

Casual Cattle Conversations
casualcattleconversations
Casual Cattle Conversations is the podcast for beef cattle producers and ranchers to explore new ideas and hear stories that will help them improve their current management practices. Shaye Koester - Wanner connects listeners to other cattle producers and beef industry experts to discover what management practices, industry trends, current events and inspiring stories are impacting today’s beef cattle industry.
Episodes
Mentioned books

Jul 17, 2023 • 30min
Revolutionizing Ranching: Unleashing the Benefits of Virtual Fencing for Beef Producers - Jack Keating
Do you want to revolutionize your cattle ranching operations and maximize efficiency and productivity? Tired of traditional fencing methods that are time-consuming and labor-intensive? Look no further! In this episode, we have a game-changing solution for you. Our guest, Jack Keating, will be sharing how virtual fencing can transform your operations and help you achieve optimal results. Say goodbye to physical cross-fences and hello to a cutting-edge technology that will streamline your processes and elevate your ranching game. Get ready to discover the countless advantages of virtual fencing and take your cattle ranching operations to new heights.
In this episode, you will be able to:
Explore the fascinating scope of virtual fencing technology especially suited for beef producers.
Understand the unparalleled advantages offered by virtual fencing in modern cattle ranching operations.
Discover the intricacies involved in training cows with avant-garde virtual fencing technology.
Deep dive into a comprehensive cost analysis and return on investment data related to implementing virtual fencing for your herd.
Recognize the immense significance of local resources in crafting an efficient grazing strategy.
My special guest is Jack Keating
Today, we're introducing Jack Keating, the ambitious founder of Corral Technologies. With a ranching background and a keen eye for detail, Jack knows first-hand the challenges and triumphs of cattle ranching. He's made it his mission to streamline the ranching process through tech-driven solutions. His innovative ideas are bringing a breath of new life into an industry steeped in tradition, making him a visionary in the field of cattle ranching technologies.
The key moments in this episode are:
00:00:02 - Introduction,
00:01:26 - Overview of Virtual Fencing,
00:05:20 - Impact of Virtual Fencing,
00:09:33 - Cost and ROI,
00:11:53 - Resources for Grazing Strategies,
00:13:57 - Potential Benefits of Virtual Fencing in the Beef Industry,
00:15:11 - Design and Functionality of Virtual Fencing Collars,
00:16:43 - Testing Virtual Fencing on Different Age Groups of Cows,
00:17:59 - Future Plans for Virtual Fencing Bulls,
00:19:25 - Long-Term Investment and Increased Profitability,
00:28:08 - Solar Charging and Data Analytics,
00:28:36 - Mobile App and Grazing Plan,
00:29:21 - Field Days,
00:29:39 - Wrap-up and Thanks,
00:29:56 - Call to Action,
Links:
Corral Technologies: https://www.corraltech.com/
Full Show Notes: https://www.casualcattleconversations.com/casual-cattle-conversations-podcast-shownotes
Free Weekly Resources: https://www.casualcattleconversations.com/ranching-resources
Take Your Ranch to the Next Level
Once a month Shaye hosts Q&A calls between cattle producers and beef industry leaders to help ranchers find answers to their questions and improve their bottom lines. The best part is you get expert insight from the comfort of your own ranch and get to ask any question you want relating to the topic!
Learn More About RancherMinds: https://www.casualcattleconversations.com/ranchermind-events
Connect with me on Social Media
Facebook - https://www.facebook.com/cattleconvos
Instagram - https://www.instagram.com/cattleconvos/
Podcast Coaching
Do you have an existing podcast or want to start a new one but don't know where to start? Connect with Shaye and she will lay out everything you need to know to get you started on the right foot.
Book a one-time coaching call using this link: https://calendly.com/cattleconvos/podcast-coaching
Interested in a coaching package? Email Shaye at casualcattleconversations@gmail.com and tell her about the podcast you want to start!

Jul 10, 2023 • 37min
Boost Your Cattle Business with DNA Testing: The Key to Informed Management Decisions! - Featuring Tanner King and Rob Gill
Do you want to improve your management decisions and achieve optimal results on your cattle operation? Are you looking for a solution to enhance your decision-making process? Look no further! In this episode, we have invited Tanner King and Rob Gill, experts in using objective data for informed management decisions in the cattle industry. They will be sharing their solution to help you achieve the ultimate outcome: maximizing your cattle production and profitability. Join us as we delve into the world of objective data and discover how it can revolutionize your management decisions, leading to unparalleled success in your cattle operation.
In this episode, you will be able to:
Recognize how DNA testing can be a game-changer in maximizing revenue per animal.
Uncover the power of empirical data in making impactful management decisions, taking livestock production and management to the next level.
Delve into the typical struggles when adapting to groundbreaking technological advancements in the cattle sector.
Perceive the importance of industry-wide embrace of DNA testing and precision methodologies for uniform growth.
My special guests are Tanner King, Rob Gill
Tanner King is not a newbie when it comes to understanding the complex dynamics of genomic data in the cattle industry. With a professional journey that began as a teenager working in feedlots, he has seen, experienced, and navigated different facets of the industry. His current role at Neogen, where he is responsible for developing feedlot genomic products, has placed him at the forefront of helping produce better-quality cattle.
The key moments in this episode are:
00:00:00 - Introduction,
00:01:20 - Introductions,
00:05:03 - Overview of the Igenity Feeder Test,
00:09:56 - Using the Feeder Test at True Ranches,
00:13:58 - Taking DNA Samples,
00:16:38 - Seamless Operation and Implementation,
00:18:19 - Impact on the Cattle Industry,
00:21:41 - Adoption Challenges,
00:25:54 - Push for Technology Adoption,
00:28:52 - Integration of Igenity Beef and Feeder Test,
00:33:12 - The Benefits of Using DNA Testing in the Cattle Industry,
00:34:41 - The Importance of Support and Customer Service in Adopting New Technology,
00:35:31 - The Value of Objective Data in Making Management Decisions,
00:36:08 - Learning from Other Protein Producers,
00:36:54 - Wrap-Up and Call to Action,
Get 20% off your next Igenity Beef order by using code RADIO go to neogen.com or by calling 877.443.6489
Learn more about Igenity Feeder. https://www.neogen.com/categories/igenity-profiles/igenity-feeder/
Full Show Notes: https://www.casualcattleconversations.com/casual-cattle-conversations-podcast-shownotes
Free Weekly Resources: https://www.casualcattleconversations.com/ranching-resources
Take Your Ranch to the Next Level
Once a month Shaye hosts Q&A calls between cattle producers and beef industry leaders to help ranchers find answers to their questions and improve their bottom lines. The best part is you get expert insight from the comfort of your own ranch and get to ask any question you want relating to the topic!
Learn More About RancherMinds: https://www.casualcattleconversations.com/ranchermind-events
Connect with me on Social Media
Facebook - https://www.facebook.com/cattleconvos
Instagram - https://www.instagram.com/cattleconvos/
Podcast Coaching
Do you have an existing podcast or want to start a new one but don't know where to start? Connect with Shaye and she will lay out everything you need to know to get you started on the right foot.
Book a one-time coaching call using this link: https://calendly.com/cattleconvos/podcast-coaching
Interested in a coaching package? Email Shaye at casualcattleconversations@gmail.com and tell her about the podcast you want to start!
Connect with Shaye and she will lay out everything you need to know to get you started on the right foot.
Book a one-time coaching call using this link:
https://calendly.com/cattleconvos/podcast-coaching
Interested in a coaching package? Email Shaye at casualcattleconversations@gmail.com and tell her about the podcast you want to start!

Jul 3, 2023 • 28min
Mastering Cattle Market Trends: Maximizing Profitability with Lee Schulz
If you're feeling frustrated and overwhelmed by the fluctuations in the cattle market, despite your efforts to optimize profitability through traditional strategies like price hedging and cost-cutting, then you are not alone! Many cattle producers find themselves struggling to make informed decisions and achieve the desired profitability due to the unpredictable nature of market cycles. Despite your best intentions, you may be experiencing unexpected losses and missed opportunities, leaving you unsure of how to navigate the complex dynamics of the cattle industry.
In this episode, you will be able to:
Learn to navigate the cyclical market trends driving profitability in cattle farming.
Comprehend the role regional imbalances play in shaping the cattle industry.
Probe into the less-explored areas of profitability following prices in the cattle business.
Apply risk management tools to moderate the uncertainties encircling the cattle market.
Hone your decision-making skillset for expanding and investing wisely in the ever-evolving cattle industry.
My special guest is Lee Schulz
We're excited to have Lee Schulz join us for this discussion. Lee has an impressively multi-faceted role at Iowa State, which includes research, teaching, and extension work within the agricultural marketing field. His expertise in cattle market trends and understanding of how to leverage them to increase profitability makes him an invaluable resource for cattle producers. With over a decade at Iowa State and having journeyed through multiple cattle market cycles, Lee's insights are guided by both his extensive experience and innovative approaches.
The key moments in this episode are:
00:00:02 - Introduction,
00:00:54 - About Lee Schulz,
00:03:49 - Understanding the Cattle Cycle,
00:05:26 - Current Cattle Inventory and Regional Impacts,
00:09:36 - Profits and Market Analysis,
00:16:03 - Risk Management Options Outside of LRP Insurance,
00:18:30 - Tailoring Risk Management Strategies,
00:20:13 - Timing the Market with Investment Strategies,
00:23:50 - Managing for Profitability,
00:25:55 - Setting Up for the Next Downturn,
Learn more about Vytelle. www.vytelle.com

Jun 26, 2023 • 41min
Using Stories to lead the Beef Industry
Celeste Settrini is a woman who wears many hats in the beef industry. Her passion for family ranches, improving the beef industry and connecting with consumers is inspiring to say the least. When she decides she wants to do something, she simply makes it happen and uses the power of storytelling in all that she does. Settrini shares her advice for remaining resilient as a rancher and why it is important to be a leader in the beef industry.
Key Points:
overcoming the government regulations in California
taking the initiative to create your own opportunities
the value of being a leader in the beef cattle industry
Celeste's Website: https://celestesettrini.com/
Full Show Notes: https://www.casualcattleconversations.com/casual-cattle-conversations-podcast-shownotes
Free Weekly Resources: https://www.casualcattleconversations.com/ranching-resources
Take Your Ranch to the Next Level
Once a month Shaye hosts Q&A calls between cattle producers and beef industry leaders to help ranchers find answers to their questions and improve their bottom lines. The best part is you get expert insight from the comfort of your own ranch and get to ask any question you want relating to the topic!
Learn More About RancherMinds: https://www.casualcattleconversations.com/ranchermind-events
Connect with me on Social Media
Facebook - https://www.facebook.com/cattleconvos
Instagram - https://www.instagram.com/cattleconvos/
Podcast Coaching
Do you have an existing podcast or want to start a new one but don't know where to start? Connect with Shaye and she will lay out everything you need to know to get you started on the right foot.
Book a one-time coaching call using this link: https://calendly.com/cattleconvos/podcast-coaching
Interested in a coaching package? Email Shaye at casualcattleconversations@gmail.com and tell her about the podcast you want to start!

Jun 19, 2023 • 38min
Navigating In-law Relationships on Family Farms
Elaine Froese – Farm Family Coach – shares tips for communicating and resolving conflict between in-laws and generations on family farms and beef cattle operations. Elaine discusses how to make sure everyone's skillset is used, how to approach conversations in a way to avoid conflict and how to set boundaries around work, life and compensation.
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More from Elaine: farmfamilycoach.com
Full Show Notes: https://www.casualcattleconversations.com/casual-cattle-conversations-podcast-shownotes
Free Weekly Resources: https://www.casualcattleconversations.com/ranching-resources
Take Your Ranch to the Next Level
Once a month Shaye hosts Q&A calls between cattle producers and beef industry leaders to help ranchers find answers to their questions and improve their bottom lines. The best part is you get expert insight from the comfort of your own ranch and get to ask any question you want relating to the topic!
Learn More About RancherMinds: https://www.casualcattleconversations.com/ranchermind-events
Connect with me on Social Media
Facebook - https://www.facebook.com/cattleconvos
Instagram - https://www.instagram.com/cattleconvos/
Podcast Coaching
Do you have an existing podcast or want to start a new one but don't know where to start? Connect with Shaye and she will lay out everything you need to know to get you started on the right foot.
Book a one-time coaching call using this link: https://calendly.com/cattleconvos/podcast-coaching
Interested in a coaching package? Email Shaye at casualcattleconversations@gmail.com and tell her about the podcast you want to start!

Jun 12, 2023 • 33min
Which Heifer Development Strategy is Right for You?
Heifers are IMPORTANT and what happens to them during their first year of life is even more IMPORTANT! Shelby Rosasco joins the show from the University of Wyoming to discuss what beef cattle producers need to think about when determining if they should develop their own heifers or buy from someone else. She also covers the critical components of a profitable heifer development strategy that puts emphasis on improving fertility in cow herds.
BONUS Resources from Shelby:
https://beefrepro.org/wp-content/uploads/2022/08/2022-ARSBC-Moriel-Rosasco-Proceedings.pdf
https://www.youtube.com/watch?v=LF9Ws0QH3Lo
Full Show Notes: https://www.casualcattleconversations.com/casual-cattle-conversations-podcast-shownotes
Free Weekly Resources: https://www.casualcattleconversations.com/ranching-resources
Take Your Ranch to the Next Level
Once a month Shaye hosts Q&A calls between cattle producers and beef industry leaders to help ranchers find answers to their questions and improve their bottom lines. The best part is you get expert insight from the comfort of your own ranch and get to ask any question you want relating to the topic!
Learn More About RancherMinds: https://www.casualcattleconversations.com/ranchermind-events
Connect with me on Social Media
Facebook - https://www.facebook.com/cattleconvos
Instagram - https://www.instagram.com/cattleconvos/
Podcast Coaching
Do you have an existing podcast or want to start a new one but don't know where to start? Connect with Shaye and she will lay out everything you need to know to get you started on the right foot.
Book a one-time coaching call using this link: https://calendly.com/cattleconvos/podcast-coaching
Interested in a coaching package? Email Shaye at casualcattleconversations@gmail.com and tell her about the podcast you want to start!

Jun 5, 2023 • 35min
Is Embryo Transfer Work Worth it for Cattle Producers?
Craig Gana shares how beef cattle producers can determine if there is an ROI in embryo transfer work in this podcast episode. Craig shares the story of his company, Recip Solution, and how he works with a Vytelle Satellite partner to serve not only his customers but also use the IVF process for his own herd.
Recip Solutions: https://recipsolutions.com/
Vytelle: https://vytelle.com/vytelle-advance/
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Code: CATTLE23 for $20 off of your next RancherMind purchase. RancherMind: https://www.casualcattleconversations.com/ranchermind-events
Full Show Notes: https://www.casualcattleconversations.com/casual-cattle-conversations-podcast-shownotes
Free Weekly Resources: https://www.casualcattleconversations.com/ranching-resources
Take Your Ranch to the Next Level
Once a month Shaye hosts Q&A calls between cattle producers and beef industry leaders to help ranchers find answers to their questions and improve their bottom lines. The best part is you get expert insight from the comfort of your own ranch and get to ask any question you want relating to the topic!
Learn More About RancherMinds: https://www.casualcattleconversations.com/ranchermind-events
Connect with me on Social Media
Facebook - https://www.facebook.com/cattleconvos
Instagram - https://www.instagram.com/cattleconvos/
Podcast Coaching
Do you have an existing podcast or want to start a new one but don't know where to start? Connect with Shaye and she will lay out everything you need to know to get you started on the right foot.
Book a one-time coaching call using this link: https://calendly.com/cattleconvos/podcast-coaching
Interested in a coaching package? Email Shaye at casualcattleconversations@gmail.com and tell her about the podcast you want to start!

May 29, 2023 • 40min
Creating Wealth as Beef Cattle Producers
Mary Jo Irmen with shares how beef cattle producers can take steps to clean up their finances and improve their bottom line by shifting their mindset and small changes.
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Full Shownotes: https://www.casualcattleconversations.com/casual-cattle-conversations-podcast-shownotes/0slqruyz0rvhduy3u8gne61csljw6z
RancherMind Program: https://www.casualcattleconversations.com/ranchermind-events

May 22, 2023 • 29min
Fund Your Dream Ranch
Chris Rawley with Harvest Returns shares how farmers and ranchers can obtain funding to start or grow their operations through the use of outside investors in this podcast episode.
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Topics covered:
🎙 Who do outside investors want to work with?
🎙 How these relationships work
🎙 How cattlemen and women keep their autonomy
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Learn more: https://www.harvestreturns.com/ccc
Full Show Notes: https://www.casualcattleconversations.com/casual-cattle-conversations-podcast-shownotes
Free Weekly Resources: https://www.casualcattleconversations.com/ranching-resources
Take Your Ranch to the Next Level
Once a month Shaye hosts Q&A calls between cattle producers and beef industry leaders to help ranchers find answers to their questions and improve their bottom lines. The best part is you get expert insight from the comfort of your own ranch and get to ask any question you want relating to the topic!
Learn More About RancherMinds: https://www.casualcattleconversations.com/ranchermind-events
Connect with me on Social Media
Facebook - https://www.facebook.com/cattleconvos
Instagram - https://www.instagram.com/cattleconvos/
Podcast Coaching
Do you have an existing podcast or want to start a new one but don't know where to start? Connect with Shaye and she will lay out everything you need to know to get you started on the right foot.
Book a one-time coaching call using this link: https://calendly.com/cattleconvos/podcast-coaching
Interested in a coaching package? Email Shaye at casualcattleconversations@gmail.com and tell her about the podcast you want to start!

May 15, 2023 • 29min
A Consumer’s Perception of Beef
Aimee Tice resides in Eastern Nebraska and is passionate about feeding her family beef and locally grown food sources. Aimee shares her perception of food as a mother and how she makes her purchasing decisions.
Topics Covered:
🎙 Consumer concerns
🎙 Cooking with beef
🎙 Buying Local
Harvest Returns: https://www.harvestreturns.com/ccc
Links:
Full Show Notes: https://www.casualcattleconversations.com/casual-cattle-conversations-podcast-shownotes
Free Weekly Resources: https://www.casualcattleconversations.com/ranching-resources
Take Your Ranch to the Next Level
Once a month Shaye hosts Q&A calls between cattle producers and beef industry leaders to help ranchers find answers to their questions and improve their bottom lines. The best part is you get expert insight from the comfort of your own ranch and get to ask any question you want relating to the topic!
Learn More About RancherMinds: https://www.casualcattleconversations.com/ranchermind-events
Connect with me on Social Media
Facebook - https://www.facebook.com/cattleconvos
Instagram - https://www.instagram.com/cattleconvos/
Podcast Coaching
Do you have an existing podcast or want to start a new one but don't know where to start? Connect with Shaye and she will lay out everything you need to know to get you started on the right foot.
Book a one-time coaching call using this link: https://calendly.com/cattleconvos/podcast-coaching
Interested in a coaching package? Email Shaye at casualcattleconversations@gmail.com and tell her about the podcast you want to start!