Build Your Copywriting Business

A unique selling point or unique selling proposition (USP) tells your prospective clients why they should hire you versus any other copywriter. What do you have that no other copywriter brings to the table? If you’re instinct is to say, “Nothing! There’s nothing unique about me!”, then you’ll want to listen in.  Whether you’re just starting out or you’ve been copywriting for awhile, it’s time to either write or revisit your USP. Nicki and Kate are breaking down how to write a compelling USP that will make it crystal clear to your prospective clients why you’re the best copywriter for the job. ---------------- Mentioned in this Episode 4 Steps to Write a Wildly Effective About Us Page Related Links Your Unique Selling Point: Set Yourself Apart from the Competition --------------- Get Free Copywriting Training here

It’s very tempting to purchase software to make us feel professional. But taking action and landing clients is what makes you a professional copywriter. Making professional purchases is often a distraction from doing the work we need to do. That said, there is tons of software for copywriters that has a free level and today Nicki and Kate are talking about 7 of their favorites. While you may not get all the features at once, you can use the software and find what works to you. Then, when and if the time comes, you can upgrade…if it’s going to pay for itself many, many times over. --------------- Mentioned in this Episode: Asana [Note: this is an affiliate link]CalendlySpotifyToDoistFreedom --------------- Get Free Copywriting Training here

Getting feedback is not, by its nature, negative. Copywriters should all expect to get feedback other than “this is amazing, thank you!” We’re not in our clients heads. There may just be information they forgot to share or you didn’t think to ask—it’s a collaborative process!  But what happens when a client isn’t happy with the quality of the work or how the project turned out? Here’s how to handle negative copywriting feedback—without letting it ruin your day. --------------- Related Links: How to Give Copywriting Feedback --------------- Get Free Copywriting Training here

Seven months ago, Charlotte had no idea about copywriting. She set the goal of replacing her teaching income by August of 2023, when her youngest child starts going to school. Spoiler: she replaced her income within six months of joining the Comprehensive Copywriting Academy. On this episode, Nicki, Kate, and CCA student Charlotte talk about the transition from teaching to copywriting, including how Charlotte set the goal to leave her job, how she built up a financial safety net, and what it’s been like working from New Zealand with clients all over the world.  --------------- Mentioned on this episode: Charlotte’s Portfolio --------------- Get Free Copywriting Training here

Why is it that we can write copy for our clients with little fuss, but when it comes to writing for ourselves we kick and scream? The biggest reason copywriters struggle to write copy for themselves is that they don’t treat their own copywriting projects like a copy project. But it’s one of your most important copywriting projects you’ll ever do. Your portfolio needs to reflect your ability to write great copy. Otherwise, there’s a good chance clients won’t want to work with you! Nicki and Kate are digging into two keytactics you need to use that will help you write a stronger portfolio that makes clients want to work with you. --------------- Mentioned on this episode: 4 Biggest Copywriter Portfolio Mistakes Related Links: Ep. 39: The Creative Project ProcessCreative Brief: The First Step to Any Successful Copywriting Project --------------- Get Free Copywriting Training here

One of the biggest worries copywriters (and freelancers in general) have is: what if I do a project…and then my client doesn’t pay me? First, the good news: this is so unbelievably rare. Clients are running businesses. And, if they want to stay in business, they’re going to want to pay you (and any other service provider they work with). But, what happens if a client, for whatever reason, doesn’t pay on time? This week’s episode takes you through the four steps you want to take to handle late payments (and step 1 starts before you even send your invoice!). --------------- Get Free Copywriting Training here

If you find yourself putting off pitching because it feels intimidating, you’re not alone. But in order for pitching to feel less intimidating you need to START pitching. On this bonus podcast episode, CCA student Alex joins Nicki and Kate for a Laser Copy Coaching session to dig into why she finds pitching overwhelming. If you’re looking for guidance on how to overcome resistance to pitching and why you need to give yourself grace if you don’t hear back, take a listen now! --------------- Get Free Copywriting Training here

A major part of setting and reaching your copywriting income goals is to get your finances in order. That’s right, you need to get a full picture of your finances and be diligent about tracking them if you want to stay on track. In this episode, Nicki and Kate share advice from their experience on how to manage your copywriting finances to help your business flourish. Listen in for actionable tips you can apply directly to your business! --------------- Get Free Copywriting Training here

A sure way to find success as a copywriter is to decide what your goal is and to continue to make any step you can towards that goal. CCA student, Chaundell, is a perfect example of the success you can find when you refuse to let anything get in between you and success. Listen in to this episode to hear Chaundell share her story with Nicki and Kate and explain what she's learned along the way. Mentioned on this Episode Chaundell's portfolio Chaundell's Instagram --------------- Get Free Copywriting Training here

At the beginning of your career, you may think that all you want to do is become a freelance copywriter. And that’s great! But, it’s also important to stay open to different directions that your copywriting career could take you. In today’s episode, Nicki and Kate share examples of some of the various paths your career might follow and offer advice on how progress your career along the way. -------------- Mentioned on the Episode Ep. 103: Becoming a Social Media Copywriter & Manager – Carli’s Story --------------- Get Free Copywriting Training here