

The Manufacturing Executive
Joe Sullivan
On The Manufacturing Executive podcast, we’ll explore the strategies and experiences that are driving midsized manufacturers forward. You’ll hear conversations with passionate manufacturing leaders who have compelling stories to share about their successes and struggles. You’ll also hear interviews with B2B Sales and Marketing experts about what’s working on the business development front and how to make these ideas actionable. Episodes will feature topics related to industrial marketing and lead generation, manufacturing sales strategy, technology, and industrial sector innovation.
Episodes
Mentioned books

Apr 2, 2024 • 41min
Building a Service Culture w/ Fred Reggie
When I hear the word "service" in a business setting, my mind goes straight to CUSTOMER service. But the concept of serving becomes so much more powerful when it finds its way into all the other aspects of running a business.
In this episode, business coach Fred Reggie talks about about building what he calls a service culture.
Specifically, he touches on the importance of two-way communication, clearly articulating your organization's mission and achieving universal buy-in throughout your organization around that mission.

Mar 26, 2024 • 39min
E-Commerce for CapEx Equipment and Contract Manufacturers w/ Curt Anderson
E-commerce expert Curt Anderson challenges common assumptions about e-commerce for manufacturers of high-value goods. They discuss strategies for selling complex products online, utilizing SEO and Google Ads, dominating niche markets, and transitioning from offering a range of services to specializing in a niche for business growth.

Mar 19, 2024 • 29min
On-Demand Labor for a Fluctuating Demand Curve w/ Adam Rubatt
Managing fixed labor costs is hard enough in a complex manufacturing environment.
Then you throw a pandemic on top of it that only deepens an already problematic labor market, you sprinkle in some supply chain disruption and you add some economic uncertainty to the mix. What do you have left?
Lots of confusion and stress about how to plan for labor in your business.
In today's conversation, Adam Rubatt, Director, Operations Intelligence at Veryable, explains why we need to start thinking differently about staffing. More specifically, he'll introduce a concept that his company refers to as "on-demand labor planning".

Mar 12, 2024 • 33min
How Curiosity Drives Smart Business Decisions w/ Jim Vaselopulos
There's nothing easy about being a leader, whether you're leading a marketing agency like me or a manufacturing organization like many of you.
Founder and CEO of Rafti Advisors, Jim Vaselopulos, is an advisor to business leaders and host of a leadership podcast that's been running since 2016.
In this episode, he'll draw on his experiences guiding B2B manufacturing leaders as we talk about:
– Letting curiosity drive smart business decisions
– Applying principles of root cause analysis across different parts of your business
– Changing your relationship with time

Mar 5, 2024 • 43min
The Real Reason Manufacturers Are Missing with Gen Z w/ Jacob Sanchez
The more manufacturing leaders you talk to, the more opinions and perspectives you'll hear about why we're struggling to pull young Millennials and Gen Zers into the industrial sector workforce:
– General awareness issues
– A perception of dirty, dark and dangerous jobs
– Negative associations among youth (and their parents) with a career path other than "go to college and get a white-collar job"
In today's conversation, you'll hear directly from the source.
Jacob Sanchez is a Gen Zer whose energy and passion alone make this episode worth listening to.
He's been in the manufacturing workforce since he was fifteen years old and his perspective about why we're missing the boat with Gen Z will get you thinking.

Feb 27, 2024 • 45min
5 Key Principles for Creating a Culture of Initiative w/ Jason Riley
If you were to interview a variety of successful manufacturing leaders and analyze their respective approaches to effective leadership, I think you'd find a lot less directing than you would enabling.
In this episode, Jason Riley, COO of the additive manufacturing company Fabrisonic, draws on his experience both as a military leader and a manufacturing leader to break down what he refers to as "5 Key Principles for Creating a Culture of Initiative".
We'll talk about what it means to lead with intention, delegate, empower decision making, maximize collaboration and create meaningful process documentation.

6 snips
Feb 20, 2024 • 32min
Reengineering the Design Review w/ Adam Keating
Adam Keating, Co-Founder of CoLab, discusses tackling challenges in new product development. They explore the evolution of design reviews, the importance of customer needs for transformative solutions, and the impact of CoLab on customer success. The podcast also focuses on incremental change and cultural transformation in manufacturing.

Feb 13, 2024 • 27min
How to Be a Leader of Significance w/ Mosongo Moukwa
When people talk about you years down the road, what will they say? "Oh yeah, he (or she) was a good manager or employee?"
Or will there be something more?
In this conversation, manufacturing leader and author, Mosongo Moukwa, talks about how to leave a meaningful and lasting mark on your organization. Or in his words, how become "a leader of significance."

Feb 6, 2024 • 32min
Cultivating Veteran Champions in Manufacturing w/ Lt Col Kathy Lowrey Gallowitz
From skills to work ethic to understanding chain of command, veterans bring so much potential to the manufacturing workforce.
In this episode, Lt Col Kathy Lowrey Gallowitz will talk about how manufacturing leaders can go from unaware how to tap into the veteran community to being veteran-friendly to being veteran-READY.

Jan 30, 2024 • 25min
An Outcome-Based Solution for Deploying Robots w/ Saman Farid
Automation can be intimidating. What if the sizable CapEx investment we make doesn't generate the return we expected? What if our people struggle with operating the robots? And how will they deal with this kind of operational change in general?
All fair questions and real concerns for manufacturing leaders today. In this episode, Saman Farid, CEO of automation provider Formic, will talk about how they're lowering the barrier to entry through outcome-based robotics solutions, and shifting the investment from CapEx to OpEx.


