Customise AI to automate your processes – with Victoria Olsina

Victoria Olsina shares that AI can and should be used to automate your processes, ensuring that key tasks are delivered as efficiently as possible.

Victoria says: “Define an SEO process and then automate it with custom GPTs or no-code tools like Make.com.”

How do you determine the processes to focus on?

“Every person who does SEO and has done on-page optimization or an SEO audit 50, 100, or 500 times has found ways to approach this problem.

We have checklists, we have protocols, and we have templates for these tasks. Once you have the process, the checklist, and the protocol, it's very easy to give those instructions to AI in the form of custom GPTs or automations.

If you define those steps manually, it's very easy to then have AI assist you, or automate the process.”