
Thinking On Paper: A Technology Podcast For Curious Minds
Hosted by Mark and Jeremy, Thinking On Paper is a weekly conversation asking the big questions:
What kind of world are we building?
What does it mean to stay human in the age Of AI?
How do we raise kids who can think critically and stay curious?
Grab a front-row seat as CEOs, founders, outliers and artists unpack the “why” behind everything from AI and quantum computing to space manufacturing, bio-engineering and clean energy.
New conversations every Thursday • Book Club episodes every Monday
Follow now and slow down the future.
Latest episodes

Jan 26, 2024 • 21min
Book Club: The Nexus (Part 3) - Your Crazy Ideas Can Change The World
Disruptors and Curious minds! Welcome to the Thinking On Paper Book Club. This week we're reading chapter three of The Nexus: Augmented Thinking For A Complex World, by Julio Ottino and Bruce Mau. Please Enjoy The Show!
====================
TIMESTAMPS
0:00 Welcome to book club
0:40 Is Creativity the same across domains?
3:18 Creativity in music
4:35 Building on what came before
5:00 Interdisciplinary digestors and the myth of genius
7:05 The Renaissance
9:05 Crazy Ideas and Centralized systems
12:06 Gamma rhythms
13:55 Learning to be creative
16:45 Slack in the system doesn't make you a slacker
Why are we reading this book?
➡️ The Nexus explores the convergence of art, technology, and science, and how it can help us solve complex problems. You know, how to stop the ice melting, how to unify art, science and technology and safe us from ourselves... complex networks, urban decay, creativity in the age of AI... hell, how to make better tennis rackets and music that doesn't suck.
➡️ The Nexus is a visually striking book that combines word and image to illustrate the concept of augmented thinking, which is the ability to balance creativity and execution, and to embrace complementarity, where opposing extremes coexist and expand our thinking.
➡️ The Nexus provides historical examples of how art, technology, and science have interacted and influenced each other, from the Renaissance to the present day... those insights help us build the strategies and networks essential for building the future. Only by understanding the past can we truly know what the future should and shouldn't be.
➡️ The Nexus has received brilliant reviews from critics and readers, who praised its originality, insight, and relevance.
➡️ Daniel H. Pink, the #1 New York Times bestselling author of When, Drive, and A Whole New Mind, called it “a spectacular book”.
➡️ Gwynne Shotwell, the President and Chief Operating Officer of SpaceX, said it "stretched my brain and caused me to think differently about both the beauty and challenges of our world.
======================
👉 Watch on YouTube: https://www.youtube.com/watch?v=UWvJAEbI9Ck&t=1s
======================
🔗 Follow Mark And Jeremy:
Join the Book Club: Thinking on Paper
Connect with Mark: Mark Fielding
Connect with Jeremy: Jeremy Gilbertson
#nexusthinking #brucemau #nexus #clearthinking #bookreviews #bookclub #booksummaries #bookrecommendations #books #reading #goodbookstoread #bestbooks

Jan 26, 2024 • 20min
Book Club: The Nexus (Part 2) - DaVinci, Florence And Why You Shouldn't Label Your Kids
Disruptors and Curious minds! Welcome to the Thinking On Paper Book Club. This week we're reading chapter two of The Nexus: Augmented Thinking For A Complex World, by Julio Ottino and Bruce Mau. Please Enjoy The Show!
====================
TIMESTAMPS
0:00 Welcome to book club
1:21 Jeremy's thoughts on chapter 2
2:50 Great thinkers from history
4:21 Da Vinci and the great thinkers
6:40 Florence and the Renaissance
9:57 Don't label your kids
14:40 Einstein, Galileo and Newton
Why are we reading this book?
➡️ The Nexus explores the convergence of art, technology, and science, and how it can help us solve complex problems. You know, how to stop the ice melting, how to unify art, science and technology and safe us from ourselves... complex networks, urban decay, creativity in the age of AI... hell, how to make better tennis rackets and music that doesn't suck.
➡️ The Nexus is a visually striking book that combines word and image to illustrate the concept of augmented thinking, which is the ability to balance creativity and execution, and to embrace complementarity, where opposing extremes coexist and expand our thinking.
➡️ The Nexus provides historical examples of how art, technology, and science have interacted and influenced each other, from the Renaissance to the present day... those insights help us build the strategies and networks essential for building the future. Only by understanding the past can we truly know what the future should and shouldn't be.
➡️ The Nexus has received brilliant reviews from critics and readers, who praised its originality, insight, and relevance.
➡️ Daniel H. Pink, the #1 New York Times bestselling author of When, Drive, and A Whole New Mind, called it “a spectacular book”.
➡️ Gwynne Shotwell, the President and Chief Operating Officer of SpaceX, said it "stretched my brain and caused me to think differently about both the beauty and challenges of our world.
======================
👉 Watch on YouTube: https://www.youtube.com/watch?v=DhQ5mXrP30o&t=50s
======================
🔗 Follow Mark And Jeremy:
Join the Book Club: Thinking on Paper
Connect with Mark: Mark Fielding
Connect with Jeremy: Jeremy Gilbertson
#nexusthinking #brucemau #nexus #clearthinking #bookreviews #bookclub #booksummaries #bookrecommendations #books #reading #goodbookstoread #bestbooks

Jan 26, 2024 • 17min
Book Club: The Nexus (Part One) - The Not So New Convergence Of Art, Science And Technology
Disruptors and Curious minds! Welcome to the Thinking On Paper Book Club. This week we're reading chapter one of The Nexus: Augmented Thinking For A Complex World, by Julio Ottino and Bruce Mau. Please Enjoy The Show!
====================
TIMESTAMPS
0:00 Nexus: Augmented Thinking For A Complex World
1:28 Are you a Nexus Thinker?
3:56 What is a Nexus Thinker?
5:26 Interconnection and inter-dependancy
7:28 Complex V Complicated
8:58 Art, science and technology
11:40 Setting the stage of Nexus thinking
13:05 Why should you read Nexus?
Why are we reading this book?
➡️ The Nexus explores the convergence of art, technology, and science, and how it can help us solve complex problems. You know, how to stop the ice melting, how to unify art, science and technology and safe us from ourselves... complex networks, urban decay, creativity in the age of AI... hell, how to make better tennis rackets and music that doesn't suck.
➡️ The Nexus is a visually striking book that combines word and image to illustrate the concept of augmented thinking, which is the ability to balance creativity and execution, and to embrace complementarity, where opposing extremes coexist and expand our thinking.
➡️ The Nexus provides historical examples of how art, technology, and science have interacted and influenced each other, from the Renaissance to the present day... those insights help us build the strategies and networks essential for building the future. Only by understanding the past can we truly know what the future should and shouldn't be.
➡️ The Nexus has received brilliant reviews from critics and readers, who praised its originality, insight, and relevance.
➡️ Daniel H. Pink, the #1 New York Times bestselling author of When, Drive, and A Whole New Mind, called it “a spectacular book”.
➡️ Gwynne Shotwell, the President and Chief Operating Officer of SpaceX, said it "stretched my brain and caused me to think differently about both the beauty and challenges of our world.
======================
👉 Watch on YouTube: https://www.youtube.com/watch?v=PFu2RtlE80o&t=19s
======================
🔗 Follow Mark And Jeremy:
Join the Book Club: Thinking on Paper
Connect with Mark: Mark Fielding
Connect with Jeremy: Jeremy Gilbertson
#nexusthinking #brucemau #nexus #clearthinking #bookreviews #bookclub #booksummaries #bookrecommendations #books #reading #goodbookstoread #bestbooks

Jan 16, 2024 • 1h
#56 Abstract NFT Artist Luz Donahue: How Can You Be More Creative?
Disruptors and curious minds! Luz Donahue is an abstract artist, teacher, rebel, fractional CMO, strategist, and consultant and has been in web3 since the sun rose on the creator economy. She is currently working on her Living Provenance Phygital Conceptual NFTs! But what is NFT art? How are modern artists using technology to connect with their audience?
How does Luz get creative? What is her advice to find your flow state?
With over 9 years of experience as a fine artist and educator, and 12 years as a marketing consultant, Luz has a passion for exploring the space between data and human connection. She helps innovators design imaginatively and with elegance, crafting the perfect tasteful solution and product.
Luz has worked on many global campaigns with huge budgets, but always comes back to the Web 3 space, where she has been participating since 2013.
She has a special interest in its potential for innovation and social impact and uses her skills in social media analytics, content creation, and media management to create and share authentic, magnetic marketing materials that sell.
Luz is a conceptual fine artist, a strategist, a creative thought partner, a futurist, and a fractional CMO. She values integrity and kindness above all.
Please Enjoy The Show!
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TIMESTAMPS
0:00 Disruptors & Curious Minds
2:19 Book Club
3:05 Our Sponsors Wripple
3:46 Hello Luz Donahue
4:46 Time Is A Construct
5:34 Consulting, Lost Bitcoins & Misfits
6:30 Analytical Thinking & Flow State
9:49 Agency Concepts For Clients
11:01 Ego, Play & Creativity
18:02 How Brands Create Space
24:55 AI & Can The Creative Win?
30:34 How To Activate Divergent Thinking
34:12 Tangible Brand Challenges
39:35 Living Phygital NFTS
44:38 The Artists' Process
51:54 NFTS for Artists
54:46 Closing Thoughts
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Follow Luz
https://luzdonahue.com/
https://luzdonahue.carrd.co/
https://twitter.com/luzdonahue?lang=en
Click on these!
Join the book club - http://www.thinkingonpaper.xyz/bookclub
Connect With Mark - https://markfielding.xyz/
Connect With Jeremy - https://www.jeremygilbertson.com/
================================
#digitalartinterviews #nfts #nftart #whatisweb3 #howtobeanartist #interviewswithartists #abstract #abstractart #art

Jan 10, 2024 • 56min
#55 Spatial Computing: How Brands Will And Won't Capture The Magic Of AI Co-Creation - With Futurist Neil Redding
Disruptors and curious minds! How do you balance a view of the future with the reality of the present? How do brands chose which emerging technology to use first? AI, blockchain, virtual reality, AR, Spatial computing? There are so many choices, having a strategy with limited resources is the starting point.
Neil Redding is a keynote speaker, author, Innovation Architect and Near Futurist. He has worked at the convergence of digital and physical for decades, and is an expert in spatial computing, virtual and augmented reality (VR/AR), AI and convergent brand ecosystems.
Neil currently leads Redding Futures, a boutique consultancy that enables brands and businesses to powerfully engage the Near Future. Prior to founding Redding Futures, Neil held leadership roles at Mediacom, Proximity/BBDO, Gensler, ThoughtWorks and Lab49.
He has delivered for clients including Visa, Nike, Cadillac, Macy’s, NBA, Verizon, TED, The Economist, MoMA, Converse, Morgan Stanley, Apple, Oracle, Financial Times, and Fidelity Investments.
He has spoken at numerous conferences including SXSW, AWE, Immerse Global Summit, infoComm, Tech2025, CreateTech, SEGD XLab, A.R.E. Shoptalk, Creative Technology Week, Design+AI and VRevolution.
Neil is also editor of Near Future of Retail, author of the forthcoming book The Ecosystem Paradigm, and advises multiple startups at the leading edge of the digital-physical convergence.
Please Enjoy The Show!
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TIMESTAMPS
0:00 Disruptors & Curious Minds
3:16 Our Sponsors Wripple
3:52 Hello Neil Redding
6:32 What Is Near Futurism?
13:00 Retail Omnichannel
14:58 Thinking And Doing
16:38 Brand AI Content Opportunity
19:53 Co-creating With AI
22:42 Where Should Brands Start On Emerging Tech?
28:09 Overwhelmed By Tech
29:23 Breaking It Down
33:50 Spatial Computing
38:28 Decentralized Spatial Computing?
42:34 AR User Journey's IRL
46:38 Spatial Computing In Retail
50:54 Presence In Virtual Worlds
53:02 The Book Club
53:46 What Is Neil Reading And Watching
======================
👉 Watch on YouTube: https://studio.youtube.com/video/fer_rd9RBps/edit
======================
🔗 Follow Mark And Jeremy:
Join the Book Club: Thinking on Paper
Connect with Mark: Mark Fielding
Connect with Jeremy: Jeremy Gilbertson
#spatialcomputing #apple #brands #emergingtechnology #ar #vr #futurism #nearfuturism #neilredding #decentralizedtech #thinkingonpaper

Jan 5, 2024 • 56min
#54 Building A Billion Dollar Metaverse: With Sebastien Borget, COO Of The Sandbox
Disruptors and curious minds! This week, we're spawning in the metaverse with Sebastien Borget, Co-Founder and COO of the Sandbox.
Sebastien is also President of the Blockchain Game Alliance. He was named in the Top 100 most influential people in blockchain by CoinTelegraph and is a global proponent of the metaverse, web3 and blockchain.
Over 400 brands are building experiences and games in the Sandbox, including Samsung, Adidas, Warner Music Group, Ubisoft, PWC, Gucci, The Walking Dead, Snoop Dogg, The Smurfs, Care Bears and Atari. Why?
We’ll be asking Sebastien about the culture of the decentralized metaverse, how the Sandbox is democratising gaming, how global communities differ, whether interoperability between games like the Sandbox and Fortnite is possible, what Snoop Dogg and Avenged Sevenfold are up to on the platform and how brands can expect to use the platform in the coming months and years to build relationships and entertain their consumers.
Please Enjoy The Show!
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TIMESTAMPS
0:00 Disruptors & Curious Minds
0:37 Our Sponsors Wripple
1:00 Sebastien Borget
2:24 Sandbox Communities
4:06 The Beauty Of Web3
4:50 Global Web3 Culture
6:29 How Do You Democratise Game Making?
8:17 The Sandbox Map
10:50 Avatars
12:17 Deadfellaz
13:13 Community Interaction
16:09 Fan Engagement & Music In The Metaverse
19:34 Avenged Sevenfold & Snoop Dogg
21:43 What Is A Fan?
23:00 IRL & Digital Experience
25:36 DAU & The Word 'Metaverse'?
28:15 Metaverse Interoperability
32:49 Real Estate Agents
35:50 How Do Brands Begin In The Sandbox?
37:12 Sandbox Media Agencies
38:20 What's Coming Next For The Sandbox?
41:14 Censorship & Moderation
42:42 Sandbox Leadership & DAO Governance
45:19 No Pressure Sebastien!
49:41 Sebastien's Favourite Sandbox Experience
51:40 How Does Sebastien Relax?
53:38 Book Club & Closing Thoughts
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Quotes From Sebastien on The show
“The most important category for us is the creators. We put a big focus on that community and all the tools and products we provide to empower them.”
“Part of the beauty of web3 is it's really leveling up everyone and enabling new people to enter this industry and become a creator, even though they were not part of the previous Web 2 or gaming free-to-play revolution.”
“I think it varies across cultures. Some markets are more interested in the financialization aspect and what traditional ownership means in term of monetization, while others are really excited by the creative side and the ‘no code game maker.’”
“We're not creating a gaming platform, we're creating a virtual world with a
map where people are connecting around a new form of entertainment, a combination of social, culture and gaming.”
“The sandbox is a new form of entertainment. It's very social, people come to connect and make friends, to chat and to interact. You can encounter experiences of art, sport, fashion, music, entertainment, museums and culture.”
“The map is a new social discovery layer where your location matters.
“We saw the rising importance of the Avatar, your digital identity. It’s what connects you, defines you, and in web3 you own that Avatar as an NFT.”
“It's a beautiful Melting Pot that reflects the beauty of the metaverse: a very inclusive world where people choose their identity.”
- - - - - - - - -- - -
👉 Watch on YouTube: https://www.youtube.com/watch?v=3owJQFbbjM0&t=212s
======================
🔗 Follow Mark And Jeremy:
Join the Book Club: Thinking on Paper
Connect with Mark: Mark Fielding
Connect with Jeremy: Jeremy Gilbertson
#metaverse #sebastienborgetinterview #sandbox #technologypodcast #emergingtechnologypodcast #web3 #emergingtech #blockchainpodcast #web3forbrands #thinkingonpaper

Nov 20, 2023 • 53min
#53 The Content Streaming Wars - The Good, Bad And Ugly Of Netflix, Google And Amazon: With Media Cartographer Evan Shapiro
Disruptors and curious minds! If you have a Netflix, Disney, Hulu, HBO or Sky subscription, hell, if you watch TV or consume media of any description, this week’s show is for you.
There’s no bullshit with Evan Shapiro. He explains the global media landscape with data, facts and precision. Nobody has spent more time exploring entertainment verticals of TV, music, podcasts and social media.
From the community strategy of streaming platforms to the user-centric future, he has a formidable and unique insight.
And if he doesn't like or agree with the strategy - be it from Disney, Netflix, Hulu, Verizon or the BBC - he’ll explain why it’s wrong, what they should be doing better and what it means for our viewing habits and culture.
You’ve seen him on stage, now see him Thinking on Paper.
Please Enjoy The Show
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TIMESTAMPS
0:00 Disruptors & Curious Minds
0:45 Our Sponsor Wripple
1:19 Who Is Evan Shapiro?
3:00 Inside Corporate Media
4:52 The Netflix Bull Case
5:45 The Netflix Bear Case
7:17 Shooting The Middle Ground
8:04 Serial Streaming High-End Churners
10:32 Netflix Ad Sales / Active Users
14:27 The User Centric Era
19:51 The Media Apocalypse
21:12 Disintegration of The Triple Play
22:25 Apple's Amazon Prime Competitor
22:55 YouTube Builds
23:57 NY Times Lifestyle Bundles
24:40 Cancelling Subscriptions
27:51 Spotify
28:26 Generation Change
29:15 NY Times Again
30:52 Generation Y & Z
31:39 Microsoft, Google & Apple
34:12 Future Media Trends
35:24 The Community Economy
40:01 LinkedIn Community
40:34 Nvidia G-Force
40:58 YouTube Community
41:24 Latin America & Africa
43:25 Death Stars V Content Creators
47:47 Evan's Book Shelf
49:05 Hot Buttons
49:40 Star Trek: Kirk Or Picard?
- - - - - - - -
Quotes From The Show
“Netflix have more paying subscribers than any other video platform on the face of the Earth. They gained nine million subscribers last quarter and now have a positive cash flow.”
“They're a television channel with one revenue stream. In the history of television you have to go back 50 or 60 years to find a truly long term profitable television channel that had one revenue stream. And that was back when there were three channels broadcast.”
“I don't like doomed, doomed is hyperbolic. They're not going to go out of business, but they're going to gently become what CBS is now.”
“The NY Times has probably one of the best lifestyle bundles, one of the best super aggregation Platforms in media. It’s a really tight package and they're doing it with 10 million subscribers, not 200 million subscribers.”
“Younger consumers are much more likely to pay for content than older consumers, but they want to get their money's worth. The best example I can give you is Spotify.”
“Apple is facing some issues. First of all they skew to the rich, you know the cost of their products are exorbitant. Every single one of their Hardware products fell in sales in the third quarter except the iPhone, and it only went up 2%.”
“60% of the planet's eight to 15 year olds play Minecraft.”
“People on other social media platforms make fun of LinkedIn, but it's the last bastion of Peace in social media. It's the last place in social media where being a douchebag isn't celebrated.”
“I think you're going to start to see creators go on strike against platforms like Tik Tok and YouTube and meta to get better shares of revenue.”
======================
👉 Watch on YouTube: https://www.youtube.com/watch?v=lQ6lPtOcgnE&t=1910s
======================
🔗 Follow Mark And Jeremy:
Join the Book Club: Thinking on Paper
Connect with Mark: Mark Fielding
Connect with Jeremy: Jeremy Gilbertson
#evanshapiro #netflix #amazon #tv #streaming #entertainmentpodcast #technologypodcast #techpodcast #tvpodcast #web3podcast #whattolistento #media

Nov 15, 2023 • 59min
#52 Can You REALLY Connect With Someone In The Virtual World? Designing Super Experiences For Brands Blend The Virtual And Physical!
Disruptors and Curious Minds! Our most connected experiences usually require geographic proximity in three dimensions with other human beings. Concerts, weddings, and soccer matches all transform individual attendees into a universal collective. When you think about it, an audience is a network that transmits, receives and aggregates emotion based on a specific stimulus. For instance, when your favourite team scores the game winning goal, the arena erupts.
Is that kind of connection possible in the digital realm? One place to point to in search of answers is gaming. Fortnite, Roblox and others are testing ways to emulate the magic of the game-winning goal, but does it hit the same? On the other hand, games allow us to defy physics. We can’t become invisible or shoot lasers out of our eyes, so games do offer something that the real world cannot.
TIMESTAMPS
0:00 Disruptors & Curious Minds
4:01 Emerging Tech Book Club
4:36 Our Sponsors Wripple
5:11 Who Is Rachel Noonan?
7:34 Building Forward
9:57 Physical V Virtual Narratives
13:13 Participatory Experiences
16:05 Why Is The Metaverse Empty?
18:00 Coachella Web3
23:00 Extend The Magic
26:47 Tribeca
28:11 Brand Excitement & Coaching
31:47 Red Bull Rampage
32:14 Spatial Computing & VR
39:51 Music Super Experiences
41:09 Wave Justin Bieber
46:30 Sport In The Metaverse
51:10 Web2 To Web3
54:04 Nice Analogy Book Recommendations
=========================
What if the new approach to experience design is rooted in the physical world with thoughtful extensions into digital venues?
What if digital world building had physical attributes?
How do bridges between IRL and URL that highlight the uniqueness of each domain deliver an altogether new super experience?
This week's guest will share her perspective on these questions and more!
Rachel Noonan is a Partner and Chief Strategy Officer at Forward, an entertainment-obsessed innovation studio focused on elevating experiences with emerging technology.
Rachel has developed first-to-market API integration partnerships that helped build a music streaming service from the ground up. She’s launched indie and blockbuster films at festivals, theatrically, and online. She has worked with notable brands such as Samsung, Rdio, Microsoft, Meta, and The Toronto International Film Festival. Rachel also has a Masters of Design in Strategic Foresight and Innovation from Ontario College of Art and Design and has previously served on the Canadian Media Fund’s Innovation and Commercialization Jury.
Please Enjoy The Show!
===============================
👉 Watch on YouTube: https://www.youtube.com/watch?v=elOhmxiLuyU&t=1s
======================
🔗 Follow Mark And Jeremy:
Join the Book Club: Thinking on Paper
Connect with Mark: Mark Fielding
Connect with Jeremy: Jeremy Gilbertson
#techpodcasts #virtualreality #web3 #web3podcasts #experience #metaverse #thinkingonpaper #brandtech #brandpodcasts

Nov 6, 2023 • 1h 2min
#51 Are You A Nexus Thinker? Because If You Want To Succeed In Business And Leadership, You Need To Be!
To lead in today's world, it’s essential you understand complexity, see simplicity in it, and synthesize opposing viewpoints. But where do you start?This week’s guest is Julio Ottino. thought leader, scientist, author and former Dean of engineering and applied science at North western University.
TIMESTAMPS
0:00 Disruptors & Curious Minds
2:38 Our Sponsors Wripple
3:36 Why You Need To Listen To Julio Ottino
6:09 Being In Love With Maths
10:30 Thinking Visually
14:13 Why AI Will Never Re-produce This Art
18:38 Computer Are Stupid, They Only Answer Questions
26:20 I Wish I Was Creative
31:00 Curiosity Leads To Creativity
32:56 Divergent Thinking
39:01 Complex V Complicated
42:54 DNA & Finding Complexity In Simplicity
45:56 Surround Yourself With Nexus Thinkers
48:23 Complexity Happiness And Tolerance
53:07 Are You Solving The Right Problem?
Julio was the co-founder and director of the North western Institute on Complex Systems.
He’s a Fellow of the American Physical Society and the American Association for the Advancement of Science.
He’s in the “One Hundred Engineers of the Modern Era" curated by the American Institute of Chemical Engineers, has been a Guggenheim Fellow and is a member of both the National Academy of Engineering and the National Academy of Sciences, as well as the American Academy of Arts and Sciences.
His research work is centred on chaos theory and complex systems.
His Book Nexus, Augmented Thinking for a Complex World, is available where books are sold.
We very excited to augment our thinking.
"Why the convergence of disciplines is critical and essential to tackling the complexity of the world."
Please enjoy the show!
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- - - - - - - - - - - -
Quotes from the show
“I realized that thinking like an artist, being more able to think
visually, was a huge advantage in anything.”
“I think the best ideas happen at the intersections of domains.”
“The inspiration may have come from something more metaphorical, more
holistic, more artistic.
“It's that serendipitous inspiration which comes from somewhere that you can't replicate with a prompt.”
“I really believe that our minds and thinking are enriched when
you make an effort to understand how other people in other disciplines think.”
“You can teach creativity, but it is very hard to teach because at the root of it is how to be curious and how to be curious is much harder to teach than how to be creative.”
“We are all born with curiosity and creativity and then part of the education kills it in some way.”
“Maybe the idea that AI can help you with divergent thinking is not a far fetched idea.”
“If I give you the behavior of the units that comprise the complex system you may not be able to predict what the system will do.”
“Having a team where you involve people with different view
points are essential.”
“Whatever library you have in your brain is the lens through which you see the world. That lens may not be sufficient to capture the complexity of the problem that you have in front of you.”
⛓️ 🔗 𝐂𝐨𝐧𝐧𝐞𝐜𝐭 𝐖𝐢𝐭𝐡 Julio Ottino & Buy The Book Nexus Thinking🔗 ⛓️
Julio - https://www.juliomarioottino.com/
Nexus Thinking - https://www.thenexusbook.com/
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⛓️ 🔗 𝐂𝐨𝐧𝐧𝐞𝐜𝐭 𝐖𝐢𝐭𝐡 𝐌𝐚𝐫𝐤 𝐀𝐧𝐝 𝐉𝐞𝐫𝐞𝐦𝐲🔗 ⛓️
🔥Thinking on Paper Website - http://www.thinkingonpaper.xyz/
🔥Connect With Mark - https://www.markfielding.xyz
🔥Connect With Jeremy - https://www.jeremygilbertson.com/
#clearthinking #nexus #nexusthinking #whatisclearthinking #leadershippodcast #leadership #businesspodcast #thinkbetter #thinkingonpaper #julioottino #artscienceandtechnology

Nov 1, 2023 • 53min
#50 Unity, Unreal And How Video Game Makers Can Personalise The Player Experience With Custom Music:
Disruptors and curious minds! Today we're asking the question, can music and video games combine to revolutionise the industry and make your favourite games more personalised?
TIMESTAMPS
0:00 Disruptors And Curious Minds
3:40 Our Sponsors Wripple
4:43 Lessons From Electronic Arts & Spectrums
7:22 How Graphics Got Players' Attention
8:40 Punk And Classical Music
11:39 Emerging Technology For Writing Scores
14:19 Universal Rules
17:12 What Was The Spark?
20:26 What Do Gamers Want From Music
25:34 What's a Stinger?
26:40 Making Life Easier For Developers
34:15 What Do Gamers Get?
37:00 Musical Infrastructure For Gamers
41:56 Multiplayer
42:38 The Mobile App
43:36 Monetisation for labels and publishers
49:20 Closing Thoughts
======================
What if you were the master of the music in this game? What if you could sync your favourite songs to the beats of the game? Match the records of your life story to the story of the game?
What if I told you that's possible?
Our guests are Jesper Nordin and David Knox, founders of Reactional Music, a technical framework for game engines like Unity and Unreal Engine that gives developers and players control of the music in games. The Reactional patented generative music engine and music delivery platform is a faster and more efficient method to create and prototype music for developers, and for the first time, music as an in-game purchase.
Please Enjoy The Show.
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Quotes from the show
“I started back in '87 with a company called Electronic Arts as they started to hire their first people outside of North America. It was very much a hobbyist business back in the 80s. The people who were playing games were also trying to make games in their bedrooms.”
“On the technology side, as far as development goes, the rule-based systems in graphic physics and lighting allowed developers flexibility to create open worlds and for worlds to be generated around the gamer rather than everything being on rails.”
“The graphics got people's attention and then the technology allowed the game play to get to a depth that had never been there before.”
“We talked to them about their music listening habits and gaming habits and one of the things that was very clear - and why I was excited about the rule-based engine - was gamers were getting tired of the looping music. Even though there's a lot of clever stuff done in games today, they were turning everything off and listening to Apple or Spotify in the background.”
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About Jesper Nordin
Jesper Nordin is a Swedish composer with international acclaim. His music is performed by world renowned conductors like Esa-Pekka Salonen, Daniel Harding and Kent Nagano, and performed by world-famous musicians like Martin Fröst, Pekka Kuusisto and Malin Broman.
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About David Knox
David has over 26 years in the interactive entertainment industry. He personally contributed to many of the strategic decisions that saw Electronic Art’s grow from a 2nd tier European publisher / distributor to leadership in Europe with digital and direct to retail operations in more than 20 countries.
At Electronic Arts he worked with the Senior Executives and global development teams on the strategy for key franchises such as FIFA, Need for Speed, Battlefield and The Sims.
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⛓️ 🔗 𝐂𝐨𝐧𝐧𝐞𝐜𝐭 𝐖𝐢𝐭𝐡 Jesper and David🔗 ⛓️
Jesper - https://jespernordin.com/
David - https://www.linkedin.com/in/davidknox1/
Reactional Music - https://reactionalmusic.com/
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⛓️ 🔗 𝐂𝐨𝐧𝐧𝐞𝐜𝐭 𝐖𝐢𝐭𝐡 𝐌𝐚𝐫𝐤 𝐀𝐧𝐝 𝐉𝐞𝐫𝐞𝐦𝐲🔗 ⛓️
🔥Thinking on Paper Website - http://www.thinkingonpaper.xyz/
🔥Connect With Mark - https://linktr.ee/markfielding
🔥Connect With Jeremy - https://www.jeremygilbertson.com/
#videogames #videogamemusic #emergingtechpodcast #emergingtechnology #music #thinkingonpaper #web3podcast #gamestrategy