Marketing Tips for Photographers | The Tog Republic Podcast

Friend, I keep seeing all over Facebook Groups fellow photographers being stressed about their marketing efforts not delivering results, and when I ask them what specifically are they doing, or not working, their answer tends to be along these lines “I‘ve done it all and I have no clients” I know it’s really easy to attempt to measure our marketing efforts’ success on the number of clients we book; however, this will add frustration to your life, as there are so many components and smaller goals we need to tackle before we can celebrate a new booking. Think of this as a recipe for a delicious dish! Yes, the end goal is to eat something yummy, but before you get to do that, you need to accomplish other steps. In my business, I focus my marketing efforts on 4 different groups, and each place group has a very specific goal! For example one of my group is Pinterest. The goal of my Pinterest account is to drive qualified traffic to my website. I check my analytics every month to see if my strategy is working. So long as Pinterest is sending quality traffic to my site, then I know my strategy is working. You see, my Pinterest strategy is not to “get clients”. Getting clients, is the side effect of someone that saw my work on Pinterest, then visits my site, falls in love with my images, and connects with me personally on a discovery call. So in today’s episode, I cover why being super clear on your marketing goals, and the goals of the tools you use to reach new people are crucial for your success! -- ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS? 1:1 coaching program:  This coaching photogram is designed for photographers that haven’t been able to book consistent clients, make lasting relationships in their industry, and are overwhelmed trying to find out why things aren’t working. Get all the information here: https://thetogrepublic.com/coaching Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic Join me on Patreon: www.patreon.com/thetogrepublic Purchase The Art Of Pinning: https://thetogrepublic.com/pinterest

Friend, meet the talented Nina Larsen, an elopement photographer based in Boulder, Colorado. She’s done over 200 weddings and elopements since her start in 2017, is passionate about SEO and content creation and loves helping other photographers with all things marketing and business strategy. Nina has been a guest on the podcast before, so I recommend you also check out that episode. 97: HOW TO CREATE A STRATEGY FOR YOUR SEO WITH NINA LARSEN In today’s episode, we are talking about content creation over traditional blogging. That means that the days of just featuring a wedding or family session are over, but instead, we should focus on using those images to tell a story, anecdote or an actual tip future clients can implement on their own wedding day or session. Nina shares with us actionable steps and ideas we can take to create content that will serve us to connect with future clients. In this chat, we mentioned Fuel Your Photos FB group and class. Here are the links to those: Fuel Your Photos FB Group | Fuel Your Photos SEO Class YOU CAN FIND MORE ABOUT NINA LARSEN HERE: Check out Her Website  Follow Her on Instagram  Follow Her on TikTok ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS? 1:1 coaching program:  This coaching photogram is designed for photographers that haven’t been able to book consistent clients, make lasting relationships in their industry, and are overwhelmed trying to find out why things aren’t working. Get all the information here: https://thetogrepublic.com/coaching Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic Join me on Patreon: www.patreon.com/thetogrepublic Purchase The Art Of Pinning: https://thetogrepublic.com/pinterest

Friend, if you are not blogging, you are missing out! Blogging is definitely not dead, and in fact, it is alive and well! In today’s episode, I chat about why having a yop list of venues to get married in your city is crucial not only for SEO but most importantly to set yourself as an expert and connect with couples even before they realize they need a photographer. Listen to this episode where I break down the strategy and give you some tips on how to get this post done. And if you get inspired and write your own post, come share it with us on the Facebook group! See you there! ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS? 1:1 coaching program:  This coaching photogram is designed for photographers that haven’t been able to book consistent clients, make lasting relationships in their industry, and are overwhelmed trying to find out why things aren’t working. Get all the information here: https://thetogrepublic.com/coaching Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic Join me on Patreon: www.patreon.com/thetogrepublic Purchase The Art Of Pinning: https://thetogrepublic.com/pinterest

Friend meet the talented McKenzie Bigliazzi, an alternative colorado elopement photographer & planner for punk-rock, van-obsessed, non-traditional couples who want to elope with an amazing mountain backdrop without the complicated planning stuff! In 2020 McKenzie moved her business from Illinois to Colorado and in today’s episode, we chat about the steps she took to start from zero in a new location. This episode is for anybody that’s considering moving and it’s afraid about losing clients and momentum. McKenzie shared tons of actionable steps that you can implement into your “moving” strategy right away! If you love McKenzie's energy and knowledge you can hire her as your coach! Her direct approach and no BS is great for anybody that needs a bit of thought love and guidance. This is the second time that McKenzie is on the podcast. She was a guest on Episode 101: How to Upsell By Focusing on Value.  YOU CAN FIND MORE ABOUT MCKENZIE HERE: Check out her website Follow her on Instagram Check out her Education Website -- ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS? 1:1 coaching program:  This coaching photogram is designed for photographers that haven’t been able to book consistent clients, make lasting relationships in their industry, and are overwhelmed trying to find out why things aren’t working. Get all the information here: https://thetogrepublic.com/coaching Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic Join me on Patreon: www.patreon.com/thetogrepublic Purchase The Art Of Pinning: https://thetogrepublic.com/pinterest

Friend, meet the talented Sabrina Gebhardt, a lifestyle family and newborn photographer of more than 11 years in Fort Worth, Texas. She has found a passion in coaching photographers and other creative entrepreneurs on running a business that is both sustainable and successful. In today’s episode, we are chatting about creating your own definition of success and setting some boundaries that will help you live your best life, while also running a business in a positive and healthy way. After listening to this episode, make sure that you head over to Sabrina’s site and get her freebie: The Creative's Guide to Sustainability YOU CAN FIND MORE ABOUT SABRINA HERE: Check out her website Follow her on Instagram Get her freebie: The Creative's Guide to Sustainability -- ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS? 1:1 coaching program:  This coaching photogram is designed for photographers that haven’t been able to book consistent clients, make lasting relationships in their industry, and are overwhelmed trying to find out why things aren’t working. Get all the information here: https://thetogrepublic.com/coaching Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic Join me on Patreon: www.patreon.com/thetogrepublic Purchase The Art Of Pinning: https://thetogrepublic.com/pinterest

iBuenos amigos y rompemos el silencio de más de un año sin crear episodios en español con este episodio que está lleno de valor y superimportante para que le ponga un poco de cuidado a su página de inicio. Después de hacer más de 100 revisiones de páginas web, veo que muchos fotógrafos están cometiendo los mismos errores que no solamente les está afectando su posicionamiento en Google, sino también la clase de experiencia que visitantes tienen en su página web. Con este episodio espero entienda lo importante que es tener una buena estructura en su página web y más importante aun, que entiendan que un buen website es una herramienta indispensable para su negocio. -- ¿ESTÁS LISTO PARA SUBIR DE NIVEL TU NEGOCIO DE FOTOGRAFÍA? Programa de entrenamiento 1:1: este programa está diseñado para fotógrafos que no han podido conseguir clientes constantes, establecer relaciones duraderas en su industria y están abrumados tratando de descubrir por qué las cosas no funcionan. Obtén toda la información aquí: https://thetogrepublic.com/coaching ¿Quieres más contenido? Únete al grupo privado de FB GRATIS: https://www.facebook.com/groups/thetogrepublic Únete a mí en Patreon: www.patreon.com/thetogrepublic Compra mi clase de Pinterest: https://thetogrepublic.com/pinterest

Friend, I’m going to continue talking about websites, because I know firsthand what a great tool it is to get your name out there and connect you with amazing clients! In today’s episode, I cover six major mistakes I keep seeing on Portfolio pages! These mistakes are not about photography, but instead, they are mistakes about branding, website functionality, and visitors’ experiences. These mistakes can be costing you money because if a visitor doesn’t find your website easy to use, guess what? They are going to leave, without even inquiring, and we definitely don’t want that. Obviously, in this episode, I not only address the mistakes, but most importantly I give you options and ideas to fix them! If you find this episode helpful, perhaps you are interested in having me do a full review of your site, if so you can find all the information here: All you need to know about booking a website review And if you want to ease into this topic, perhaps joining me on Patreon is the next step for you! -- ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS? 1:1 coaching program:  This coaching photogram is designed for photographers that haven’t been able to book consistent clients, make lasting relationships in their industry, and are overwhelmed trying to find out why things aren’t working. Get all the information here: https://thetogrepublic.com/coaching Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic Join me on Patreon: www.patreon.com/thetogrepublic Purchase The Art Of Pinning: https://thetogrepublic.com/pinterest

Friend, if you are not using Google Business Profile you are definitely missing out! This free tool is a great asset! In this episode, I cover some of the major benefits of getting this account set up right away. I also address some of the hesitations you might have. For my friends on Patreon, I have an extra present and I’m sharing with them two email templates I use to easily collect reviews! Want to access them? Join today! -- ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS? 1:1 coaching program:  This coaching photogram is designed for photographers that haven’t been able to book consistent clients, make lasting relationships in their industry, and are overwhelmed trying to find out why things aren’t working. Get all the information here: https://thetogrepublic.com/coaching Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic Join me on Patreon: www.patreon.com/thetogrepublic Purchase The Art Of Pinning: https://thetogrepublic.com/pinterest

Friend, after reviewing hundreds of websites, I”m here to share with you five major mistakes the majority o photographers are making on their homepages! But I’m not only pointing out the mistakes, obviously, I’m also giving you tips on how to fix them! If you find this episode helpful, perhaps you are interested in having me do a full review of your site, if so you can find all the information here: All you need to know about booking a website review And if you want to ease into this topic, perhaps joining me on Patreon is the next step for you! -- ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS? 1:1 coaching program:  This coaching photogram is designed for photographers that haven’t been able to book consistent clients, make lasting relationships in their industry, and are overwhelmed trying to find out why things aren’t working. Get all the information here: https://thetogrepublic.com/coaching Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic Join me on Patreon: www.patreon.com/thetogrepublic Purchase The Art Of Pinning: https://thetogrepublic.com/pinterest

Hi friend! Today is a solo episode and I want to talk to you about mentors and the different ways you can be a mentee (you will hear that I had a bit of a problem with this word 🤣) In this episode, I share with you my own experiences after paying thousands of dollars in mentorships, classes, and subscriptions. Are they worth it? Do you need them to grow your business? Listen now to find out! -- ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS? 1:1 coaching program:  This coaching photogram is designed for photographers that haven’t been able to book consistent clients, make lasting relationships in their industry, and are overwhelmed trying to find out why things aren’t working. Get all the information here: https://thetogrepublic.com/coaching Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic Join me on Patreon: www.patreon.com/thetogrepublic Purchase The Art Of Pinning: https://thetogrepublic.com/pinterest