
The Manufacturing Executive
On The Manufacturing Executive podcast, we’ll explore the strategies and experiences that are driving midsized manufacturers forward. You’ll hear conversations with passionate manufacturing leaders who have compelling stories to share about their successes and struggles. You’ll also hear interviews with B2B Sales and Marketing experts about what’s working on the business development front and how to make these ideas actionable. Episodes will feature topics related to industrial marketing and lead generation, manufacturing sales strategy, technology, and industrial sector innovation.
Latest episodes

Sep 3, 2024 • 33min
Perspectives on Finding and Keeping Manufacturing Talent w/ Jon Franko
My guest today (and my business partner of 18+ years), Jon Franko, is also the host of The Manufacturing EMPLOYER podcast.
Whereas my show is designed for CEOs, Presidents, Owners and those leading manufacturing organizations, Jon's show is directed at those responsible for recruiting and retaining talent (as well as building great cultures) inside of the same companies.
In this episode, Jon will share his perspectives on common themes that have emerged during his podcast's inaugural year – from servant leadership to walking the shop floor to employer branding and more.

Aug 27, 2024 • 38min
Quality Management in a Changing Manufacturing Environment w/ Naveen Poonian
Quality management isn't just about the mitigating defects to optimize profit or to increase customer satisfaction.
In mission-critical environments, quality management means keeping people safe when lives are at stake.
Naveen Poonian, President and CEO of iBase-T, is a manufacturing leader whose software for the defense and aerospace industries plays a key role in doing exactly that.
And he's here to talk about the current and future state of quality management in the manufacturing sector.

Aug 20, 2024 • 35min
Modernizing the Traditional Manufacturing Facility w/ Chris Stevens
Digital twins. Digital threads. Cloud computing. Edge computing. Simulations. Brownfield. Greenfield. If you're a manufacturing leader and your blood pressure starts rising when you see terminology like this, you're not alone!
Because ultimately what matters to you is that production in your facility is running smoothly. And big technology transformations can feel really scary. But at the same time, we all know the manufacturing world around us is changing and we need to be ready for what's ahead.
In this conversation, Senior Vice President of Automation for Siemens Digital Industries in the US, Chris Stevens, brings some of these concepts down to earth. As you'll hear from Chris, you start by identifying the biggest business problem you need to solve in your facility and then design the technology road map to help you start solving it.

Aug 13, 2024 • 43min
Rethinking the Impact of Free Trade on American Manufacturing w/ John Gardner
I've had a lot of conversations on this podcast about bringing manufacturing jobs back onto American soil.
But my guest today, John Gardner, goes a layer deeper – asking us to rethink the idea of free trade altogether.
John, the author of "How to Make America the Manufacturing Super Power of the World", passionately shares his thoughts about:
– The national security risk posed by an American supply chain that's so heavily reliant on offshore manufacturing
– How higher tariffs can protect our economy
– And why we need to reposition manufacturing in the minds of the next generation

Aug 6, 2024 • 28min
Current and Future Impact of the Inflation Reduction Act w/ Nihal Shetty
In today's conversation, we're talking about the Inflation Reduction Act.
What it's all about? Why's it matter to manufacturing leaders? What impact will it continue to have on our economy, regardless of whether we see a Kamala Harris or a Donald Trump administration take the reins in 2025?
More broadly, we'll discuss why paying attention to (and understanding the potential impact of) key legislation is so important – not only at a manufacturing leadership level, but throughout the different levels of your organization.
My guest today is Nihal Shetty, a coworker at my agency Gorilla 76 who has immersed himself specifically in details of the Inflation Reduction Act for the purpose of educating those inside of our marketing agency, so we can better serve our manufacturing clients.
But today, I've invited him on the show so he can share some of what he's learned with you as well.

Jul 30, 2024 • 39min
Starting Small With AI and Emerging Manufacturing Technology w/ Jarred Knecht
It's gonna cost me hundreds of thousands of dollars. It's gonna require a whole team to maintain it. And MAYBE we'll see some benefit by year three.
This isn't exactly a compelling value proposition for making a major technology investment in your manufacturing business. Yet it's the overwhelming feeling the manufacturing leaders often feel when contemplating whether or not to do so.
Jared Knecht, founder of AI quality inspection software KonnectAi, has a different philosophy. He'll tell you that a technology investment shouldn't mean all in or nothing. And the parameters he gave his team before they set out to develop their ai-based quality inspection software were: Immediate benefit. Right now. Or forget it.

Jul 23, 2024 • 41min
Why Engineering Knowledge Should Drive Marketing Messaging w/ Adam Kimmel
Engineers and marketers may come from different planets.
But in manufacturing environments that involve selling technical, complex products, marketers NEED the knowledge of those engineers to drive messaging strategy.
So how do you make that happen? How do you get the engineer to understand why their expertise and participation in marketing matters? And how do you get the marketer to understand how the engineer thinks?
In today's conversation, Adam Kimmel (who comes from the planet of engineering and is a transplant on the planet of marketing) will unpack it all for you.

Jul 16, 2024 • 37min
A New Generation of Craftsmen with Character w/ Dave Hataj
Dave Hataj, a veteran in manufacturing, discusses engaging the next generation. He emphasizes character development, mentorship in schools, and changing perceptions of the industry. His program Craftsman with Character focuses on skills and integrity, transforming lives and creating new talent pipelines.

Jul 9, 2024 • 39min
When and How to Implement a Warehouse Management System w/ Casey Winans
Warehouse management systems.
What exactly are they? What's different from the features in your ERP? Or your MES?
Who truly needs a warehouse management system? When do you know you'll be ready for one? And how do you choose the right one for you?
CEO of Fullstride, Casey Winans, is here to answer all of these questions and more.

Jul 2, 2024 • 36min
When Engineering and Marketing are in Sync w/ Adam Beck and Jeffrey Abell
In most companies, experts are hired to do a specific job. Engineering does engineering. Marketing does marketing. Sales does sales. And so on.
But what happens when each of those departments does their respective jobs in silos, without a common mission, and in the absence of collaboration?
In today's conversation, Jeffrey Abell (engineer) and Adam Beck (industrial marketer) of Cadenas PARTsolutions talk about how to bring together the engineering and marketing functions of a manufacturing organization to drive growth. Because when the silos come down, opportunities emerge.