Derek Rasmussen From Outdoor Vitals: Why Building a Community is Key to Marketing Success, How to Create a Membership Program That Builds Community, the Importance of Values, and More

In this episode, Sam speaks with Derek Rasmussen, the Marketing Director of Outdoor Vitals, about the importance of core values in marketing strategy. Derek shares how Outdoor Vitals' core values influence all aspects of its business, from gear design to customer interactions, email marketing success, and the importance of providing free resources to its audience, such as a customizable backpacking checklist. The episode delves into the customer lifecycle and how Outdoor Vitals nurtures its customers into becoming loyal advocates for the brand. Finally, Derek shares his plans for doubling down on email marketing and affiliate work in 2023.

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