Navigating the Evolving Sports Media Landscape

This chapter explores the challenges the WNBA faces in expanding its fan base in the current sports media environment, specifically addressing shifts at ESPN and their impact on coverage and strategy. It highlights the financial pressures and internal culture at ESPN, revealing how these elements affect on-air talent and the quality of content produced. The discussion also scrutinizes the evolution of sports journalism amidst social media's influence, reflecting on the balance between breaking news and in-depth storytelling.