A unique selling point or unique selling proposition (USP) tells your prospective clients why they should hire you versus any other copywriter. What do you have that no other copywriter brings to the table? If you’re instinct is to say, “Nothing! There’s nothing unique about me!”, then you’ll want to listen in.

Whether you’re just starting out or you’ve been copywriting for awhile, it’s time to either write or revisit your USP. Nicki and Kate are breaking down how to write a compelling USP that will make it crystal clear to your prospective clients why you’re the best copywriter for the job.

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Mentioned in this Episode

4 Steps to Write a Wildly Effective About Us Page

Related Links

Your Unique Selling Point: Set Yourself Apart from the Competition

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What's a Unique Selling Point? (Episode 118)