The Copernican Shift
Grad Conn
Welcome to The Copernican Shift (formerly, the CXM-Experience), the podcast that challenges you to change your perspectives about marketing, advertising, and digital channels.
Join Sprinklr CXO Grad Conn and his guests for tips, insights, and strategies aimed at helping you embrace the new marketing world where customers are connected and empowered like never before — it’s a Copernican shift that puts your customer in the center of the marketing universe. The podcast is occasionally irreverent, possibly contrarian, but always entertaining and informative.
The Copernican Shift. Mapping perception to reality since 1543.
Join Sprinklr CXO Grad Conn and his guests for tips, insights, and strategies aimed at helping you embrace the new marketing world where customers are connected and empowered like never before — it’s a Copernican shift that puts your customer in the center of the marketing universe. The podcast is occasionally irreverent, possibly contrarian, but always entertaining and informative.
The Copernican Shift. Mapping perception to reality since 1543.
Episodes
Mentioned books
Oct 28, 2020 • 10min
How to use AI to Learn About Your Customers
Part 2 of our Listen, Learn, Love trilogy. There are now over 4 billion people using social media. And those billions of people represent a goldmine of unbiased, unfiltered data you can learn from… if you have a powerful enough AI to help. Today we talk about the potential of AI-enabled Listening, and how it can help your brand. For a deeper dive into AI, visit: info.sprinklr.com/aiWebinar
Oct 27, 2020 • 10min
Why Listening to Your Customers is More Important Than Ever
Part 1 of our Listen, Learn, Love trilogy — a new way to think about how to really work with customers. Today we start with listening. Something we’ve always done (surveys, focus groups), but can now supercharge with modern channels: social media, chat, review sites, forums, and blogs. It’s a better way to truly understand your customers and prospects.
Oct 20, 2020 • 9min
Welcome to the CXM Experience
In the past 10 months, Internet usage has increased 70%. We’re on our devices almost all the time. That makes the customer experience even more important than ever. The questions every business leader should ask are: How do I make someone want to be a customer, and how do I make them want to stay a customer? This podcast series is all about answering those questions.
