

The Cliff Ravenscraft Show
Cliff Ravenscraft
I’m Cliff, and for over two decades I’ve helped entrepreneurs, creators, and leaders launch movements, build businesses, and design lives they’re proud of. This show is where I bring the business strategy and mindset work that has defined my coaching for the past two decades. I share the thinking, decisions, and tools that help entrepreneurs build a business that reflects who they are and supports the life they want.
Each episode is focused on about what it takes to create meaningful work, break through the limits you didn’t realize were there, and stay grounded as you grow. This is where I explore the ideas that shape my own business and the coaching I do with clients. If you want clarity, confidence, and practical direction for the next step in your journey, this is where you’ll find it.
Each episode is focused on about what it takes to create meaningful work, break through the limits you didn’t realize were there, and stay grounded as you grow. This is where I explore the ideas that shape my own business and the coaching I do with clients. If you want clarity, confidence, and practical direction for the next step in your journey, this is where you’ll find it.
Episodes
Mentioned books

Nov 20, 2024 • 51min
747 - What Do You Desire? - Does Your Path Have A Heart?
In this episode, I explore a common struggle many entrepreneurs face: feeling like they've wasted years on the wrong path. I share two transformative quotes that have deeply influenced my understanding of the entrepreneurial journey.
Key points:
Introduction to Alan Watts' philosophy on pursuing what you truly desire.
The challenge of overcoming societal conditioning about work and money.
The power of transforming your mindset to align with your true desires.
The "50 Things I Want" exercise.
Why many entrepreneurs struggle with identifying what they truly want.
Focusing too much of your time, effort, and attention on avoiding problems can lead to unfulfillment, even when financial success is achieved. Instead, I emphasize the importance of pursuing what genuinely excites and fulfills you so that you can experience fulfillment each day of your journey through life and business.
Call to Action:
Complete the "50 Things I Want" exercise
Reflect on what truly excites and fulfills you in your work
Ask yourself if the path that you are on has a heart.
Work with Me
If you're feeling like you've wasted years or even decades on the wrong path in your entrepreneurial journey, I'm here to help. I offer several opportunities to work together and explore what you truly desire to create in this world:
One-on-One Coaching: Personalized guidance to help you align your business with your heart's true desires.
Group Coaching Program: A collaborative environment for aspiring and early-stage entrepreneurs where we dive deep into transforming your mindset and business approach.
Next Level Mastermind: An intimate group of entrepreneurs committed to excellence in their businesses while fostering personal growth and accountability. Together, we navigate challenges, share strategies, and celebrate successes on the journey to creating extraordinary results.
Don't spend another day feeling unfulfilled in your entrepreneurial journey. Let's work together to align your business with your true desires and create a path that resonates with your heart and soul. Email me today at Cliff@CliffRavenscraft.com.

Nov 4, 2024 • 51min
746 - Outline Any Talk in 15 Minutes or Less: A Proven 9-Question Method | Cliff’s Notes On Public Speaking - Part 2
In this episode, I'm thrilled to share a proven method for quickly and effectively outlining presentations, talks, webinars, or any form of communication. At the core of this approach are nine focusing questions I learned from my public speaking mentor.
Whether you're a seasoned speaker or just starting out, this episode will equip you with the tools to create clear, impactful presentations on the fly. So, let's dive in and transform the way you prepare for your next speaking engagement!
Overview of the Nine Focusing Questions
Cliff explains each of the nine questions, using examples to clarify their purpose:
Who is the Target Audience?
Identifying the specific audience helps tailor the talk to their needs.
Is the Talk Persuasive or Enabling?
Determines if the goal is to persuade or to enable by teaching steps.
What is the Objective of the Talk?
Focuses on the main purpose of the talk (e.g., enabling people to outline a presentation quickly).
What Keyword Will I Use?
Using a consistent keyword, like “questions,” provides a thematic anchor.
What is the Pregnant Sentence?
A single, clear sentence summarizing the talk's purpose to ensure clarity.
What are the Rationales?
The main points or reasons supporting the objective, forming the talk’s structure.
What Resources Support Your Rationales?
Examples, anecdotes, research, or visuals that reinforce key points.
How Will You Open and Transition into the Talk?
I discuss different engaging opening techniques, like storytelling or painting a vivid picture.
How Will You Transition and Close the Talk?
Strategies for impactful closing, including restating objectives or linking back to the opening.
Links Mentioned In This Episode
Link to the Next Level Mastermind Sales Page
Ken Davis's book "Secrets of Dynamic Communication."
The SCOORE Speaker Training is now available as an Online Course
Opportunities to Work with Me
If you’re ready to take your personal and professional growth to new heights, I’d love to support you on that journey. Here are some ways we can work together:
1. Join the Next Level Mastermind
Imagine being part of a group of entrepreneurs who are all dedicated to pushing boundaries and achieving more. The Next Level Mastermind is a place where entrepreneurs like yourself come together to get real, focused, and supported. In this group, we meet every week to dive deep into our biggest challenges, celebrate wins, and gain powerful insights. You'll be surrounded by peers who truly understand the entrepreneurial journey—people who face the same unique challenges and make the tough decisions that come with building a business. This group gets what it's like to be where you are.
Whether it's business strategy, personal growth, or just a fresh perspective, the Next Level Mastermind is here to support you. Curious to learn more? Visit NextLevelMastermind.info and secure your spot.
2. Free Course and Complimentary Coaching Sessions for Aspiring Entrepreneurs
If you’re an aspiring or early-stage entrepreneur who hasn’t quite hit $10,000 in monthly revenue yet, I’ve designed a program just for you. My Building an Online Business course, packed with actionable steps, has helped countless entrepreneurs start strong. And the best part? You can access this course for free.
Upon completing the course, you’ll be invited to join two complimentary sessions in my Next Level Coaching Program, where I’m here to answer any questions, tackle obstacles, and share insights that help you grow faster. Simply email me at cliff@cliffravenscraft.com with "Next Level Coaching Program" in the subject line to get started.
3. Exclusive Workshop for Entrepreneurial Couples
This December, Stephanie and I are thrilled to host an intimate workshop specifically for entrepreneurial couples committed to building a life and business together. If you and your spouse are aligned on growing a business or simply want to be, this event is for you.
Whether you’re working on the same business or supporting each other from different niches, we’ll work on strategies that elevate your business approach and strengthen your marriage.
We’re limiting this event to just five couples, creating an environment where everyone can feel supported and connected. This is a rare opportunity to spend time with us in a small, focused setting to build a thriving, successful partnership.
To learn more, email cliff@cliffravenscraft.com with "December Couples Workshop" in the subject line.

Oct 24, 2024 • 1h 22min
745 - From Shaky Starts to Standing Ovations: Cliff’s Notes On Public Speaking - Part 1
In this episode, I take you on a thrilling journey from my days as a nervous wreck to becoming a confident public speaker. It's a tale of transformation that many can relate to, filled with challenges, breakthroughs, and valuable lessons learned along the way.
I'll reveal four game-changing strategies that not only revolutionized my approach to public speaking but also helped me overcome my fears and anxiety. These aren't just theoretical concepts - they're battle-tested techniques that I've personally used to go from shaky starts to standing ovations.
Whether you're a seasoned speaker looking to refine your skills or someone who breaks into a cold sweat at the mere thought of addressing an audience, this episode promises insights that could transform your public speaking experience.
The four key strategies that made all the difference:
Strategy #1 - Developing a Reproducible Outline
Strategy #2 - Audience-Centered Mindset
Strategy #3 - Master Your Bookends
Strategy #4 - Out-Loud Rehearsal
Links Mentioned In This Episode
Link to Episode 275 - My First Paid Opening Keynote
Link to Next Level Mastermind Page to see my “Upgrade Your Peer Group Talk.”
Ken Davis's book "Secrets of Dynamic Communication."
The SCOORE Speaker Training is now available as an Online Course
Are You An Entrepreneur and Thought Leader?
If you're an early-stage entrepreneur or aspire to elevate your business and life, I'd like to personally invite you to take the next step towards building a thriving, sustainable business.
Many people falter not due to a lack of passion or effort, but because they overlook the crucial foundational steps in creating a solid business. I've developed a proven 11-Step Formula for Building an Online Business and packaged it into an online course that has already transformed the lives and businesses of numerous entrepreneurs.
I'm currently offering this course for FREE!
Yes, you read that right! You can access the same strategies that have helped other entrepreneurs transition from merely surviving to thriving in their online businesses.
To get free access to this transformative course, simply email me at Cliff@CliffRavenscraft.com with the subject line "Free Building an Online Business Course".
In your email, briefly share how you discovered me, your entrepreneurial aspirations, and where you currently stand in your journey. Keep it concise—two or three paragraphs—and I'll provide you with free access to the course.
Don't pass up this chance to unlock the strategies and insights that will propel your business from survival to success. I'm eager to hear from you—and even more excited to learn about your transformation after you dive into the first module!
Email me today! Cliff@CliffRavenscraft.com

Oct 2, 2024 • 2h 12min
744 - Better Together: Navigating Business as a Couple
In this episode, I introduce the inaugural installment of the newly relaunched Building A Life And Business Together podcast! I host this show with my wife, Stephanie Ravenscraft, and we're excited to revive the podcast we started a few years ago. We've returned with fresh perspectives, valuable lessons learned, and a clear vision for the direction we want to take with this show.
In this episode, we share our journey of navigating life and business as a married couple. We recount our entrepreneurial beginnings, our personal growth, and how we've learned to support each other in our marriage, especially during times when our paths weren't always perfectly aligned.
We also share the origin story of this podcast, including how our initial attempt, though imperfect, yielded valuable insights. Now, with a renewed focus, we've crafted this description for our show:
Building A Life And Business Together is our podcast dedicated to entrepreneurial couples navigating the complexities of business and marriage. We provide a blend of personal stories, practical advice, and lessons learned from our long-term journey as a married couple working together. Whether you're the entrepreneur in the relationship or the spouse who's feeling anxious about the financial security of your family, our goal is to guide you in getting back to "building your life together."
We focus on helping couples align on a shared vision, moving from fear and doubt about leaving the "responsible path" of a guaranteed paycheck to embracing the freedom of building a business. Each episode tackles the realities of entrepreneurship, balancing personal and professional growth, and navigating the ups and downs that come with pursuing success as a couple. Tune in for our honest conversations about creating a unified vision for your life, and learn how to get on the same page with your spouse as you build both your life and business together.
Find and subscribe to "Building A Life And Business Together"
Website: BuildingALifeAndBusinessTogether.com
Click Here For Apple Podcasts
Click Here For Spotify
The Five Stages of the Entrepreneurial Marriage
Stephanie Ravenscraft shares her heartfelt journey through the Five Stages of the Entrepreneurial Marriage, offering raw and personal insights into what it truly takes to navigate life as the spouse of an entrepreneur.
In this talk, Stephanie opens up about the shock of unexpected career changes, the challenges of building a life and business together, and the sacrifices made along the way. From early struggles and financial hardships to a life of abundance, Stephanie’s story is a testament to the power of perseverance, partnership, and unwavering support in marriage.
Whether you're the entrepreneur or the spouse, this talk will inspire you to embrace your role in building a shared vision for your life together. You’ll learn how to communicate effectively, work through fear and doubt, and ultimately, thrive both personally and professionally as a couple.
Call to Action: Gain free access to Stephanie's talk, The Five Stages of the Entrepreneurial Marriage, and discover how to build a stronger partnership while pursuing your entrepreneurial dreams. Visit MindsetAnswerMan.com/fivestages to access this talk now and take the first step toward aligning your marriage and business for long-term success!

Sep 20, 2024 • 29min
743 - The Silent Killer of Dreams & Businesses
In this episode, I share a deeply personal story about a silent killer that destroys more businesses than you might imagine—isolation. Drawing from my experiences and observations over two decades, I reveal how isolation can impact entrepreneurs and offer insights on how to overcome it.
Key Points:
The unexpected challenge of isolation when transitioning to self-employment
How isolation affects not just emotional well-being, but also business performance
The dangers of overworking and its impact on productivity
Why isolation is often the root cause of most business failures
The power of mastermind groups in combating isolation
Resources Mentioned:
Full Video: The Silent Killer of Dreams & Businesses - VLOG 233
Next Level Mastermind
Call to Action:
If you're ready to break free from the isolation that might be holding you back, I invite you to explore the mastermind group I've created. It's called the Next Level Mastermind, where we gather weekly to tackle challenges, exchange valuable resources, and support one another through the exhilarating rollercoaster of entrepreneurship. To learn more about this transformative community that's waiting to welcome you, visit: Next Level Mastermind.

Sep 12, 2024 • 23min
742 - Your #1 Cheerleader Must Be You!
In this episode, I share an insightful response to a question presented in a recent session of my Next Level Coaching program. A participant asked for advice on how to handle it when others don't understand, and perhaps even question or doubt the unique vision you have for your business or entrepreneurial ventures.
I open up about my own experience with my mastermind group questioning my decision to leave Podcast Answer Man behind and pursue my current coaching and mindset work. I emphasize the importance of being your own number one cheerleader, and how seeking encouragement within yourself through journaling, prayer, and meditation is crucial.
I also discuss the role of a supportive spouse, if married, and the value of having a peer group that believes in you, even if they provide constructive feedback. Navigating the motivations behind others' doubts is key - some may fear your success or feel threatened by your ambition.
Ultimately, I share that if you can't be talked out of your vision, even by your closest advisors, it's a testament to how vital that vision is for your future. Your number one cheerleader must be you.
Takeaways and Action Items:
Consider others' feedback carefully, evaluating it for new perspectives and potential pitfalls you might have overlooked. If, after reflection, you still believe your vision is worth the inherent risks, others' skepticism will likely strengthen your commitment to your desired outcome.
You must be your own best cheerleader and source of encouragement.
If married, foster a supportive partnership with your spouse.
Surround yourself with a peer group that believes in you and your vision.
Understand the motivations behind others' doubts and feedback.
An unbelievable offer related to the Next Level Coaching Program
If you're on an entrepreneurial journey and looking to take it to the next level, I want to hear from you. Email me at cliff@cliffravenscraft.com and share a short (3 paragraph or less) summary of where you're at. I have an unbelievable offer for my Next Level Coaching program that I believe could be a game-changer for your business. Don't miss out on this opportunity - reach out today!

Sep 9, 2024 • 1h 12min
741 - The Million-Dollar Mistake Most Podcasters Make (And How to Avoid It)
In this episode, I reveal the complete 11-step formula I recommend for building an online business. This valuable content—which people have paid thousands of dollars to receive in my in-person workshops—is now being shared with a wider audience.
I start by sharing my own entrepreneurial journey, which began with launching a podcast as a hobby. Over time, I discovered a desire to turn my passion for content creation into a full-time business.
However, I quickly realized that most people attempting to create an online business were failing because they started by creating content without first laying the necessary groundwork. Instead of following a strategic sequence, they jumped straight into content creation.
As a result, I developed an 11-step formula for building a successful online business:
Determine your destination - What do you want your life and business to look like?
Identify where you already add value - What are your gifts, talents, and areas of expertise?
Determine your ideal customer - Who has the money, problems, and willingness to pay for your solutions?
Learn about your ideal customers' problems - Conduct research to deeply understand their struggles.
Determine your products and services - Align your offerings with your customers' needs.
Create a value proposition statement - Clearly communicate who you are and how you help.
Validate your business model - Get paid customers before creating content.
Create Content - Create environments for people to discover who you are and what you have to offer.
Attract Your Ideal Customer - AKA Grow Your Audience
Market your products and services - Develop your sales and marketing skills.
Test new products and services - Continuously innovate and improve.
I'm offering you free access to the $2,000 "Building an Online Business" course I've taught in-person. All you need to do is email me at cliff@cliffravenscraft.com and share a bit about your entrepreneurial journey and aspirations.
If you take me up on this offer and complete the course, I'll also invite you to be my guest for two free sessions of my Next Level Coaching Program, where I can answer your questions and provide personalized guidance.
Don't hesitate - email me today and let's get you on the path to entrepreneurial success!

Aug 30, 2024 • 1h 21min
740 - Find something you love so much that you'd do it all day for free. Then become so good at it that people will pay you to do it!
In this episode, I dive deep into the transformative power of finding something you love so much that you'd be willing to do it all day for free. I share my personal journey, from the early days of discovering podcasting as a hobby while working in insurance, to the point where my passion became my profession.
I also explore the concept of hyper-fixation—how it has driven my success and the importance of balancing that intense focus with self-care and other responsibilities.
This episode is packed with insights and reflections that can help you evaluate your own passions and how they can lead to incredible opportunities if nurtured properly.
Links Mentioned in the Episode:
Cliff’s Notes On Amateur Radio = http://NotesOnRadio.com
YouTube: https://www.youtube.com/@NotesOnRadio
TikTok: https://www.tiktok.com/@notesonradio
Instagram: https://www.instagram.com/notesonradio
Next Level Coaching Program
Are you ready to take your passion and turn it into a thriving business? Join my Next Level Coaching Program where I guide aspiring entrepreneurs through the process of building an online business, step by step. For a limited time, you can join two of our group coaching sessions as my guest, completely free, with no obligation to continue. If you’re interested, email me at cliff@cliffravenscraft.com with "Next Level Coaching Program" in the subject line.

Aug 14, 2024 • 1h 27min
739 Beyond Knowledge: Turning Information into Massive Results
Discover the secret to massive success through Mastermind groups. Hear how one powerful principle transformed a business from $11,000 to over $750,000 in just five years. Learn about the 'invisible force' formed when like-minded individuals collaborate. Delve into overcoming limiting beliefs around money while unlocking collective intelligence to tackle challenges. Sharing personal insights, the host emphasizes the importance of your peer group in realizing untapped potential. This is your guide to turning knowledge into extraordinary results!

Aug 9, 2024 • 58min
738 - The Illusion of Security in a Day Job and Its Consistent Paycheck
In this episode, I speak into the dilemma many people face when considering leaving the security of a day job to pursue full-time self-employment as a freelancer, coach, or consultant. I share my own experiences and insights on navigating the perceived inherent lack of predictability in self-employment, and how to address the concerns of a spouse who may be more comfortable with the stability of a traditional job.
Key Takeaways:
I advise that many clients wait until your self-employed business is consistently generating the equal amount of income that you earn from the day job before leaving your day job, in order to provide that sense of financial security for your family.
I share strategies I've used to manage cash flow and create a sense of financial predictability, such as my "Options, Not Obligations" (ONO) account.
I emphasize the importance of having faith, trust, and expectancy in your ability to create opportunities and generate income as a self-employed individual.
I discuss how my reputation, visibility, and relationships built over decades have provided me with an "unlimited number of opportunities" that would not be available in a traditional job.
I share recent experiences of fluctuations in my business revenue due to changes in my paid in full pricing incentives, marketing, and client-serving approaches, and how I'm rebooting my routines to adapt.
If you're struggling with the decision to leave your day job and pursue self-employment, or if you're already self-employed and navigating the perceived inherent unpredictability, I hope this episode provides you with valuable insights and encouragement.
Remember, the path to fulfillment and financial security may not be linear, but with faith, trust, and adaptability, the possibilities are endless.
Next Level Mastermind
I invite listeners to click here apply for my Next Level Mastermind program for established self-employed business owners.
Group Coaching Program for Early Stage Entrepreneurs
I also have a group coaching program for early-stage entrepreneurs. Please email me at Cliff@CliffRavenscraft.com to ask for more details.


