The CPG Guys

The CPG Guys, Sri & PVSB, are joined in this episode by Sam Chang, Global Head of Data Science & Advanced Analytics at Mars. Sam is also joined by Risa Crandall from Aki Technologies.Aki Technologies has partnered with The CPG Guys in a 3 part series to discuss how personalized moments can be delivered at scale. This is part 3 of the series.Follow Aki Technologies online at: http://a.kiFollow Aki Technologies on LinkedIn at: https://www.linkedin.com/company/aki-technologiesSam answers these questions:Tell us a little bit about yourself Sam? What is your role at Mars and what are some of the priorities you are addressing?From your perspective Sam, what has been the value of building the Mars + Aki relationship with Data, Moments and technology?Personalization is a very consumer-focused initiative for brands. What emotions does that word stoke to you to deliver for the consumer? How does Mars think about Personalization and Moments?How does AKI help complement those initiatives when it comes to DTC and M&Ms.com and program ideas?  Risa to share on commerce marketing programs with Mars - Sam to add on branding and DTCWhat would you say is the unique value Aki brings Mars and can in year coming up Mars Wrigley better moments to make the world smileWhat are some unique experiences Mars is thinking about regarding 1P data and data partnerships and selling direct to the consumer?Outside of this M&Ms.com website you shared, is there anything that AKI can bring to Mars that is really benefiting from a DTC, Mobile Wallet, 1P data inboarding POV? Personalization @ scale What are you most excited about for personalization @ scale, data and DTC and Moments work you look to build on for the year in partnership with Aki?Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguysCPG Guys Website: http://CPGGuys.comInstagram: http://instagram.com/pvsbondTwitter: http://twitter.com/cpgguysLinkedIn: http://www.linkedin.com/company/cpgpodcastMedia Kit: http://tinyurl.com/cpgguysmedia DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. The views expressed by the CPGGUYS, LLC do not represent the views of their employers or the entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages aCPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys, Sri & PVSB, are joined in this special 100th episode by Heidi Burns, Senior Category Manager for CPG Brands at Wish, a mobile e-commerce platform that connects hundreds of millions of consumers with the widest selection of products delivered directly to their doors. Their mission is to provide everyone access to the most affordable and convenient shopping experience on the planet. Wish supports 500,000 merchant partners as well as over 100mm monthly active users. Follow Wish online at http://www.wish.comFollow Wish on LinkedIn at https://www.linkedin.com/company/wishshopping/Heidi answers these questions: Please tell us what your focus is in expanding the presence of CPG brands on your platform?Retail Media is all the rage in 2021 with most major and even minor players offering onsite or on-platform advertising to brands. Wish.com offers ProductBoost to help merchants amplify reach. Can you decompose this and help our audience understand the levers involved? How is data science improving personalization?Can you walk us through the full suite of services, from demand gen to fulfillment, that Wish provides to brands looking to sell through the marketplace?Tell us about Wish Local. How does it work? What is the consumer value proposition and how does Wish’s platform bring it to life?How does a CPG typically begin their customer engagement journey with Wish.com?Can you share with us some case studies or highlight some outcomes that brands have experienced working with Wish?Where is Wish focused on expanding its platform over the next few years from a services and capabilities perspective that will interest brands?What is your advice for small brands looking to partner with wish?Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguysCPG Guys Website: http://CPGGuys.comInstagram: http://instagram.com/pvsbondTwitter: http://twitter.com/cpgguysLinkedIn: http://www.linkedin.com/company/cpgpodcastMedia Kit: http://tinyurl.com/cpgguysmedia DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. The views expressed by the CPGGUYS, LLC do not represent the views of their employers or the entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, refeCPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys, Sri & PVSB, are joined in this episode by Dagan Xavier, co-founder & CPO of Label Insight & Roy Woodhouse NA Commercial Lead for Brandbank at NielsenIQ. In May of 2021, NielsenIQ announced the acquisition of Label Insight.This is the second in a 3 part series with Label Insight.Follow Label Insight online at: http://www.labelinsight.comFollow NielsenIQ online at: http://www.nielseniq.comDagan and Roy answer these questions: We had the opportunity to speak with Todd Morris the CEO of Label Insight recently about the Label Insight business. As co-founder of the company can you give us a bit more detail on your journey and why the Label Insight business is unique?Can you break down product attribute data in more detail and how our audience should be thinking about it in terms of value to their business?How does Nielsen Brandbank fit into the equation?How will this combination benefit CPG brands?How about retailers? If I wore that hat, is it any different? Do they focus on other areas that are meaningful to them vs brands?Most importantly, how will consumers benefit?Do you have any data or can you share any insights around the impact? Knowing all this, what is your practical advice to help retailers and brands in this space of omnichannel sales?Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguysCPG Guys Website: http://CPGGuys.comInstagram: http://Instagram.com/cpgguysDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys, Sri & PVSB, are joined in this episode by Ekta Chopra, Chief Digital Officer at E.L.F. Beauty which builds brands designed to disrupt industry norms, shape culture and connect communities through positivity, inclusivity and accessibility.Follow E.L.F. Beauty online at: http://www.elfbeauty.comFollow E.L.F. Beauty on LinkedIn at: https://www.linkedin.com/company/e-l-f-beauty/Ekta answers these questions: How is the role of CDO at ELF? What does your daily routine look like at work?Talk to us about digital content and its importance in this journey where your scale is still largely through the store model.Would love to know your thoughts on retail media and its growing importance to brands like ELF.How is innovation planned and introduced at ELF Beauty? Is there a huge digital emphasis on day 1 including promotions?DTC! How important is this for you? Is this now wired in the DNA of your brand? How are you leveraging DTC to connect with the consumer? Are there experiences?How important is 1P data vs retail? Do you harness it and use it in planning cycles? Are there forms of getting 1P data outside DTC?What is your favorite product at ELF beauty? Speaking of favorite brands what are brands in other categories outside beauty you admire and recommend our followers check out in this digital journey and why?Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguysCPG Guys Website: http://CPGGuys.comInstagram: http://instagram.com/pvsbondTwitter: http://twitter.com/cpgguysLinkedIn: http://www.linkedin.com/company/cpgpodcastMedia Kit: http://tinyurl.com/cpgguysmedia DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. The views expressed by the CPGGUYS, LLC do not represent the views of their employers or the entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys, Sri & PVSB, are joined in this episode by Doug Guyer, Co-Founder & Director of Strategic Development at Brandshare, the leader in Connected Sampling that creates omnichannel brand experiences to accelerate purchase conversion. Through curated subscription boxes, loyalty programs and e-commerce sampling with digital connectivity, they can engage millions of consumers monthly – connecting brands to their target consumers.This is the first in a 3 part series with Brandshare.Follow Brandshare online at: http://www.brandshare.usDoug answer these questions: Please share for your audience your journey from Boston College to Brandshare. What need or white space in the industry did you see?Brandshare’s primary business is brand sampling. Is sampling still driving the same value for brands today given shopping is rapidly shifting online - why is this the case? What is the distinct advantage of being in sampling - for a brand? Why would a brand scaled at retail distribution points want to do sampling? Does this have to do with how innovation is discovered these days.How does brandshare provide an experience for brands? Take us through the details of what's offered and what brands can expect in a partnership? Do you share insights/data or analytics?Tell us about the end to end client experience of working with brandshare. Once a brand decides to work with brandshare what happens next? How long does it take to fully implement? What are the major distribution endpoints I should expect to leverage through your platform? Is the sampling DTC and how is it ‘connected’.How often can brands do this? Is it a subscription model participation? Weekly, monthly? Is it different by category? What is your advice based on category?  What consumer segments can a brand client target for connected sampling? How do QR codes play into the conversational commerce experience?  How does a brand know this will result in a well orchestrated ecosystem for eventual scale?Tell us about all your other services - we know you are in performance media, shopper audience measurement, conversational commerce or even part of retail media networks.What is your compelling proposition of why brandshare is right for brands of all sizes? What message would you like to leave with our audience?Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguysCPG Guys Website: http://CPGGuys.comInstagram: http://Instagram.com/cpgguysDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, speCPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys, Sri & PVSB, are joined in this episode by Yuni Sameshima & Joey Petracca, co-founders of Chicory a NYC-based tech firm and the leading digital shopper marketing platform for CPG and grocery brands. Its signature “Get Ingredients” button can be found on over 1,500 recipe websites, including Taste of Home, Delish, LandOLakes.com and thousands of influencer food blogs. Leveraging its extensive recipe network, Chicory partners with leading CPG brands like Nestlé and grocery retailers like Wakefern to serve hyper-relevant ads to consumers in the moments when they’re planning their grocery purchases. As the pioneer of shoppable recipes and the expert in contextual commerce, Chicory creates the digital tools to take grocery shoppers from inspiration to checkout in a few clicks. This is the first in a 3 part series with Chicory.Follow Chicory online at: http://www.chicory.coYuni & Joey answer these questions: Recipes & brands - while the connection is logical, is it how the industry really drives scale? It has always been about store doors, now click & collect is in the mix. How does shoppable recipes fit in the mix?Covid has accelerated at-home consumption and recipes are needless to say hot at the moment. What prompted you both to co-found Chicory’s model and how fast has the model grown to date? What happens post covid when in-store is back and B2B is more relevant than DTC. Is your model DTC or does it connect back with retailers?How does chicory provide an experience for brands? Take us through the details of what's offered and what brands can expect in a partnership?Tell us about the end to end client experience of working with chicory. Once a brand decides to work with Chicory, what happens next? How long does it take to fully implement? What are the major distribution endpoints one should expect to leverage through your platform?How do you curate content of recipes? Are your partners with blogs and who are your end to end distribution, vendor and blogs/education partners?  What consumers do you target for recipe shopping? How does a brand know this will result in a well orchestrated ecosystem for eventual scale? What other services does Chicory offer clients? Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguysCPG Guys Website: http://CPGGuys.comInstagram: http://Instagram.com/cpgguysDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responCPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys, Sri & PVSB, are joined in this episode by Kate Brady, head of media innovation and partnership development at PepsiCo NA. Kate talks about how PepsiCo leverages Aki Technologies to deliver powerful personalized moments for consumers.Aki Technologies has partnered with The CPG Guys in a 3 part series to discuss how personalized moments can be delivered at scale.Follow Aki Technologies online at: http://a.kiFollow Aki Technologies on LinkedIn at: https://www.linkedin.com/company/aki-technologiesKate answers these questions: Tell us a little bit about yourself, Kate? What is your role at PepsiCo and what are some of the priorities you are addressing?Tell us a little bit about PepsiCo’s journey with AKI - how did you find AKI?Personalization is a very consumer focused initiative to a brand. What emotions does that word stoke to you to deliver for the consumer?How does AKI help compliment those initiatives?What would you say is the biggest advantage to working with AKI?What are some unique experiences PepsiCo has put into place that are powered by AKI?Outside of this website you shared, is there anything that AKI is doing that is really benefiting PepsiCo ?What are you most excited about for the AKI & the personalization @ scale partnership?Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguysCPG Guys Website: http://CPGGuys.comInstagram: http://instagram.com/pvsbondTwitter: http://twitter.com/cpgguysLinkedIn: http://www.linkedin.com/company/cpgpodcastMedia Kit: http://tinyurl.com/cpgguysmedia DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. The views expressed by the CPGGUYS, LLC do not represent the views of their employers or the entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys, Sri & PVSB, are joined in this episode by Nik Modi, Managing Director at RBC Capital Markets, where he oversees the coverage of the Beverage and Household Personal Care sectors.Follow RBC Capital online at: https://www.rbccm.com/en/Follow RBC Capital on LinkedIn at: https://www.linkedin.com/company/rbc-capital-markets/Nik answers these questions: In February, the annual CAGNY conference took place. I assume you look forward to this event, what role do you play in prep, being at and leveraging the event? Is there a blueprint you like for presenters to follow?What are your general impressions coming out of CAGNY. What does this mean to a financial analyst like you?The pandemic had a major impact in the consumer goods space, particularly in consumables as people spent less time in an office or out shopping/dining and more time at home. We would love your perspective on how you see the consumer goods space post-pandemic in terms of channel sales including DTC and the growing power of marketplaces like Instacart, Drizly and even Walmart not to mention Amazon. Plus how do you counsel Consumer goods manufacturers on the post-Covid comp year forecasts that they are facing?What are new GTM innovations that are intriguing you in consumer goods retailing? (floating amazon warehouse, Nuro, Robomart, Fed Ex same day bot, etc)Given GDPR, CCPA and other privacy initiatives, what do you see as the future of consumer’s access to their own data and the impact on manufacturers & retailers?How do you view the future of growth in this space - click & collect, pureplay, DTC, home delivery - what are your concerns on the fulfillment aspect of this and are you tracking it?What do you view as the new consumer engagement model - are there specific missed opportunities you see?Performance & purpose - how do you view these, how do you expect companies to connect these and how do you reward purpose?Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguysCPG Guys Website: http://CPGGuys.comInstagram: http://instagram.com/pvsbondTwitter: http://twitter.com/cpgguysLinkedIn: http://www.linkedin.com/company/cpgpodcastMedia Kit: http://tinyurl.com/cpgguysmedia DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. The views expressed by the CPGGUYS, LLC do not represent the views of their employers or the entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys, Sri & PVSB, are joined in this episode by Todd Morris, CEO of Label Insight which drives growth for CPG brands and retailers through unparalleled product transparency. As the trusted partner of over 300 retail banners, over 30,000 CPG brands and organizations. Label Insight has partnered with The CPG Guys in a 3 part series to discuss how product label transparency improves product searchability and accelerates the path to purchase for consumers seeking to live authentic health-based lifestyles.Follow Label Insight online at: http://www.labelinsight.com Follow Label Insight on LinkedIn at: https://www.linkedin.com/company/label-insight/Todd answers these questions: us through the journey of how Label Insight adds value to a brand.What trends did you see in the CPG industry that prompted you to play out Label InsightHow interesting, let’s jump into the world of product attributes. Can you decompose the DNA of product attributes for our audienceAs more at home consumption happens, help us understand how brands can leverage product attributes to actually deliver for the consumer and what kind of areas does it touch?How about retailers? If I wore that hat, is it any different? Do they focus on other areas that are meaningful to them vs brands?Do you have any data or can you share any insights around the importance of this is retail these days? Perhaps a survey, etc?We already discussed how product attributes feature in SEO or search. As you know not showing up in search results is the slow exit of a brand at digital retail.  Practical advice for Retailers and Brands?Knowing all this, what is your practical advice to help retailers and brands in this space of omnichannel sales?Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguysCPG Guys Website: http://CPGGuys.comInstagram: http://instagram.com/pvsbondTwitter: http://twitter.com/cpgguysLinkedIn: http://www.linkedin.com/company/cpgpodcastMedia Kit: http://tinyurl.com/cpgguysmedia DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. The views expressed by the CPGGUYS, LLC do not represent the views of their employers or the entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s usCPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.