On Good Authority: Publishing the Book that Will Build Your Business

Chris Voss may be the coolest guy in the world.   The former lead international kidnapping negotiator for the Federal Bureau of Investigation, as well as the FBI’s hostage negotiation representative for the National Security Council’s Hostage Working Group, Voss now runs Black Swan Limited, where he brings all the techniques he perfected to the business world.   During Chris’s 24-year tenure in the Bureau, he was trained in the art of negotiation by not only the FBI but also Scotland Yard and Harvard Law School. He's taught business negotiation in the MBA program as an adjunct professor at the University of Southern California’s Marshall School of Business and at Georgetown University’s McDonough School of Business. Oh and he's also taught business negotiation at a little school called Harvard.   But we barely got into any of that. That's because this conversation focused on his book Never Split the Difference, which has sold over a million copies, changed how countless businesses operated and made Voss into a media darling with the media hits and Mastermind course to prove it.   In this episode, we talked about his top tips for a successful launch—be prepared to outwork everyone else, answer questions on Quora, do every interview, no matter how small and study the great Ted talkers, comedians and media personalities to see how they deliver information in a compelling way. We also talked about how no one wanted this book that went on to change the way business is done. And then we got into the matter of a Facebook friend request. How did this negotiation go? You're going to have to listen to the episode to find out.   WANT TO WRITE YOUR OWN BOOK? DOWNLOAD MY ONE-PAGE MEMOIR STRUCTURE CHEAT SHEET AT WWW.MEMOIRDOWNLOAD.COM TO GET STARTED.

Nancy Levin knows book launches from every angle. The best-selling author of five books was the Event Director at Hay House for 12 years where she oversaw events for mega bestselling authors Gabby Bernstein, Wayne Dyer and Louise Hay. And with her new book,  Setting Boundaries Will Set You Free: The Ultimate Guide to Telling the Truth, Creating Connection and Finding Freedom, she used everything she knew.   In this episode, we discussed the role boundaries play in book launches, why focusing on the value your reader is going to get is the way to make a book successful and also got into some marketing nerd speak about funnels, tripwires, courses and all the rest.     DO YOU WANT TO SHARE YOUR STORY BUT NEED SOME HELP? GRAB OUR ONE-PAGE MEMOIR STRUCTURE CHEAT SHEET AT WWW.MEMOIRDOWNLOAD.COM.

Investigative journalist and anthropologist Scott Carney had a blow-out success with his traditionally published book What Doesn’t Kill Us—it was a New York Times bestseller that sold 150,000 copies.     So why would he make the switch from traditional to self with his latest book, The Wedge?     The long answer involves lawyers, shoddy editors, a good deal of hustle and just some old-fashioned common sense. The short(er) answer is in this episode.     So who is Scott Carney when he's not truthtelling about the publishing industry? Well, his other books include The Red Market and The Enlightenment Trap. He was a contributing editor at Wired for five years and his writing also appears in Mother Jones, Men’s Journal, Playboy, Foreign Policy, Discover, Outside and Fast Company. His work has been covered on NPR and National Geographic TV. He's won a bunch of awards, gives TEDx talks, teaches and does a whole lot more.     In this episode, we talked about the realities of traditional publishing, why he grabbed the rights to his book back from a major publisher, the ins and outs of audiobook recording and much more.     DO YOU HAVE A STORY TO SHARE AND NEED SOME HELP SHARING IT? DOWNLOAD OUR ONE-PAGE MEMOIR STRUCTURE CHEAT SHEET AT WWW.MEMOIRDOWNLOAD.COM.

To call Gina DeVee a queen is an understatement.   No, Gina is the QUEEN of Queens everywhere.   Her journey from struggling psychotherapist (who lived at home with her parents) to globetrotting entrepreneur has led her to found her multi-million dollar women’s empowerment company, Divine Living.  She has dedicated her career to helping clients connect spiritually, start businesses, create wealth and live life to the fullest.   When her book, The Audacity to Be Queen, was released in early March, it meant canceling—er, postponing—a planned world book tour and learning new launch tools...namely doing TV appearances from her living room, taking over friends' Instagram stories feeds and essentially looking for the gifts that are a part of every unexpected (and expected) experience.   As she points out, book releases NEVER go as planned but you also never know when a book is going to hit (her client Jen Sincero's book You Are a Badass was out for years before it became a bestseller). All of this is to say that her advice is as useful for an author whose book comes out at a more convenient time as it is for those who are launching now. This one has plenty of specific advice, including why it's a good idea to include a companion course in your book.   WANT TO WRITE YOUR OWN BOOK? GRAB MY FREE GUIDE TO WRITING A MEMOIR BY GOING TO WWW.MEMOIRDOWNLOAD.COM

Joel Stein wrote a weekly column for Time magazine for 20 years, was a columnist for Entertainment Weekly and the Los Angeles Times and is the author of the books Man Made: A Stupid Quest for Masculinity and In Defense of Elitism: Why I’m Better Than You and You’re Better Than Someone Who Didn’t Buy This Book.      He's also such a funny person that he manages to come across as incredibly likable both while penning a book defending elitism and while dis-inviting me to his book launch party (true story; listen to his defense in this episode and let me know if you think it means you think I should forgive him).     In this episode, we talk about how to ask friends to recommend you to a show as a guest, why to never rely on a publicist and ways to make an audiobook much better, among many other topics.     WANT TO WRITE YOUR OWN BOOK? GRAB MY FREE GUIDE TO WRITING A MEMOIR HERE>>WWW.MEMOIRDOWNLOAD.COM

Jen Gotch is one of those people who seems to stumble toward success. She's the first to admit that she figures everything out as she goes along—and it all seems to work out far better than it does for those with PowerPoints, MBAs and the rest. Case in point: band.do, the company she founded in 2008 with no business experience and which is now a beloved multimillion-dollar brand. Then there's her obsessive Instagram following and podcast that she built by being utterly herself—often sharing about her mental health struggles.   And the trend continued with her first book, The Upside of Being Down, which has been featured in People and The LA Times and recently hit The New York Times bestseller list.   While the release timing couldn't have been worse—we're talking days into shelter-in-place world shutdown—her attitude couldn't have been better. And although her book tour got canceled and plenty of plans were derailed, she was able to do a pivot that made her launch inarguably successful.    In this episode, we discuss how the business lessons she's accumulated along the way served her when it came to planning her book launch—and how she learned some new ones as life changed.   WANT TO WRITE YOUR OWN BOOK? GRAB MY FREE DOWNLOAD HERE>>WWW.MEMOIRDOWNLOAD.COM

Mike Koenigs is a serial entrepreneur, angel investor, co-host of Capability Amplifier podcast with Strategic Coach founder Dan Sullivan and 13-time bestselling author, Mike is regular contributor to Entrepreneur and Forbes. He's interviewed, consulted and advised celebrity clients, billionaires and bestselling authors including Tony Robbins, Paula Abdul, Richard Dreyfuss, Dave Asprey, JJ Virgin, presidential candidate Tim Ryan, John Assaraf, Brian Tracy and XPrize founder Peter Diamandis, among many others.   He's also ALL love. I met him a few years ago and he was so kind and welcoming and usually wearing red shoes. But that is NOT why I asked him to come on the podcast. I asked him to come on because he is a master at taking advantage of business opportunities and I knew he'd be able to talk about how he's done that with books.   And BOY has he done it. Bet you didn't know you could generate millions from a book. In this episode, he explains how. (And he also mentions that he has a video that can show you how; go to http://mikekoenigs.com/owo to see it.)   DO YOU WANT TO WRITE A MEMOIR? GRAB MY ONE-PAGE STRUCTURE GUIDE AT WWW.MEMOIRDOWNLOAD.COM

Nicolas Cole is an author and the #1 personal development writer on the internet with more than 75,000,000 views on his work.   Cole rose to internet stardom in 2015 when he became the #1 most-read writer on Quora, accumulating tens of millions of views on his viral articles, and his work being republished in Time, Forbes, Fortune, Business Insider, CNBC, The Chicago Tribune, and more. In 2016, Cole became one of Inc Magazine's Top 10 contributing writers, accumulating millions of views on his business & creativity column, and in 2017 he founded a ghostwriting and thought leadership agency called Digital Press, for Fortune 500 executives, Silicon Valley founders, venture capitalists, Grammy-winning musicians, Olympians, NYT best-selling authors, international public speakers, and more.   Cole has written two books, Confessions of a Teenage Gamer, a memoir about his high school years as one of the highest-ranked World of Warcraft players in North America (while simultaneously undiagnosed with Celiac Disease), and Slow Down, Wake Up: 150 Short Meditations For A More Present Life.   He is also someone who forever changed my business, with an offhand remark he made to me when we had coffee a year or so ago. I know of no one better at merging writing passion with entrepreneurial success and in this episode, we get into why caring about book sales is silly, what journalism professors get wrong and why having no launch strategy is the best strategy of all.     WANT TO WRITE YOUR OWN MEMOIR? DOWNLOAD MY FREE GUIDE HERE>>>WWW.MEMOIRDOWNLOAD.COM

Matt George is the kindest man alive.   Don't believe me? Well, consider this. The Peoria, Illinois-based writer, speaker and CEO of the Children’s Home Association of Illinois is the former Executive Director of the Hult Center for Healthy Living and the former President and CEO of Youth Farm, which later merged with Children’s Home in 2007, under his leadership.   In addition to his work at Children’s Home, Matt helps raise funds for local nonprofits, including Neighborhood House, The Hult Center for Healthy Living, Crimestoppers and more.   But I know a lot more than Matt's resume. That's because my company published his #1 bestselling memoir/business book NonProfit Game Plan and so I had a front-row seat on his journey from behind-the-scenes rainmaker to public face.    In this episode, we discussed how a mentor played a crucial role in this transition, the way his book has changed his entire career and why he doesn't track book sales, among many other topics.   DO YOU WANT TO WRITE A MEMOIR? GRAB MY FREE 10-CHAPTER MEMOIR GUIDE AT WWW.MEMOIRDOWNLOAD.COM.  

After graduating from Iowa State University with a degree in mechanical engineering, Paul Shirley embarked on a nine-year professional basketball career that included stops on three NBA teams, five teams in Europe, and several minor league outfits, some of which even paid him on time.   While playing for the Phoenix Suns, Paul started a blog that led to a book deal with Random House. That book, Can I Keep My Jersey?, was released to wide acclaim in 2007. Paul has since written for Esquire, The Wall Street Journal, Slate, ESPN.com and for FlipCollective.com, a website he started.   Paul lives in Los Angeles, where he runs a co-writing space called Writers Blok. His second book, Stories I Tell I Dates, was released in 2017 and developed into a podcast of the same name in 2018.   But more relevantly than any of that, he was the first person I've ever interviewed LIVE—yes, this episode was recorded in front of a live audience in Los Angeles. Considering the fact that it's nearly impossible to get anyone in LA to go anywhere at rush hour, I was blown away that people showed up to listen to two authors talk about book launches on a Friday night.   If you're looking for an incredibly funny episode, this is it. YES, a show about book launches can not only gather a crowd on a Friday night in LA but also make people laugh.   If you listened to the episode, you know that I promised you a deal at Paul's "writing studio" Writers Blok. All you have to do to get 30% off membership for up to 12 months is go to the Writers Blok site, purchase a membership and use LAUNCHPAD as a coupon code.   WANT MY FREE GUIDE TO WRITING A MEMOIR? GO TO WWW.MEMOIRDOWNLOAD.COM.