On Good Authority: Publishing the Book that Will Build Your Business
Why the Ex-CEO of a $550 Million Company Did a Book Now with Erika Badan Ayers
Oct 9, 2024
Erika Badan Ayers, former CEO of Barstool Sports, shares her journey from leading a $550 million company to becoming an author. She discusses why she chose this moment to write her book 'Nobody Cares About Your Career'—as a receipt of her achievements and a reflection of her bold candidness. Erika highlights the unique challenges women face in sports media and the importance of authenticity in leadership. She encourages other business women to embrace their stories and take the leap into writing, emphasizing that failures can catalyze meaningful narratives.
25:34
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Quick takeaways
- Erika Ayers Badan emphasizes the importance of authenticity in the workplace while advocating for individuals to take ownership of their career paths.
- The Emerging Author Program provides aspiring authors with crucial resources to enhance the credibility and impact of their publishing journey.
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Emerging Author Program Benefits
The Emerging Author Program is designed for individuals looking to create an authority-building book while still establishing their business. This program offers a significant cost advantage, providing access to proprietary methods and one-on-one coaching similar to that offered to higher-paying clients. Participants can look forward to professional publishing under a recognized imprint, which helps avoid the self-publishing stigma and enhances the perception of their work. The program is exclusive and application-based, making it an exceptional opportunity for committed writers.
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