levels, from thoughtful detail through organisational transformation, to the changes in society and the world. This episode's guest is Gretchen Anderson.Gretchen consults with clients to inform their product strategy and improve team collaboration skills. She co-authored the book: Pair Design, with Chris Noessel and in this episode we talk about her latest book: Mastering Collaboration, the need for collaboration and cover many pitfalls and tips.Andy is on Twitter as @apolaine and blogs at Polaine.com. He also writes a newsletter called Doctor’s Note.Gretchen is on Twitter as @gretared and her consultancy is at gretchenanderson.comHer latest book is Mastering Collaboration.Creators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
Like what we do? Make a Tip.OrLeave a review: https://ratethispodcast.com/hcdSponsor links10x your service design offering with Smaply. Take 20% off your order with ''ThisisHCD20off'Sign up https://auth.smaply.app/sign-upCheck out This is HCD x Sutsu range. Gerry wears and endorses Sutsu ethical clothing. Get 10% off ScenarioCards.org when you used our link https://scenariocards.org/HCD10

Jul 16, 2019 • 24min
Derek Horn 'Undesigned world'
If you like our content, be sure to sign up to our weekly The Design Compass Newsletter. Design Smarter. Lead Better.Leave a review (+ help us grow): https://ratethispodcast.com/hcdHello, and welcome to another episode of This is HCD. I’m your host Chi Ryan and in this episode, I’m speaking to Derek Horn, a designer at Bedwood and Co., a New York-based branding agency focused on design, strategy, and innovation. He’s also a volunteer director at Out for Undergrad, a non-profit that helps LGBTQ undergraduate students reach their full potential.Creators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
Like what we do? Make a Tip.OrLeave a review: https://ratethispodcast.com/hcdSponsor links10x your service design offering with Smaply. Take 20% off your order with ''ThisisHCD20off'Sign up https://auth.smaply.app/sign-upCheck out This is HCD x Sutsu range. Gerry wears and endorses Sutsu ethical clothing. Get 10% off ScenarioCards.org when you used our link https://scenariocards.org/HCD10

Jul 3, 2019 • 27min
Phil Laufenberg 'Unpicking Henry Ford’s ‘A faster horse’ quote'
If you like our content, be sure to sign up to our weekly The Design Compass Newsletter. Design Smarter. Lead Better.Leave a review (+ help us grow): https://ratethispodcast.com/hcdToday, I’m here with Phil Laufenberg, he’s the CEO at Practera, an education software company in Sydney, Australia. We’re discussing a quote that has been touted around in the product management circles for as long as I’ve been a product manager. That, my friends, is a really long time, it’s close to 20 years. The quote is by Henry Ford, I’m sure most of you would have heard this quote before, it says, “If I’ve asked people what they wanted, they would have said a faster horse.” Now, there’s so much that we can talk about that, so let’s get started.Creators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
Like what we do? Make a Tip.OrLeave a review: https://ratethispodcast.com/hcdSponsor links10x your service design offering with Smaply. Take 20% off your order with ''ThisisHCD20off'Sign up https://auth.smaply.app/sign-upCheck out This is HCD x Sutsu range. Gerry wears and endorses Sutsu ethical clothing. Get 10% off ScenarioCards.org when you used our link https://scenariocards.org/HCD10

Jun 19, 2019 • 52min
Leah Buley & Aarron Walter – 'InVision's Design Maturity Model'
If you like our content, be sure to sign up to our weekly The Design Compass Newsletter. Design Smarter. Lead Better.Leave a review (+ help us grow): https://ratethispodcast.com/hcdHello, and welcome to Power of Ten, a podcast about designing and operating at many levels, from thoughtful detail through to organisational transformation, to the changes in society in the world. My name is Andy Polaine, a designer, educator, and writer, and currently group director of client evolution at Fjord. The meta-theme this year for the Fjord trends was 'value'. I was excited to see that InVision, a company whose tools and platform many of our designers use, published their report about the design maturity model.Show LinksDesign Better – InVision’s amazing learning resourceInVision’s Design Genome Project – behind the scenes of design-forward companiesInVision’s Design Maturity Model reportLeah Buley is @leahbuley on TwitterAaron Walter is @aarron on TwitterCreators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
Like what we do? Make a Tip.OrLeave a review: https://ratethispodcast.com/hcdSponsor links10x your service design offering with Smaply. Take 20% off your order with ''ThisisHCD20off'Sign up https://auth.smaply.app/sign-upCheck out This is HCD x Sutsu range. Gerry wears and endorses Sutsu ethical clothing. Get 10% off ScenarioCards.org when you used our link https://scenariocards.org/HCD10

Jun 4, 2019 • 33min
Jack Wilkinson & Phil Balagtas 'A Primer for Designing a Speculative Future'
If you like our content, be sure to sign up to our weekly The Design Compass Newsletter. Design Smarter. Lead Better.Leave a review (+ help us grow): https://ratethispodcast.com/hcdHello, and welcome to another episode of This is HCD. I’m your host Chi Ryan and in this episode, I’m speaking to Phil Balagtas and Jack Wilkinson from speculative futures, an international community focused on speculative and critical design, design fiction, futurism, and strategy and foresight. Practitioners in their own right, Phil has been a practicing visual and interaction designer since 2001 and has experienced designing across a variety of devices and platforms within non-profit, retail, advertising, and enterprise software organisations. Creators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
Like what we do? Make a Tip.OrLeave a review: https://ratethispodcast.com/hcdSponsor links10x your service design offering with Smaply. Take 20% off your order with ''ThisisHCD20off'Sign up https://auth.smaply.app/sign-upCheck out This is HCD x Sutsu range. Gerry wears and endorses Sutsu ethical clothing. Get 10% off ScenarioCards.org when you used our link https://scenariocards.org/HCD10

May 31, 2019 • 36min
Anne Galloway 'Speculative Design and Glass Slaughterhouses'
If you like our content, be sure to sign up to our weekly The Design Compass Newsletter. Design Smarter. Lead Better.Leave a review (+ help us grow): https://ratethispodcast.com/hcdIn this episode Andy speaks with Dr. Anne Galloway about speculative design, living with sheep, and how designers might re-consider their place in the world.Assoc. Prof. Dr. Anne Galloway’s academic profile at VUWThe More Than Human LabAnne is on Twitter as @annegallowayDr. Andy Polaine can be found on his website, Medium and Twitter as @apolaineCreators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
Like what we do? Make a Tip.OrLeave a review: https://ratethispodcast.com/hcdSponsor links10x your service design offering with Smaply. Take 20% off your order with ''ThisisHCD20off'Sign up https://auth.smaply.app/sign-upCheck out This is HCD x Sutsu range. Gerry wears and endorses Sutsu ethical clothing. Get 10% off ScenarioCards.org when you used our link https://scenariocards.org/HCD10

May 28, 2019 • 36min
Majid Iqbal 'Thinking in Services'
If you like our content, be sure to sign up to our weekly The Design Compass Newsletter. Design Smarter. Lead Better.Leave a review (+ help us grow): https://ratethispodcast.com/hcdIn this episode, we really focus on what a service is and what a service is not. Now, it might seem like a simple question, but the answer is not straight forward, as we discuss. I have a copy of Majid’s book to give away. To be in with a chance, make sure you’re on the This is HCD newsletter, so just go over to the website and sign up. Anyway, let’s get straight into the conversation with Majid. Buy Thinking in Services book (Book Depository)Creators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
Like what we do? Make a Tip.OrLeave a review: https://ratethispodcast.com/hcdSponsor links10x your service design offering with Smaply. Take 20% off your order with ''ThisisHCD20off'Sign up https://auth.smaply.app/sign-upCheck out This is HCD x Sutsu range. Gerry wears and endorses Sutsu ethical clothing. Get 10% off ScenarioCards.org when you used our link https://scenariocards.org/HCD10

May 21, 2019 • 31min
Georgie Smallwood 'N26 - Building the financial foundations of the future of neo-banking'
If you like our content, be sure to sign up to our weekly The Design Compass Newsletter. Design Smarter. Lead Better.Leave a review (+ help us grow): https://ratethispodcast.com/hcdHello, my name is Gerry Scullion and welcome to Bringing Design Closer, which is part of the This is HCD Network. I’m a service design practitioner and trainer based in Dublin City, Ireland. Bringing design into organisations is hardly ever straightforward, it comes with its own unique set of problems. In Bringing Design Closer, the podcast, we discuss with thought leaders around the world what has worked for them in enabling design revolutions to occur. Today in the show, we caught up with Georgie Smallwood, CPO at N26, the Berlin-based challenger bank, on a mission to become the world’s first global bank. Creators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
Like what we do? Make a Tip.OrLeave a review: https://ratethispodcast.com/hcdSponsor links10x your service design offering with Smaply. Take 20% off your order with ''ThisisHCD20off'Sign up https://auth.smaply.app/sign-upCheck out This is HCD x Sutsu range. Gerry wears and endorses Sutsu ethical clothing. Get 10% off ScenarioCards.org when you used our link https://scenariocards.org/HCD10