Reside Platform Podcast

Learn more about how Reside can get you to #1 in your marketplace: https://resideplatform.com/ ________________________ In this video, co-founder of Reside Platform Suneet Agarwal sits down with Tessa Hartman, the VP of Marketing and Sales for Stitser Built in Reno, NV. In that position, Tessa has found herself leading a team of Realtor on the Stitser Properties Real Estate Team.The conversation starts with Tessa explaining her background in sales and marketing, and how that led to her current position. Tessa also dives deep into her previous experience in B-to-C Marketing for a Construction company and her key marketing tactics that she developed and has carried into the Real Estate industry.Tessa then discusses the successful community events that she and the Stitser Properties host and the social media strategy to accompany them, which has created significant leverage in their market. She also discusses the unique value proposition and support that her team provides and how marketing that value successfully has resulted in very high agent attraction.Tessa and Suneet also discuss the Stitser Properties recruiting strategy that brought in 15 agents from June 2023 to January 2024. She credits some specific events and resources that changed their strategy and mindset, and truly moved the needle.Tesse then provides some specific insight into the Stitser Properties leadership team and how they leverage systems and technology to hold agents accountable  and increase productivity. She also discusses, in-depth, the team’s yearly goal setting process and the weekly accountability check-in for those goals, and how that motivates and supports the team.The episode wraps up with Tessa explaining the qualities that Clint Stitser saw in Tessa that have lead to her success in her role. Touching on the specific skills, knowledge, and traits that other Real Estate team leaders should look for when hiring for a similar role in their own organization._________________________ Don't forget to subscribe! - - -  @resideplatform  ________________________ VIDEO CONTENTS: 00:00 Introduction03:19 Tessa’s Background & Her Journey into Real Estate08:06 Stitser Properties’ Marketing Strategy & Agent Attraction14:50 Getting 95% of Recruits to Sign On The Spot22:25 Leadership & Agent Accountability26:30 Finding Your TessaShow Notes:Get in contact with Tessa via email: tessa@stitserproperties.comFollow or reach out to Stitser Properties at https://www.instagram.com/stitserproperties

Learn more about how Reside can get you to #1 in your marketplace: https://resideplatform.com/ ________________________ In this video, co-founder of Reside Platform Suneet Agarwal sits down with Kasam Aslam.Kasim Aslam is a renowned speaker at global digital marketing conferences and leads Solutions 8, a top Google Ads agency managing $100m+ ad spend. He is the co-host of Perpetual Traffic Podcast, co-founded Driven Mastermind, instructs DigitalMarketer's Paid Traffic Mastery, authored "You vs. Google" (#1 in marketing/advertising on Amazon), and earned accolades like Top 50 Digital Marketing Thought Leaders in the USA and 2017's Interactive Person of the Year by AZIMA.In this episode, Kasim provides a comprehensive overview of his marketing journey, emphasizing his experiences within the real estate sector. He offers actionable advice and real-world examples to empower real estate professionals in enhancing organic traffic for their businesses.Joined by Suneet, Kasim explores the pivotal role of social media platforms in reaching and engaging with the target market. They dissect specific platforms, discussing the most relevant content strategies for those entering the real estate industry.But the value doesn't stop there. Kasim unveils his game-changing strategy for streamlining social media content creation. Learn how to craft a week's worth of content in just one hour, complete with the types of content to create, production methods, optimal posting times, and effective consumer engagement tactics.The conversation evolves to touch upon the indispensable role of Virtual Assistants in content creation. Kasim and Suneet share firsthand experiences showcasing the transformative impact of virtual and overseas employees on business efficiency and productivity. Gain practical advice on hiring and maximizing the potential of remote team members._________________________ Don't forget to subscribe! - - -  @resideplatform  ________________________ VIDEO CONTENTS: 00:00 Introduction02:03 Creating Traffic for Real Estate14:27 Breaking Down Social Media Platforms21:09 Create All Your Content in ONE Hour27:39 The Impact of a Virtual Assistant _______________________Show Notes:Perpetual Traffic Podcast: https://perpetualtraffic.com/Follow Kasim, or learn more about his businesses at kasim.me

Learn more about how Reside can get you to #1 in your marketplace: https://resideplatform.com/ ________________________ In this video, Reside Platform co-founder Suneet Agarwal sits down with Reside’s newest Client Success Manager, Lauren Rathgeb.The episode kicks off with Suneet and Lauren discussing Lauren’s background in operations, and her passion for streamlining the backend to increase success on the front end. Lauren also provides some actionable advice for Real Estate business leaders to enhance their systems and processes. Lauren then also provides some insight into the importance and value of time management and blocking out your time to maximize productivity.Lauren and Suneet then discuss how to leverage the systems you have available to you to ensure your team is operating efficiently and following the processes in place. They also discuss the importance of  delegating tasks to other individuals in your organization, to free up your time as the head of the operation. Lauren also provides some advice for what a business owner should look for when hiring their admin, to ensure you get a good fit with the organization and with you. Suneet and Lauren also discuss their shared love for Virtual Partners, and Lauren gives some advice to vet a virtual employee during the interview process.Lauren provides some tips and tricks to ensure virtual partners are completing their task, and how to keep accountability when you aren’t reporting physically to an office everyday. She also provides some services and tools that can assist in accountability.Lauren and Suneet then discuss some of the most powerful systems in the Real Estate space and how to leverage the simple platforms to work for you when just starting out. Specifically, the systems that can improve the client experience and streamline your internal processes.Finally, Lauren shares some of the things she’s most excited for and looking forward to with her partnership with Reside Platform, as she focuses on making a difference in Real Estate team leaders' business and personal lives._________________________ Don't forget to subscribe! - - -  @resideplatform  ________________________ VIDEO CONTENTS: 00:00 Introduction01:32 Lauren’s Operations Insights07:49 Leverage & Delegation12:50 What to Look For When Hiring an Admin18:30 Virtual Accountability20:15 The Systems That Work23;05 Making a Difference _______________________Show Notes:Follow Lauren on Facebook: https://www.facebook.com/lauren.rathgebInstagram: https://www.instagram.com/lorathgeb/Linkedin: https://www.linkedin.com/in/lauren-rathgeb-b55542141/ 

Learn more about how Reside can get you to #1 in your marketplace: https://resideplatform.com/ ________________________ In this video, co-founder of Reside Platform Suneet Agarwal sits down with Steve Hawks.Steve Hawks is a highly accomplished real estate expert, featured on major news networks and publications. He boasts a prestigious clientele including Disney, Paramount Pictures, Microsoft, IBM, Comdex, and ShowWest. Hawks has sold over 5,000 homes and consistently ranks in the top 1% of agents nationwide for four decades. He is also a respected commentator on real estate trends, providing insights for platforms like the Wall Street Journal, Fox News, CNBC, ABC World News, and BusinessWeek. Additionally, he offers strategic consulting services to companies, guiding them through overlooked economic trends in marketing planning.In this episode, real estate expert Steve Hawks shares his wealth of knowledge on the recent NAR Lawsuit, starting with a brief overview of his background in real estate and his involvement in the lawsuit. Steve provides crucial updates on the lawsuit's settlement, highlighting a significant loophole that impacts the industry.Joined by co-host Suneet, they delve into the traditional scripts and language used in the industry pre-lawsuit and how these will inevitably change buyer's agents' day-to-day operations. The conversation extends to the lawsuit's ripple effect on the mortgage industry and its implications for first-time homebuyers.Listeners gain invaluable insights as Steve offers actionable advice on how agents can prepare for and adapt to the evolving real estate landscape post-lawsuit. He breaks down the optimal business model for agents navigating this new terrain.Exploring client-agent dynamics, Suneet and Steve discuss the shifting conversations with clients, emphasizing the importance of demonstrating value and ways agents can enhance their offerings. Steve boldly predicts the future of the industry, including the potential number of agents who may be forced out of business.The impact of the NAR lawsuit extends beyond real estate sales to affect mortgage and new construction industries. Steve, Suneet, and Nick offer advice and wisdom, particularly aimed at new agents navigating this turbulent period.The episode concludes with Steve shedding light on the companies that opted out of the settlement, including major brokerages, and offers insights into the future trajectory of total commissions within the industry. Don't miss this insightful discussion on the seismic shifts reshaping the real estate landscape._________________________ Don't forget to subscribe! - - -  @resideplatform  ________________________ VIDEO CONTENTS: 00:00 Introduction01:13 Steve’s Background02:42 The NAR Lawsuit Update & Discussion14:55 What Agent’s Must Do Moving Forward23:35 The Importance of Showing Your Value42:01 The Settlement Impact_______________________Show Notes:Follow Steve on Instagram at: hawks_steveSend Steve a referral via text or call at  (702) 375-4295

Learn more about how Reside can get you to #1 in your marketplace: https://resideplatform.com/ ________________________ In this video, co-founder of Reside Platform Suneet Agarwal, sits down with Steve Sims.Steve Sims is described as "The Real Life Wizard of Oz" by Forbes and Entrepreneur Magazine. He is known for his work with influential figures such as Sir Elton John and Elon Musk, orchestrating experiences like sending people to see the wreck of the Titanic on the sea bed or arranging private dinner parties in closed museums in Florence with Andrea Bocelli serenading guests. Sims is a best-selling author of "BLUEFISHING - the art of making things happen" and "Go For Stupid – The Art of Achieving Ridiculous Goals". He is also a sought-after coach and top-rated speaker, having delivered keynote speeches at various networks, groups, associations, and prestigious institutions such as the Pentagon and Harvard University.In this episode, Steve Sims shares invaluable insights on building a brand that stands out in any industry. Starting with the fundamentals, Steve discusses where to begin and how to cut through the noise on social media, emphasizing the importance of ignoring conventional "rules" to truly make an impact.Joined by Suneet, they explore the power of consistency across all social media platforms, delving into the nuances of maintaining a cohesive brand identity—from usernames to bios. Offering practical advice, they reveal strategies to differentiate yourself from competitors and position your brand as a unique solution for your audience.Steve illustrates the importance of proving your value to potential customers through branding, emphasizing the delivery of sought-after information and solutions. With a focus on the real estate industry, he shares marketing tips tailored to professionals in this field.As the conversation unfolds, Steve delves into the burgeoning trend of public speaking, offering insights into its popularity and providing actionable advice for those seeking more speaking engagements. He outlines a framework for success and shares his recipe for crafting a compelling Call to Action during speaking engagements—a surefire way to generate leads and grow your business. Tune in for a masterclass in branding and public speaking from one of the industry's foremost experts._________________________ Don't forget to subscribe! - - -  @resideplatform  ________________________ VIDEO CONTENTS: 00:00 Introduction02:28 Creating a Brand12:22 Consistency and Standing Out20:00 Proving Your Value & Relatability27:14 Public Speaking Advice38:25 The Best Call To Action Post Speech_______________________Show Notes:Follow Steve wherever you get your media @stevedsimsCheck out a few of Steve’s other businesses, books, videos, and his website!Co-founder with his son, Henry, of the leading community for creative disrupters - https://simsdistillery.com/Steve is the host of The Art of Making Things Happen podcast - https://www.stevedsims.com/podcast/The Book’s – “Go for Stupid” & “Bluefishing” - https://www.stevedsims.com/book/Watch “Go For Stupid” – for FREE - https://goforstupid.com/Website: http://stevedsims.com

Learn more about how Reside can get you to #1 in your marketplace: https://resideplatform.com/ ________________________ In this episode, co-founder of Reside Platform Suneet Agarwal sits down with Travis Halverson.This episode starts with Travis providing some background on his career in the Real Estate Industry, specifically as an Inside Sales Agent (ISA). Travis & Suneet also discuss their combined passion for leads.Suneet and Travis then dive deep into the types of teams Travis works with and the methods he uses to effectively organize a team’s leads. Specifically focusing on the types of ponds and automations that most of the teams he works with implement.They then talk about the follow-up technique and rules that apply, for an agent to pull a lead from a pond. They also discuss how and why people like Travis exist in the industry and break down Travis’ successful ISA process in depth.This episode is a must-listen for anyone looking to master the art of lead conversion and elevate their real estate game to new heights!_________________________ Don't forget to subscribe! - - -  @resideplatform  ________________________ VIDEO CONTENTS: 00:00 Introduction01:01 Travis’ Sales Passion03:15 Organizing & Automating Your Leads10:18 The Importance & Process of an ISA_______________________Show Notes:Watch the episode with Chris Snow at https://youtu.be/jfIS-Df70jwGet in touch with Travis onInstagram: https://www.instagram.com/travishalversonnn/Facebook: https://www.facebook.com/travis.j.halverson

Learn more about how Reside can get you to #1 in your marketplace: https://resideplatform.com/ ________________________ In this video, co-founders of Reside Platform Nick McLean and Suneet Agarwal sit down to dissect one of the biggest competitions in the industry: the battle between two real estate giants, Zillow and homes.com.In this episode, our hosts take a deep dive into the realm of commercial and residential property listings. From LoopNet to homes.com, discover how online portals are revolutionizing the way properties are marketed and attracting investors from around the globe. Learn about the powerful tools and features these platforms offer, from creating sleek presentations to generating custom reports, and how they're changing the game for real estate agents and investors alike.From the recent Super Bowl spotlight shining on homes.com's aggressive marketing campaign to the strategic acquisitions by CoStar, the parent company of homes.com, Suneet and Nick explore the implications for real estate professionals, brokerages, and teams. They analyze the staggering investment in advertising and contrast the approaches of Zillow's consumer-centric super app and homes.com's agent-focused platform, offering expert perspectives and valuable takeaways for professionals navigating the ever-changing real estate market.Throughout the episode, the hosts engage in a candid conversation, sharing their thoughts and experiences, and reminiscing about their past involvement in a real estate website and IDX company. They uncover the significance of points of interest in online real estate marketing and highlight the value of aligning with agents and focusing on community-centric content. With insightful observations and lively banter, they dissect the strategies of major players in the real estate market, including Zillow and Realtor.com._________________________ Don't forget to subscribe! - - -  @resideplatform  ________________________ VIDEO CONTENTS: 00:00 Introduction02:57 CoStar: Dominating the Industry08:38 The Apps and the Platforms11:12 Homes.com is Coming For Zillow23:31 Our Experiences and Thoughts39:24 Wrapping It Up_______________________Show Notes:Follow Nick McLeanInstagram: https://www.instagram.com/nickmcleanre/?hl=en Facebook: https://www.facebook.com/nickmcleanrealestate Follow Suneet AgarwalInstagram:https://www.instagram.com/suneet_agarwal916/?hl=en Facebook:https://www.facebook.com/sagarwalsac 

Learn more about how Reside can get you to #1 in your marketplace: https://resideplatform.com/ ________________________ In this video, co-founder of Reside Platform and Author of Million Dollar Agent, Nick McLean sits down with Joe Rodriguez.Joe is the team leader for the Living in Houston Real Estate Team, in Houston Texas. Joe runs a YouTube Channel for his team called “The Original Living In Houston Texas Team”. This very successful channel has 41 Million Views, 418,000 of which are from the last 30 days. It has also had 51,00 watch hours in the last 30 days and 264 Buyer Reach Out in January 2024!The episode kicks off with Joe's reflection on the pivotal moment when he delves into the YouTube analytics of his channel, setting the stage for a deep dive into his background and the early days of content creation alongside his partner, Jackson.From navigating the daunting prospect of putting oneself out there to mastering the art of scripting and filming, Joe breaks down his content creation process, while unpacking the importance of consistency and authenticity.With candid advice for creators across all industries, Joe emphasizes the transformative power of staying true to oneself while maintaining a steadfast commitment to consistency in content delivery.Delving into the nuances of editing, publishing, and the algorithm's influence on post-production, Joe and Nick offer invaluable insights into optimizing content for maximum reach and impact.As the conversation unfolds, Joe shares the exponential growth spurred by his partnership with Reside Platform and illuminates the inner workings of his team's organizational structure, offering a glimpse into how leads are nurtured and conversions are facilitated seamlessly.Throughout the episode, Joe underscores the paramount importance of prioritizing the consumer experience, cementing the episode as a must-listen for aspiring creators and seasoned professionals alike seeking to unlock the secrets to YouTube success._________________________ Don't forget to subscribe! - - -   @reside_platform  ________________________ VIDEO CONTENTS: 00:00 Introduction01:42 How It All Started08:20 The Recipe to YouTube Success13:50 Breaking Down The Filming Process18:20 Joe’s Advice & Remaining Consistent25:09 What to Do After Filming32:04 The Growth of Joe’s Team _______________________Show Notes:Connect with Joe & Subscribe to The Original Living in Houston Texas Team at https://www.youtube.com/@LivinginHoustonTX

Learn more about how Reside can get you to #1 in your marketplace: https://resideplatform.com/ ________________________ In this video, co-founders of Reside platform Nick McLean, Preston Guyton, and Suneet Agarwal sit down to discuss mentorship programs, Reside Platform updates,  and Lead Seasonality and Communication Processes.Nick, Preston, and Suneet dive into the intricacies of mentorship and growth within the real estate industry. Starting off with a preview of upcoming events, including the exclusive Mastermind and Maverick Nashville hosted by Reside co-founder Jon Cheplak, the trio sets the stage for a dynamic conversation.Reflecting on their own experiences as brand-new agents, the hosts share candid stories of their encounters with mentors, highlighting both the invaluable lessons learned and the pitfalls to avoid. From the importance of finding the right mentor to establishing a successful mentorship program on a limited budget, they offer practical insights for listeners navigating similar paths.Drawing from their collective wisdom, the hosts emphasize the significance of fostering a culture of contribution within real estate companies, particularly in supporting the success of new agents. They explore the role of training, technology, and methodology in facilitating this growth process, offering actionable strategies for both mentors and mentees alike.As the conversation unfolds, the hosts provide a sneak peek into the latest updates within Reside Platform, including the upcoming launch of a new Learning Management System (LMS) and introductions to the newest additions to the team. Additionally, they delve into the complexities of lead management, discussing seasonal fluctuations, engagement tactics, and CRM best practices essential for sustained success in today's real estate landscape._________________________ Don't forget to subscribe! - - -  @resideplatform  ________________________ VIDEO CONTENTS: 00:00 Introduction02:12 Our Upcoming Events06:00 Our Mentor Experience12:13 Building a Successful Mentor Program22:33 A Culture of Contribution25:24 Reside Platform Updates32:59 Lead Seasonality & Communication Tactics That Work _______________________Show Notes:Learn more about Maverick Nashville at https://cheplakmaverick.com/Follow Nick McLeanInstagram: https://www.instagram.com/nickmcleanre/?hl=en Facebook: https://www.facebook.com/nickmcleanrealestate Follow Preston GuytonInstagram:https://www.instagram.com/prestonguyton/Facebook: https://www.facebook.com/preston.guytonFollow Suneet AgarwalInstagram:https://www.instagram.com/suneet_agarwal916/?hl=en Facebook:https://www.facebook.com/sagarwalsac 

Learn more about how Reside can get you to #1 in your marketplace: https://resideplatform.com/ ________________________ In this video, co-founder of Reside Platform and author of Million Dollar Agent, Nick McLean sits down with Matt Smith.Matt Smith is the President and CEO of Matt Smith Real Estate Group. From a basement startup, he's built a #1 team in Mid-Missouri, #2 in Missouri, and #57 nationally. As a Real Estate Coach and founder of All Or Nothing In Real Estate, Matt gives back to the industry. His group has ranked #1 for 7 years, listed in Inc. 5,000’s Fastest Growing Companies thrice. In 2022, they closed 733 homes. Matt's passion lies in helping people and agents achieve their goals, mentoring agents to remarkable success. Beyond his professional achievements, Matt cherishes his roles as a loving husband and father to two beautiful daughters.Join us for an insightful episode as Matt recounts his challenging first year in real estate, culminating in an impressive 75 closed transactions. Discover the hurdles that led him to start over not once, but twice, reaching a remarkable 280 transactions per year. From his basement, Matt built Missouri's #1 real estate team.Matt shares the framework for his team's success, cautioning leaders that adaptation is key. He and Nick discuss the crucial role staff plays in customer experience, emphasizing the significance of aligning hires with client-focused goals and retaining top talent.Explore strategies to enhance client experience, including overcoming ego and tactical approaches to client retention. Matt delves into the systems and processes vital for team success, stressing the importance of unified training, resources, mentorship, and inspiration.In a candid discussion on failure, Matt and Nick share insights on supporting team members during times of failure, fear, or over, underscoring the importance of specific communication. Don't miss this condensed yet impactful episode filled with lessons and strategies for real estate success!_________________________ Don't forget to subscribe! - - -  @resideplatform  ________________________ VIDEO CONTENTS: 00:00 Introduction01:09 Matt’s Background07:16 Growing Matt’s Team12:05 How Your Team Impacts Client Experience 24:30 How to Retain Agents30:20 Increasing the Client Experience40:11 Systems and Processes50:09 Creating an Environment of Safety _______________________Show Notes:Find the 3 Recruiting Funnels from Cheplak LIVE mentioned in this video at  threerecruitingfunnels.comConnect with Matt Smith and the Matt Smith Real Estate Group at mattsmithrealestategroup.comFollow Matt on Instagram: @mattsmithexp