

Business Strategy for CPA's
Geraldine Carter
Business Strategy for CPAs: work less and make more. You know how to be an accountant – it’s running your business you need help with. With guests interviews and solo episodes, you will get business strategy every week to help you simplify your practice, get out of the compliance trap, get your time back, and command higher fees. Stop missing out on life: start working less while adding the next six figures of income. Business Strategy for CPA's is the show for you!
Episodes
Mentioned books

Oct 9, 2024 • 27min
318 The Power of Your Dread in Your Accounting Firm
Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7The more we avoid the things that we dread, the more problems it creates in our business. I know that dealing with dread is no fun, but sometimes it's a part of business. When you learn how to harness your dread, you get what’s on the other side: glory. …Take 45 seconds to watch Alex Hormozi coach this firm owner - from the 17:50 mark to the 18:40 mark.https://www.youtube.com/watch?v=bgBIO6nZawg&t=1027sEmail me at gc@geraldinecarter.com to tell me what you think.…Link to full shownotes: https://www.businessstrategyforcpas.com/…If you feel trapped by your own accounting firm, I can help you stop the chaos and end the long hours without losing revenue or hiring. Join 5000+ other CPAs who get my single-tip daily emails..Subscribe here: geraldinecarter.com/subscribe.Readers say they love it because they’re short and on point.…Want more client interviews?310 From Exhausted to Having Her Life Back: Wendy Norman, CPA304 From 55 Down to 15 Hours; Same Take-Home Pay with Melissa Downs, EA293 What it Takes to Work 15 Hours per Week with Erica Goode, CPAComplete list:geraldinecarter.com/client-interview-episodes…FOUR ways I help overworked CPAs go down to 40 hours without losing revenue or hiring:THE EMAIL COURSE – Freegeraldinecarter.com/stop-working-weekendsStop Working Weekends will teach you how to reduce your hours without giving up revenue. THE BOOK – $9.99geraldinecarter.com/bookDown to 40 Hours – A Roadmap for CPAs to End Overworking Without Losing RevenueTHE VIDEO COURSE – $497geraldinecarter.com/videoAccess 30+ video lessons, bonus training, template letters, website teardowns, and more. Plus, get a $1000 credit toward my DT40H Mastermind and a money-back guarantee.CPA MASTERMIND – $9500geraldinecarter.com/40For the overworked CPA at six figures of revenue who is ready to stop working weekends, wants to implement overdue changes, and doesn’t want to do it alone. You’ll make progress faster and with more confidence. …
Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7

Oct 2, 2024 • 37min
317 Bring the CPA Firm You Envision to Life with Belita Blasingame, CPA
Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7Have you ever felt frustrated or discouraged when you imagined your firm being a certain way but couldn’t make it your reality?Belita Blasingame knew she was up to the challenge of reshaping a firm she had purchased into the one she envisioned. …Link to full shownotes: https://www.businessstrategyforcpas.com/…If you feel trapped by your own accounting firm, I can help you stop the chaos and end the long hours without losing revenue or hiring. Join 5000+ other CPAs who get my single-tip daily emails..Subscribe here: geraldinecarter.com/subscribe.Readers say they love it because they’re short and on point.…Want more client interviews?310 From Exhausted to Having Her Life Back: Wendy Norman, CPA304 From 55 Down to 15 Hours; Same Take-Home Pay with Melissa Downs, EA293 What it Takes to Work 15 Hours per Week with Erica Goode, CPAComplete list:geraldinecarter.com/client-interview-episodes…Three ways I help overworked CPAs go down to 40 hours without losing revenue or hiring:THE EMAIL COURSE – Freegeraldinecarter.com/stop-working-weekendsStop Working Weekends will teach you how to reduce your hours without giving up revenue. THE BOOK – $9.99geraldinecarter.com/bookDown to 40 Hours – A Roadmap for CPAs to End Overworking Without Losing RevenueTHE VIDEO COURSE – $497geraldinecarter.com/videoAccess 30+ video lessons, bonus training, template letters, website teardowns, and more. Plus, get a $1000 credit toward my DT40H Mastermind and a money-back guarantee.…
Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7

Sep 25, 2024 • 8min
316 Pricing vs. Value-Billing
Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7Do you think like someone who bills, or like someone who prices?If you think like a person who bills, you might be leaving profit on the table. Learning how to price requires thinking like a person who prices. This episode will help you get this concept into your bones so you can start thinking like a pricer and bring in more revenue for equivalent work. …Link to full shownotes: https://www.businessstrategyforcpas.com/…If you feel trapped by your own accounting firm, I can help you stop the chaos and end the long hours without losing revenue or hiring. Join 5000+ other CPAs who get my single-tip daily emails..Subscribe here: geraldinecarter.com/subscribe.Readers say they love it because they’re short and on point.…Want more client interviews?310 From Exhausted to Having Her Life Back: Wendy Norman, CPA304 From 55 Down to 15 Hours; Same Take-Home Pay with Melissa Downs, EA293 What it Takes to Work 15 Hours per Week with Erica Goode, CPAComplete list:geraldinecarter.com/client-interview-episodes…FOUR ways I help overworked CPAs go down to 40 hours without losing revenue or hiring:THE EMAIL COURSE – Freegeraldinecarter.com/stop-working-weekendsStop Working Weekends will teach you how to reduce your hours without giving up revenue. THE BOOK – $9.99geraldinecarter.com/bookDown to 40 Hours – A Roadmap for CPAs to End Overworking Without Losing RevenueTHE VIDEO COURSE – $497geraldinecarter.com/videoAccess 30+ video lessons, bonus training, template letters, website teardowns, and more. Plus, get a $1000 credit toward my DT40H Mastermind and a money-back guarantee.CPA MASTERMIND – $9500geraldinecarter.com/40For the overworked CPA at six figures of revenue who is ready to stop working weekends, wants to implement overdue changes, and doesn’t want to do it alone. You’ll make progress faster and with more confidence. …
Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7

Sep 18, 2024 • 21min
315 Nine Reasons for CPAs to Disengage Clients
Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7If you don’t fire client who need to be disengaged or fired, you risk: Getting resentfulReducing work efficiencyNot enjoying your workNot enjoying your accounting firmStaff suffering or feeling demoralizedStaff leavingNot having capacity for a great client to onboardLest I sound cold-hearted, I always advocate for letting clients go with integrity and respect. Template Disengagement Letter »…Link to full shownotes: https://www.businessstrategyforcpas.com/…If you feel trapped by your own accounting firm, I can help you stop the chaos and end the long hours without losing revenue or hiring. Join 5000+ other CPAs who get my single-tip daily emails..Subscribe here: geraldinecarter.com/subscribe.Readers say they love it because they’re short and on point.…FOUR ways I help overworked CPAs go down to 40 hours without losing revenue or hiring:THE EMAIL COURSE – Freegeraldinecarter.com/stop-working-weekendsStop Working Weekends will teach you how to reduce your hours without giving up revenue. THE BOOK – $9.99geraldinecarter.com/bookDown to 40 Hours – A Roadmap for CPAs to End Overworking Without Losing RevenueTHE VIDEO COURSE – $497geraldinecarter.com/videoAccess 30+ video lessons, bonus training, template letters, website teardowns, and more. Plus, get a $1000 credit toward my DT40H Mastermind and a money-back guarantee.CPA MASTERMIND – $9500geraldinecarter.com/40For the overworked CPA at six figures of revenue who is ready to stop working weekends, wants to implement overdue changes, and doesn’t want to do it alone. You’ll make progress faster and with more confidence. …
Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7

Sep 11, 2024 • 12min
314 How CPAs Can Reduce Overwhelm During Tax Season
Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7We’re talking today about overwhelm, and it’s kissing cousins, stress and pressure. During the spring and fall tax seasons, I hear many CPAs expressing frustration that clients wait until the last minute to submit documentation despite months of begging and pleading. And then, like clockwork, a slew of clients submit their documents a week before the deadline and expect the world from the CPA who is thinking, ”Where the heck have you been all summer!” The CPA feels overwhelmed by the amount of work that needs to be done in a short amount of time. In today’s episode, I will give you two paths to deal with overwhelm and prevent it from happening next tax season.The mindset sideThe tactical side…Link to full shownotes: https://www.businessstrategyforcpas.com/…If you feel trapped by your own accounting firm, I can help you stop the chaos and end the long hours without losing revenue or hiring. Join 5000+ other CPAs who get my single-tip daily emails..Subscribe here: geraldinecarter.com/subscribe.Readers say they love it because they’re short and on point.…Want more client interviews?310 From Exhausted to Having Her Life Back: Wendy Norman, CPA304 From 55 Down to 15 Hours; Same Take-Home Pay with Melissa Downs, EA293 What it Takes to Work 15 Hours per Week with Erica Goode, CPAComplete list:geraldinecarter.com/client-interview-episodes…FOUR ways I help overworked CPAs go down to 40 hours without losing revenue or hiring:THE EMAIL COURSE – Freegeraldinecarter.com/stop-working-weekendsStop Working Weekends will teach you how to reduce your hours without giving up revenue. THE BOOK – $9.99geraldinecarter.com/bookDown to 40 Hours – A Roadmap for CPAs to End Overworking Without Losing RevenueTHE VIDEO COURSE – $497geraldinecarter.com/videoAccess 30+ video lessons, bonus training, template letters, website teardowns, and more. Plus, get a $1000 credit toward my DT40H Mastermind and a money-back guarantee.CPA MASTERMIND – $9500geraldinecarter.com/40For the overworked CPA at six figures of revenue who is ready to stop working weekends, wants to implement overdue changes, and doesn’t want to do it alone. You’ll make progress faster and with more confidence. …
Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7

Sep 4, 2024 • 46min
313 Geraldine on The Soul of Enterprise with Ron Baker and Ed Kless
Geraldine Carter, a specialist in helping CPAs find work-life balance, discusses her book 'Down to 40 Hours.' She delves into overcoming self-esteem issues in the accounting profession and the necessity of value-centric pricing strategies. The conversation touches on the importance of niche specialization in attracting ideal clients and enhancing business operations. Geraldine also shares insights on effective marketing by aligning services with client needs and employing strategic boundaries to manage client demand more effectively.

Aug 28, 2024 • 29min
312 7 Price Increase Lessons Learned with Julie Wagner and Kathy Hayden, EA
Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7Do you know you need to raise prices but are intimidated by all the factors going into the decisions?Kathy Hayden, EA, and her sister, Julie Wagner, had 1100 clients with varying degrees of complexity, legacy, and price discrepancy.They share the 7 most important lessons they learned from their experience, including how it changed them and their firm for the better.…Link to full shownotes: https://www.businessstrategyforcpas.com/…If you feel trapped by your own accounting firm, I can help you stop the chaos and end the long hours without losing revenue or hiring. Join 5000+ other CPAs who get my single-tip daily emails..Subscribe here: geraldinecarter.com/subscribe.Readers say they love it because they’re short and on point.…Want more client interviews?310 From Exhausted to Having Her Life Back: Wendy Norman, CPA304 From 55 Down to 15 Hours; Same Take-Home Pay with Melissa Downs, EA293 What it Takes to Work 15 Hours per Week with Erica Goode, CPAComplete list:geraldinecarter.com/client-interview-episodes…Ways I help overworked CPAs go down to 40 hours without losing revenue or hiring:THE EMAIL COURSE – FreeStop Working Weekends will teach you how to reduce your hours without giving up revenue. geraldinecarter.com/stop-working-weekendsTHE BOOK – $9.99Down to 40 Hours – A Roadmap for CPAs to End Overworking Without Losing Revenuegeraldinecarter.com/bookTHE VIDEO COURSE – $497Access 30+ video lessons, bonus training, template letters, website teardowns, and more. Plus, get a $1000 credit toward my DT40H Mastermind and a money-back guarantee.geraldinecarter.com/videoCPA MASTERMIND – $9500For the overworked CPA at six figures of revenue who is ready to stop working weekends, wants to implement overdue changes, and doesn’t want to do it alone. You’ll make progress faster and with more confidence. geraldinecarter.com/40…
Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7

Aug 21, 2024 • 10min
311 4 Ways CPAs Can Price Intangibles
Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7Just how much revenue did that ship mechanic leave on the table?Had he been better at pricing, he might have been able to price more profitably. Pricing intangibles is a skill, and the better a seller does it, the more revenue he can generate for the time and effort he puts in. But how do you price intangibles when they are hard to pin down?In today’s episode, I offer four ways to price intangible value. …Link to full shownotes: https://www.businessstrategyforcpas.com/…If you feel trapped by your own accounting firm, I can help you stop the chaos and end the long hours without losing revenue or hiring. Join 5000+ other CPAs who get my single-tip daily emails..Subscribe here: geraldinecarter.com/subscribe.Readers say they love it because they’re short and on point.…WANT MORE?Client Interviews307 Take the shortcut!! With Hector Cantu, EA306 25 Hours for Everyone, Team Included with Rebecca Warnick, CPA304 From 55 Down to 15 Hours; Same Take-Home Pay with Melissa Downs, EA295 Niche Journey and 5x Higher Prices than 24mo Ago with Sheila Hansen, CPA293 What it Takes to Work 15 Hours per Week with Erica Goode, CPA281 4 Pricing Problems Solved with Kathy Hayden, EA259 Permission to Stop Being Superhuman with Michael Berry, CPA…Complete list of client interviews at:geraldinecarter.com/client-interview-episodes…Greatest Hits201 Effortless Value211 Pricing for Improved Profitability178 Killer Niches for CPAs with Tom Wheelwright179 Digital Products, Courses, and 90% Margins with The Real Estate CPA, Brandon Hall252 How Accountants Can Use ChatGPT with Jason Staats, CPA…...Ways I help overworked CPAs go down to 40 hours without losing revenue or hiring:.THE EMAIL COURSE – FreeStop Working Weekends will teach you how to reduce your hours without giving up revenue. geraldinecarter.com/stop-working-weekendsTHE BOOK – $9.99Down to 40 Hours – A Roadmap for CPAs to End Overworking Without Losing Revenuegeraldinecarter.com/bookTHE VIDEO COURSE – $497Access 30+ video lessons, bonus training, template letters, website teardowns, and more. Plus, get a $1000 credit toward my DT40H Mastermind and a money-back guarantee.geraldinecarter.com/videoA 1:1 CONSULTATION – $1297Do you have a burning question about the material in Down to 40 Hours? Book a one-on-one call with me to get guidance on implementing the material in your situation.geraldinecarter.com/coaching-options/CPA MASTERMIND – $9500For the overworked CPA at six figures of revenue who is ready to stop working weekends and wants to implement overdue changes but has trouble doing it alone:Get guidance on increasing prices without overdoing it or undergoing itDisengage problem clients at a pace you’re comfortable withCreate packages while navigating scope creepFocus on your client niche without feeling like you’re jumping off a ledgeBe in a community of like-minded CPAs on a similar journey to share best practices, have a sounding board, and get accountabilityMake progress faster and with more confidence. Your purchase is protected by my risk-free guarantee. geraldinecarter.com/40…
Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7

Aug 14, 2024 • 42min
310 From Exhausted to Having Her Life Back: Wendy Norman, CPA
Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7Two years ago, Wendy was working 70 hours a week in her firm. She was exhausted and “wanted to hide under the bed.”Now, she works 30 - 40 hours a week, has her life back, and brings in more revenue at higher margins.…Link to full shownotes: https://www.businessstrategyforcpas.com/310…If you feel trapped by your own accounting firm, I can help you stop the chaos and end the long hours without losing revenue or hiring. Join 5000+ other CPAs who get my single-tip daily emails..Subscribe here: geraldinecarter.com/subscribe.Readers say they love it because they’re short and on point.…WANT MORE?Client Interviews307 Take the shortcut!! With Hector Cantu, EA306 25 Hours for Everyone, Team Included with Rebecca Warnick, CPA304 From 55 Down to 15 Hours; Same Take-Home Pay with Melissa Downs, EA295 Niche Journey and 5x Higher Prices than 24mo Ago with Sheila Hansen, CPA293 What it Takes to Work 15 Hours per Week with Erica Goode, CPA281 4 Pricing Problems Solved with Kathy Hayden, EA259 Permission to Stop Being Superhuman with Michael Berry, CPA…Complete list of client interviews at:geraldinecarter.com/client-interview-episodes…...Ways I help overworked CPAs go down to 40 hours without losing revenue or hiring:.THE EMAIL COURSE – FreeStop Working Weekends will teach you how to reduce your hours without giving up revenue. geraldinecarter.com/stop-working-weekendsTHE BOOK – $9.99Down to 40 Hours – A Roadmap for CPAs to End Overworking Without Losing Revenuegeraldinecarter.com/bookTHE VIDEO COURSE – $497Access 30+ video lessons, bonus training, template letters, website teardowns, and more. Plus, get a $1000 credit toward my DT40H Mastermind and a money-back guarantee.geraldinecarter.com/videoA 1:1 CONSULTATION – $1297Do you have a burning question about the material in Down to 40 Hours? Book a one-on-one call with me to get guidance on implementing the material in your situation.geraldinecarter.com/callCPA MASTERMIND – $9500For the overworked CPA at six figures of revenue who is ready to stop working weekends and wants to implement overdue changes but has trouble doing it alone:Get guidance on increasing prices without overdoing it or undergoing itDisengage problem clients at a pace you’re comfortable withCreate packages while navigating scope creepFocus on your client niche without feeling like you’re jumping off a ledgeBe in a community of like-minded CPAs on a similar journey to share best practices, have a sounding board, and get accountabilityMake progress faster and with more confidence. Your purchase is protected by my risk-free guarantee. geraldinecarter.com/40…...
Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7

Aug 7, 2024 • 1h 12min
309 How to Start Niching When You Don't Know Where to Start
Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7When it comes to creating revenue for your accounting practice, you need to create value and you need to price effectively. Niching is a powerful way to create more value with less time and effort, and niching is a powerful way to price more effectively. Niching also makes your accounting practice less expensive to run because the more clients look like each other, the more efficient your systems get. …Link to full shownotes: https://www.businessstrategyforcpas.com/…If you feel trapped by your own accounting firm, I can help you stop the chaos and end the long hours without losing revenue or hiring. Join 5000+ other CPAs who get my single-tip daily emails..Subscribe here: geraldinecarter.com/subscribe.Readers say they love it because they’re short and on point.…WANT MORE?Complete list of client interviews atgeraldinecarter.com/client-interview-episodes…Complete list of niche-related episodes athttps://geraldinecarter.com/niching-episodes…...Ways I help overworked CPAs go down to 40 hours without losing revenue or hiring:.THE EMAIL COURSE – FreeStop Working Weekends will teach you how to reduce your hours without giving up revenue. geraldinecarter.com/stop-working-weekendsTHE BOOK – $9.99Down to 40 Hours – A Roadmap for CPAs to End Overworking Without Losing Revenuegeraldinecarter.com/bookTHE VIDEO COURSE – $497Access 30+ video lessons, bonus training, template letters, website teardowns, and more. Plus, get a $1000 credit toward my DT40H Mastermind and a money-back guarantee.geraldinecarter.com/videoA 1:1 CONSULTATION – $1297Do you have a burning question about the material in Down to 40 Hours? Book a one-on-one call with me to get guidance on implementing the material in your situation.geraldinecarter.com/coaching-options/CPA MASTERMIND – $9500For the overworked CPA at six figures of revenue who wants to make progress faster, with more confidence.geraldinecarter.com/40
Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7