Strategy Hour | Online Marketing for Business Growth

Believe it or not, we are rapidly approaching the end of 2023. You’re probably thinking, how the heck did we get here?! You’re probably considering how you can wrap up the old year and start the new year fresh. You’re also probably wondering: what should I be doing right now to put myself in a good place for 2024?Personally, I don’t believe that it’s about what you do. It’s more about how you think. It’s about reflection and documentation. That is why, in today’s episode, I share a little bit about the past 12 months at Boss Project and highlight some of our major successes and challenges. I also offer you some critical questions to ask yourself to prepare you for 2024 and help you frame what you want for your future.Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Over the last eight years, Boss Project has had so many offers and today I’m announcing the major simplifications to my offers that I am so excited about. I have been hesitating to do this episode for so long because I wasn’t sure if this was the direction that I wanted to go in and I have always been so ‘married’ to the direction I was committed to and steadfast about how I was going to get there. While that’s great, things change so often and it’s more beneficial to be able to act according to what’s happening in real-time and make pivots to your plan along the way. I’m finally ready to share this because I’ve realized that it’s far more important to head in a direction without being so worried about how you’re going to get there. As long as your vision is at the forefront of your mind and you’re committed to taking small steps to get there, you’re on the right path! I have sold way more offers than the majority of the people in my industry have, probably because of how creative I am! I wondered what it would look like to give myself the freedom to be creative and the clarity of knowing what my offer is to make it easy for people to know what they are buying from me. So, I am going to simplify all of my offers into one! Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

If you were to ask me how I feel about the rest of the year, I would probably tell you something about wanting to pack it up and see you guys in January! But I’m not going to do that. Instead, I want to talk about slowing down on purpose. A few members of the co-op community have mentioned feeling as though they are always in a rush. What would it look like if you didn’t put so much of a timeline on so much of what you were doing? How much additional space, excitement, and desire would that give you creatively? How much fuel would that give to your life? Let’s talk about it!Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today, on the seventh anniversary of the most traumatic event I have ever experienced, I want to open up about the five-car pile-up that changed the trajectory of my life and gave me pause to figure out how I can be successful despite all of the seemingly limiting and impossible things going on in my life. I am going to share my experience of what it’s like to build a business, provide for my family, and deal with chronic health conditions all at the same time. Less than a mile from my home, a trailer cut off upcoming traffic on a very busy street and the person behind me didn’t stop. In a split second, I was slammed into the vehicle in front of me. I was tachycardic and terrified. I was in so much pain and as time passed, I was getting progressively worse and worse. I thought if people knew that I had a traumatic brain injury, my business would close. While I have come so far, there are still a ton of health risks for me in the future. The migraine that started on the day of my accident didn’t go away for years. Learning to live with chronic pain while attempting to run a business felt like the most impossible task. My face even changed and for the first time in my life, all I wanted to do was hide. Now I know that there was nothing to be embarrassed about and I am here to share my story so you can be successful through life’s curve balls.  Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Have you ever felt like your marketing efforts are stuck in a loop, missing out on untapped potential? Join me in this episode as we unlock the secrets of top-of-funnel marketing, a paradigm shift that could supercharge your small business's success. In today's digital age, we often find ourselves focusing on the mid-funnel, trying to convert those who are already aware of us into loyal customers. But what about those who've never heard of our business? How can we connect with them? This is where top-of-funnel marketing steps in, helping us create brand awareness, spark conversations, and engage with a whole new audience.Discover the strategies to stay ahead during economic challenges, as we delve into how innovation during tough times can lead to remarkable growth. I'll show you the power of "they get me" moments and the art of creating authentic connections with your audience. So, if you're ready to unlock untapped potential and drive your small business toward success, join me today as I unpack the game-changing world of top-of-funnel marketing! It's time to make a meaningful shift in your marketing strategy and connect with a broader audience, bringing fresh energy and opportunities to your business.Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

To drive more buyers to your offer, you have to get in front of more of your ideal clients. During this episode, we’re talking about getting visible! I’ve also got something super tactical to help you get there. I will even take back something I said before and share what it can open up for you.I have my eyes on Instagram and I have been in an effort for almost four months to re-figure it out! Today, I’m sharing more of what I have unlocked and started to understand about Instagram.Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

One of the biggest things that contributes to your success is your visibility. Does your ideal audience know who you are, what you offer, and how you can uniquely solve their problem? If not, they are likely to choose someone with more visibility who provides a similar service. I recently had a coaching call with a client who is easily one of the most dynamic people I know. In this call, she told me that gaining visibility feels intimidating and asked me for some strategies to help her get past the discomfort of putting herself out there.Honestly, I was shocked that this was even an issue for her! If getting visible feels uncomfortable for someone who is already so engaging and confident, I realized that it must also be a concern for many of you listening. That’s why, in today’s episode, I’m taking a deep dive into getting visible, specifically how you can cultivate a mindset that will get you in front of more of your ideal clients and, ultimately, drive more buyers to your offer.Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we are going to delve into one of the most talked about topics on the internet right now, Taylor Swift and Travis Kelce. A huge part of the reason I have avoided commentary until now is because I didn’t want to sound like a fan girl but you have all spoken and asked me to talk about this. You all know that I am a huge Taylor Swift fan so today I’m going to talk about something that is making a huge economic impact on not just my city, but cities around the world. It feels like someone who is destined to be the queen of England (Taylor) is dating Prince Charming (Travis). Both of these people were already a big deal individually but now that they’re together, they have blown up even more! I want to talk about specific aspects of this relationship and the economic impact it’s created in Kansas City, how it’s affected sales, and what I anticipate it will do for our city moving forward. Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

My relationship with money has completely evolved since I started this business, and in today’s episode, I want to talk about money! We all have our own beliefs about money and without a good relationship with it we are going to create a ceiling that is impossible to break through. I want to see you be wealthy, and I have literally made it my mission in life and business to help you become financially free! I absolutely believe that there are things that hold you back from your own success, and the beliefs you hold about money are a huge part of that when it comes to building a business that is going to support you financially. Growing up, my family barely made it by and even struggled to put food on the table. I got my first job at 15 and set a standard for myself that was very basic and simple: to be able to afford a house and live comfortably. That was totally fine at the time, but I didn’t realize that it completely limited me. When I reached the point in my business where I had reached that final goal and things were looking up, I stagnated and did not know where to go. I desired more, but my underlying beliefs about money limited me. I had to learn how to dream bigger and make money neutral. I am so glad that I dedicated myself to this journey, and now I want to explore how your beliefs around money impact you and your business!Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Your offer ecosystem will encompass all of your offers whether they exist now or in the future. I want you to imagine that your ideal client exists in this ecosystem. What tends to help business owners the most is to think of their ideal client as on a journey encountering problems that you’re there to help them solve. Your audience only knows what they know and you can help them on this journey in a way that’s really impactful. Your offers solve a variety of problems suitable to clients across the spectrum. Today we are going to focus on solving linear problems with clear solutions. These linear paths offer an opportunity for you to have a wide variety of offers that all fit into a singular ecosystem. A primary offer that fits into this ecosystem is a bridge from one phase to the next on a particular client’s spectrum. In order to go from one stage to the next, the client needs the mechanics of how to get there and that is your deliverables. Any offer can deliver on the mechanics and sometimes it will completely remove the clients from having to do it themselves. Instead, you are going to take them there. Not just showing them how but rather moving them through it!Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices