Exploring the business model of NFL's halftime show, discussing how artists leverage the attention, Usher's strategic album release, impact on artists' success, revenue, and business opportunities, insights into Super Bowl commercial costs, and Usher's potential benefits from the performance.

Topics discussed include Lewis Hamilton's potential move to Ferrari, the 2026 FIFA Men's World Cup schedule, MetLife Stadium hosting the final, rising Super Bowl ticket prices, and record viewership predictions

Exploring the PGA Tour's $3 billion investment deal and its impact on negotiations with LIV Golf. Discussing Greg Olsen's broadcasting future with Fox, the trend of networks offering $100 million contracts, and potential career moves for Olsen in sports broadcasting.

Tom Brady and Mike Repole merge their brands into NOBULL to create a holistic wellness company. They discuss Mike's beverage industry background, Tom's transition to business, athlete partnerships, and the future of NOBULL in this engaging conversation.

Amateur golfer Nick Dunlap's historic victory at a PGA Tour event sparks debate on amateur athletes receiving prize money. The challenges of NCAA amateurism and Name, Image, Likeness in college sports are discussed. The financial impact of Dunlap's win and unpaid labor in golf are explored. Proposed solutions for amateur golfers facing sponsorship pressures are examined. The evolution of college sports and the NIL impact on athletes is also addressed.

Netflix's $5 billion deal with WWE for live sports content is analyzed, discussing the implications for both parties and the potential threat to legacy sports media like ESPN. The podcast explores the impact of Netflix's entrance into live sports, the shift in content offerings, and the disruption to traditional media companies.

Exploring the financial impact of players like Lionel Messi on MLS clubs, growth prospects of Major League Soccer, challenges and solutions for MLS growth, money allocation and media strategy in MLS

Debating the accuracy of Pro Football Focus' grading system, exploring controversies sparked by JJ Watt. Understanding the complexities and nuances of PFF's player grading system. Comparing traditional statistics with PFF grades in evaluating quarterback performance. Unveiling the subjective nature and value of individual player grades in the NFL.

Discussing the record-breaking 23 million viewers for Peacock's exclusive NFL playoff game and MLB's revenue boost from rule changes. Exploring the future of pay-per-view streaming in sports media and MLB's successful efforts to attract younger fans.

The podcast discusses the business of the NFL's exclusive playoff game on Peacock, Nick Saban's financial impact at the University of Alabama, and the strategic value of live sports for streaming services like Amazon and Peacock.