
Unemployed & Afraid
A business podcast for the brave self-employed.
Growing your own business can be one of the most gratifying, wonderful, life-changing experiences around. It’s also scary as hell. This is a weekly podcast for the ones who have made the brave decision to employ themselves anyway.
We're for the full gamut of business experience - from Solopreneurs, Side-hustlers, Micro-business, Small Business, Medium business, Independent, VC backed, Bootstrapped and more - here for the real stories and priceless insights of it all, well beyond the PR headlines.
Join fellow business-builder and side-hustler Kim Kerton as she dives into the realities of starting something from scratch, helping you feel less alone in the lows and reminding you of the highs that make it all worthwhile. Hear real talk and raw feels from people right in the thick of it and feel seen as you listen.
Small business is tough - all business is tough - it will be one of the most intense things you'll ever do but it will also be the most impactful experience you can imagine. So surround yourself with a community of business owners willing to share with you their learnings, from those a few steps ahead, to many business milestones ahead, and even those just behind, and feel supported to build the business of your unique dreams.
This is a podcast built to support you to build your own small business, to tackle the statistics and keep more of us in business for ourselves. To say thanks, you can support this independent podcast and small business by shouting your host a cuppa at buymeacoffee.com/unemployedpod
Get in touch at unemployedandafraid.com.au to be part of the show or to become a sponsor (we would love the support!).
Connect on the socials @unemployedandafraid on IG and @unemployedandafraidpod on TikTok
Latest episodes

Mar 24, 2024 • 45min
“Ask the question, and don't be shy about it if you don't understand,” Michelle Cox, multi-passionate entrepreneur.
How comfortable are you with learning on the go in your business, and could you ask for help and guidance more often than you do? In this episode Kim Kerton chats to multi-passionate entrepreneur and board director Michelle Cox about how she’s grown, and continues to refine, her portfolio career. You’ll hear about: Owning when you don’t know something for the benefit of you and others Learning on the go, at levels well beyond the startup phase Letting your contribution be your guiding light Our relationships to money The balance of multi-passions and laser focus And the role of self-awareness and presence in business You’ll feel seen, inspired and supported in the epic journey that is business ownership, and all the self-mastery that comes with it, after listening to this chat. Check out Michelle’s ceramics work Flung website flung.com.au and @Flungceramics Listen to her fabulous podcast One Question on Apple or Spotify You can find more show notes and transcripts at unemployedandafraid.com.au/episodes. And don’t forget to follow Unemployed & Afraid on IG , Threads and LinkedIn Join our Facebook Group And show your support for this independent podcast and small business by shouting your host a cuppa at buymeacoffee.com/unemployedpod You can reach your host on email kim@unemployedandafraid.com.au on IG on LinkedIn or via unemployedandafraid.com.auSupport the show by shouting me a cuppa (or 2): https://www.buymeacoffee.com/unemployedpodSee omnystudio.com/listener for privacy information.

Mar 20, 2024 • 13min
How you display grit and perseverance, everyday
Do we really have a choice to be anything other than persistent when building a business? In this episode your host Kim Kerton shares an insight into finding her voice, the role of grit in business-building and coming full-circle. Need some business solidarity? This is for you. Join the Unemployed & Afraid mailing list at unemployedandafraid.com.au And don’t forget to follow Unemployed & Afraid on IG , LinkedIn and TikTok Join our Facebook Group And show your support for this independent podcast and small business by shouting your host a cuppa at buymeacoffee.com/unemployedpodSupport the show by shouting me a cuppa (or 2): https://www.buymeacoffee.com/unemployedpodSee omnystudio.com/listener for privacy information.

Mar 17, 2024 • 41min
“I was expecting it to take three months, it landed up taking two years,” Lauren Yehezkel, Founder of Lydy
Creating any new business is hard going, but especially when your idea is challenged and you have to find it within yourself to stay committed to your vision. Lauren Yehezkel, Founder of Lydy knows all about this, she’s raw and real about the experience of building her brand and shares with us in this episode: The time (and patience commitment) of bringing a new product to market The blow-out costs of product development Persisting with your vision, despite what’s against you The time it takes to get your messaging strong And dealing with internet trolling of your business and the brutal nature of TikTok comment sections Follow Lydy (and stay kind!) on: TikTok @reusablelydy IG @reusablelydy And check out the Lydy website lydy.com.au to purchase You can find more show notes and transcripts at unemployedandafraid.com.au/episodes. And don’t forget to follow Unemployed & Afraid on IG , Threads and LinkedIn Join our Facebook Group And show your support for this independent podcast and small business by shouting your host a cuppa at buymeacoffee.com/unemployedpod You can reach your host on email kim@unemployedandafraid.com.au on IG on LinkedIn or via unemployedandafraid.com.auSupport the show by shouting me a cuppa (or 2): https://www.buymeacoffee.com/unemployedpodSee omnystudio.com/listener for privacy information.

Mar 10, 2024 • 53min
“All the networks you need are probably already around you, you're just not capitalizing on them,” Lauren Karan, Founder of Karan & Co
Building a business is guaranteed to come with some angry, frustrating, sad and highly stressful moments, but how can you use them to keep growing? The journey behind Lauren Karan’s building of her tailored recruitment solutions business Karan & Co is filled with deeply insightful and relatable moments. You’ll hear about: Learning to find a sense of satisfaction outside of achieving everything on your (never-ending) to do list Finding confidence in your business purpose Rewriting the rule books of work structures Putting your knowledge, values and beliefs out there to attract the right clients Long-term thinking in networking and supporting others with real value The surprising role business planning has in your potential And an argument for outsourcing the stuff you can do yourself It’s a brilliant chat with business inspo for you through every minute. Check out Lauren’s podcast Building Doors and the Karan & Co website karanandco.com.au Connect with Lauren on LinkedIn You can find more show notes and transcripts at unemployedandafraid.com.au/episodes. And don’t forget to follow Unemployed & Afraid on IG , Threads and LinkedIn Join our Facebook Group And show your support for this independent podcast and small business by shouting your host a cuppa at buymeacoffee.com/unemployedpod You can reach your host on email kim@unemployedandafraid.com.au on IG on LinkedIn or via unemployedandafraid.com.auSupport the show by shouting me a cuppa (or 2): https://www.buymeacoffee.com/unemployedpodSee omnystudio.com/listener for privacy information.

Mar 3, 2024 • 1h
“50 small steps later you end up in a completely different place,” Mike Halligan, Co-Founder of Scratch
When you commit to an action for your business goals and follow the journey that’s right in front of you, and not be too attached to an end goal, what happens next is nothing short of incredible. I’ve got an brilliant conversation and business story for you today – Mike Halligan, Co-Founder of Scratch which is an epic direct to consumer healthy dog food brand – shares his very impressive and inspiring story. You’ll hear about: What assessing a market opportunity actually looks like The way one business leads to another The potential in "boring" categories Being forced into a business before you planned on it Recognising your strengths and finding the right business partner to fill the gaps Teaching yourself to learn what you need to know as you go Becoming a successful people leader as well as a business owner And the role of strong brand led content in cut through marketing. There’s one part where we get into the depths of making it work financially - trying to balance the phase of not paying yourself, while hustling in consulting to make money on the side, all while scaling up and taking on staff in your business – hugely impactful conversation so make sure you stick around for all of it as you’re guaranteed to feel the business inspo you need to keep going. Check out Scratch at https://www.scratchpetfood.com.au/ Follow Scratch on IG @worldofscratch Check out the Off The Leash online mag And give the puppy training podcast a listen You can find more show notes and transcripts at unemployedandafraid.com.au/episodes. And don’t forget to follow Unemployed & Afraid on IG , Threads and LinkedIn Join our Facebook Group And show your support for this independent podcast and small business by shouting your host a cuppa at buymeacoffee.com/unemployedpod You can reach your host on email kim@unemployedandafraid.com.au on IG on LinkedIn or via unemployedandafraid.com.auSupport the show by shouting me a cuppa (or 2): https://www.buymeacoffee.com/unemployedpodSee omnystudio.com/listener for privacy information.

Feb 25, 2024 • 58min
“Maybe we should just give this little seed a chance to grow,” Natalia Tapia, Co-Founder of Graduated
Being in the business development phase, when you’re pumping out content, meeting people and having conversations just to have them is such a confusing time in business – it feels like you’re going nowhere and everywhere all at once. The story you’re about to hear from Natalia Tapia, Co-Founder of tech platform Graduated, will give you exactly what you need to navigate your own build phase with confidence, trust and resilience. You’ll hear about: Reconciling with practical vs university experience Meetings with strangers that redefine your career path Giving your idea the space to grow Navigating co-founder relationships The challenge of market education when building something entirely new Knowing when to quit your 9-5 and go all in And the weirdness of working your guts out, solo, unnoticed through the seemingly endless building phase. Growing a business at any phase is never easy, but it’s always worth it. Connect with Nat on LinkedIn Check out Graduated at graduated.io You can find more show notes and transcripts at unemployedandafraid.com.au/episodes. And don’t forget to follow Unemployed & Afraid on IG , Threads and LinkedIn Join our Facebook Group And show your support for this independent podcast and small business by shouting your host a cuppa at buymeacoffee.com/unemployedpod You can reach your host on email kim@unemployedandafraid.com.au on IG on LinkedIn or via unemployedandafraid.com.auSupport the show by shouting me a cuppa (or 2): https://www.buymeacoffee.com/unemployedpodSee omnystudio.com/listener for privacy information.

Feb 11, 2024 • 57min
“Sometimes the secret is there is no secret, you've just got to go and do it,” Viv Conway, Co-Founder of Girls Get Off
“Acting as if” has to be one of the best business mantras out there, and this chat is full of so many more incredible and relatable takeaways for those of us dreaming of building our businesses to their heights. Viv Conway is one part of the force behind the brand Girls Get Off that if you haven’t heard of before, well, you’re welcome. The ground covered by Viv in the sharing of her own business-building story is vast and golden - you’ll hear about: The mistakes you make in the process of starting a business Exploring different business ideas to find your fit without fear Embracing the awks feeling of putting yourself out there and getting to the other side of it Finding and embracing your unique brand voice with confidence and gut instinct The power of standout marketing for product-based business Why you shouldn’t always jump to outsourcing for something that’s new to you The value of like-industry mentors and relationship building Cashflow and profit learnings on the go And trying to rest for the sake of your business growth while worrying you won’t be rested “enough” to achieve what you want to… we get that feel don’t we!? If you’re facing a sprint or feeling a little overwhelmed at what’s in front of you, this podcast episode of Unemployed & Afraid is going to give you exactly what you need. Follow Girls Get Off on IG @girlsgetoff Listen to the Girls Get Off Podcast Connect with Viv on IG @vivconway_ Check out the GGO website… girlsgetoff.com.au You can find more show notes and transcripts at unemployedandafraid.com.au/episodes. And don’t forget to follow Unemployed & Afraid on IG , Threads and LinkedIn Join our Facebook Group And show your support for this independent podcast and small business by shouting your host a cuppa at buymeacoffee.com/unemployedpod You can reach your host on email kim@unemployedandafraid.com.au on IG on LinkedIn or via unemployedandafraid.com.auSupport the show by shouting me a cuppa (or 2): https://www.buymeacoffee.com/unemployedpodSee omnystudio.com/listener for privacy information.

Feb 4, 2024 • 1h 5min
“The business owners who look like they've got it all going on online… there are things that those founders could never share,” Cherie Clonan, CEO of The Digital Picnic
Getting to know who you are, how you work, and how to uniquely thrive in business truly is a story of “doing the work” personally and professionally, and if you’re ready for that, I have no doubt you’re going to love this chat. Cherie Clonan, CEO of The Digital Picnic is the business friend we all need in our life, and it’s my privilege to share her story with you today. In it you’ll hear about: Discovering your business through what you were missing in your own professional development The difference between course creators and teachers Why having a real, deep passion for your industry is so important for longevity Finding your voice on stage The impact of the right [and wrong] hires The potential of being taken advantage of in business when seeking support The challenges that shake you to your core and challenge your self-belief And why micro-growth needs to be far more major Connect with Cherie on LinkedIn Make sure to follow them on IG @thedigitalpicnic Check out their LinkedIn Masterclass I mentioned You can find the conversation transcript at unemployedandafraid.com.au/episodes. And don’t forget to follow Unemployed & Afraid on IG , Threads and LinkedIn Join our Facebook Group And show your support for this independent podcast and small business by shouting your host a cuppa at buymeacoffee.com/unemployedpod You can reach your host on email kim@unemployedandafraid.com.au on IG on LinkedIn or via unemployedandafraid.com.auSupport the show by shouting me a cuppa (or 2): https://www.buymeacoffee.com/unemployedpodSee omnystudio.com/listener for privacy information.

Jan 28, 2024 • 44min
“I had decades of thinking I'm a creative who is not good at organizing things and turns out, that's not true,” Eric Mirbach, CEO of Very Good Looking
This business story is going to be deeply supportive to what I would argue is the most important aspect of working for yourself and building a business - the personal evolution you go through that really makes or breaks - learning to look at yourself in new ways and truly acknowledge all that you’re capable of that you may not have always thought you were. Eric Mirbach is Co-Founder and CEO of Berlin based creative services agency Very Good Looking, and in the sharing of his business journey you’ll hear about: How lifestyle interests can steer you into new careers Discovering how to create a business in your zone of genius through the creation [and closure] of other businesses Finding a balance between providing value, positive influence, and achieving financial stability Navigating business partnerships Embracing the love of work in equal measure to that of a hobby And some really interesting chat around an approach to exercise and meditation that truly allows you to give your mind a real rest. If embracing your full self and all of your capability in business is on your bingo-card, this episode is for you. Connect with Eric on LinkedIn @ericmirbach Check out his work at verygoodlooking.berlin You can find the conversation transcript at unemployedandafraid.com.au/episodes. And don’t forget to follow Unemployed & Afraid on IG , Threads and LinkedIn Join our Facebook Group And show your support for this independent podcast and small business by shouting your host a cuppa at buymeacoffee.com/unemployedpod You can reach your host on email kim@unemployedandafraid.com.au on IG on LinkedIn or via unemployedandafraid.com.auSupport the show by shouting me a cuppa (or 2): https://www.buymeacoffee.com/unemployedpodSee omnystudio.com/listener for privacy information.

Jan 21, 2024 • 56min
“When you're the face of your business, but you're a shy person - it's so hard to reconcile those two things,” Rachel Smith, Founder of Rachel’s List
Multiple passions can mean multiple businesses – so how do you do it, and be able to pivot with each as they grow? The answer could boil down to balancing both your professional and your personal growth efforts, but as always there’s more to the story. In this episode you’ll hear from the incredibly warm Rachel Smith who is successfully building multiple businesses by ensuring her measures of success are relevant, and flexible. She’s widely known as the founder of Rachel’s List a jobs board for freelancers, but as you’ll hear she has plenty more super engaging business feathers in her cap. In the sharing of her business building story, where we really get into both the practical and the personal journey of it all, you’ll hear about: Following a childhood interest into a lifelong career, and not being afraid to keep following its pivots Working through the retrospective build of an accidental business as it grows Some handy insights into pitching your writing to publications How to effectively work with your team of freelancers and how it differs to on-books staff members Experimenting in your small-business marketing to sometimes amusing outcomes The role your confidence growth plays in your business approach Monetizing multiple business streams at different stages And the impact of podcasting in the marketing of your business and in nurturing new parts of yourself in the process Business growth is equal parts professional and personal - we’re here for it all to inspire you to feel seen, supported, and excited to grow the business of your unique dreams. Some notes from the episode… We chat about some great insights from the episode of Unemployed & Afraid with Alexandra Senter, make it your next listen HERE Check out Source Bottle for contributor sourcing [and contributing to stories]. And make sure to connect with Rachel’s work via: RachelsList.com.au Thecontentbyte.com [The Content Byte Podcast] Thecontentbytesummit.com.au Lettertomyex.com You can find the conversation transcript at unemployedandafraid.com.au/episodes. And don’t forget to follow Unemployed & Afraid on IG , Threads and LinkedIn Join our Facebook Group And show your support for this independent podcast and small business by shouting your host a cuppa at buymeacoffee.com/unemployedpod You can reach your host on email kim@unemployedandafraid.com.au on IG on LinkedIn or via unemployedandafraid.com.auSupport the show by shouting me a cuppa (or 2): https://www.buymeacoffee.com/unemployedpodSee omnystudio.com/listener for privacy information.