Nike's Missed Opportunity with Caitlin Clark

Nike has failed to capitalize on its partnership with Caitlin Clark, an up-and-coming star in women's basketball, despite signing her to a lucrative deal. The lack of promotion for Clark on Nike's social media platforms highlights a significant oversight, as the company frequently promotes other athletes. This absence of marketing is especially shocking given Clark's impressive performance and popularity, which have consistently led to higher viewership numbers compared to standard WNBA games. Nike's apparent fear of backlash from existing athletes further complicates the situation, as the company misses a clear opportunity to leverage Clark's growing fanbase and potential for sales.