Casual Cattle Conversations

In this episode of Casual Cattle Conversations, Shaye Wanner visits with Shane White of Ceres Tag and Justin Hossfeld of RangeView by Envu. Together, they explore how integrating these two technologies helps ranchers make data-driven decisions about grazing management, forage utilization, cattle performance, and theft prevention. From tracking real-time animal behavior to managing pastures with geospatial data, discover how technology can become your ranch’s “extra hired hand” while improving profitability and sustainability. Timestamps: 00:00 – Introduction with Shaye Wanner 01:15 – Why Shane White & Justin Hossfeld bet on the beef industry 03:30 – Overview of RangeView by Envu 05:15 – Introduction to Ceres Tag and its satellite-powered ear tags 06:55 – Data dashboards and grazing management tools in RangeView 09:05 – Alerts, utilization tracking, and planning pasture moves 12:39 – Measuring ROI: feed costs, efficiency, and time savings 14:40 – How ranchers can start with RangeView 16:00 – Benefits of Ceres Tag: forage intake, animal tracking, and theft prevention 19:55 – Real-time notifications and peace of mind 24:00 – Overcoming intimidation with technology adoption 25:30 – The power of integration: RangeView + Ceres Tag 30:30 – Individual animal data and management possibilities 32:40 – Future innovations for RangeView 34:05 – What’s next for Ceres Tag and ranching technology 36:00 – Final thoughts: Why now is the time to invest in technology 37:50 – Closing remarks and resources Resources: Learn more about RangeView: https://bit.ly/3JL7BlI Explore Ceres Tag: https://bit.ly/45WlwfW Connect with Shaye Wanner: https://www.casualcattleconversations.com/ Hashtags: #Ranching #BeefIndustry #CattleManagement #ForageUtilization #LivestockTechnology #BeefCattle #RanchManagement #CeresTag #RangeView #CasualCattleConversations

In this episode of Casual Cattle Conversations, host Shaye Wanner sits down with Jim Strickland, a sixth-generation Florida rancher managing multiple operations across the state. Together, they discuss how Vence’s virtual fencing technology is transforming ranch management—helping producers through hurricanes, improving wildlife habitats, protecting calves from predators, and creating new opportunities for conservation. Jim shares real-world examples from his ranches, from reducing calf losses to alligators to managing grazing for wildlife corridors and water quality. He also explains how his employees adapted to the technology and what ranchers should consider before adopting it. If you’re curious about the future of ranching technology and how it ties into profitability and stewardship, this conversation is full of practical insights. Timestamps: 00:00 – Introduction with Shaye Wanner 01:18 – Why Jim Strickland bets on the beef industry 04:19 – Overview of Strickland Ranch and Blackbeard Ranch operations 09:31 – How Jim was introduced to virtual fencing technology 15:20 – Conservation and wildlife benefits of virtual fencing 21:55 – Managing hurricanes with Vence 28:05 – Protecting calves from alligators 33:12 – How employees adapted to the technology 38:58 – Challenges ranchers should know before starting 43:44 – Opportunities for public land grazing 44:24 – Questions to ask before investing in virtual fencing 47:18 – Closing thoughts and resources Resources: Blackbeard's Ranch | Strickland Ranch | Lost Girl Prairie Ranch | Florida Conservation Group | Vence Virtual Fence

Join Shaye Wanner on the Casual Cattle Conversations podcast as she delves into the intricacies of improving pregnancy rates in cattle with expert Lacey Quail. Discover practical strategies and insights to enhance reproductive efficiency in your beef cow herd.   Timestamps: 00:00 - Introduction by Shaye Wanner 01:15 - Meet Lacey Quail: Background and Expertise 03:45 - Understanding Conception vs. Pregnancy Rates 07:30 - Industry Standards and Expectations 10:00 - Troubleshooting Low Pregnancy Rates 15:20 - Importance of Herd Records 18:45 - Missed Opportunities in Reproductive Management 22:00 - Observing Breeding Behavior 25:00 - Final Thoughts and Resources   Hashtags: #CattleRanching #ReproductiveEfficiency #LivestockManagement   Resources: SenseHub Vence: https://bit.ly/4kfWrCG Rising Ranchers Facebook Group: https://www.facebook.com/share/g/19PZX3xByi/ Don't forget to leave a rating or review and share this episode with fellow ranchers who might find it valuable. Happy ranching!

Join Shaye Wanner and Aaron Berger as they dive into the world of ranch profits, exploring how ranchers can effectively utilize their profits while being tax conscious. From strategic investments to innovative technologies, discover insights that can transform your ranching operations. Don't miss out on this engaging conversation that promises to keep your herd ahead of the curve. Resources: Learn more about SenseHub Vence: https://bit.ly/4kfWrCG Connect with Shaye: https://www.casualcattleconversations.com/ Chapters: 0:00 Introduction 2:15 Investing in People 7:30 Strategic Financial Planning 14:45 Innovative Ranching Technologies 21:00 Long-term Profit Utilization 28:00 Conclusion Hashtags: #Ranching #Agriculture #ProfitManagement

Join Shaye Wanner as she sits down with Emma Coffman, a first-generation beef producer, to explore her journey into the ranching industry. Emma shares her experiences, challenges, and the innovative technologies shaping modern ranching. Whether you're a seasoned rancher or new to the field, Emma's story offers valuable insights and inspiration. Key Timestamps: 00:00 - Introduction by Shaye Wanner 02:15 - Emma Coffman's entry into ranching 10:30 - The role of technology in modern ranching 18:45 - Tips for aspiring first-generation producers 25:00 - Building relationships in the industry 28:30 - Final thoughts and advice from Emma Resources Emma's Website: https://doubleeranchadvocacy.com/ Vence: https://bit.ly/4kfWrCG Rising Ranchers: https://www.facebook.com/share/g/16xGD2etnp/   #Ranching #BeefProduction #FirstGenFarmer #AgricultureInnovation #Podcast   Don't forget to leave a rating and review, and share this episode with friends who might find it valuable. Connect with Emma through the links provided in the show notes for more insights and resources.

Join host Shaye Wanner as she delves into the inspiring journey of Todd and Taylor Stegall and Callie Barber, who are revolutionizing school lunches by introducing local beef into the system. Discover the challenges and triumphs of sourcing locally, the impact on students, and the benefits for the local economy. Timestamps: [00:00] Introduction by Shaye Wanner [01:30] Todd Stegall on his passion for cattle ranching [04:00] Callie Barber discusses the logistics of local beef in schools [07:15] The USDA inspection process explained [10:00] Community support and collaboration insights [13:00] Challenges and triumphs in local food sourcing [16:00] Final thoughts and call to action Key Highlights: Todd Stegall shares his passion for cattle ranching and the importance of quality beef. Callie Barber discusses the logistics and benefits of integrating local beef into school programs. Insights into the USDA inspection process and its role in local food sourcing. The importance of community support and collaboration in local food initiatives. #LocalBeef #SchoolLunch #CattleRanching #USDA #SustainableFood #CommunitySupport Don't miss this insightful episode! Subscribe now and leave a review to support our mission of bringing quality content to your feed. Happy ranching! Ready for more ranching conversations? Join the Facebook group! https://www.facebook.com/share/g/19PZX3xByi/ Learn more about the Stegall Ranch ➡️ https://www.stegallcattle.com/ 

Join Shaye Wanner in a compelling conversation with Lamar Steiger as they delve into consumer perceptions and buying patterns in the beef industry. Discover insights from Lamar's unique experiences as both a rancher and a retail consultant. Timestamps: 00:00 - Introduction by Shaye Wanner 02:15 - Lamar Steiger's background and journey in the beef industry 05:30 - The importance of consumer perceptions and buying patterns 10:45 - Lamar's role in improving Walmart's beef reputation 15:00 - The impact of COVID-19 on consumer behavior 20:30 - The significance of traceability in the beef supply chain 25:00 - Genetic selection and its role in consumer satisfaction 30:15 - The future of coordinated supply chains 35:00 - Lamar's reflections on his early years in the beef industry 40:00 - Closing thoughts and call to action   Resources: Calf Marketing Course: https://www.casualcattleconversations.com/sell-smarter PLUCK discount: SHAYEWANNER eatpluck.com  #BeefIndustry #ConsumerInsights #Ranching #SupplyChain #Walmart #GeneticSelection #COVID19Impact Don't forget to check out the resources mentioned in the show notes and support the podcast by leaving a review or sharing it with a friend. Happy ranching!

Join host Shaye Wanner on the Casual Cattle Conversations podcast as she chats with Patrick Jones from the Noble Research Institute about strategies for ranch profitability. Learn how to set realistic financial goals, manage overhead and direct costs, and avoid common accounting pitfalls to ensure your ranch thrives. Learn more about Noble: https://bit.ly/3DD7uG0 Timestamps: 00:00 - Introduction 02:15 - Meet Patrick Jones 05:30 - Setting Financial Goals 10:45 - Understanding Overhead Costs 15:20 - Direct Costs and Common Mistakes 20:00 - Resources and Courses for Ranchers 25:30 - Patrick's Reflections and Advice   Hashtags: #RanchProfitability #CattleConversations #SustainableRanching

Are you ready to make more confident bull-buying decisions that truly move your ranch forward? In this episode, Shaye Wanner visits with Marty Ropp of Allied Genetic Resources to discuss how commercial cow-calf producers can leverage genomics through the Right Bull program to select bulls that align with their goals and cows. Marty shares how precision mating, large-effect genes, and genomic compatibility are revolutionizing herd improvement—saving time, reducing risk, and increasing uniformity and profitability. Whether you're buying one bull or managing hundreds, this episode will help you understand how to turn genetics into ROI. What You’ll Learn: The biggest risks and missed opportunities in bull selection How the Right Bull program matches bulls to your cow herd What “large-effect genes” are and why they matter How both small and large producers can benefit What it costs to get started—and why it pays off Timestamps: 00:00 – Intro & Marty Ropp’s background 01:45 – Why Marty bet on the beef industry 03:50 – Top risks in bull selection 05:30 – Defining goals for genetic selection 06:40 – How the Right Bull program works 11:20 – What large-effect genes mean for your herd 13:30 – Example of bull ranking and results 17:35 – How Right Bull is different from other programs 19:30 – Costs and return on investment 23:30 – Seedstock provider involvement and response 26:30 – Who this program is best suited for 28:15 – Breed flexibility & customization 31:45 – Marty’s reflections on his early career 33:10 – Final thoughts & how to connect 🔗 Resources & Links: 📌 Right Bull Program – https://bit.ly/44XIFzl 📌 Noble Research Institute – https://bit.ly/3DD7uG0 📌 Calf Marketing Short Course (Register by July 28th!) – https://bit.ly/46olT4K 📌 Pluck Seasoning (use code SHAYEWANNER for 15% off) – EatPluck.com 🌟 Support the show by leaving a review & sharing with your ranching peers.

In this episode of Casual Cattle Conversations, host Shaye Koester-Wanner reconnects with Casey Fanta, seedstock manager at Wulf Cattle, to explore how the beef industry is evolving—especially when it comes to online bull sales. Casey shares how COVID-19 accelerated their transition to digital auctions, the value of customer relationships, and how the beef quality landscape has changed over the years. From open houses to impulse buying, you'll get a deep look at the pros, cons, and practicalities of selling bulls online. ⏱️ Timestamps: 00:00 – Reconnecting and Industry Insights 01:51 – The Evolution of Beef Quality 03:56 – Transitioning to Online Bull Sales 07:12 – Customer Engagement in the Digital Age 10:31 – Balancing Tradition and Innovation 14:14 – Adapting to Online Sales 18:20 – Customer Relationships and New Clientele 21:07 – Reflections on the Beef Industry Journey Key Takeaways: How online sales reduce impulse buying The critical role of communication in bull marketing Wulf Cattle’s approach to customer education and long-term relationships Beef quality trends and industry shifts over the decades Episode Resources Noble Research: https://bit.ly/3DD7uG0 Wulf Cattle: https://bit.ly/3I8Yri4 Cattle Marketing Series: https://www.casualcattleconversations.com/sell-smarter Pluck: https://eatpluck.com/?ref=SHAYEWANNER