Beyond the Inbox

In this episode of Beyond the Inbox, Sam talks to Bryan Reisberg, co-founder of Little Chonk, a successful pet supply brand. Bryan shares his journey from creating viral content for his dog Maxine to launching the brand. He also discusses the importance of timing, building a community, and creating products that people want. Join us for a fascinating deep dive into the world of pet influencer marketing and ecommerce. For show notes, transcriptions, and past guests on Beyond the Inbox, please visit https://www.drip.com/podcast. And if you enjoyed this episode, please subscribe, rate, and review the show on Apple Podcasts.

In this episode, Michelle Songy, the founder of Press Hook, joins us to discuss the importance of storytelling in PR and how small ecommerce brands can compete with larger companies in affiliate marketing. Michelle shares her experience as a tech founder and her trip to a remote part of Indonesia, where she learned about the power of media exposure for small businesses. She emphasizes the importance of building a brand's story and connecting with journalists on a personal level to stand out in a crowded market. Michelle also explains the role of affiliate marketing in PR and offers advice for small ecommerce brands looking to attract backlinks from big media sites. Finally, she discusses the different types of content that ecommerce brands can pursue, such as product roundups, product reviews, and trend stories. For show notes, transcriptions, and past guests on Beyond the Inbox, please visit https://www.drip.com/podcast. And if you enjoyed this episode, please subscribe, rate, and review the show on Apple Podcasts.

In this episode, Sam speaks with Derek Rasmussen, the Marketing Director of Outdoor Vitals, about the importance of core values in marketing strategy. Derek shares how Outdoor Vitals' core values influence all aspects of its business, from gear design to customer interactions, email marketing success, and the importance of providing free resources to its audience, such as a customizable backpacking checklist. The episode delves into the customer lifecycle and how Outdoor Vitals nurtures its customers into becoming loyal advocates for the brand. Finally, Derek shares his plans for doubling down on email marketing and affiliate work in 2023. For show notes, transcriptions, and past guests on Beyond the Inbox, please visit https://www.drip.com/podcast. And if you enjoyed this episode, please subscribe, rate, and review the show on Apple Podcasts.

In this episode of Beyond the Inbox, Yong-Soo Chung, the founder of Urban Everyday Carry (Urban EDC), talks about his journey from being a software engineer in the blockchain industry to starting his own ecommerce brand. He discusses the importance of building a community around your brand and explains how he uses email marketing to drive sales. He also shares his thoughts on personal branding and provides advice for anyone looking to start posting on social media. In addition, he talks about his Climate Neutral Certified 3PL, GrowthJet, and his podcast, First Class Founders. Overall, he emphasizes the importance of experimentation, daily practice, and not taking things personally when it comes to building a successful business. For show notes, transcriptions, and past guests on Beyond the Inbox, please visit https://www.drip.com/podcast. And if you enjoyed this episode, please subscribe, rate, and review the show on Apple Podcasts.

Margaux DelCollo is the CEO of TWEE, which is a woman-owned Philadelphia maker's studio specializing in reimagined, eco-friendly childhood classics for play. In this episode, Sam and Margaux discuss how Twee uses email to acquire first-time customers, how ecommerce brands can use PR, and much more. Enjoy. For show notes, transcriptions, and past guests on Beyond the Inbox, please visit https://www.drip.com/podcast. And if you enjoyed this episode, please subscribe, rate, and review the show on Apple Podcasts.

Sadie Leishman is an Email Specialist at Malouf, which is a consumer goods company offering pillows, sheets, mattress protectors, and bed frames. In this episode, Sam and Sadie discuss how Malouf uses email to recover browse abandoners, how it differentiates itself from other DtC brands, and how it overcomes common buyer objections. For show notes, transcriptions, and past guests on Beyond the Inbox, please visit https://www.drip.com/podcast. And if you enjoyed this episode, please subscribe, rate, and review the show on Apple Podcasts.

Aaron Powell is the Founder and CEO of Bunch Bikes, which is the leading front-load electric cargo bike brand in North America and one of the fast-growing customer-direct brands in the booming e-bike category. In this episode, Sam and Aaron discuss Aaron’s Shark Tank appearance, how Bunch Bikes uses community to drive referrals, the importance of good customer service, and much more. For show notes, transcriptions, and past guests on Beyond the Inbox, please visit https://www.drip.com/podcast. And if you enjoyed this episode, please subscribe, rate, and review the show on Apple Podcasts.

It’s no secret that email is one of the best channels in terms of ROI. But there’s so much more to a well-rounded marketing strategy than email marketing. Join Sam Thomas Davies, a Growth Marketing Manager at Drip and the host of a new ecommerce podcast, Beyond the Inbox, for raw and honest conversations with ecommerce founders, marketers, and makers about what’s working in their marketing today—beyond the inbox. You’ll learn the customer-first strategies top ecommerce brands use to grow their brand’s reach, turn customers into advocates, and much more. Beyond the Inbox goes live on March 14th, but in the meantime, make sure to subscribe wherever you find your podcasts. And head over to https://www.drip.com/podcast to get new episodes delivered to your inbox each week.