Ditching Hourly

If you're barely getting any leads, you're not going to have the confidence to experiment with ditching hourly billing. Hello! and Welcome to Ditching Hourly. I'm Jonathan Stark. Today, I'm going to talk about gaining the confidence you need to experiment with new pricing techniques by increasing the number of leads you get on a weekly basis. "Insanity: doing the same thing over and over again and expecting different results." —Albert Einstein Advice: Get more leads so you can start practicing new things. How to get more leads: Freely share your expertise with people who would be your ideal buyers. i.e., TEACH Ways to freely share your expertise: Speak at conferences attended by your ideal buyers Guest on podcasts listened to by your ideal buyers Blog for websites read by your ideal buyers Write for magazines read by your ideal buyers Build relationships with people who are trusted by your ideal buyers Open source some code that would be of use to your ideal buyers Publish screencasts that would be of use to your ideal buyers Publish a podcast that would be of use to your ideal buyers Host a webinar that would be of use to your ideal buyers Host a meetup that would be of use to your ideal buyers ----Do you have questions about how to improve your business? Things like:Value pricing your work instead of billing for your time?Positioning yourself as the go-to person in your space?Productizing your services so you never have to have another awkward sales call or spend hours writing another custom proposal?Book a one-on-one coaching call with me and get answers to these questions and others in the time it takes to get ready for work in the morning.Best of all, you're covered by my 100% satisfaction guarantee. If at the end of the call, you don't feel like it was worth it, just say the word, and I'll refund your purchase in full.To book your one-on-one coaching call, go to: https://jonathanstark.com/callI hope to see you there!

Shopify guru Kurt Elster explains how he used productized service to escape the hourly billing trap. Hello! and Welcome to Ditching Hourly. I'm Jonathan Stark. Today, I'm joined by guest Kurt Elster. Kurt is a Senior Ecommerce Consultant who helps Shopify store owners uncover hidden profits in their websites. Kurt is the founder of ecommerce agency Ethercycle, host of the popular Ecommerce Hacks Weekly video series, author of Ecommerce Bootcamp, and host of The Unofficial Shopify Podcast. In this episode, Kurt explains how he uses productized service to escape the hourly billing trap. Enjoy! More Information about Kurt: Websites Get Kurt's book at ecommerce-bootcamp.com Learn more about Kurt at kurtelster.com Hear Kurt's advice at unofficialshopifypodcast.com Work with Kurt at ethercycle.com Learn from Kurt at Ecommerce Hacks Weekly Social Media https://twitter.com/kurtinc https://www.linkedin.com/in/kurtelster That's it for today. I'm JS and this is Ditching Hourly. Thanks for listening. The next time someone asks you for your hourly rate, remember to visit http://valuepricingbootcamp.com to signup for my free email course. Again, that url is: http://valuepricingbootcamp.com ----Do you have questions about how to improve your business? Things like:Value pricing your work instead of billing for your time?Positioning yourself as the go-to person in your space?Productizing your services so you never have to have another awkward sales call or spend hours writing another custom proposal?Book a one-on-one coaching call with me and get answers to these questions and others in the time it takes to get ready for work in the morning.Best of all, you're covered by my 100% satisfaction guarantee. If at the end of the call, you don't feel like it was worth it, just say the word, and I'll refund your purchase in full.To book your one-on-one coaching call, go to: https://jonathanstark.com/callI hope to see you there!

Using the concepts of high-touch, low-touch, and leverage in your mix of products and services. Links Concierge medicine Offering Mix Graph Offering Mix Medical Analogy Sign off If you bill by the hour and would like to learn how to significantly increase your income, please go to http://valuepricingbootcamp.com to signup for my free email course. Again, that url is: http://valuepricingbootcamp.com ----Do you have questions about how to improve your business? Things like:Value pricing your work instead of billing for your time?Positioning yourself as the go-to person in your space?Productizing your services so you never have to have another awkward sales call or spend hours writing another custom proposal?Book a one-on-one coaching call with me and get answers to these questions and others in the time it takes to get ready for work in the morning.Best of all, you're covered by my 100% satisfaction guarantee. If at the end of the call, you don't feel like it was worth it, just say the word, and I'll refund your purchase in full.To book your one-on-one coaching call, go to: https://jonathanstark.com/callI hope to see you there!

Escape the feast/famine cycle by building a product ladder. Hello! and Welcome to Ditching Hourly. I'm Jonathan Stark. Today, I'm going to talk about how to escape the feast/famine cycle by building a product ladder. HOUSEKEEPING The 4 phases of engagement is something I heard first from Blair Enns of WWP in a post called "We Will Diagnose Before We Prescribe" If you bill by the hour and would like to learn how to significantly increase your income, please go to http://valuepricingbootcamp.com to signup for my free email course. Again, that url is: http://valuepricingbootcamp.com ----Do you have questions about how to improve your business? Things like:Value pricing your work instead of billing for your time?Positioning yourself as the go-to person in your space?Productizing your services so you never have to have another awkward sales call or spend hours writing another custom proposal?Book a one-on-one coaching call with me and get answers to these questions and others in the time it takes to get ready for work in the morning.Best of all, you're covered by my 100% satisfaction guarantee. If at the end of the call, you don't feel like it was worth it, just say the word, and I'll refund your purchase in full.To book your one-on-one coaching call, go to: https://jonathanstark.com/callI hope to see you there!

How to break the habit of trading time for money with productized services. Today, I'm going to talk about how to break the habit of trading time for money using something called productized services. Topics covered include: What is a productized service? What are the pros and cons of a productized service? What goes into creating a productized service? ----Do you have questions about how to improve your business? Things like:Value pricing your work instead of billing for your time?Positioning yourself as the go-to person in your space?Productizing your services so you never have to have another awkward sales call or spend hours writing another custom proposal?Book a one-on-one coaching call with me and get answers to these questions and others in the time it takes to get ready for work in the morning.Best of all, you're covered by my 100% satisfaction guarantee. If at the end of the call, you don't feel like it was worth it, just say the word, and I'll refund your purchase in full.To book your one-on-one coaching call, go to: https://jonathanstark.com/callI hope to see you there!

Special guest Ron Baker talks about overcoming pricing objections, managing scope creep, safely offering guarantees, and much more.Today I’ve got a very special episode of Ditching Hourly for you. I'm joined by value pricing pioneer, Ron Baker.Ron is a recovering CPA who began value pricing in 1989. He’s the author of seven best-selling books, including: Pricing on Purpose; Measure What Matters to Customers; and Implementing Value Pricing. He’s the founder of pricing think-tank VeraSage Institute and a radio talk-show host on the VoiceAmerica.com show: The Soul of Enterprise.This episode clocks in at nearly an hour - which I realize is longer than usual - but you’re going to want to listen to every single minute of it because Ron drops non-stop value bombs.Just to give you a taste, here are some of the killer quotes Ron shares:“The billable hour takes your focus away from measuring what matters to the customer.”“The billable hour delivers a lousy customer experience.”“Focusing on the tasks comes at the cost of focusing on the value.”“People don’t want to hear about the contractions, they want to see the baby!”“Value pricing is a skill like golf or tennis. The more you do it, the better you get.”“Don’t ask your client ‘What do you need?’ ask ‘What are you trying to achieve?’”“If you prescribe without diagnosis, it’s malpractice.”“A professional takes responsibility for creating an outcome, not delivering a series of tasks.”“What the client is trying to achieve determines the scope of work.”“Time spent in reconnaissance is never wasted.”“We have to get over the idea that we are pricing a series of tasks.”“Value is not a number, it’s a feeling.”“Two options encourages a price decision. Three options encourages a value decision.”“It’s a huge fallacy to think that just because you’re giving a fixed price, you’re not scoping.”“When would you rather find out your client is unhappy with your price: before you do the work or after?”LinksRon Baker on TwitterImplementing Value PricingPricing On PurposeVerasage InstituteSeinfeld clip of indecisive carpenterTSOE #76: Lessons from the Trading GameChange Order BoatExtraordinary Guarantees by Christopher Hart ----Do you have questions about how to improve your business? Things like:Value pricing your work instead of billing for your time?Positioning yourself as the go-to person in your space?Productizing your services so you never have to have another awkward sales call or spend hours writing another custom proposal?Book a one-on-one coaching call with me and get answers to these questions and others in the time it takes to get ready for work in the morning.Best of all, you're covered by my 100% satisfaction guarantee. If at the end of the call, you don't feel like it was worth it, just say the word, and I'll refund your purchase in full.To book your one-on-one coaching call, go to: https://jonathanstark.com/callI hope to see you there!

How to get paid for projects 100% up-front. ----Do you have questions about how to improve your business? Things like:Value pricing your work instead of billing for your time?Positioning yourself as the go-to person in your space?Productizing your services so you never have to have another awkward sales call or spend hours writing another custom proposal?Book a one-on-one coaching call with me and get answers to these questions and others in the time it takes to get ready for work in the morning.Best of all, you're covered by my 100% satisfaction guarantee. If at the end of the call, you don't feel like it was worth it, just say the word, and I'll refund your purchase in full.To book your one-on-one coaching call, go to: https://jonathanstark.com/callI hope to see you there!

My #1 tip for writing proposals that close. ----Do you have questions about how to improve your business? Things like:Value pricing your work instead of billing for your time?Positioning yourself as the go-to person in your space?Productizing your services so you never have to have another awkward sales call or spend hours writing another custom proposal?Book a one-on-one coaching call with me and get answers to these questions and others in the time it takes to get ready for work in the morning.Best of all, you're covered by my 100% satisfaction guarantee. If at the end of the call, you don't feel like it was worth it, just say the word, and I'll refund your purchase in full.To book your one-on-one coaching call, go to: https://jonathanstark.com/callI hope to see you there!

The three types of questions you must ask your prospect before writing your proposal. ----Do you have questions about how to improve your business? Things like:Value pricing your work instead of billing for your time?Positioning yourself as the go-to person in your space?Productizing your services so you never have to have another awkward sales call or spend hours writing another custom proposal?Book a one-on-one coaching call with me and get answers to these questions and others in the time it takes to get ready for work in the morning.Best of all, you're covered by my 100% satisfaction guarantee. If at the end of the call, you don't feel like it was worth it, just say the word, and I'll refund your purchase in full.To book your one-on-one coaching call, go to: https://jonathanstark.com/callI hope to see you there!

Guest James Jeffers shares his recent success with his transition to value pricing. ----Do you have questions about how to improve your business? Things like:Value pricing your work instead of billing for your time?Positioning yourself as the go-to person in your space?Productizing your services so you never have to have another awkward sales call or spend hours writing another custom proposal?Book a one-on-one coaching call with me and get answers to these questions and others in the time it takes to get ready for work in the morning.Best of all, you're covered by my 100% satisfaction guarantee. If at the end of the call, you don't feel like it was worth it, just say the word, and I'll refund your purchase in full.To book your one-on-one coaching call, go to: https://jonathanstark.com/callI hope to see you there!