On Good Authority: Publishing the Book that Will Build Your Business

Dave Chesson is the creator of Kindlepreneur.com, a website devoted to teaching advanced book marketing which even Amazon KDP acknowledges as one of the best by telling users to “Gain insight from Kindlepreneur on how you can optimize marketing for your books.” Having worked with such authors as Orson Scott Card, Ted Dekker and more, his tactics help both fiction and nonfiction authors of all levels get their books discovered by the right readers. But that's the official bio stuff. The stuff that really matters, at least to me, is that he is the wisest person out there today when it comes to successful indie publishing. Basically, he does the work so that the rest of us can utilize his techniques and systems.You can read the full transcript of our conversation below but the main takeaways are this: if you want to successfully launch a book, start your launch work the day you start writing; to cut down on haters, show readers you're human; and the right keywords and categories on Amazon can make the difference between bestsellerdom and obscurity.Enjoy this episode and by all means, employ the techniques! FOR MORE ABOUT THE PODCAST AND OTHER STUFF, GO TO WWW.ONGOODAUTHORITYPOD.COM.

Ashlea Hearn, a 1st Lieutenant in the Army Reserves and author of the Take It Trilogy, shares her inspiring journey from a Midwest girl dreaming of adventure to a published author. She discusses navigating traditional publishing hurdles, transitioning to a hybrid model, and the importance of strategic book launches. Ashlea also delves into the challenges of fundraising as an introvert and highlights the power of genuine connections in building a successful writing career. Her experiences demonstrate how mentorship and community play crucial roles in the creative process.

Scott Duffy is an entrepreneur and business strategist who's listed as a “Top 10 Speaker” by Entrepreneur and has been named one of the “Top Influential People To Follow” by Yahoo! Finance.'But that's not why I brought him on the pod. I brought him on because he's also the author of three different business books on three different topics, from three different publishers and launched in three entirely different ways. When I was at his mastermind a few weeks ago, he articulated why entrepreneurs should launch books in a way that was clearer than I'd ever heard. That's why I wanted him on the show but what I actually got out of our talk was so much more.In this episode, we got into the importance of subtitles, why authors should be featured on their book covers and how his most recent book launch was a disaster.FOR MORE ABOUT THE POD AND OTHER STUFF, GO TO WWW.ONGOODAUTHORITYPOD.COM

Greg Behrendt is the #1 New York Times best-selling co-author of He’s Just Not That Into You and It’s Called A Breakup Because It’s Broken. He's appeared on every TV show known to man, including Oprah, The Tonight Show and The Today Show, is a life long standup comedian and co-hosts the relationship podcast Don't Take Bullshit From Fuckers.He's also a life and writing coach, who can walk you through exactly how to write a book like his—as well as how to survive any adversity that comes your way (he's in recovery from addiction and has beaten cancer twice).In this episode, we talk about what happens when the publishing dream that wasn't even your publishing dream comes true, how to handle being categorized as "that guy" after runaway success and how becoming Oprah's obsession for a brief time doesn't mean you're set for life.FOR MORE ABOUT THE PODCAST AND OTHER STUFF, GO TO WWW.ONGOODAUTHORITYPOD.COM.

Katie DePaola, author of "At Least You Look Good" and founder of Inner Glow Circle, shares her inspiring journey as an entrepreneur overcoming Lyme disease and personal loss. She discusses the healing power of writing and how storytelling can serve as a path to self-discovery. Katie emphasizes embracing imperfection in creativity and the importance of community in navigating grief. Her insights on using personal struggles to build a brand resonate deeply, showcasing that vulnerability can be a powerful tool for success.

Alex Sanfilippo is the host of the top-rated podcast Podcasting Made Simple, the founder of PodPros.com, a software company focused specifically on the podcasting industry and the co-creator of PodMatch, a service that matches podcast guests and hosts together for interviews. That's not all! He also co-founded PodcastSOP, a project management tool that helps podcasters keep up with their episode releases.You get it: the guy is POD OBSESSED.So who better to come on the show to talk about how authors can book podcast tours? Everything he shared was fascinating but what I found especially fascinating is what he had to say about why authors should pass on opportunities to go on certain shows and why appearing on smaller podcasts can be way more beneficial than going on the big ones.Good one! Don't miss it!FOR MORE ABOUT THE PODCAST AND OTHER STUFF, GO TO WWW.ONGOODAUTHORITYPOD.COM

Boy, does Craig Stanland have a story to tell.It starts with the FBI knocking on his door, followed by two years in prison.But that's not really what we delve into here. Instead we talk about the book he wrote on his experience—and the one major mistake he made.Now that he's at work on book number two (title TBD—we get into that in the conversation), he's approaching everything differently.Find out about that, as well as how he's planning to use videos to launch his next book, in this episode.FOR MORE INFO ABOUT THE POD AND OTHER STUFF, GO TO WWW.ONGOODAUTHORITYPOD.COM

Peter Shankman, a five-time best-selling author and the creator of HARO, dives into the intriguing world of media exposure. He shares the amusing backstory of how HARO was created by accident and reveals tips on how authors can grab journalists' attention. Little-known tactics emerge, like personalized email pitches and rapid response strategies. Shankman also humorously discusses the unexpected PR win for Yoo Hoo after a truck heist. His insights on the evolving landscape of journalism and effective communication are invaluable for aspiring authors.

Rich Goldstein is a patent attorney, speaker, host of the Innovations and Breakthroughs podcast and, most relevantly for this show, the author of the bestselling book The ABA Consumer Guide to Obtaining a Patent, which was published by the American Bar Association.He's someone who understands through and through what a book can do for someone's business and in this episode, we got into all that as well as how writing a book changed Rich's career, why he sends a copy of the book to anyone who requests it and how writing a book could, theoretically, make an entrepreneur a cool five million.FOR MORE ABOUT THE PODCAST AND OTHER THINGS, GO TO WWW.ONGOODAUTHORITYPOD.COM

In this fascinating conversation, Rob Fitzpatrick, author of "Write Useful Books" and YCombinator alum, shares his expertise on crafting books that generate recommendations. He reveals his method for finding and engaging beta readers to enhance a book’s desirability. With monthly earnings of approximately $25k from his three books, he illustrates the power of effective storytelling and reader feedback. Fitzpatrick also reflects on the importance of mentorship in writing, making this a treasure trove for aspiring authors.