Casual Cattle Conversations

Shaye Koester-Wanner shares 3 tips for young ranchers who want to take control of their future in the beef industry. Shaye finds these tips helpful as a young rancher herself and they are derived from her years of podcasting and own experiences in the ranching industry.  Key Messages Show Up Get Involved Seek Mentorship Check Your Mindset Resources HerdDogg: https://bit.ly/3EjuUAm  Refresh Your Podcast: https://www.casualcattleconversations.com/podcast-refresh 

In this episode of Casual Cattle Conversations, host Shaye Wanner speaks with Karla Wilke about the unique nutritional needs of young cows, particularly second-calvers. They discuss the importance of understanding the energy requirements of these high-risk females, effective management practices, and the challenges posed by drought conditions. Karla emphasizes the need for ranchers to meet the nutritional needs of their heifers without babying them, ensuring they are set up for success in their reproductive cycles. The conversation highlights the significance of proper nutrition, management strategies, and the passion for the beef industry. Chapters 00:00 Introduction to Cattle Nutrition Needs 02:24 Understanding the Importance of Second Calvers 05:03 High-Risk Females: The Three-Year-Olds 11:14 Meeting Nutritional Needs vs. Babying Heifers 15:43 Effective Management Practices for Heifers 22:57 Navigating Drought Conditions in Ranching 26:36 Final Thoughts on the Ranching Industry Resources HerdDogg https://bit.ly/3EjuUAm Podcast Refresh https://www.casualcattleconversations.com/podcast-refresh   

In this episode, Shaye Koester-Wanner interviews Lettie Nickell about her journey in creating alternative revenue streams for her family ranch. Lettie shares her experiences in starting an Airbnb from a converted grain bin, the marketing strategies she employed, and how she creates unique guest experiences. The conversation also touches on the challenges she faced, the support from her family, and innovative ideas for utilizing resources in ranching. Lettie emphasizes the importance of creativity and resilience in building a successful business in the agriculture industry.   Chapters 00:00 Exploring Alternative Revenue Streams in Ranching 03:06 The Journey to Starting an Airbnb 05:59 Marketing Strategies for Success 09:09 Creating Unique Guest Experiences 12:04 Navigating Challenges and Building Resilience 15:00 Family Dynamics and Support in Business 17:52 Innovative Ideas for Utilizing Resources 20:58 Final Thoughts on Alternative Revenue Resources Follow Lettie on Instagram @lettienickell Refresh & Revive Your Podcast https://www.casualcattleconversations.com/podcast-refresh   

What some see as risks, CJ and Calli Thorne view as opportunities to innovate and strengthen the beef industry. In this episode of Casual Cattle Conversations, we explore the Thornes’ inspiring journey from ranching to direct-to-consumer beef sales and owning Yellowstone River Beef, a local processing facility. Discover how their entrepreneurial spirit and strong faith helped them navigate challenges, adapt to market shifts, and build a business that serves their community. Whether you're a seasoned rancher or an agriculture enthusiast, their story offers insights on resilience, innovation, and the value of taking calculated risks.   Chapters 00:00 The Evolution of a Beef Business 09:01 Challenges in the Beef Industry 14:47 Navigating New Opportunities 20:50 Delegation and Team Dynamics 26:59 Local Focus and Future Prospects Resources https://www.casualcattleconversations.com/ranchermind-events Try PLUCK https://eatpluck.com/?ref=SHAYEWANNER 

Shaye Koester-Wanner and James Berry discuss the importance of organ meats in nutrition, the challenges in the supply chain, and the cultural shifts that have led to a decline in organ meat consumption. They explore the health benefits of organ meats, the birth of Pluck as a solution for incorporating these nutrient-dense foods into diets, and practical tips for cooking and enjoying organ meats. The discussion highlights the need for a change in consumer perspective and the potential for supporting local farms and ranchers.  Chapters 00:00 Revolutionizing the Supply Chain for Organ Meats 02:54 The Value of Organ Meats in Nutrition 06:11 James Berry's Culinary Journey and Mission 09:06 The Birth of Pluck: A Solution for Nutritional Needs 11:57 Understanding the Nutritional Benefits of Organ Meats 14:50 Cultural Shifts and the Decline of Organ Meat Consumption 18:03 Addressing Myths About Organ Meats 20:52 Practical Tips for Cooking and Incorporating Organ Meats 28:50 Incorporating Organ Meats into Your Diet 33:03 The Benefits of Organ Meats for Ranchers 39:11 Understanding Grass-Fed vs. Corn-Fed Beef 47:10 The Future of Ranching and Consumer Education   Resources: Learn More About PLUCK: https://eatpluck.com/?ref=SHAYEWANNER  https://www.casualcattleconversations.com/ranchermind-events/p/move-the-ranch-forward-2025 

In this episode of Casual Cattle Conversations, Shaye Koester-Wanner discusses the significance of crossbreeding in the beef industry with Dr. Bob Weaber. They explore how crossbreeding can enhance the efficiency and profitability of ranch operations, the importance of discipline in managing crossbreeding systems, and the value added by crossbred cows and calves. The conversation also delves into the economic implications of crossbreeding, the challenges faced by ranchers, and the various systems that can be implemented based on the size of the operation. The episode emphasizes the need for strategic planning and management in crossbreeding practices to maximize benefits. Chapters 00:00 Introduction to Crossbreeding in Beef Production 05:12 The Impact of Crossbreeding on the Beef Supply Chain 10:23 Economic Considerations and Profitability of Crossbreeding 19:22 Challenges and Mismanagement in Crossbreeding Systems 22:11 Value of Crossbred Cows and Calves 30:13 Popular Crossbreeding Systems for Different Ranch Sizes 42:02 Implementing AI and Technologies in Crossbreeding 44:53 Focus Areas for Successful Crossbreeding Management Additional Resources: Find Your Next Herd Sire: https://bit.ly/bullpen-ccc  Connect with Bob: bweaber@ksu.edu  https://ebeef.ucdavis.edu/  Bob's Slides: https://bit.ly/CCC-resources  Goal-setting System for Ranchers: https://www.casualcattleconversations.com/ranchermind-events/p/move-the-ranch-forward-2025   

Are you ready to turn your ranch into a profit powerhouse? In this episode of Casual Cattle Conversations, host Shaye Wanner is joined by Ian Wheal and Suzy Wheal to explore the transformative potential of data-driven decision-making in the beef industry. Together, they dive into the concept of a full-circle beef supply chain, emphasizing mutual gain, sustainability, and profitability for ranchers of all sizes. Discover how Breeder's innovative technology is helping producers measure, manage, and improve their operations by unlocking critical insights into genetics, performance, and market trends. Whether you're curious about increasing carcass quality, reducing environmental impact, or embracing a collaborative industry mindset, this episode offers actionable strategies to help ranchers become price makers, not price takers. Tune in for a forward-thinking discussion that redefines the future of ranching. Chapters 00:00 Introduction to the Beef Industry's Future 05:40 The Shift from Linear to Circular Beef Models 11:46 Measuring Success: Data-Driven Decisions in Ranching 16:35 Cultural Shifts and Mindset Changes in Beef Production 22:26 Overcoming Data-Sharing Fears in the Supply Chain 26:49 Building Collaborative Relationships in Beef Production 31:41 Risks and Rewards of Joining Full Circle Beef Systems 36:12 Who Should Embrace the Full Circle Beef Model? 38:43 Getting Started with Breeder and Future Initiatives Resources: Breedr – https://bit.ly/4frK57m  The Ultimate Goal-Setting Guide for Ranchers – https://www.casualcattleconversations.com/ranchermind-events/p/move-the-ranch-forward-2025  RancherMinds – https://www.casualcattleconversations.com/ranchermind-events 

Taking time away from the ranch isn’t easy, but it’s essential for mental clarity and family bonding. In this episode of Casual Cattle Conversations, host Shaye Wanner speaks with Cheyenne Schriefer, a rancher and travel agent, about practical vacation ideas for ranch families. From quick road trips to stress-free Caribbean getaways, Cheyenne shares tips on planning trips, finding support while you’re away, and making the most of your time off without overwhelming yourself or your operation. Chapters 00:00 Introduction to Ranch Life and Travel 09:55 Weekend Getaway Ideas for Ranchers 14:00 Longer Vacation Options for Ranchers 19:55 Travel Tips and Considerations 23:46 Convincing Your Partner to Travel 27:55 Planning Around Conventions and Attractions Takeaways Ranchers often struggle to take time off due to the demands of their work. Making family vacations a priority is essential for work-life balance. Weekend trips to national parks are popular among ranchers. Travel insurance is crucial for unexpected travel hiccups. Kindness and flexibility can greatly enhance travel experiences. Planning around conventions can lead to enjoyable family trips. Using travel agencies can alleviate the stress of planning trips. Traveling with kids can be easier when they are younger. Connect with Cheyenne: https://www.alltravelmatters.com/ Offer Show Feedback: https://www.casualcattleconversations.com/contact  The Ultimate Goal-setting Guide for Ranchers: https://www.casualcattleconversations.com/ranchermind-events/p/move-the-ranch-forward-2025     

S7, EP 51 – Are your finances holding your ranch back? In this episode of Casual Cattle Conversations, host Shaye Koester-Wanner sits down with financial expert Jessica Groskopf to tackle the challenges of financial planning for farmers and ranchers. Together, they break down actionable strategies to secure your operation’s future, from estate and transition planning to building emergency funds and distinguishing good debt from bad debt. Discover why early investing, alternative revenue streams, and separating personal and farm finances are critical for lasting success in agriculture. Jessica also shares tips to simplify financial management and take control, even when it feels overwhelming. Key Takeaways Financial planning is vital for young farmers and ranchers. Estate and transition planning ensure a sustainable future for your operation. Start saving early to build long-term wealth. Maintain an emergency fund covering three to six months of expenses. Understand the difference between good debt and bad debt. Invest in flexible accounts to grow financial security. Explore alternative revenue streams to diversify income. Separating personal and farm finances is a game-changer. Small steps lead to significant improvements in financial management. Seeking advice from financial experts can alleviate stress. Chapters 00:00 – Introduction to Transition Planning 04:19 – Empowering the Next Generation of Ranchers 06:49 – Early Wealth-Building Strategies 12:55 – Setting Up an Emergency Fund 21:09 – Good Debt vs. Bad Debt Explained 26:17 – Smart Investing for Farmers 33:32 – Diversifying with Alternative Revenue Streams 35:49 – Steps to Financial Freedom RancherMinds: https://www.casualcattleconversations.com/ranchermind-events  The Ultimate Goal-setting Guide for Ranchers: https://www.casualcattleconversations.com/ranchermind-events/p/move-the-ranch-forward-2025  Connect with Jessica on Instagram @jessica_groskopf

In this conversation, Shaye Koester-Wanner and JT Jerret discuss effective marketing strategies for ranchers, particularly in the meat industry. They emphasize the importance of understanding copywriting, identifying target audiences, and leveraging direct-to-consumer sales. The discussion covers missed opportunities in marketing, the significance of email marketing, and actionable steps for ranchers to enhance their beef sales strategies. JT shares insights on buyer archetypes and the marketing triangle framework, providing listeners with practical advice to grow their businesses.   Takeaways Create content that resonates with your audience. Direct-to-consumer sales can increase profitability. Understanding your target audience is key. Identify buyer archetypes to tailor your marketing. Engagement in communities can build your audience. Email marketing offers a high return on investment. Focus on providing value before selling. Start with simple, actionable steps to grow your business.   Chapters   00:00 Introduction to Direct-to-Consumer Meat Sales 04:42 Understanding Copywriting and Its Importance 07:24 Missed Opportunities in Meat Sales 10:24 Identifying Your Target Audience 13:31 Strategies to Reach Your Target Audience 16:43 The Role of Email Marketing 19:38 Building Your Direct-to-Consumer Brand 23:10 The Marketing Triangle: Market, Message, Media 26:15 Final Thoughts and Action Steps   Resources https://farmrebel.org/ https://www.casualcattleconversations.com/ranchermind-events