

The Pay Off with Sylvia Jeffreys
9Podcasts
Money is a constant contradiction. You’ve got to spend money to enjoy life but save every cent for the future.
It’s why Australians are caught between impossible expectations and an economic system that feels stacked against them. So, how do you keep up the juggling act when the stakes just keep getting higher?
In The Pay Off Sylvia Jeffreys sits down with leading experts and entrepreneurs to uncover tips and tricks from some of the sharpest business minds in the game.
You can listen to The Pay Off wherever you get your podcasts, or you can watch every episode on 9Now, search 'The Pay Off 9Now Podcast'
It’s why Australians are caught between impossible expectations and an economic system that feels stacked against them. So, how do you keep up the juggling act when the stakes just keep getting higher?
In The Pay Off Sylvia Jeffreys sits down with leading experts and entrepreneurs to uncover tips and tricks from some of the sharpest business minds in the game.
You can listen to The Pay Off wherever you get your podcasts, or you can watch every episode on 9Now, search 'The Pay Off 9Now Podcast'
Episodes
Mentioned books

Jan 21, 2026 • 51min
Making Sense Of The Crypto Craze with Jason Titman
For many of us, crypto still feels like a foreign language — but not for today's guest. Jason Titman is the CEO of Australia's leading crypto exchange, SwyftX and joins The Pay Off to help demystify the world of digital currency. Jason, whose fascinating career spans from computer auditing and hotels to being a "King of Crypto," explains the tangible assets behind crypto and why the industry is shifting "from hoodies to suits." From the ‘typical investor’ to the relationship between crypto and traditional banks, Jason shares his two cents on the future of finance. He also discusses his investment mindset, why AI will never override human behaviour in financial markets and his most enduring business lessons. Disclaimer: The information contained in this episode is general in nature and does not take into account your personal objectives, financial situation or needs. Therefore, you should consider whether the information is appropriate to your circumstances before acting on it, and where appropriate, seek professional advice from a finance professional.See omnystudio.com/listener for privacy information.

Jan 14, 2026 • 51min
New Year, New Money Habits with Emma Edwards
You might feel like a hot mess, but your money habits don’t have to be. The financial fresh start you need for the new year is here and who better to kick this all off with than Emma Edwards, a certified financial behaviour specialist and founder of BROKE MEDIA. In this episode, Emma, a self-proclaimed hot mess millennial, breaks down the insights from her best-selling book Good With Money and shares the practical tools from her new journey, The Wardrobe Project. From better interrupting those automated spending habits to the savings dopamine hack you never thought was possible, you’re bound to walk away from this chat feeling in control of your finances. See omnystudio.com/listener for privacy information.

Jan 7, 2026 • 24min
BEST OF: Turning A Side Hustle Into An Empire
Welcome to your masterclass for transforming extra income into lasting wealth. This "Best Of" episode is dedicated to unlocking the inside secrets from four incredible guests who successfully scaled their passion projects into full-blown, revenue-generating business empires! We've condensed hours of transformative interviews into a single, high-impact listen, giving you the proven playbooks and mindset shifts to make 2026 the year you become your own boss.See omnystudio.com/listener for privacy information.

Dec 31, 2025 • 28min
BEST OF: Your Blueprint for Maximising Life in the New Year
Ready to make next year your most impactful yet? We've raided the vault for our most inspiring, business-shifting, and life-changing conversations of the year and distilled them into one powerhouse episode! Hear the best advice from Meggie Palmer, Molly Benjamin and Dr Rebecca Ray around talking about money, whether it's with your boss, your best mate or on a first date. This episode isn't just a look back—it's your clear-cut strategy for leaping forward into 2026.See omnystudio.com/listener for privacy information.

Dec 24, 2025 • 55min
Trading Fear For Female Empowerment with Doone Roisin
Cashing in is great, but we think banking on yourself is even better. That terrifying plunge into entrepreneurship is real, but you shouldn’t let the fear of the unknown sideline your ambition. Today’s guest can attest to exactly that. Doone Roisin, founder of The Female Startup Club, is on The Pay Off this week giving a masterclass on being bold, building community, and beating the odds. In this episode, Doone opens up about her liberating decision to become a full-time entrepreneur, her slightly mischievous tactics for getting a CEO's attention and why she’s spending plenty of her time “talking to smart women”. See omnystudio.com/listener for privacy information.

Dec 22, 2025 • 41min
Breaking Down ETFs with Sebastian Mullins
We hear it constantly on this podcast: ETFs are the most powerful tool for building wealth today. But what separates a good ETF from a bad one, and how do you even start? Sebastian Mullins is the Head of Multi-Asset and Fixed Income at Schroders Australia and joins The Pay Off to provide the ultimate guide on becoming an investing powerhouse. Sebastian breaks down what an ETF is, how to harness the power of compounding for beginners, and the real cost of "sitting on the sidelines" in today's market. From Active vs. Passive ETFs, why the traditional 60/40 portfolio is broken, and what a truly modern, diversified portfolio looks like now, Sebastian offers practical advice on how to start investing and what excites him most about the near financial future.See omnystudio.com/listener for privacy information.

Dec 10, 2025 • 39min
Turning 'Inspired By’ Into An Empire with Shelley Sullivan
How do you build a billion-dollar beauty empire based on high-end imitation? For our guest today on The Pay Off, Shelley Sullivan, founder of ModelCo and the explosive mass-market brand MCoBeauty, imitation wasn't just flattery—it was a calculated, brilliant, and controversial marketing strategy. Shelley's journey began with an entrepreneurial spark, launching a modelling agency at 21 before spotting a gap and revolutionising the industry with "tan-in-a-can" and the first heated lash curler. But it was MCoBeauty, launched in 2016 with a "luxe for less" mandate, that became a massive disruptor, recently valued at over $1 billion. In this conversation, Shelley opens up about the strategic genius and the intense pressure of her business model, her decision to sell her remaining stake in the company and the power of intuition. See omnystudio.com/listener for privacy information.

10 snips
Dec 3, 2025 • 47min
It’s Tough Being A Young Person Right Now with Russel Howcroft
Russel Howcroft, an advertising executive and media personality, shares his insights on the challenges facing today's 30-year-olds in Australia. He discusses the financial obstacles young people encounter, from soaring HECS debts to stagnant wages. Russel reflects on Melbourne's cultural decline, the importance of optimism, and how past decades fueled innovation. He encourages parents to nurture creativity in their children and advocates for bold advertising as a means to reshape stories about Australia. His journey through media and insights on entrepreneurship provide listeners with valuable perspectives.

Nov 26, 2025 • 45min
It's Time For Your Money Reset with Gemma Mitchell
Sometimes life can feel picture perfect – until it doesn’t. In this episode of The Pay Off, Sylvia sits down with financial advisor, professional wealth coach, and author, Gemma Mitchell, to talk about financially rebuilding from the ground up when inevitable curveballs—like divorce or sudden job loss—get thrown our way. Gemma, who built what looked like the 'perfect life'—the job, the house, the investments—only to have it crumble with a sudden divorce at 28, shares her raw, personal journey and how she’s rewriting her money story. Gemma dives into the simple, non-negotiable steps we should all take right now to kick off our own Money Reset, as detailed in her new book, The Money Reset.See omnystudio.com/listener for privacy information.

Nov 19, 2025 • 56min
Compounding On ‘Luck’ To Create Luxury with Adam Schwab
With a successful business history like his, you pretty much afford yourself bragging rights for life. And yet, Adam Schwab is unbelievably humble when it comes to discussing his entrepreneurial journey, crediting compounding luck, an incredible team and a loyal customer base of 8-million people to his ongoing success. On this episode of The Pay Off, the Luxury Escapes Co-Founder and co-host of the podcast, ‘The Contrarians’, speaks candidly about his journey through business so far. From a sneaky side hustle in Law School, to subleasing backpacker apartments and eventually, scaling to a luxury travel company, it’s clear Adam’s main passion lies in creating value and delivering on happiness, with a side of impressive profit to go with it.See omnystudio.com/listener for privacy information.


