
AIGA Design Podcast
The official podcast feed of AIGA, the professional association for design. We explore various facets of the design discipline, profession, and industry to help our listeners learn about the past and present and prepare for the future. The theme of our 2024-2025 season is "Design and Performance."
Latest episodes

May 17, 2022 • 47min
Design Adjacent with Catherine Clark, Founder and Paul McDowall on changing spaces, designing around people, and not being perfect
In 2001, Catherine and Paul joined forces to create an original agency concept, built around the idea that true collaborative thinking and different perspectives can solve brand challenges holistically—and better. Together, with their talented team of brand architects, they partner with some of the world’s most forward-looking brands. Their strategic and creative guidance has helped brands better our world by tackling the important topics such as sustainability, health and wellness, and empowerment head on.
Catherine sets the vision for the business and shapes the strategic direction for the work. Growing up in Paris as a child of parents who worked for the United Nations, she was brought up in an international community, steeped in colorful stories, beliefs, and values. That ultimately fueled her passion for entrepreneurship and the potential she sees in people and businesses to make our world better.
Paul is the creative force behind the business. He grew up in Liverpool, UK, a hotbed of creativity with many musicians, writers and artists. His surroundings shaped his perspective and created a deep-seated curiosity to create, make and explore the potential in things. His guidance inspires new ideas and unlocks new ways of thinking.
About AIGA Design Adjacent
AIGA Design Adjacent is a monthly podcast series with AIGA’s Executive Director, Bennie F. Johnson, in conversation with industry leaders who are innovating and designing the future. These conversations expand beyond the design community, encompassing industries and areas that intersect with design and shift the ways in which we think about and interact with each other and the world around us.
About Bennie F. Johnson
Bennie F. Johnson is the Executive Director of AIGA, the professional association for design. Bennie thrives on the connections between marketing, technology, education, and innovation. With experience in strategic and consumer marketing, brand management, and innovation management, he is drawn to opportunities that allow him to lead and create new modes for business engagement. He has broad experience growing brands, businesses, and organizations with a special focus on venture launch and brand relaunch business environments.

May 13, 2022 • 51min
Fireside Chat with Bennie F. Johnson and Michael Bierut, Partner at Pentagram
Join AIGA's Executive Director, Bennie F. Johnson, in conversation with design industry leaders and innovators. These conversations seek to inspire dynamic new conversations in and outside of the design community. This episode's guest is Michael Bierut, Pentagram partner and AIGA Medalist.
Watch the video version of this episode here: https://vimeo.com/706622293
This episode was originally livestreamed during the AIGA Design + Business Conference 2022.

May 5, 2022 • 47min
Fireside Chat with Bennie F. Johnson and Katrina Alcorn, General Manager, Design at IBM
Join AIGA's Executive Director, Bennie F. Johnson, in conversation with design industry leaders and innovators. These conversations seek to inspire dynamic new conversations in and outside of the design community. The guest in this episode is Katrina Alcorn, General Manager, Design at IBM. This Fireside Chat was recorded and streamed live at the 2022 AIGA Design + Business Conference.
Watch the video version of this interview here: https://vimeo.com/706580811

May 3, 2022 • 41min
Design Adjacent with Bret Recor on shifting the agency model, being a true partner, and environmental impact
Bret is an industrial designer, entrepreneur, and investor. He is the founder and director of the award-winning design studio, Box Clever, which is renowned for creating physical products and experiences that delight consumers and build category-leading brands. The studio is responsible for designing best-selling products including Away luggage, Caraway cookware, and July air conditioners.
The San Francisco-based design practice operates at the intersection of industrial design, brand strategy, and investment. Bret’s expertise lies in balancing creative vision with real-world experience and engineering prowess. He understands the nuances of taking an idea from concept to market. Specializing in consumer products, and with focus on the creation of
physical experiences that enhance human relationships, Box Clever operates under the belief
that anything can be successfully designed.
He is committed to executing a challenge to its most brilliant realization. To do this, he balances creative vision with real-world experience of industrial design, brand strategy, and business ventures.
About AIGA Design Adjacent
AIGA Design Adjacent is a monthly podcast series with AIGA’s Executive Director, Bennie F. Johnson, in conversation with industry leaders who are innovating and designing the future. These conversations expand beyond the design community, encompassing industries and areas that intersect with design and shift the ways in which we think about and interact with each other and the world around us.
About Bennie F. Johnson
Bennie F. Johnson is the Executive Director of AIGA, the professional association for design. Bennie thrives on the connections between marketing, technology, education, and innovation. With experience in strategic and consumer marketing, brand management, and innovation management, he is drawn to opportunities that allow him to lead and create new modes for business engagement. He has broad experience growing brands, businesses, and organizations with a special focus on venture launch and brand relaunch business environments.

Apr 28, 2022 • 34min
Design Future Live with JoAnn Holmes on Intellectual Property and Web3
This episode is a recording of an interactive livestream hosted by Lee-Sean Huang, AIGA's director of design content and learning, in conversation with JoAnn Holmes, an IP and digital asset attorney and host of the "Your Business Ally" podcast. Jo helps creators develop smart Web3 strategies to monetize intellectual property. Her expertise helps clients navigate a range of IP and Web3 topics, including , NFTs, blockchain tech, regulations, taxes, and contracts.
Jo will also be doing a workshop on intellectual property and Web 3.0 at the AIGA Design + Business Conference, May 4-6 (Online). Join us: https://www.aiga.org/design/design-conferences/aiga-design-business-conference
Watch the video version of this episode here: https://vimeo.com/703971387

Apr 19, 2022 • 42min
Design Adjacent with Minal Bopaiah on being stewards of equity, storytelling, and being a reluctant entrepreneurship
Minal is an author, speaker, and strategic consultant with more than 20 years of professional experience. Her areas of expertise include human-centered design, behavior change science, and the principles of diversity, equity, and inclusion as they relate to media, marketing and communications, and organization design.
As the Founder and Principal Consultant of Brevity & Wit, Minal is passionate about designing for equity. Her work includes working with NPR’s news managers to design a system for diversifying news sources. She is also the creator and facilitator for the DEI Executive Forum, a six-month cohort learning experience for general managers in public media that helps them become more equitable leaders and develop a strategic plan to accomplish their DEI goals.
Minal’s previous work includes being an educational content specialist for Sesame Workshop, the nonprofit behind Sesame Street and its international co-productions, and a press intern for Doctors Without Borders. She is a sought-after keynote speaker, and her thought leadership has been published in the Stanford Social Innovation Review and TheHill.com.
About AIGA Design Adjacent
AIGA Design Adjacent is a monthly podcast series with AIGA’s Executive Director, Bennie F. Johnson, in conversation with industry leaders who are innovating and designing the future. These conversations expand beyond the design community, encompassing industries and areas that intersect with design and shift the ways in which we think about and interact with each other and the world around us.
About Bennie F. Johnson
Bennie F. Johnson is the Executive Director of AIGA, the professional association for design. Bennie thrives on the connections between marketing, technology, education, and innovation. With experience in strategic and consumer marketing, brand management, and innovation management, he is drawn to opportunities that allow him to lead and create new modes for business engagement. He has broad experience growing brands, businesses, and organizations with a special focus on venture launch and brand relaunch business environments.

Apr 5, 2022 • 46min
Design Adjacent with Steven Heller on first days, joys of incompetence, and the tentacles of design
Steven is graphic designer, art director, design critic and author. He has held the position of senior art director at New York Times Book Review and is also a prolific writer, having authored and co-authored over 200 books about the history and practice of typography, illustration, graphic design, popular culture and propaganda. He also worked as an editor for the prestigious AIGA Journal of Graphic Design.
He is the co-founder and co-chair (with Lita Talarico) of the MFA Designer as entrepreneur program at the School of Visual Arts in New York, where he lectures on the history of graphic design and teaches a writing class in SVA Design Writing, Research and Criticism. He also was co-director for ten years of SVA’s Modernism & Eclecticism: A History of American Graphic Design symposiums.
With Seymour Chwast, he co-founded Push Pin Editions, a packager of visual books, including the forthcoming "Hell: The People & Places" illustrated by Chwast; and with his wife Louise Fili he has produced over twenty books and design products for Chronicle Books, PA Press and other publishers.
Steven is the recipient of the Smithsonian Institution National Design Award for "Design Mind," the AIGA Medal for Lifetime Achievement, among other honors. And in 2017, the annual Steven Heller Prize for Cultural Commentary was created to spotlight individuals who best exemplify the tradition of prolific writing and boundless curiosity.
In Fall 2022 his book, "Growing Up Underground: A Memoir Of Counterculture New York" will be published by PA Press.
About AIGA Design Adjacent
AIGA Design Adjacent is a monthly podcast series with AIGA’s Executive Director, Bennie F. Johnson, in conversation with industry leaders who are innovating and designing the future. These conversations expand beyond the design community, encompassing industries and areas that intersect with design and shift the ways in which we think about and interact with each other and the world around us.
About Bennie F. Johnson
Bennie F. Johnson is the Executive Director of AIGA, the professional association for design. Bennie thrives on the connections between marketing, technology, education, and innovation. With experience in strategic and consumer marketing, brand management, and innovation management, he is drawn to opportunities that allow him to lead and create new modes for business engagement. He has broad experience growing brands, businesses, and organizations with a special focus on venture launch and brand relaunch business environments.

Mar 22, 2022 • 47min
Design Adjacent with Matt Mullenweg on working remote vs distributed work, music, distractions, and augmented reality
About Matt Mullenweg
Matt Mullenweg, founding developer of WordPress, the Open Source software used by over 40% of the web, including this site. WordPress is a part of who Matt is; he can’t not work on WordPress. The company celebrated 15 years in 2018. The project touches a lot of people, something he’s recently begun to appreciate and he considers himself very lucky to be able to work on something he loves so much.
In late 2005, Matt left WordPress to found a company called Automattic, which is now the force behind WordPress.com, Jetpack, WooCommerce, Simplenote, Longreads, The Atavist, and many other products. The company’s mission—make the web a better place.
About AIGA Design Adjacent
AIGA Design Adjacent is a monthly podcast series with AIGA’s Executive Director, Bennie F. Johnson, in conversation with industry leaders who are innovating and designing the future. These conversations expand beyond the design community, encompassing industries and areas that intersect with design and shift the ways in which we think about and interact with each other and the world around us.
About Bennie F. Johnson
Bennie F. Johnson is the Executive Director of AIGA, the professional association for design. Bennie thrives on the connections between marketing, technology, education, and innovation. With experience in strategic and consumer marketing, brand management, and innovation management, he is drawn to opportunities that allow him to lead and create new modes for business engagement. He has broad experience growing brands, businesses, and organizations with a special focus on venture launch and brand relaunch business environments.

Mar 17, 2022 • 30min
Michael Arndt on Snails & Monkey Tails: A Visual Guide to Punctuation & Symbols
Join host Lee-Sean Huang for Design Future Live, an interview show about how the design industry is changing as a discipline and opportunities this creates for the design community. In this episode, we will be talking with Michael Arndt about his upcoming book, Snails & Monkey Tails A Visual Guide to Punctuation & Symbols. This interview was originally livestreamed on Tuesday, March 15, 2022.
Order Snails & Monkey Tails from Amazon or wherever you get books: amzn.to/3JhYqEh
Michael Arndt is an award-winning graphic designer and author and illustrator of several books including Cat Says Meow and other animalopoeia, My Heart Grows, Minimal New York City: Graphic, Gritty, and Witty, One Yellow Sun, Thoughts Are Air, and rAinbowZ. His love of language and typography inspired this book. Michael lives in New York City with his dog Clooney and his cat Greta. In his spare time, he can be found online correcting other people’s punctuation.

Mar 15, 2022 • 38min
Ian Lynam on the Impossibility of Silence: Writing for Designers, Artists & Photographers
Join host Lee-Sean Huang for Design Future Live, an interview show about how the design industry is changing as a discipline and opportunities this creates for the design community. In this episode, we will be talking with Ian Lynam about his book, The Impossibility of Silence: Writing for Designers, Artists & Photographers. This interview was originally livestreamed on Wednesday, March 9, 2022.
Watch the video version of the interview here: https://www.aiga.org/inspiration/talks/ian-lynam-design-future-live-with-ian-lynam
Buy The Impossibility of Silence on Artbook.com. Use code AIGAMEMBER25 for 25% off: https://www.artbook.com/9789493148390.html
From the publisher of The Impossibility of Silence:
Despite the seemingly common expectation that art should be able to speak for itself, creators are often asked to explain the process behind their work, their experiences in their vocation, and, perhaps most dauntingly, the meaning conveyed by any particular piece. Drawing upon his own unique career trajectory across multiple fields as a writer, designer and teacher, Tokyo-based artist Ian Lynam offers readers a variety of approaches to writing about creative fields.Called “the Hunter S. Thompson of design writing,” Lynam uses his industry knowledge and sharp sense of humor to convey his philosophy on writing specifically in a professional creative setting. This volume is not so much a straightforward how-to guide on how to write an artist’s statement as it is an honest meditation on how difficult—and how important—it is for creators to have the facilities to articulate the ethos behind their own work. Lynam encourages readers to think of the blank page as another sort of canvas, a space of potential, a landscape on which an artist may explore themselves and their work farther than they thought possible. Lynam provides both inspirational text as a jumping-off point for readers as well as concrete techniques in terms of craft.