SEO in 2025
Majestic.com
SEO is continuing to change at an alarming pace. And yet, in some sense, the principles of good SEO remain the same.
Hello, and welcome to SEO in 2025 – a significant repository of current thinking from many of the world’s leading SEOs.
We're pleased to be able to welcome you to the fourth book and fourth series in this podcast, now well and truly an annual tradition, brought to you by Majestic.
“Consider this book the Bible of SEO—a comprehensive, fresh, and highly actionable resource that sets the standard in the industry each year.”
PAM AUNGST CRONIN
President/Owner, PamAnnMarketing.com
“SEOin2025 is the best up-to-date, comprehensive resource out there to understand the main SEO trends and how to stay ahead next year.”
ALEYDA SOLIS
International SEO Consultant & Founder, Orainti
“I’ve been participating in this series for years now and have found the value to be consistently high!”
KEVIN INDIG
Growth Consultant, Kevin-Indig.com
“The ‘SEO in’ series has become my annual touchstone to get an overview of what some of the best in the industry are thinking.”
MARK WILLIAMS-COOK
Director, AlsoAsked/Candour
“The SEO in 2022, 2023, 2024 and now 2025 is by far my favorite way to refresh my SEO knowledge and get some inspiration before the new year. It is also super helpful for planning priorities or things to test in the following year. That's the book for December! Thank you for this initiative. I don't think this is definitely the best of the best books with SEO tips.”
OLGA ZARR
SEO Consultant at SEOSLY
“David's annual edition where the world’s leading SEOs share their number 1, actionable tip is an essential book for any digital marketer who wants to create actionable and valuable strategies for the year ahead and am honoured to be part of 2025's edition. The different skillsets of selected SEOs mean you'll be spoilt for choice on the different approaches to SEO and how they are valuable to you, your business and you clients.”
ALEX MOSS
Principal SEO, Yoast & Co-Founder, FireCask
“Once again, David has brought together some of the brightest minds in the industry and squeezed them together to produce raw, distilled insight. This is a must-read for anybody wanting to get ahead online.”
JONO ALDERSON
Independent Technical SEO Consultant
“The annual SEO book by Majestic and David is truly the ultimate SEO cheat code of the year! It's packed with timeless strategies and smart approaches—no shortcuts here, just solid insights for sustainable success. Whether you're a beginner or a seasoned pro, this book has something for everyone. I'm honoured to be part of a community of elite SEOs sharing our knowledge to help others succeed. This is a must-read!”
DRE DE VERA
Host/Producer, SEO Video Show
Hello, and welcome to SEO in 2025 – a significant repository of current thinking from many of the world’s leading SEOs.
We're pleased to be able to welcome you to the fourth book and fourth series in this podcast, now well and truly an annual tradition, brought to you by Majestic.
“Consider this book the Bible of SEO—a comprehensive, fresh, and highly actionable resource that sets the standard in the industry each year.”
PAM AUNGST CRONIN
President/Owner, PamAnnMarketing.com
“SEOin2025 is the best up-to-date, comprehensive resource out there to understand the main SEO trends and how to stay ahead next year.”
ALEYDA SOLIS
International SEO Consultant & Founder, Orainti
“I’ve been participating in this series for years now and have found the value to be consistently high!”
KEVIN INDIG
Growth Consultant, Kevin-Indig.com
“The ‘SEO in’ series has become my annual touchstone to get an overview of what some of the best in the industry are thinking.”
MARK WILLIAMS-COOK
Director, AlsoAsked/Candour
“The SEO in 2022, 2023, 2024 and now 2025 is by far my favorite way to refresh my SEO knowledge and get some inspiration before the new year. It is also super helpful for planning priorities or things to test in the following year. That's the book for December! Thank you for this initiative. I don't think this is definitely the best of the best books with SEO tips.”
OLGA ZARR
SEO Consultant at SEOSLY
“David's annual edition where the world’s leading SEOs share their number 1, actionable tip is an essential book for any digital marketer who wants to create actionable and valuable strategies for the year ahead and am honoured to be part of 2025's edition. The different skillsets of selected SEOs mean you'll be spoilt for choice on the different approaches to SEO and how they are valuable to you, your business and you clients.”
ALEX MOSS
Principal SEO, Yoast & Co-Founder, FireCask
“Once again, David has brought together some of the brightest minds in the industry and squeezed them together to produce raw, distilled insight. This is a must-read for anybody wanting to get ahead online.”
JONO ALDERSON
Independent Technical SEO Consultant
“The annual SEO book by Majestic and David is truly the ultimate SEO cheat code of the year! It's packed with timeless strategies and smart approaches—no shortcuts here, just solid insights for sustainable success. Whether you're a beginner or a seasoned pro, this book has something for everyone. I'm honoured to be part of a community of elite SEOs sharing our knowledge to help others succeed. This is a must-read!”
DRE DE VERA
Host/Producer, SEO Video Show
Episodes
Mentioned books
Aug 27, 2025 • 15min
Combining SEO and CRO and growing collaboration between these functions - with Ninsiima Rukandema
Ninsiima Rukandema shares the importance of combining SEO and CRO and growing collaboration between these functions.Talking points include:What do you mean by combining SEO and CRO?What can SEO do for CRO and what can CRO do for SEO?What does this mean in practice?How do you measure the impact of doing this?How do you sell the value of this to stakeholders?
Aug 20, 2025 • 16min
Create content that AI can't create - with Tom Rawle
Tom Rawle shares the importance of creating content that AI can't create. Build relevant, informative, unique, authentic content for on-page and off-page SEO that can't be replicated.Talking points include:What kind of content can humans create that AI can’t?How do you create unique content?How do you create authentic content?What do you mean by creating off-page SEO that can’t be replicated?Will this strategy continue to work in the next couple of years?
Aug 13, 2025 • 17min
Learn to write better content instead of relying on AI - with Will Slater
Will Slater shares that it's essential to learn to write better content instead of relying on AI.Talking points include:Why shouldn’t AI be relied upon to write content?What content needs to be written by humans?What does good human-written content look like structurally and why is that different to AI?How do you compete with the volume that AI can produce?Will AI content not continue to get better?What role is good for AI?What does a good human / AI content workflow look like?What AI tools do you use at the moment?What will be the role of human produced content in the future?
Aug 6, 2025 • 17min
All Generative AI tools rely on traditional search results to answer questions - with James Hocking
James Hocking shares that all Generative AI tools rely on traditional search results to answer questions, and most (Google excluded) rely on Bing for web search.Discussion points include:Why do AI tools rely on Bing?What do we been to rank on Bing? What specifically do we need to do differently to rank in AI results?What information does Copilot, Chatgpt, and Perplexity take from Bing?How is this different from Google?Is this situation likely to remain the same for a while?What else are AI engines looking for?
Jul 30, 2025 • 18min
In 2025, your best SEO edge is joining communities - with Erin Simmons
In this episode Erin Simmons shares that in 2025, your best SEO edge is joining communities — they give you the real language of your audience for better content and earn you trust that fuels brand visibility across search and AI.Discussion points include:Why are communities so important?How do you know the right communities you should be interacting on?What’s a good way to interact and what’s a bad way to interact?Should you be trying to drive traffic back from communities?How do you measure the SEO success of interacting in communities?How does interacting on communities positively affect other online success?How are online communities evolving and what do we need to do to stay on top of things?Is AI impacting online communities?
Jul 23, 2025 • 25min
Think like a Marketer and expand your SEO strategy across LLMs - with Simone de Palma
In this episode Simone de Palma shares 3 key tips...1) Think like a Marketer and expand your SEO strategy across LLMs to chase visibility over clicks.2) Act like an Analyst and explore opportunities with the Google Merchant Centre.3) Use your technical skills to double down on structured data implementation
Jul 16, 2025 • 19min
It's hard to imagine a future in which building a brand is a negative ROI activity - Greg Heilers
Greg Heilers shares that it's hard to imagine a future in which building a brand is a negative ROI activity.Talking points include:Why is building a brand so important for SEO in 2025?Why is this likely to be just as important in the future?In relation to SEO, what do you have to do to build a successful online brand?What are the specific SEO activities that contribute to brand success?How do you measure the impact of brand on SEO?How do you measure the ROI of these activities?How do you incorporate brand SEO into a marketing strategy?
Jul 9, 2025 • 19min
The Yin and Yang of SEO: being human in an AI-driven world - with Kerstin Reichert
Kerstin Reichert discusses the importance of the Yin and Yang of SEO - being human in an AI-driven world.Talking points include:How do you stay human in an AI-driven world?What do you mean by an AI-driven world?You recommend using AI to quickly scale - what does that look like?How do you use AI to enhance processes?How do you use AI to produce better insights?How do you use AI to remain competitive?How do you continue to show your human side, authenticity and expertise - and what good does this do?
Jul 2, 2025 • 25min
AI is an influencer, PR is vital, and CRO is going to be more integrated into SEO - Bruce Clay
Bruce Clay shares that SEO will be more important in the future: AI is an influencer, PR is vital, and conversion rate optimization going to be more integrated into the SEO effort.Discussion points include:Is SEO more important than it used to be?What do you mean when you say that AI is an influencer?When you say that PR is vital, how does PR fit into the SEO world and what aspects of PR are key for SEO?What does conversion rate optimization have to do with SEO?How do you measure the impact of conversion rate optimization on SEO?How do you plan an SEO strategy with so many considerations in mind?What will SEO look like in a year's time?
Jun 25, 2025 • 14min
Expertise combined with opinions of people is what matter - with Gagan Ghotra
Gagan Ghotra shares that expertise combined with opinions of people is what matter.Discussion points include:How do you demonstrate expertise in content?Why are opinions of people important?How do you incorporate opinions in content?How do you measure the success of this strategy in search engines?How should this be incorporated into a content strategy?How do you measure the success of this strategy?How is AI impacting this strategy?
