The Copernican Shift
Grad Conn
Welcome to The Copernican Shift (formerly, the CXM-Experience), the podcast that challenges you to change your perspectives about marketing, advertising, and digital channels.
Join Sprinklr CXO Grad Conn and his guests for tips, insights, and strategies aimed at helping you embrace the new marketing world where customers are connected and empowered like never before — it’s a Copernican shift that puts your customer in the center of the marketing universe. The podcast is occasionally irreverent, possibly contrarian, but always entertaining and informative.
The Copernican Shift. Mapping perception to reality since 1543.
Join Sprinklr CXO Grad Conn and his guests for tips, insights, and strategies aimed at helping you embrace the new marketing world where customers are connected and empowered like never before — it’s a Copernican shift that puts your customer in the center of the marketing universe. The podcast is occasionally irreverent, possibly contrarian, but always entertaining and informative.
The Copernican Shift. Mapping perception to reality since 1543.
Episodes
Mentioned books
Nov 11, 2020 • 12min
How Shopify Made It Too Easy for Me to Impulsively Spend £150
Science fiction, collectible toys, and a frictionless online shopping come together to create a customer experience perfect storm — in a good way. In today’s episode we look at how Shopify is removing online shopping barriers to make it easier to succumb to impulse purchases. Because who doesn’t need a Space 1999 stun gun and comlock?
Nov 10, 2020 • 11min
3 More Steps to Getting Started with Modern Channels
You know you need to accelerate your digital transformation. You know you need to embrace modern channels in order to be able to connect with your customer and prospects. In episode #6 I gave you three steps for getting started. Here are three more to keep you going.
Nov 9, 2020 • 10min
How to Harness Your Employees’ Influence to Increase Revenue
Social content shared by employees gets 8X more engagement than the same content shared by a company. That’s why building an employee social media advocacy program is the secret ingredient to increasing pipeline and deal size, improving brand recognition, and attracting top talent.
Nov 6, 2020 • 12min
What Are Modern Channels? (and Why You Need to Care)
Humans are communicators. We always have been. Throughout history our communication channels have changed, but the desire for connection remains as strong as ever. That’s why modern channels are so important, and why you need to be where your customers are.
Nov 5, 2020 • 12min
Political Marketing: Why US Election Polls Keep Getting it Wrong
As the US election inches toward resolution, we take a look at political marketing, polling, focus groups, and why your B2B marketing absolutely must focus on value.
Nov 4, 2020 • 12min
How Customer Experience Impacts Brand Trust
In today’s episode we take a road trip from New York to Florida, and look at how customer experience can impact the perceived quality of a product. It’s a story about trust, semi-autonomous cars, and dog treats.
Nov 3, 2020 • 11min
The Secret Story Behind McDonalds’ All Day Breakfast
What do you do to reverse 17 consecutive quarters of declining revenue? You listen to your customers, learn what they want, and give it to them. This is the story of how All-Day Breakfast became a thing. And why you have modern channels to thank for your afternoon Egg McMuffin.
Nov 2, 2020 • 11min
3 Steps to Getting Started with Modern Channels
It’s the question I hear most often from our customers: How do we get started with modern channels? And it’s not really a question about which modern channels to start with (short answer: all of them). It’s more about how to corral the various silos in an organization and bring them together as an integrated team. These three steps can help you accelerate your digital transformation and tame your marketing Frankenstack.
Oct 30, 2020 • 9min
How Shifting Your Perspective Can Transform Your Business
What does a 16th century mathematician have to do with modern marketing and customer experience? More than you might think. In today’s episode we look at Nicolaus Copernicus, and how shifting perspective can lead to new insights. Learn more at: www.copernicanshift.com
Oct 29, 2020 • 11min
Love Your Customers and They’ll Love You Back
Part 3 of our Listen, Learn, Love trilogy. Listening to your customers is great. And learning from those insights is even better. But in order to show your customers you really love them, you need to take action on what you’ve learned. It’s a fundamental shift in how companies engage with their customers, but it’s a shift that will pay huge dividends.
