On Good Authority: Publishing the Book that Will Build Your Business

Social media isn't just for influencers who are shamelessly hawking products. It's actually an amazing tool for authors—provided they follow certain recommendations. I get into all of them in this episode.   WANT TO LAUNCH A BESTSELLING BOOK? GRAB MY CHEAT SHEET AT WWW.LAUNCHABESTSELLINGBOOK.COM

Hollywood is not just going to come banging down your door unless you have a crazy number one bestseller that everybody wants. In this episode, I talk about how to try to make it happen for yourself.   WANT TO LAUNCH A BESTSELLING BOOK? GRAB MY CHEAT SHEET AT WWW.LAUNCHABESTSELLINGBOOK.COM

You need an author site and they are so easy to create. But what should be on it?   WANT MY "20 WAYS TO LAUNCH A BESTSELLING BOOK" CHEAT SHEET BY GOING HERE: WWW.LAUNCHABESTSELLINGBOOK.COM.

Are you at risk when you write something less-than-flattering about someone in your memoir? Well, sure. Anyone can sue anyone for anything and even if they don't have a case, you probably don't want to have to deal with the inconvenience of defending yourself. In this episode, I get into my experiences writing about people and not getting sued. PLEASE NOTE: I am not a lawyer, nor have I ever been. While this breaks down advice from attorneys, none of this can be considered a substitute for legal counsel.   WANT MY 20 WAYS TO LAUNCH A BOOK CHEAT SHEET? GRAB IT HERE: WWW.LAUNCHABESTSELLINGBOOK.COM.

If you're trying to publish your book the traditional way, you need an agent. The good news: agents want to find the diamond in the rough. The bad news: They're hammered with a lot of potential diamonds. Here's how you can stand out.   WANT MY 20 WAYS TO LAUNCH A BESTSELLING BOOK CHEAT SHEET?  GO TO WWW.LAUNCHABESTSELLINGBOOK.COM.

Jess Lahey can talk about so many things so brilliantly that interviewing her felt a bit like walking through an outlet mall: so many choices and they all look so good! But really, here's what you need to know: She's a former New York Times columnist and current Atlantic contributor, podcaster and New York Times bestselling author of The Gift of Failure whose new book, The Addiction Inoculation, is the one that the world has been clamoring for. It addresses the question on pretty much every parent's mind at one time or another: how do I prevent my kid from becoming an addict? Lahey addresses this issue from her own perspective (as a sober woman from an alcoholic family who's taught high schoolers in recovery) but with a reporter's brilliance (coupled with scientific and medical knowledge, with some help, she acknowledges, from her in-house researcher, her husband Dr. Tim Lahey). In short, she's the perfect person to have penned this book and she couldn't have penned it at a more perfect time. She's also, it turns out, the perfect person to talk to about building a business from a book—particularly if that business includes speaking, podcasting and newsletter writing. She's got tips aplenty for how to get speaking gigs, be booked on huge podcasts and have celebrities endorse your work. But—trigger warning—you'll never again think, "Oh, look how lucky that writer got, I bet it was easy for her." In other words, a sh*tload of work goes into these "lucky breaks," and Jess breaks down every single one.  WANT TO LAUNCH A BESTSELLING BOOK? GO TO WWW.LAUNCHABESTSELLINGBOOK.COM

Jesse Krieger knows his way around a book launch. His company, Lifestyle Entrepreneurs Press, has published over 100 books in six years. Now he's teaching authors how to raise money for their book launches. In this episode, we broke down that business model and also got into some launch ideas you may never have thought of. WANT TO LAUNCH A BESTSELLING BOOK? GO TO WWW.LAUNCHABESTSELLINGBOOK.COM FOR MY CHEAT SHEET.

Unlike doctors, editors do not need a license or even a degree and there are thousands, if not tens of thousands, people out there calling themselves editors who shouldn't be. Don't be like the dozens of clients who have come to me having busted the bank hiring an editor who did nothing. This episode gets into everything you need to ask and consider when hiring your editor. Only listen if you want to avoid spending your whole book budget on an editor when you don't need to! WANT TO LAUNCH A BESTSELLING BOOK? GO TO WWW.LAUNCHABESTSELLINGBOOK.COM

Samantha Perkins had all the anxiety that any first-time author has. Except she had more. Her book, after all, is about anxiety—well, anxiety that was exacerbated by drinking. That book, Alive AF: One Mom's Journey to Becoming AF, has not only become a #1 bestseller but has also ushered in a plethora of opportunities—including coaching, speaking, writing assignments and more. And I had a front-row seat through all of it, since I walked her through the process of writing her story and sat back proudly as she took what I'd guided her through and ran with it. In this episode, we talk about when she knew she was going to follow through on her desire to write a book, the anti-climax of release day and the emotional hangover no one tells you about, among many other topics.

Readers are a thousand times more likely to buy your book if it has more than a handful of reviews. Here are the secrets to getting people to come through with reviews.   WANT TO BUILD YOUR BUSINESS WITH A BOOK? GO TO WWW.BOOKBUILDBIZ.COM.