On Good Authority: Publishing the Book that Will Build Your Business
There are people who launch books and end up just having a nice thing to put on their shelves. Then there are people who launch books that transform their careers—and lives. As a former member of the first group, Legacy Launch Pad publisher and New York Times bestselling author Anna David strongly urges you to be part of the second.
In this show, she talks to entrepreneurs and authors about how to intentionally launch the book that will serve as the best business card and marketing tool you’ve ever had—and then how to use that to build your business even more.
Named one of the best publishing podcasts by LA Weekly, Feedspot, Podchaser and Kindlepreneur, On Good Authority features solo episodes as well as interviews with best-selling authors, entrepreneurs and publishing insiders. It has had over a million downloads, regularly appears on the top 100 career podcast list and manages to make discussions about publishing funny. Popular episodes include interviews with Chris Voss, Robert Greene and Lori Gottlieb.
Latest episodes
Jul 21, 2021 • 25min
How to Get on Podcasts to Promote Your Book with John Corcoran
In this episode, John Corcoran explains how you can promote your book on podcasts, when you should be reaching out and why having your own podcast is the best promotional tool of all. WANT TO WRITE AND LAUNCH YOUR OWN BESTSELLING BOOK? GO TO WWW.LAUNCHABESTSELLINGBOOK.COM
Jul 14, 2021 • 38min
How Did Alex Strathdee Get 40,000 Students to Read His Book?
Alex Strathdee is no ordinary writer. That's because he's as much an entrepreneur as he is a writer. And it's how he got 40,000 students to read his first book. WANT TO LAUNCH A BESTSELLING BOOK? GO TO WWW.LAUNCHABESTSELLINGBOOK.COM
Jul 7, 2021 • 14min
How Does an Author Build a Newsletter List?
A newsletter list is the single most important tool a writer can have when launching a book. But how do you get started—and what do you do once you have? First off, you need to, no matter how daunting it seems and how much it seems like you don’t have time to. WANT TO WRITE AND LAUNCH YOUR OWN BEST SELLING BOOK? VISIT WWW.BESTSELLINGBOOK.COM
Jun 30, 2021 • 15min
How Does Pat Flynn Launch a Book?
Pat Flynn is one of the kings of the marketing world and that showed in the way he launched his 2016 Wall Street Journal bestseller, Will it Fly? Because he’s very open about the methods he used, I was able to do research and determine some of his most effective strategies. In this episode, I broke them all down. WANT TO WRITE AND LAUNCH YOUR OWN BESTSELLING BOOK? VISIT WWW.LAUNCHABESTSELLINGBOOK.COM.
Jun 24, 2021 • 12min
How Does John Lee Dumas Launch a Book?
The king of podcasting is also quite kingly when it comes to launching a book. This episode breaks down how he blew his most recent release up. WANT TO LAUNCH A BESTSELLING BOOK? GO TO WWW.LAUNCHABESTSELLINGBOOK.COM
Jun 16, 2021 • 42min
How to Land a Book Deal With Rea Frey
Oh, do I have a great guest for you today. Rea Frey is the award-winning bestselling author of three suspense novels and four nonfiction books with St. Martin's as well as the CEO of Writeway, a multiple six-figure business that helps connect authors to agents so they can land publishing deals (Writeway does proposal writing, query letters...the whole shebang.) Frey also knows her way around a book launch, having built up an active Instagram through a very specific strategy and landing herself in publications like US Weekly, Entertainment Weekly, Glamour, Popsugar, Hello Sunshine, Marie Claire, Parade, Shape and Hello Giggles (spoiler: this also involves having a very specific strategy). Listen to her share her top launch tips, her journey through the web of publishing and find out how you can get a free 30-minute consultation with her by listening to this episode. WANT TO LAUNCH A BESTSELLING BOOK? GO TO WWW.LAUNCHABESTSELLINGBOOK.COM.
Jun 9, 2021 • 13min
How Long Does It Take to Publish a Book?
Obviously, the length of time it takes to write and launch a book varies from writer to writer; Anthony Burgess wrote A Clockwork Orange while Junot Diaz took a decade to write The Brief, Wondrous Life of Oscar Wao. And I know people who have written massively successful books in a weekend. But the rough statistic I've heard quoted is that if you’re going to write it yourself, expect to spend about 300 hours on the first draft. This episode breaks down how long not just the writing but also the publishing takes. WANT TO LAUNCH A BESTSELLING BOOK? GO TO WWW.LAUNCHABESTSELLINGBOOK.COM
Jun 2, 2021 • 10min
Do People Look Down on Self-Publishing?
One thing I need to tell you right off: there was no bigger snob about self-publishing back in the day than the person writing this post. My, how times have changed. This episode breaks down how. WANT TO LAUNCH A BESTSELLING BOOK? GO TO WWW.LAUNCHABESTSELLINGBOOK.COM
May 26, 2021 • 15min
What Do I Need to Know to Record an Audiobook?
The audiobook market is a $1.2 billion business but recording and launching your own isn't as easy as you may think. This episode breaks down the sound requirements, what it takes out of you and whether or not you should publish exclusively on Audible, among many other topics. WANT TO LAUNCH A BESTSELLING BOOK? GO TO WWW.LAUNCHABESTSELLINGBOOK.COM
May 19, 2021 • 12min
What's the Difference Between a Ghostwriter, Editor & Coach?
Do you need a ghostwriter, editor or coach—and what's the difference between those three, anyway? I answer all that and more in this episode. WANT TO LAUNCH A BESTSELLING BOOK? GRAB MY CHEAT SHEET AT WWW.LAUNCHABESTSELLINGBOOK.COM
