

Behind the Book Cover
Anna David
You've heard the book publishing podcasts that give you tips for selling a lot of books and the ones that feature interviews with famous authors. Now it's time for a book publishing show that reveals what actually goes on behind the cover.
Hosted by New York Times bestselling author Anna David, Behind the Book Cover features interviews with traditionally published authors, entrepreneurs who have used books to build their businesses and more.
Come find out what traditional publishers don't want you to know.
Hosted by New York Times bestselling author Anna David, Behind the Book Cover features interviews with traditionally published authors, entrepreneurs who have used books to build their businesses and more.
Come find out what traditional publishers don't want you to know.
Episodes
Mentioned books

Aug 26, 2020 • 52min
Meghan Daum on What Happens When Your First Book Becomes a Cult Classic
Meghan Daum is the author of six books, most recently The Problem With Everything: My Journey Through The New Culture Wars. An opinion columnist for The Los Angeles Times for more than a decade, she currently writes monthly for Medium’s GEN Magazine and has contributed to The New Yorker, The New York Times Magazine, The Atlantic and Vogue, among other publications. Her new podcast The Unspeakable launched in July 2020. In this episode, we talked about the mini scandals you can cause when writing about either leaving New York or your feelings on PhD-ers who call themselves "Dr," what it's like when your first book becomes a cult classic and what happens after cult classic-dom, among many other topics. WANT TO WRITE A MEMOIR? DOWNLOAD MY ONE-PAGE MEMOIR STRUCTURE CHEAT SHEET AT WWW.MEMOIRDOWNLOAD.COM

Aug 19, 2020 • 48min
Robert Greene on Using Power and Seduction to Launch a Book
Holy sh*t, it's Robert Greene on the podcast! Yes, THE Robert Greene came on the show and he talked about the subjects he knows more about than arguably anyone else—power, seduction and narcissism—and how they're relevant when it comes to writing and launching a book. For you rock dwellers, Greene is the author of the New York Times bestsellers The 48 Laws of Power, The Art of Seduction, The 33 Strategies of War, The 50th Law, Mastery and The Laws of Human Nature. In addition to having a strong following within the business world and a deep following in Washington, DC, Greene’s books are hailed by everyone from war historians to the biggest musicians in the industry (including Jay-Z, Drake, 50 Cent) to the titans of Hollywood (including Brian Grazer and Will Smith). WANT TO WRITE A MEMOIR? DOWNLOAD MY ONE-PAGE MEMOIR STRUCTURE CHEAT SHEET BY GOING TO WWW.MEMOIRDOWNLOAD.COM

Aug 12, 2020 • 37min
The Oprah Effect with Greg Behrendt
Greg Behrendt is the #1 New York Times best-selling co-author of He’s Just Not That Into You and It’s Called A Breakup Because It’s Broken. He's appeared on every TV show known to man, including Oprah, The Tonight Show and The Today Show, is a life long standup comedian and co-hosts the relationship podcast Don't Take Bullshit From Fuckers. He's also a life and writing coach, who can walk you through exactly how to write a book like his—as well as how to survive any adversity that comes your way (he's in recovery from addiction and has beaten cancer twice). In this episode, we talk about what happens when the publishing dream that wasn't even your publishing dream comes true, how to handle being categorized as "that guy" after runaway success and how becoming Oprah's obsession for a brief time doesn't mean you're set for life. WANT TO WRITE A MEMOIR? DOWNLOAD MY ONE-PAGE MEMOIR STRUCTURE CHEAT SHEET AT WWW.MEMOIRDOWNLOAD.COM

Aug 5, 2020 • 41min
Jason Pinter on His Journey From Editor to Writer to Publisher
Jason Pinter has had a Byzantine journey through publishing—first as an editor, then as an internationally bestselling author of seven novels and two children’s books and finally as the Founder and Publisher of Polis Books. So how does one go on that journey? And what does someone who's seen publishing from literally every side have to say about how the industry has changed over the years and the best way to launch a book today? It's all in this episode, along with invaluable information about how independent and self-published authors can get their books into libraries—and why they'd want to. WANT TO WRITE A MEMOIR? DOWNLOAD MY ONE-PAGE MEMOIR STRUCTURE CHEAT SHEET AT WWW.MEMOIRDOWNLOAD.COM

Jul 29, 2020 • 12min
Anna David (That's Me!) on Making Your Message Your Business (Final Excerpt From My New Book)
Here we are at the final week of excerpts from my new book. This one is the final chapter, Making Your Message Your Business. It's all about the ways you can take that memoir you made out of your mess and create something that can support you for the rest of your life. TO GET THE BOOK, GO TO WWW.MAKEYOURMESSYOURMEMOIR.COM

Jul 22, 2020 • 15min
Anna David (That's Me!) on Always Remembering You’re The Messenger (Excerpt 2 From My Book)
This week's episode features a very special guest: me. I got such a great response to last week's episode that I decided to release a few more excerpts from my new book. This week, it's the 13th chapter, which is focused entirely on how to find, nurture and serve your readers. TO GET THE BOOK, GO TO WWW.MAKEYOURMESSYOURMEMOIR.COM

Jul 15, 2020 • 1h 2min
Anna David (That's Me!) on Launching a Book (Excerpt From MY Book)
This week's episode features a very special guest: me. Yes, it's me giving you an exclusive excerpt from my new book. It's the 12th chapter of the book and definitely the meatiest. It's also the most relevant for you because it's focused entirely on what to do once you've finished your book and are getting ready to launch it. GRAB THE BOOK HERE: WWW.MAKEYOURMESSYOURMEMOIR.COM

Jul 8, 2020 • 48min
Blog Your Way to Book Success with Derek Murphy
WANT TO WRITE A MEMOIR? DOWNLOAD MY ONE-PAGE MEMOIR STRUCTURE CHEAT SHEET AT WWW.MEMOIRDOWNLOAD.COM Derek Murphy is a USA Today bestselling author with a PhD in Literature, who’s been featured in CNN, writes fantasy and sometimes lives in castles. When not trolling obscure bookshops, he prefers to be sipping espresso, surrounded by kittens and pursuing research on what it means to be a successful creative. Now the word unique is overused but this is one unique guy. Looking at the amazing array of material he puts out there is to enter into a tireless brain of myriad interests—including educating aspiring writers, designing covers, penning paranormal fiction and hosting writing retreats in castles. In this episode, we talked about creative ways to get Amazon to recommend your book (write a blog post that recommends other books like yours and then include a link to that blog in your email auto-responder), the importance of obeying Amazon's ever-changing rules and how to actually make money from book sales.

Jul 1, 2020 • 51min
Why to Read Those A**hole Amazon Reviews with Jay Abraham
Jay Abraham is the world's highest-paid marketing consultant, a proven business leader and top executive coach in the United States. As Founder and CEO of The Abraham Group, Inc., Jay has spent his entire career solving complex problems and fixing underperforming businesses. He has significantly increased the bottom lines of over 10,000 clients in more than 1,000 industries and over 7,200 sub-industries worldwide. This is a man who is paid $30,000 for a day of business consulting. And I was lucky enough to not only get him to agree to come on this podcast to talk about applying lessons from other industries to a book launch but I was also able to get invaluable advice from him a few years ago that radically transformed my business (we talk about that at the very end of the episode; you definitely want to hear it). In this episode, he doles out some of his top gems—including what to write at the beginning of every business book, how to involve influencers in your writing process and why to read the Amazon reviews of every book on your topic that's come before. WANT THE TOP 14 BOOK LAUNCH TIPS FROM PREVIOUS PODCAST GUESTS? GO TO WWW.LAUNCHPADPUB.COM/POD-TIPS.

Jun 24, 2020 • 29min
How to Make Your Book Not Suck with Adam Carolla
Adam Carolla is, well, Adam Carolla. The comedian, actor, radio personality, television host and NY Times best-selling author also hosts a podcast you might have heard of since it holds the Guinness Book of World Records record for most downloaded podcast. He was also the co-host of the long-running radio show Loveline, co-created The Man Show and does like 190 other things. His first book, In 50 Years We'll All Be Chicks, was on the New York Times bestseller list for 10 weeks, while the audio version went straight to the #1 position on iTunes. He has since released a bunch of other New York Times bestselling books and it's probably safe to assume that his newest book, the just-released I'm Your Emotional Support Animal, will also make it there. In this episode, we talked about why he doesn't know his publisher's name, how to write a book while driving to a comedy gig and the best launch tip of all: have an amazing book. WANT TO WRITE YOUR OWN MEMOIR? DOWNLOAD THE ONE-PAGE STRUCTURE CHEAT SHEET AT WWW.MEMOIRDOWNLOAD.COM.


