E-Commerce for CapEx Equipment and Contract Manufacturers w/ Curt Anderson
The Manufacturing Executive
Exploring E-Commerce Strategies for Manufacturing Success
The chapter delves into the success of an event organized by True Marketing, Cadenas, and Part Solutions, highlighting the importance of easy commerce and customer portals in e-commerce for OEMs and contract custom manufacturers. It discusses converting proprietary processes into proprietary products, using a wire harness manufacturer's example, to scale and reach a larger customer base. Additionally, it explores packaging processes as on-demand content and transitioning from offering a range of services to specializing in a niche for business growth.
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