From Pastures to Profits: Understanding Online Marketing and Value-Added Programs

Sep 18, 2023

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Shhh! Don't tell anyone, but I am letting you in on some of the details shared by RancherMind experts during the 2023 Cattle Marketing series! I, Shaye Koester, am sharing tips from our events that focused on promoting cattle in an online world and getting involved in value-added programs.

This episode is brought to you in part by Top Dollar Angus. https://topdollarangus.com/

In this episode, you will be able to:

Navigate the realm of strategic cattle marketing to illuminate how your animals' values resonate with your audience.
Grasp the science of social media marketing, maintaining a posting rhythm that sparks and sustains audience engagement.
Realize the importance of minimalist web design, peppered with fundamental details and optimized keywords to leverage higher digital visibility.
Evaluate why personal branding matters, presenting diverse pieces of your life to appeal to possible collaborators.
Spot-aligned value-added programs that sync with your current routine and plans, thereby catapulting profits and fostering a sustainable cattle business.

The key moments in this episode are:
00:00:29 - Introduction,

00:01:00 - RancherMind Series,

00:03:03 - Online Marketing Tips,

00:07:34 - Website Essentials,

00:08:39 - Personal Branding,

00:14:47 - Social Media and Website Tips,

00:16:35 - Importance of Online Presence,

00:18:57 - Value Added Programs,

00:22:01 - Simplifying Changes,

00:23:27 - Join Ranchermind Series,

Links:

Full Show Notes: https://www.casualcattleconversations.com/casual-cattle-conversations-podcast-shownotes

Free Weekly Resources: https://www.casualcattleconversations.com/ranching-resources

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Take Your Ranch to the Next Level

Once a month Shaye hosts Q&A calls between cattle producers and beef industry leaders to help ranchers find answers to their questions and improve their bottom lines. The best part is you get expert insight from the comfort of your own ranch and get to ask any question you want relating to the topic!

Learn More About RancherMinds: https://www.casualcattleconversations.com/ranchermind-events

Connect with me on Social Media

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Podcast Coaching

Do you have an existing podcast or want to start a new one but don't know where to start? Connect with Shaye and she will lay out everything you need to know to get you started on the right foot.

Book a one-time coaching call using this link: https://calendly.com/cattleconvos/podcast-coaching

Interested in a coaching package? Email Shaye at casualcattleconversations@gmail.com and tell her about the podcast you want to start!