Unemployed & Afraid
Kim Kerton
A business podcast for the brave self-employed.
Growing your own business can be one of the most gratifying, wonderful, life-changing experiences around. It’s also scary as hell. This is a weekly podcast for the ones who have made the brave decision to employ themselves anyway.
We're for the full gamut of business experience - from Solopreneurs, Side-hustlers, Micro-business, Small Business, Medium business, Independent, VC backed, Bootstrapped and more - here for the real stories and priceless insights of it all, well beyond the PR headlines.
Join fellow business-builder and side-hustler Kim Kerton as she dives into the realities of starting something from scratch, helping you feel less alone in the lows and reminding you of the highs that make it all worthwhile. Hear real talk and raw feels from people right in the thick of it and feel seen as you listen.
Small business is tough - all business is tough - it will be one of the most intense things you'll ever do but it will also be the most impactful experience you can imagine. So surround yourself with a community of business owners willing to share with you their learnings, from those a few steps ahead, to many business milestones ahead, and even those just behind, and feel supported to build the business of your unique dreams.
This is a podcast built to support you to build your own small business, to tackle the statistics and keep more of us in business for ourselves. To say thanks, you can support this independent podcast and small business by shouting your host a cuppa at buymeacoffee.com/unemployedpod
Get in touch at unemployedandafraid.com.au to be part of the show or to become a sponsor (we would love the support!).
Connect on the socials @unemployedandafraid on IG and @unemployedandafraidpod on TikTok
Growing your own business can be one of the most gratifying, wonderful, life-changing experiences around. It’s also scary as hell. This is a weekly podcast for the ones who have made the brave decision to employ themselves anyway.
We're for the full gamut of business experience - from Solopreneurs, Side-hustlers, Micro-business, Small Business, Medium business, Independent, VC backed, Bootstrapped and more - here for the real stories and priceless insights of it all, well beyond the PR headlines.
Join fellow business-builder and side-hustler Kim Kerton as she dives into the realities of starting something from scratch, helping you feel less alone in the lows and reminding you of the highs that make it all worthwhile. Hear real talk and raw feels from people right in the thick of it and feel seen as you listen.
Small business is tough - all business is tough - it will be one of the most intense things you'll ever do but it will also be the most impactful experience you can imagine. So surround yourself with a community of business owners willing to share with you their learnings, from those a few steps ahead, to many business milestones ahead, and even those just behind, and feel supported to build the business of your unique dreams.
This is a podcast built to support you to build your own small business, to tackle the statistics and keep more of us in business for ourselves. To say thanks, you can support this independent podcast and small business by shouting your host a cuppa at buymeacoffee.com/unemployedpod
Get in touch at unemployedandafraid.com.au to be part of the show or to become a sponsor (we would love the support!).
Connect on the socials @unemployedandafraid on IG and @unemployedandafraidpod on TikTok
Episodes
Mentioned books
May 5, 2024 • 33min
“I believe that the best teachers are only two steps in front of you,” Jasmine Parasram aka Jasmine Designs & Your Pricing Queen
If you feel like you’re undervaluing your business in the price you assign for customers – you need to hear this business building story. Jasmine Parasram, aka Jasmine Design, aka The Pricing Queen, has been through it all when it comes to creating a successful journey in entrepreneurship. In this chat you’ll hear about: Feeling uninspired by the traditional career path Making a safe exit into entrepreneurship The hesitation we experience when stepping into the role of “teacher” The benefit of teaching from your experience over facts And the myriad of ways we can charge for our services to make what we’re worth Part 2 of this episode continues with some epic advice around marketing well, planning better, and the magic of a small audience, so jump straight over to that on the show feed when you’re ready. Connect with Jaz on IG @yourpricingqueen Check out her work on our special U&A page creativebusinesskitchen.com/afraid or just explore via creativebusinesskitchen.com/pantry You can find more show notes and transcripts at unemployedandafraid.com.au/episodes. And don’t forget to follow Unemployed & Afraid on IG , TikTok and LinkedInSupport the show by shouting me a cuppa (or 2): https://www.buymeacoffee.com/unemployedpodSee omnystudio.com/listener for privacy information.
May 1, 2024 • 17min
5 hard-earned tips for raising your profile on LinkedIn
If your personal brand and profile plays a part in your business, then it’s worth considering how you show up on LinkedIn. In this episode your host Kim Kerton shares some hard-earned lessons and perspective shifters for finding professional success (without all the heartache of endlessly posting) on LinkedIn, and how you can use it to support your business-building journey and grow your knowledge and voice while you do it. Connect with me on LinkedIn @kim-kerton Catch Joe McKay's episode about building a business as a LinkedIn Ghostwriter on Spotify, YouTube Music or Apple Subscribe to the Unemployed & Afraid newsletter at unemployedandafraid.com.au And don’t forget to follow Unemployed & Afraid on IG , LinkedIn and TikTok Join our Facebook Group And show your support for this independent podcast and small business by shouting your host a cuppa at buymeacoffee.com/unemployedpodSupport the show by shouting me a cuppa (or 2): https://www.buymeacoffee.com/unemployedpodSee omnystudio.com/listener for privacy information.
Apr 28, 2024 • 41min
“No-one ploughed a field by turning it over in their mind,” Joe McKay, LinkedIn Ghostwriter
Ever felt FOPO (Fear Of Posting Online?), or how about a nagging feeling that you’re in the wrong line of work? In this episode, Joe McKay shares his journey from “boring” job to creative business owner as a LinkedIn Ghostwriter. In the sharing of his business story with your host Kim Kerton, you’ll hear about: Breaking out from the box you’ve been put in Writing as the tool to finding clearer headspace Being patient with the right time to go all in on a side-hustle Communicating value over dollar cost How to market yourself when your work isn’t meant to be seen And the potential of your presence on LinkedIn Connect with Joe McKay on LinkedIn (naturally) @joemckay You can find more show notes and transcripts at unemployedandafraid.com.au/episodes. And don’t forget to follow Unemployed & Afraid on IG , TikTok and LinkedIn Join our Facebook Group And show your support for this independent podcast and small business by shouting your host a cuppa at buymeacoffee.com/unemployedpod You can reach your host on email kim@unemployedandafraid.com.au on IG on LinkedIn or via unemployedandafraid.com.auSupport the show by shouting me a cuppa (or 2): https://www.buymeacoffee.com/unemployedpodSee omnystudio.com/listener for privacy information.
Apr 24, 2024 • 12min
The solution to procrastination in business? Getting messy.
If you’re experiencing analysis paralysis, or straight up procrastination on the things that could make you money in your business, it might be time to make a big old mess. In this episode your host Kim Kerton shares some game-shifting insight from an unlikely source about how to trust in our potential, and an approach to getting you out of your own way and into revenue raising action. Subscribe to the Unemployed & Afraid newsletter at unemployedandafraid.com.au And don’t forget to follow Unemployed & Afraid on IG , LinkedIn and TikTokSupport the show by shouting me a cuppa (or 2): https://www.buymeacoffee.com/unemployedpodSee omnystudio.com/listener for privacy information.
Apr 21, 2024 • 19min
PART 2 “Self-employment is actually quite radical!” Brook McCarthy, Hustle & Heart
Making money in your business doesn’t have to be hard, and this episode will share insights into the mindset of trusting our ability to make bank. We left off Part 1 of this epic chat with Brook McCarthy hearing about prioritisation, why it’s ok to figure it all out as you go and what we take into business from other roles – but this part is all about money – clearly one of the most important topics not to shy away from in business. In Part 2 of this chat, you’ll hear about: How to reframe selling what you do to a client for the benefit of your bank balance How to not over-complicate making money Reframing the Australian tall poppy syndrome And the radical potential you have within self-employment. If you missed Part 1, make sure to give it a listen on the show feed. Connect with Brook on Instagram @brookmccarthy Grab the Minimum Viable Marketing Plan via hustleandheart.com.au You can find more show notes and transcripts at unemployedandafraid.com.au/episodes. And don’t forget to follow Unemployed & Afraid on IG , TikTok and LinkedIn Join our Facebook Group And show your support for this independent podcast and small business by shouting your host a cuppa at buymeacoffee.com/unemployedpod You can reach your host on email kim@unemployedandafraid.com.au on IG on LinkedIn or via unemployedandafraid.com.auSupport the show by shouting me a cuppa (or 2): https://www.buymeacoffee.com/unemployedpodSee omnystudio.com/listener for privacy information.
Apr 21, 2024 • 41min
“Self-employment is actually quite radical!” Brook McCarthy, Hustle & Heart
If you’ve struggled with the information overload we experience in the process of building our businesses, you will take so much away from this chat. Hear Brook McCarthy share the story of creating her coaching and training business over the last 16 years, plus some powerful circuit breakers around: The decisions we don’t need to labour over What should be prioritised in the crazy early periods of establishing a business Why figuring it out on the job is an excellent strategy Pivoting as being crucial to longevity The flirtation we all have with looking at jobs And the never-fail approach that will keep you in business. Part 2 of this episode continues with some epic advice around making more money in your business, so jump straight over to that on the show feed when you’re ready. Connect with Brook on Instagram @brookmccarthy Grab the Minimum Viable Marketing Plan via hustleandheart.com.au You can find more show notes and transcripts at unemployedandafraid.com.au/episodes. And don’t forget to follow Unemployed & Afraid on IG , TikTok and LinkedIn Join our Facebook Group And show your support for this independent podcast and small business by shouting your host a cuppa at buymeacoffee.com/unemployedpod You can reach your host on email kim@unemployedandafraid.com.au on IG on LinkedIn or via unemployedandafraid.com.auSupport the show by shouting me a cuppa (or 2): https://www.buymeacoffee.com/unemployedpodSee omnystudio.com/listener for privacy information.
Apr 17, 2024 • 19min
How can we become our own inspiration in business?
If you’ve never felt slightly envious of another person’s success, this episode isn’t for you. If you have, you’re in good company, so how can we reflect on envy and use it as a tool for reflection, and progress? In this episode your host Kim Kerton shares a personal story about a recent experience of joyful jealousy, how it almost derailed her business-goals, and some helpful ways to get you back on track if you’re ever stuck in a comparison trap. Here's the podcast episode I mentioned in the show "Building Doors with Lauren Karan" Subscribe to the Unemployed & Afraid newsletter at unemployedandafraid.com.au And don’t forget to follow Unemployed & Afraid on IG , LinkedIn and TikTok Join our Facebook Group And show your support for this independent podcast and small business by shouting your host a cuppa at buymeacoffee.com/unemployedpodSupport the show by shouting me a cuppa (or 2): https://www.buymeacoffee.com/unemployedpodSee omnystudio.com/listener for privacy information.
Apr 14, 2024 • 51min
“You have to experiment your way to working out your path,” Penny Locaso, Founder of Hacking Happy Co.
What could happen to your business if you started collecting rejections? If you set a goal not to achieve a big dream, but to be rejected 100 times? Imagine the potential yeses, or the “what about this’s” you never thought of. In this episode, Kim Kerton chats to Penny Locaso, Founder of Hacking Happy Co., about her journey through changing her life, career, and the many no’s that led to a whole lot of happy in her business. This chat is guaranteed to supercharge your belief in yourself, you’ll hear about: Mid-life awakenings The time we have to take to develop the wisdom we need Why we have to celebrate the progress and not the accomplishments The role of compassion and mental recharge in business Undertaking rejection therapy And why you have to share your quest, your purpose in business, widely. You can connect with Penny on LinkedIn @pennylocaso Join the waitlist for her exciting Freedom School via https://hackinghappy.kartra.com/page/freedomschool And browse her work at hackinghappy.co You can find more show notes and transcripts at unemployedandafraid.com.au/episodes. And don’t forget to follow Unemployed & Afraid on IG , TikTok and LinkedIn Join our Facebook Group And show your support for this independent podcast and small business by shouting your host a cuppa at buymeacoffee.com/unemployedpod You can reach your host on email kim@unemployedandafraid.com.au on IG on LinkedIn or via unemployedandafraid.com.auSupport the show by shouting me a cuppa (or 2): https://www.buymeacoffee.com/unemployedpodSee omnystudio.com/listener for privacy information.
Apr 10, 2024 • 21min
Learning or procrastinating? Our vulnerability to masterclass overload in business.
Truth is, we’re all a little vulnerable to the myriad of masterclasses, webinars and coaching must-haves in business. So how do we identify when seeking knowledge and guidance becomes toxic procrastination? In this episode your host Kim Kerton shares an insight into knowledge and outsourcing overload, and how to redirect your trust in yourself and what you already know, so that you can keep moving forward. Subscribe to the Unemployed & Afraid newsletter at unemployedandafraid.com.au And don’t forget to follow Unemployed & Afraid on IG , LinkedIn and TikTok Join our Facebook Group And show your support for this independent podcast and small business by shouting your host a cuppa at buymeacoffee.com/unemployedpodSupport the show by shouting me a cuppa (or 2): https://www.buymeacoffee.com/unemployedpodSee omnystudio.com/listener for privacy information.
Apr 7, 2024 • 51min
“I decided I wasn't going to listen to that crappy inner voice anymore,” Cherie Donnellan, founder of Hella Mallow
What happens when you have big business dreams, but your mind, body or current circumstance won’t let you chase them? In this episode you’ll hear from Cherie Donnellan, the creative force behind the newly launched gourmet Marshmallow brand Hella Mallow, and in the telling of how she got here she’s sharing with you: The raw and real experience of deep burnout How following our business dreams can heal us Navigating the major life transition of parenting How our known skills help us navigate what we don’t yet know And the experience of launching first, refining later. Business is deeply personal, and the experience can be isolating, let this chat (and all our others) enable you to feel seen and supported. Follow Hella Mallow on IG @hellamallow And on TikTok @hellamallow And make sure to check out the Hella Mallow website hellamallow.com.au You can find more show notes and transcripts at unemployedandafraid.com.au/episodes. And don’t forget to follow Unemployed & Afraid on IG , TikTok and LinkedIn Join our Facebook Group And show your support for this independent podcast and small business by shouting your host a cuppa at buymeacoffee.com/unemployedpod You can reach your host on email kim@unemployedandafraid.com.au on IG on LinkedIn or via unemployedandafraid.com.auSupport the show by shouting me a cuppa (or 2): https://www.buymeacoffee.com/unemployedpodSee omnystudio.com/listener for privacy information.
