Behind the Book Cover

Here we are at the final week of excerpts from my new book. This one is the final chapter, Making Your Message Your Business. It's all about the ways you can take that memoir you made out of your mess and create something that can support you for the rest of your life.   TO GET THE BOOK, GO TO WWW.MAKEYOURMESSYOURMEMOIR.COM

This week's episode features a very special guest: me. I got such a great response to last week's episode that I decided to release a few more excerpts from my new book. This week, it's the 13th chapter, which is focused entirely on how to find, nurture and serve your readers.   TO GET THE BOOK, GO TO WWW.MAKEYOURMESSYOURMEMOIR.COM

This week's episode features a very special guest: me. Yes, it's me giving you an exclusive excerpt from my new book. It's the 12th chapter of the book and definitely the meatiest. It's also the most relevant for you because it's focused entirely on what to do once you've finished your book and are getting ready to launch it.   GRAB THE BOOK HERE: WWW.MAKEYOURMESSYOURMEMOIR.COM

WANT TO WRITE A MEMOIR? DOWNLOAD MY ONE-PAGE MEMOIR STRUCTURE CHEAT SHEET AT WWW.MEMOIRDOWNLOAD.COM   Derek Murphy is a USA Today bestselling author with a PhD in Literature, who’s been featured in CNN, writes fantasy and sometimes lives in castles. When not trolling obscure bookshops, he prefers to be sipping espresso, surrounded by kittens and pursuing research on what it means to be a successful creative.   Now the word unique is overused but this is one unique guy. Looking at the amazing array of material he puts out there is to enter into a tireless brain of myriad interests—including educating aspiring writers, designing covers, penning paranormal fiction and hosting writing retreats in castles.   In this episode, we talked about creative ways to get Amazon to recommend your book (write a blog post that recommends other books like yours and then include a link to that blog in your email auto-responder), the importance of obeying Amazon's ever-changing rules and how to actually make money from book sales.

Jay Abraham is the world's highest-paid marketing consultant, a proven business leader and top executive coach in the United States.   As Founder and CEO of The Abraham Group, Inc., Jay has spent his entire career solving complex problems and fixing underperforming businesses. He has significantly increased the bottom lines of over 10,000 clients in more than 1,000 industries and over 7,200 sub-industries worldwide.    This is a man who is paid $30,000 for a day of business consulting. And I was lucky enough to not only get him to agree to come on this podcast to talk about applying lessons from other industries to a book launch but I was also able to get invaluable advice from him a few years ago that radically transformed my business (we talk about that at the very end of the episode; you definitely want to hear it).   In this episode, he doles out some of his top gems—including what to write at the beginning of every business book, how to involve influencers in your writing process and why to read the Amazon reviews of every book on your topic that's come before.   WANT THE TOP 14 BOOK LAUNCH TIPS FROM PREVIOUS PODCAST GUESTS? GO TO WWW.LAUNCHPADPUB.COM/POD-TIPS.

Adam Carolla is, well, Adam Carolla. The comedian, actor, radio personality, television host and NY Times best-selling author also hosts a podcast you might have heard of since it holds the Guinness Book of World Records record for most downloaded podcast. He was also the co-host of the long-running radio show Loveline, co-created The Man Show and does like 190 other things.    His first book, In 50 Years We'll All Be Chicks, was on the New York Times bestseller list for 10 weeks, while the audio version went straight to the #1 position on iTunes. He has since released a bunch of other New York Times bestselling books and it's probably safe to assume that his newest book, the just-released I'm Your Emotional Support Animal, will also make it there.   In this episode, we talked about why he doesn't know his publisher's name, how to write a book while driving to a comedy gig and the best launch tip of all: have an amazing book.   WANT TO WRITE YOUR OWN MEMOIR? DOWNLOAD THE ONE-PAGE STRUCTURE CHEAT SHEET AT WWW.MEMOIRDOWNLOAD.COM.

Neal Pollack, whose alter ego is "the Greatest Living American Writer,"  is the author of 11 books of fiction and nonfiction.   His latest, Pothead, covers his journey from drug-addled literary sensation to sober Austin dad. He's written thousands of articles for publications current and defunct, prominent and obscure, whoever pays. To continue with the randomness, he's a three-time Jeopardy! champion and a certified yoga instructor.    Neal and I have known each other for years, with essays appearing in some of the same books (one of which I edited). A truthteller who reveals the often brutal reality of modern-day publishing, Neal is perhaps most brutal and truth-telling when it comes to himself.   In this conversation, we talked about what happens to Gen X midlist authors, what happens when you seek literary fame and how the most important thing to do when launching a book is to enjoy it.   WANT TO WRITE YOUR OWN MEMOIR? DOWNLOAD MY ONE-PAGE MEMOIR STRUCTURE CHEAT SHEET AT WWW.MEMOIRDOWNLOAD.COM.

Tyler Wagner is the founder of Authorsunite.com, where he helps people become successful authors.    More specifically what that means is that he does something similar to what we do at Launch Pad—people pay him to write and publish their books.   But he has a superpower we do not—namely, the ability to get books on the USA Today and Wall Street Journal bestseller lists.    How does he do it? And how does a college drop-out end up connecting with Gary Vee, Tim Ferriss before launching a massive publishing business?    It's all in this episode.   WANT TO WRITE YOUR OWN BOOK? GO GRAB MY ONE-PAGE MEMOIR STRUCTURE CHEAT SHEET AT WWW.MEMOIRDOWNLOAD.COM.

Jeff Goins is a writer, keynote speaker, and award-winning blogger with a reputation for challenging the status quo. He is the best-selling author of five books, including The Art of Work, which landed on the best­ seller lists of USA Today, Publisher's Weekly, and The Washington Post. He lives with his family near Nashville, Tennessee. His website Goinswriter.com is visited by millions of people every year.   He is also an idol of mine when it comes to the fine art of combining writing with entrepreneurship and the even finer art of being successful at both.   In this chat, we got into the importance of patrons, why your network is like your neighborhood and how it takes years to promote a book. And of course we chatted about his top launch tips. Spoiler alert: it has to do with being a good neighbor.   WANT TO WRITE YOUR OWN MEMOIR? START WITH MY ONE-PAGE MEMOIR STRUCTURE CHEAT SHEET, WHICH YOU CAN GRAB AT WWW.MEMOIRDOWNLOAD.COM

Chris Voss may be the coolest guy in the world.   The former lead international kidnapping negotiator for the Federal Bureau of Investigation, as well as the FBI’s hostage negotiation representative for the National Security Council’s Hostage Working Group, Voss now runs Black Swan Limited, where he brings all the techniques he perfected to the business world.   During Chris’s 24-year tenure in the Bureau, he was trained in the art of negotiation by not only the FBI but also Scotland Yard and Harvard Law School. He's taught business negotiation in the MBA program as an adjunct professor at the University of Southern California’s Marshall School of Business and at Georgetown University’s McDonough School of Business. Oh and he's also taught business negotiation at a little school called Harvard.   But we barely got into any of that. That's because this conversation focused on his book Never Split the Difference, which has sold over a million copies, changed how countless businesses operated and made Voss into a media darling with the media hits and Mastermind course to prove it.   In this episode, we talked about his top tips for a successful launch—be prepared to outwork everyone else, answer questions on Quora, do every interview, no matter how small and study the great Ted talkers, comedians and media personalities to see how they deliver information in a compelling way. We also talked about how no one wanted this book that went on to change the way business is done. And then we got into the matter of a Facebook friend request. How did this negotiation go? You're going to have to listen to the episode to find out.   WANT TO WRITE YOUR OWN BOOK? DOWNLOAD MY ONE-PAGE MEMOIR STRUCTURE CHEAT SHEET AT WWW.MEMOIRDOWNLOAD.COM TO GET STARTED.