The Manufacturing Executive
E-Commerce for CapEx Equipment and Contract Manufacturers w/ Curt Anderson
Mar 26, 2024
E-commerce expert Curt Anderson challenges common assumptions about e-commerce for manufacturers of high-value goods. They discuss strategies for selling complex products online, utilizing SEO and Google Ads, dominating niche markets, and transitioning from offering a range of services to specializing in a niche for business growth.
38:58
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Quick takeaways
- E-commerce is suitable for manufacturers selling high-ticket or custom-designed products by redefining it as 'easy commerce'.
- Implementing customer portals and focusing on niche marketing can enhance customer satisfaction and maximize e-commerce opportunities.
Deep dives
E-commerce Expertise in B2B Manufacturing
Kurt Anderson, an e-commerce expert, discusses the untapped potential of e-commerce in the B2B manufacturing sector. He challenges misconceptions that e-commerce is not suitable for manufacturers selling high-ticket or custom-designed products. Anderson emphasizes the importance of redefining e-commerce as 'easy commerce' and highlights the necessity of making business transactions as effortless as possible for customers.
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