Reside Platform Podcast

Learn more about how Reside can get you to #1 in your marketplace: https://resideplatform.com/ ________________________ In this video, co-founders of Reside Platform Nick McLean and Suneet Agarwal sit down with Rima Rafeh.Rima Rafeh, a dynamic real estate leader from San Francisco to Los Angeles, is not only a devoted mother and proud grandma but also a high-achiever in her field. Closing over $80 million in commercial real estate across 9 diverse buildings, she excelled as a solo agent with an impressive $48 million in closings in a single year, managing 180 doors in property management. Beyond real estate, Rima's impactful contributions include cycling 525 miles for charity and establishing both a successful team and Motto Mortgage. Recognized with the Mega Icon award three times at KW, Rima's resilience and leadership shine through, evident in her co-authorship of "Women Who Boss Up in RE" with 16 industry-leading women, showcasing her commitment to making a difference.In this episode, Rima shares her incredible journey – from humble beginnings as a young immigrant to the United States to becoming a leader in the Real Estate industry. Starting in 2006, she grew her solo agent career to manage 180 units and close deals worth $48 million. Rima discusses her partnership with a major multi-family property investor client.The conversation delves into Rima's mindset on overcoming fear and seizing growth opportunities. She emphasizes the importance of self-validation, authenticity, and accountability.Rima reflects on the challenges that shaped her team's culture, fostering a familial atmosphere. She highlights the transition from a solo agent to a team leader, finding fulfillment in the success of her team members.Looking forward, Rima shares her ambitious business goals for 2024 – envisioning a team of 55+ agents, a 30% business growth, and the acquisition of 3 investment properties. Gain insights into what's working for her business and receive actionable advice for agents and family businesses._________________________ Don't forget to subscribe! - - -  @resideplatform  ________________________ VIDEO CONTENTS: 00:00 Introduction02:05 Rima’s Humble Beginnings07:06 Starting the Rafeh Group12:00 Overcoming Fear17:45 Rima’s Team Values and Culture22:38 Fulfillment & Core competencies 32:15 Embracing the Challenge & Her Advice _______________________Show Notes:Get in touch with Rima and the Rafeh GroupPhone Number: 661-236-8899Email: rima@therafehgroup.comInstagram: @rimarafeh1Facebook: @rimarafeh

Learn more about how Reside can get you to #1 in your marketplace: https://resideplatform.com/ ________________________ In this video, co-founders of Reside Platform Suneet Agarwal and Preston Guyton, sit down with Anthony Lammachia.Anthony Lamacchia, CEO of Lamacchia Companies, oversees a real estate empire including Lamacchia Realty and more. A renowned industry expert, he dedicates his time to recruiting, training, and strategic planning. Lamacchia launched "Crush it in Real Estate" in 2012, a nationally recognized training program. Anthony advocates for homeownership and serves on various REALTORS® committees. In 2020, he achieved multiple accolades and led his brokerage to surpass 400 agents and sell $1 Billion. His continuous success is marked by numerous awards, appointments, and recognition in national media.The episode kicks off with Anthony's intriguing journey into the National Association of Realtors (N.A.R.) and his unique perspective on the N.A.R. Lawsuit. Delving into the intricacies of misinformation surrounding the U.S. Housing Market, Anthony provides a comprehensive breakdown of his thoughts.Listeners are in for a treat as Anthony explores the possibility of Sellers refusing to pay Buyer's Agent compensation. Unraveling the potential impact on Buyer's Agents and the shift in power dynamics within the market, Anthony sheds light on the significance of staying informed on discount brokerages.A highlight of the episode is Anthony's candid account of his phone conversation with Michael Ketchmark, the defending attorney in the N.A.R. Lawsuit. The discussion revolves around the real victims of the lawsuit - home buyers.As the trio continues their discussion, they address key struggles in the real estate industry and the obstacles that agents might face with the N.A.R. Lawsuit. From the rising trend of copycat lawsuits to Anthony's thoughts on the hypothetical inclusion of his team, the hosts provide valuable insights into the challenges ahead for real estate professionals._________________________ Don't forget to subscribe! - - -  @resideplatform  ________________________ VIDEO CONTENTS: 00:00 Introduction02:07 The NAR Lawsuit’s Mis-Information16:17 The Impact of $0 Buyer Agent Fees21:40 Anthony’s Conversation with Michael Ketchmark30:00 The Current Real Estate Industry38:50 The Copycat Lawsuits_______________________Show Notes:Follow Anthony on Instagram:@ajlamacchia@crushitinrealestateSearch the hashtag #crushitmindset

Learn more about how Reside can get you to #1 in your marketplace: https://residediscover.com/ ________________________ In this video, co-founders of Reside Platform Nick McLean and Preston Guyton, sit down with Robert Palmer.With over 20 years experience Robert Palmer has made it his personal goal to revolutionize the real estate industry. By incorporating only the best technologies and marketing Robert Palmer Companies focuses on bridging the gaps and overcoming the challenges consumers, agents and other industry professionals face on a daily basis.Whether it is financing, marketing, title or technical needs, Robert Palmer Companies goes above and beyond to deliver top-notch products and services.Beginning with his venture into the mortgage industry, Robert shares the evolution of his career, leading to ownership of multiple companies by 2023. He breaks down the efficiency-driven model of his mortgage company, RP Funding, offering a glimpse into his strategic approach.The episode delves into Robert's ownership of the Armada Football Club, spotlighting the marketing strategies behind the team's success. Emphasizing the pivotal role of marketing across all his ventures, Robert provides valuable insights into the methods that have propelled his companies forward.Listeners get an inside look at the inception and growth of Listing Power Tools (LPT), transforming from a monthly service to a real estate team and brokerage. Robert discusses market changes, challenges faced, and the resilience that has characterized his career.Discover Robert's methods for client acquisition within the LPT Realty Team, with a special focus on agent-centric marketing. He shares his recruiting strategy and imparts advice for real estate team leaders aiming to foster a culture of success and core values.In a forward-looking conclusion, Robert predicts the rise of real estate teams and offers insights for team leaders on cultivating a "Sell More Homes" culture. This episode is a condensed masterclass in entrepreneurship, delivering real-world experiences, strategies, and a visionary perspective on the future of the real estate industry. _________________________ Don't forget to subscribe! - - -  @resideplatform  ________________________ VIDEO CONTENTS: 00:00 Introduction02:15 Robert’s Origin Story13:28 The Armada FC and Marketing20:40 Listing Power Tools29:42 Acquiring New Clients & Recruiting Advice40:20 Growing with a Team v. Solo Agent_______________________Show Notes:Learn More about Robert Palmer at robertpalmercompanies.com/

Learn more about how Reside can get you to #1 in your marketplace: https://resideplatform.com/ ________________________ In this video, co-founders of Reside, Nick McLean and Suneet Agarwal sit down with Glenn Sanford.Glenn Sanford is the Founder, Chairman, and CEO of eXp World Holdings, as well as the CEO of eXp Realty. He has been involved in the online real estate space since early 2002 and, after adapting to market challenges in 2008, launched eXp Realty in October 2009 as the first cloud-based national real estate brokerage. The innovative model involves a fully-immersive 3D virtual office environment, allowing agents, brokers, and staff to collaborate globally while conducting business from any location.In this episode, Glenn Sanford, Founder, Chairman, and CEO of eXp World Holdings, shares the captivating origin story of eXp and his remarkable journey in the real estate industry. Discover how Glenn overcame market challenges, started SIX teams in his first year and a half, and maintained a relentless focus on lead generation throughout his career.Join Nick, Suneet, and Glenn as they delve into the biggest milestones of eXp, exploring key moments and the business ideology of "If you build it they will come." Gain insights into Glenn's extensive experience with online marketing, particularly in SEO, well before the inception of eXp.In this episode, Glenn unravels the intricacies of incentives, emphasizing their importance to employees and sharing his expertise on finding the right incentives that truly move the needle. Learn about the proven successful split structure and get valuable advice on incentivizing agents in today's real estate landscape.Glenn also provides a keen perspective on the current market, offering insights into potential rate decreases in the coming year and the shift to a sellers market. Don't miss out on Glenn's tips for agents and team leaders on how to crush it in Real Estate in 2024. Tune in for a wealth of knowledge and actionable advice from a true industry visionary._________________________ Don't forget to subscribe! - - -  @resideplatform  ________________________ VIDEO CONTENTS: 00:00 Introduction01:05 The Origin of eXp11:34 eXp’s Biggest Milestones & Inflection Points18:54 Online Marketing Mastery24:46 The Importance of Incentives37:22 Glenn’s Market Analysis42:10 How to Win 2024 _______________________Show Notes:Learn more about Glenn by following him on social mediaInstagram: @glensanfordTwitter/X: @ceoglennLearn more about eXp at https://exprealty.com/

Learn more about how Reside can get you to #1 in your marketplace: https://resideplatform.com/ ________________________ In this video, co-founder of Reside Platform Suneet Agarwal sits down with Tonya Harbin.Tonya Harbin is the CEO of the Tonya Harbin Team, Abilene, Texas’ first real estate team. Acknowledged as a top producer by Real Trends and the Wall Street Journal, the team has facilitated over 2,800 home transactions. In addition to residential sales, Tonya and her team are involved in property flipping, owning rental properties, commercial buildings, as well as title and insurance ventures.In this episode Tonya shares her inspiring journey from her early days in Mary Kay to becoming a successful figure in Real Estate since 2007. Tonya delves into the pivotal role that manifestation and mindset have played in shaping both her personal and professional life.The conversation takes an exciting turn into the strategies her team employed to become well-known and stand out in a competitive market with her unique marketing and branding techniques that continue to bring in business.Tonya then breaks down her team's "Raving Fans" club Facebook group, where she and her team maintain meaningful connections with past clients. Tonya also shares invaluable insights on staying top of mind with clients. Finally, Tonya shares her golden nuggets of advice for agents—avoid being a "Secret Agent" and the importance of video marketing on social media. Tonya then provides some powerful words of wisdom for Team Leaders, emphasizing the importance of cultivating good energy within your team.Join us for a captivating episode filled with Tonya's wisdom, experience, and practical tips for thriving in the competitive world of real estate! _________________________ Don't forget to subscribe! - - -  @resideplatform  ________________________ VIDEO CONTENTS: 00:00 Introduction02:00 How Tonya Got Into Real Estate08:43 Tonya’s Unique Brand14:30 The Raving Fans Club & Events17:40 Tonya’s Marketing Team Structure25:10 Tonya’s Advice to Agents & Team Leaders _______________________Show Notes:Contact Tonya on Instagram & Facebook @tonyaharbin

Learn more about how Reside can get you to #1 in your marketplace: https://resideplatform.com/ ________________________ In this video, co-founders of Reside Platform Nick McLean and Suneet Agarwal, sit down with Dustin Runyon.Dustin Runyon, a successful Real Estate Team Owner and Developer, strategically grew a brokerage from $60 million to $600 million in sales. With a $150 million real estate team and ongoing residential projects, he combines entrepreneurial vision with financial acuity. Beyond business, Dustin values relationships, expressing love for his wife Leigh, cherishing friendships, and finding enjoyment in golf.The conversation kicks off with Dustin detailing his background and how he discovered his path to success with APX Real Estate Group. He delves into the core elements that define his real estate team, emphasizing the importance of energy, a performance-based culture, quality conversations, and accountability. Learn how fostering a positive and energetic environment in the office has played a pivotal role in Dustin's achievements.Discover the inner workings of Dustin's team meetings and training schedule, including daily in-office team meetings and three weekly training sessions. Gain insights into his mindset as a team leader, where he shares strategies for handling excuses from team members and ensuring a high-performance culture.Join Dustin, Suneet, and Nick as they explore Dustin's 33/33/33 Rule for continuous personal and professional development. Dustin generously imparts advice to aspiring team leaders, focusing on the motivation behind their choices and the unwavering commitment required for success.In the final segment, Dustin sheds light on the land development section of his business, providing a comprehensive view of the diverse aspects of real estate. Whether you're a seasoned professional or an aspiring team leader, this episode is packed with valuable insights and advice to elevate your real estate game!_________________________ Don't forget to subscribe! - - -  @resideplatform  ________________________ VIDEO CONTENTS: 00:00 Introduction01:40 Dustin’s Background09:03 Dustin’s Key Pillars for His Team & Office Energy18:34 A High Frequency Schedule & Handling Excuses33:04 33/33/33 Rule & Dustin’s Advice

Learn more about how Reside can get you to #1 in your marketplace: https://resideplatform.com/ ________________________ In this video, co-founders of Reside Platform Nick McLean and Preston Guyton sit down with Keri Shull.Keri Shull, a charismatic public speaker and mother of four, is a successful entrepreneur known for scaling multiple businesses. As the founder of the Keri Shull Team, the top-selling real estate team in the D.C., Maryland, and Virginia area, she holds the #21 spot nationally for overall volume. Keri is also a respected contributor to Forbes, Business Insider, Money, and Entrepreneur, focusing on entrepreneurship and goal achievement. Co-founding HyperFast Agent in 2018, Keri provides life-changing training and coaching to real estate professionals through this online community.In this episode, join us as Keri, the visionary entrepreneur, peels back the layers of her remarkable journey in building the 21st mage team in the U.S. Discover the pivotal moments that led her to grow her team and the strategic decisions guided by a meticulous cost/life analysis.Keri delves into the core of her success philosophy, emphasizing the importance of focusing on strengths and outsourcing tasks that aren't aligned with them, particularly the intricacies of bookkeeping. Learn how her strategic mindset paved the way for an impressive business trajectory.The conversation shifts to Keri's lead generation and conversion strategies, where she unveils the secrets behind her methodology of "relentless follow up" and her consumer-focused approach. Gain insights into the early lead generation sources she initially overlooked and the top-performing channels with the best ROI.In an enlightening discussion, Keri, Preston, and Nick explore the concept of holding up the mirror and taking responsibility for course corrections. Uncover Keri's meticulous process of studying her CRM to identify missed opportunities and implementing fixes for sustained success.The episode takes a personal turn as Keri shares her profound sense of accountability for her entire team, illustrating how this approach minimizes losses. Dive into Keri's motivations that drive both her personal and professional life, and gain a deeper understanding of her team structure and training methodologies, including the transformative power of repetition and her unique "Hot Potato Roleplay" technique.Don't miss this episode filled with actionable insights and Keri's invaluable wisdom that has propelled her to the forefront of entrepreneurial success._________________________ Don't forget to subscribe! - - -  @resideplatform  ________________________ VIDEO CONTENTS: 00:00 Introduction01:30 Why Keri’s Team is #21 in the Nation10:35 Keri’s Winning Lead Generation and Conversation Strategy22:50 Holding Up The Mirror30:86 Motivation & Training Techniques _______________________Show Notes:Follow Keri on Instagram! @thekerishull

Learn more about how Reside can get you to #1 in your marketplace: https://resideplatform.com/ ________________________ In this video, co-founders of Reside Platform Nick McLean and Suneet Agarwal, sit down with Steve Hawks.Steve Hawks, a seasoned real estate expert, has been featured on major networks like ABC, FOX News, CNN, and CNBC, and in publications such as Business Week and Wall Street Journal. As a former top producer for a Fortune 500 company, Steve's clientele includes Disney, Paramount Pictures, Microsoft, IBM, Comdex, and the Show West convention. With a track record of selling over 5000 homes, he consistently ranks in the top 1% of agents nationwide across four decades.. Beyond sales success, Steve is a sought-after commentator on real estate trends for platforms like Wall Street Journal, Fox News, CNBC, ABC World News, and Business Week. His influence extends to consulting with companies, offering strategic insights for navigating overlooked economic trends in marketing planning.In this episode, Steve unpacks the recent NAR lawsuit, exposing its far-reaching effects on the Real Estate industry. From NAR's initial denials to the surge in copycat suits nationwide, Steve highlights the escalating damages and the implications for professionals.Discover why addendums alone won't solve the issue for insiders. Steve details the lawsuits' repercussions and how they're becoming a goldmine of information for the DOJ. His advice: settle swiftly to avoid DOJ involvement, where no information is off-limits in discovery.Joined by Nick and Suneet, the trio explores the intricate connections between NAR, its massive lobbying in D.C., and potential implications with the DOJ. They touch on the controversial "Dues" structure and its profound impact on the Real Estate industry.For new agents navigating the NAR Lawsuit uncertainty, Steve emphasizes prospecting's importance. Gain insights into adapting to market changes, including buying new homes and turning old properties into profitable rentals.In a surprising twist, the discussion extends to Steve's observations on the Chinese housing market. Uncover the phenomenon of ghost cities, underground bank investments, and how international property purchases complicate the dynamic U.S. housing market._________________________ Don't forget to subscribe! - - -  @resideplatform  ________________________ VIDEO CONTENTS: 00:00 Introduction02:10 Steve’s Take on the NAR Lawsuit09:30 The Implications of the DOJ’s Involvement13:59 NAR Lobbying in D.C. & Membership Dues24:47 Steve’s Advice for the Scared Agent 34:50 Why Steve Thinks You Should Know About the Chinese Market?_______________________Show Notes:Follow Steve on Instagram at: hawks_steve

Learn more about how Reside can get you to #1 in your marketplace: https://resideplatform.com/ ________________________ In this video, co-founders of Reside Platform Nick McLean and Preston Guyton sit down with Tara Limbird.Tara Limbird, an Arkansas native and business graduate, shifted from a prosperous mortgage career to establish the Limbird Team in 2010, which later became the independent brokerage Limbird Real Estate Group in 2015. As the #1 real estate team in Arkansas for 11 years, they have sold over 5000 homes and amassed $1.5 billion in volume, diversifying into ventures such as property management, a title company, and a used car dealership.In this episode, Tara shares her remarkable journey into real estate, revealing how she recruits over 1,000 applicants annually for her team. She breaks down her unique prospecting-based business approach and its intertwining with marketing strategies, emphasizing the crucial role of consistency.Joined by Nick and Preston, the trio explores Tara's most successful marketing sources, focusing on her innovative client retention through events, irrespective of immediate conversions. They discuss the mindset shift from transactional closures to cultivating "Forever Clients," unpacking how this shift fuels business growth.Tara also sheds light on her additional ventures in property management and a title company, offering insights into her entrepreneurial mindset and valuable advice for those looking to expand into different aspects of the real estate industry.Tune in for a concise yet impactful episode, filled with Tara's insights, winning strategies, and mindset shifts that can elevate your approach to real estate!_________________________ Don't forget to subscribe! - - -  @resideplatform  ________________________ VIDEO CONTENTS: 00:00 Introduction01:14 Tara’s Background, Her Team , and How She Recruits and Onboards13:19 Marketing v. Prospecting Based Business19:43 Tara’s Top 3 Marketing Sources and Client Events30:36 Creating A “Forever Client”34:30 How Tara Has Expanded into Other Businesses _______________________Show Notes:Get in contact with Tara or her team at www.limbirdteam.com/Follow Tara on Facebook @tara.limbird Follow Tara on Instagram @taralimbird

Learn more about how Reside can get you to #1 in your marketplace: https://resideplatform.com/ ________________________ In this video, co-founder of Reside Platform and author of Million Dollar Agent, Nick McLean sits down with Jason Clarke.Jason Clarke is a real estate team leader in Kingston, Ontario. Jason boldly moved to a new city where he knew just one person and just before the COVID-19 pandemic. Despite the challenges of relocating and the pandemic's uncertainties, Jason has impressively doubled his business annually, highlighting his market savvy and client commitment. He's built an omnipresent brand through extreme follow-up, diverse media channels like radio and TV commercials, direct mail, and a dynamic social media presence.In this episode, In this episode, join us for an engaging conversation as Jason Clarke takes us on a journey from his humble beginnings in real estate to the thriving point he's at today, leading an ever-growing real estate team.Jason and our host, Nick, dive into the realm of Direct Mail in Real Estate. Jason shares invaluable lessons from his experience with this strategy, providing examples for leaders to leverage. The duo also explores the marketing tactics that have proven to be successful for Jason, unraveling the secrets behind his achievements.Discover how Jason kickstarted his real estate team and the remarkable growth they've experienced since. Jason delves into his passion for marketing, revealing how it not only propelled his business but led to a doubling of sales during the challenging times of the COVID pandemic.Explore with Jason as he explains his approach to tracking marketing strategies using phone systems and specific numbers. Gain insights into the power of endorsements and reviews in establishing credibility and trust.Jason sheds light on the guarantees he offers to agents joining his team, emphasizing the significance of the guaranteed buyer program that has become a massive part of his business model.In a segment packed with valuable insights, Jason shares advice and words of wisdom for team leaders. He highlights the importance of defining value propositions for your team, providing a roadmap for success in the competitive real estate landscape.Whether you're a seasoned professional or just starting in real estate, this episode is a treasure trove of practical advice and inspiring stories from Jason Clarke!_________________________ Don't forget to subscribe! - - -  @resideplatform  ________________________ VIDEO CONTENTS: 00:00 Introduction01:50 Jason’s Real Estate Journey04:16 Jason’s Thoughts on Direct Mail Marketing10:06 Breaking Down Jason’s Team & Marketing Strategy21:43 How to Track Marketing & The Importance of Reviews33:00 Guarantees for Agents & Buyers & Jason’s Advice _______________________Show Notes:Get in touch with Jason Clarke at www.CallJason.ca  www.WorkWithJason.ca