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Ditching Hourly

Latest episodes

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May 10, 2022 • 50min

Coaching Call with UX Writer Merav Levkowitz

UX content writer, Merav Levkowitz joined me on Ditching Hourly to brainstorm ways she could get away from billing hourly for ongoing maintenance and execution work. LinksMerav's Website ----Before you go!The next time someone asks you for your hourly rate, I want you to stop what you're doing and head on over to valuepricingbootcamp.com to sign up for my free value pricing email course.Hope to see you there!
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May 3, 2022 • 58min

Alex Hillman - Paid Project Discovery

Alex Hillman, founder and rebel scum, talks about paid project discovery engagements and suggests a different approach to project retainers. They discuss clarity, measurable goals, building relationships with government, transitioning from freelancer to consultant, and dodging hourly requirements with workshops.
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Apr 26, 2022 • 7min

Solar System Content Model

Let’s say you wanted to start a daily mailing list… How would you come up with enough stuff to write about? My Solar System Content Model is the answer. Related articlesSolar System Content ModelFinding Your Sun ----Before you go!The next time someone asks you for your hourly rate, I want you to stop what you're doing and head on over to valuepricingbootcamp.com to sign up for my free value pricing email course.Hope to see you there!
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Apr 19, 2022 • 2min

Punk Marketing

The core strategy behind my "punk" marketing approach. ----Before you go!The next time someone asks you for your hourly rate, I want you to stop what you're doing and head on over to valuepricingbootcamp.com to sign up for my free value pricing email course.Hope to see you there!
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Apr 12, 2022 • 9min

Absolutely Everything Can Be Measured

Other than hourly billing, this is the mindset shift that has had the biggest impact on my business.  ----Before you go!The next time someone asks you for your hourly rate, I want you to stop what you're doing and head on over to valuepricingbootcamp.com to sign up for my free value pricing email course.Hope to see you there!
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Apr 5, 2022 • 11min

What if you had no competition?

This time on Ditching Hourly I answer a question from Kenneth Taylor about how to build a solo authority business that essentially has no competition. Related links: Positioning DefinitionXY Position StatementMore articles on positioningThe Business of Authority ----Before you go!The next time someone asks you for your hourly rate, I want you to stop what you're doing and head on over to valuepricingbootcamp.com to sign up for my free value pricing email course.Hope to see you there!
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Mar 29, 2022 • 1h 5min

Coaching Call with “JavaScript-in-FileMaker” expert Jeremy Brown

“JavaScript-in-FileMaker” expert Jeremy Brown joined me on Ditching Hourly to brainstorm which business models might make the most sense for his highly specialized area of expertise. Links We Mentioned: integratingmagic.iojsinfm.comjonathanstark.com/fm/filemaker-to-php-translation-table ----Before you go!The next time someone asks you for your hourly rate, I want you to stop what you're doing and head on over to valuepricingbootcamp.com to sign up for my free value pricing email course.Hope to see you there!
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Mar 8, 2022 • 55min

David C. Baker - The 5 Things That Happen Right After You Specialize

The “Expertise Expert” himself, David C. Baker, joined me on Ditching Hourly to talk about the five things that happen right after you specialize.SummaryHere is an AI summary of the key points from the episode:The episode is a discussion between Jonathan Stark and David C. Baker about positioning and specialization for consultants and professional services firms.They discuss the importance of niche positioning to stand out, attract ideal clients, see client patterns more clearly, accelerate learning, and always have things to write and talk about.They outline 5 things that happen after narrowing your business focus:You don't instantly become smarter, but your rate of learning accelerates because you start seeing more examples of your niche.Impostor syndrome kicks in because you're making expertise-based claims you didn't make before, but this fear is often unfounded because you were willing to work with those clients previously. You don't have to turn down unrelated work right away during the transition period, though over time, you'll likely feel unsatisfied with off-target projects.You immediately start narrowing your focus even further, fine-tuning your positioning through real-world conversations and testing. Counterintuitively, you'll have way more to write and talk about when focused on a niche than as a generalist.Jonathan and David emphasize that niche positioning is critical before you can effectively differentiate, charge value-based pricing, market yourself, or even decide what content to produce. It brings focus to everything that follows.About David C. Baker“The Leading Authority on Positioning, Reinventing, and Selling Firms in the Creative and Digital Space.”David C. Baker is the author of five books, three of which focus on the central elements of the business of expertise: positioning, financial management, and leadership. David speaks regularly on more than 70 topics relevant to entrepreneurial expertise, from 20 executives to 5,000 live on TV worldwide, and has worked with 900+ firms through his Total Business Review process.David's LinksDavid's WebsiteDavid's book: The Business of ExpertiseDavid's podcast (with Blair Enns) ----Before you go!The next time someone asks you for your hourly rate, I want you to stop what you're doing and head on over to valuepricingbootcamp.com to sign up for my free value pricing email course.Hope to see you there!
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Mar 1, 2022 • 35min

Rick Finkelstein - The Heavy Metal Lawyer

My dear old friend Rick “Fink” Finkelstein joined me on Ditching Hourly to talk about he got booked solid using fixed fees, specialization, and niching.  Related LinksFink's websiteMike FortinLiliacGuitar Player MagazineGittler Guitar ----Before you go!The next time someone asks you for your hourly rate, I want you to stop what you're doing and head on over to valuepricingbootcamp.com to sign up for my free value pricing email course.Hope to see you there!
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Feb 22, 2022 • 53min

Coaching Call with Trading Card Creator Colyn Brown

Longtime web developer and freshly minted trading card creator Colyn Brown joined me on Ditching Hourly to brainstorm about how to capitalize on early interest in his bluegrass trading cards. Related LinksBluegrass Trading Co. ----Before you go!The next time someone asks you for your hourly rate, I want you to stop what you're doing and head on over to valuepricingbootcamp.com to sign up for my free value pricing email course.Hope to see you there!

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