789: Developing Your Offer Ecosystem

Your offer ecosystem will encompass all of your offers whether they exist now or in the future. I want you to imagine that your ideal client exists in this ecosystem. What tends to help business owners the most is to think of their ideal client as on a journey encountering problems that you’re there to help them solve. Your audience only knows what they know and you can help them on this journey in a way that’s really impactful. Your offers solve a variety of problems suitable to clients across the spectrum. Today we are going to focus on solving linear problems with clear solutions. 

These linear paths offer an opportunity for you to have a wide variety of offers that all fit into a singular ecosystem. A primary offer that fits into this ecosystem is a bridge from one phase to the next on a particular client’s spectrum. In order to go from one stage to the next, the client needs the mechanics of how to get there and that is your deliverables. Any offer can deliver on the mechanics and sometimes it will completely remove the clients from having to do it themselves. Instead, you are going to take them there. Not just showing them how but rather moving them through it!

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