

This is HCD – Human-Centered Design, UX & Service Design Thinking Podcast
Gerry Scullion
Welcome to This is HCD – Human-Centered Design, UX & Service Design Thinking Podcast, the global show for designers, innovators, and changemakers who want to create better products, services, and experiences.
Hosted by Gerry Scullion, with over 1-million downloads worldwide.
Each episode dives into conversations with leading voices in service design, UX design, interaction design, customer experience, and design strategy. Together, we explore the methods, mindsets, and real-world stories that bring human-centered design and design thinking to life.
Whether you’re a UX researcher, service design practitioner, product manager, or design leader, you’ll find actionable insights, practical tools, and inspiration to elevate your practice and drive meaningful change.
Tune in and join the global human-centered design community — learn how to design with purpose, create inclusive solutions, and shape a more thoughtful future.
Hosted by Gerry Scullion, with over 1-million downloads worldwide.
Each episode dives into conversations with leading voices in service design, UX design, interaction design, customer experience, and design strategy. Together, we explore the methods, mindsets, and real-world stories that bring human-centered design and design thinking to life.
Whether you’re a UX researcher, service design practitioner, product manager, or design leader, you’ll find actionable insights, practical tools, and inspiration to elevate your practice and drive meaningful change.
Tune in and join the global human-centered design community — learn how to design with purpose, create inclusive solutions, and shape a more thoughtful future.
Episodes
Mentioned books

Sep 15, 2021 • 39min
Randal Plunkett 'Lord Dunsany and the Rewilding of his 1700 acre estate'
If you like our content, be sure to sign up to our weekly The Design Compass Newsletter. Design Smarter. Lead Better.Leave a review (+ help us grow): https://ratethispodcast.com/hcdIn this episode we welcome Randal Plunkett who is also Lord Dunsany of Dunsany land in Meath, an area 50 miles north west of Dublin City in Ireland. Randal’s family are deeply entrenched in my upbringing - as a great great great great great great uncle of Randals was Oliver Plunkett, who was brutally murdered by Oliver Cromwell in 1681 and who’s head is still on display in the town where I grew up, Drogheda. Randal is one of the last blood lines of Oliver Plunkett - so it’s been fantastic to connect and hear stories about his up bringing.I recently spotted an interview with Randal in The Guardian newspaper in the UK where he was interviewed about one of the largest Rewilding projects that I had heard of - which is part of his 1700 acre estate. In the conversation we speak about what led Randal to take the leap into Rewilding, how it was perceived amongst his family and community and mostly importantly, what happened to the land as the years went by. We speak about the darker side of life as a Lord, who is responsible for not only maintaining an estate - but protecting it for future generations both from environmental damage and decay but also from human damage of the land and hunters who come to prey on the animals who have returned to the Dunsany Estate and Reserve.Creators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
Like what we do? Make a Tip.OrLeave a review: https://ratethispodcast.com/hcdSponsor links10x your service design offering with Smaply. Take 20% off your order with ''ThisisHCD20off'Sign up https://auth.smaply.app/sign-upCheck out This is HCD x Sutsu range. Gerry wears and endorses Sutsu ethical clothing. Get 10% off ScenarioCards.org when you used our link https://scenariocards.org/HCD10

Aug 30, 2021 • 30min
Eva Penzeymoog 'How Design without consideration, can and will impact the safety for all'
If you like our content, be sure to sign up to our weekly The Design Compass Newsletter. Design Smarter. Lead Better.Leave a review (+ help us grow): https://ratethispodcast.com/hcdIn this episode we welcome Eva Penzeymoog back onto the show. For long time listeners you might remember Eva’s episode in July 2019 about Designing Against Domestic Violence. Since then, Eva’s been buy working through the pandemic, and complete her first book ‘Design for Safety’ on A Book Apart. This episode may be trigger for some people, so if you are a survivor of domestic violence, or have suffered trauma - I wanted to let you know that we cover off topics such as gaslighting, domestic violence and abuse throughout this episode.Let’s jump into the episode...https://evapenzeymoog.comhttps://www.linkedin.com/in/evapenzeymoog/Creators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
Like what we do? Make a Tip.OrLeave a review: https://ratethispodcast.com/hcdSponsor links10x your service design offering with Smaply. Take 20% off your order with ''ThisisHCD20off'Sign up https://auth.smaply.app/sign-upCheck out This is HCD x Sutsu range. Gerry wears and endorses Sutsu ethical clothing. Get 10% off ScenarioCards.org when you used our link https://scenariocards.org/HCD10

Aug 20, 2021 • 32min
Iria Lopez 'Designing for loneliness'
If you like our content, be sure to sign up to our weekly The Design Compass Newsletter. Design Smarter. Lead Better.Leave a review (+ help us grow): https://ratethispodcast.com/hcdMy name is Gerry Scullion, and I’m a service designer, and founder of This is HCD and CEO of This is Doing - we provide live online design and innovation classes, transformational design and innovation training for teams and organisations for people within the Design and change-making space. Today on the show we have the wonderful Iria Lopez, a UK based service designer. I recently stumbled upon Iria’s work on LinkedIn where she was running a workshop. What struck me was the theme - Designing for loneliness. We speak about the importance of gaining greater context of why people congregate and attend extra-curricular events such as Design meet-ups etc. and that is of human-connection. The importance of being seen, and being heard and part of something. We chat about what we can do as change-makers to be more aware of this context and include it in our facilitation sessions that many of us do quite regularly - and that is to make space for it.https://www.linkedin.com/in/iria-lopez-51b1975/Creators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
Like what we do? Make a Tip.OrLeave a review: https://ratethispodcast.com/hcdSponsor links10x your service design offering with Smaply. Take 20% off your order with ''ThisisHCD20off'Sign up https://auth.smaply.app/sign-upCheck out This is HCD x Sutsu range. Gerry wears and endorses Sutsu ethical clothing. Get 10% off ScenarioCards.org when you used our link https://scenariocards.org/HCD10

Aug 17, 2021 • 29min
Sindhu Bhat 'Breaking into a career in Service Design'
If you like our content, be sure to sign up to our weekly The Design Compass Newsletter. Design Smarter. Lead Better.Leave a review (+ help us grow): https://ratethispodcast.com/hcdIn this episode I chat with Sindhu Bhat, a service design student from Bangalore in India but based in Ireland. Sindhu contacted me recently to speak to her class about service design and we instantly connected - I was inspired about the journey from Film School in India that took her to IBM as an Experience Designer. This led her to reevaluate and return to study, move across the world to study service design. We chat about some of complexities that Sindhu has overcome to date in her career, and also what the future holds for her as she embarks on the next chapter of her career as a service designer - what problems she sees and what she plans to do to tackle them.Sindhu LinkedIn: https://www.linkedin.com/in/sindhuganapathibhat/?originalSubdomain=ieCreators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
Like what we do? Make a Tip.OrLeave a review: https://ratethispodcast.com/hcdSponsor links10x your service design offering with Smaply. Take 20% off your order with ''ThisisHCD20off'Sign up https://auth.smaply.app/sign-upCheck out This is HCD x Sutsu range. Gerry wears and endorses Sutsu ethical clothing. Get 10% off ScenarioCards.org when you used our link https://scenariocards.org/HCD10

Aug 11, 2021 • 37min
Judah Armani 'Dangerously positive learning'
If you like our content, be sure to sign up to our weekly The Design Compass Newsletter. Design Smarter. Lead Better.Leave a review (+ help us grow): https://ratethispodcast.com/hcdCreators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
Like what we do? Make a Tip.OrLeave a review: https://ratethispodcast.com/hcdSponsor links10x your service design offering with Smaply. Take 20% off your order with ''ThisisHCD20off'Sign up https://auth.smaply.app/sign-upCheck out This is HCD x Sutsu range. Gerry wears and endorses Sutsu ethical clothing. Get 10% off ScenarioCards.org when you used our link https://scenariocards.org/HCD10

Aug 3, 2021 • 31min
Tomer Sharon 'In pursuit of Happiness (and other Metrics)'
If you like our content, be sure to sign up to our weekly The Design Compass Newsletter. Design Smarter. Lead Better.Leave a review (+ help us grow): https://ratethispodcast.com/hcdWelcome to Bringing Design Closer, the podcast focussed on discussing Designs role in tackling complex societal issues. Our goal is to have conversations that inspire and to help move the dial forward for organisations to become more human-centred in their approach to solving complex business and societal problems.My name is Gerry Scullion, and I’m a service designer, and founder of This is HCD and CEO of This is Doing - we provide live online design and innovation classes , providing training for people within the Design and change-making space. Today on the show we have the wonderful Tomer Sharon, author and creator of some fantastic books and frameworks that I was excited to connect with recently. Tomer is Co Founder and Chief Experience Officer for Any-Where an exciting start-up that is focussed on the future of remote working. Creators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
Like what we do? Make a Tip.OrLeave a review: https://ratethispodcast.com/hcdSponsor links10x your service design offering with Smaply. Take 20% off your order with ''ThisisHCD20off'Sign up https://auth.smaply.app/sign-upCheck out This is HCD x Sutsu range. Gerry wears and endorses Sutsu ethical clothing. Get 10% off ScenarioCards.org when you used our link https://scenariocards.org/HCD10

Jul 21, 2021 • 37min
Marc Stickdorn 'Journey Map Ops Q&A'
If you like our content, be sure to sign up to our weekly The Design Compass Newsletter. Design Smarter. Lead Better.Leave a review (+ help us grow): https://ratethispodcast.com/hcdIn this episode, you’ll hear from Ann Padley, Head of Faculty at This is Doing, and Marc Stickdorn, author of 'This is Service Design Thinking' and 'This is Service Design Doing' and trainer at This is Doing.We chat about the Journey Map Operations session Marc ran at the June Doing Design Festival and answer some of the top questions from session participants. Marc shares more about how organizations can use journey maps as a dashboard for customer and employee experience and how to get an overview of projects across distributed teams by collecting and building maps into an information system.Creators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
Like what we do? Make a Tip.OrLeave a review: https://ratethispodcast.com/hcdSponsor links10x your service design offering with Smaply. Take 20% off your order with ''ThisisHCD20off'Sign up https://auth.smaply.app/sign-upCheck out This is HCD x Sutsu range. Gerry wears and endorses Sutsu ethical clothing. Get 10% off ScenarioCards.org when you used our link https://scenariocards.org/HCD10

Jul 7, 2021 • 44min
Georgie Smallwood 'Pioneer products- it’s all about the journey'
If you like our content, be sure to sign up to our weekly The Design Compass Newsletter. Design Smarter. Lead Better.Leave a review (+ help us grow): https://ratethispodcast.com/hcdIn this episode I speak with Georgie Smallwood, CPO at Tier Mobility in Germany (moped, scooters). We chat about the mission and purpose behind Tier and how it works with local councils to offer e-mobility to citizens across Europe. We chat about the service model that sits behind the business, and go deep into details of battery disposal, sustainability, energy usage etc.There’s a big announcement towards the end of the episode, something Georgie and myself are really excited to announce together! So be sure to stick around till the end of the episodeLets jump in..Creators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
Like what we do? Make a Tip.OrLeave a review: https://ratethispodcast.com/hcdSponsor links10x your service design offering with Smaply. Take 20% off your order with ''ThisisHCD20off'Sign up https://auth.smaply.app/sign-upCheck out This is HCD x Sutsu range. Gerry wears and endorses Sutsu ethical clothing. Get 10% off ScenarioCards.org when you used our link https://scenariocards.org/HCD10

Jun 25, 2021 • 39min
Virginie Guerin 'Digital hygiene: a recipe for cleaning up your digital life'
If you like our content, be sure to sign up to our weekly The Design Compass Newsletter. Design Smarter. Lead Better.Leave a review (+ help us grow): https://ratethispodcast.com/hcdHear about the many digital sustainability initiatives that are happening in France from Virginie Guerin, an urban planner, who is co-founder of World CleanUp Day France.Learn about the recipe they used to get organizations and citizens involved in highly successful digital cleanup initiatives. Virginie on LinkedIn: https://www.linkedin.com/in/virginie-guerin-consultante-transition-ecologique-ville-durable/?originalSubdomain=frWorld Wide Waste - https://gerrymcgovern.com/books/world-wide-waste/Creators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
Like what we do? Make a Tip.OrLeave a review: https://ratethispodcast.com/hcdSponsor links10x your service design offering with Smaply. Take 20% off your order with ''ThisisHCD20off'Sign up https://auth.smaply.app/sign-upCheck out This is HCD x Sutsu range. Gerry wears and endorses Sutsu ethical clothing. Get 10% off ScenarioCards.org when you used our link https://scenariocards.org/HCD10

Jun 16, 2021 • 51min
Noel Hatch 'Local government and enabling neighbourhoods'
If you like our content, be sure to sign up to our weekly The Design Compass Newsletter. Design Smarter. Lead Better.Leave a review (+ help us grow): https://ratethispodcast.com/hcdWelcome to another episode of Moments of Change. I am your host, Melanie Rayment and in this episode I speak with Noel Hatch, an incredible change maker from Camden Council in UK. We speak about his work as Head of Strategy at Camden Council and enabling neighbourhoods to exist and thrive.Creators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
Like what we do? Make a Tip.OrLeave a review: https://ratethispodcast.com/hcdSponsor links10x your service design offering with Smaply. Take 20% off your order with ''ThisisHCD20off'Sign up https://auth.smaply.app/sign-upCheck out This is HCD x Sutsu range. Gerry wears and endorses Sutsu ethical clothing. Get 10% off ScenarioCards.org when you used our link https://scenariocards.org/HCD10