
AIGA Design Podcast
The official podcast feed of AIGA, the professional association for design. We explore various facets of the design discipline, profession, and industry to help our listeners learn about the past and present and prepare for the future. The theme of our 2024-2025 season is "Design and Performance."
Latest episodes

May 5, 2022 • 47min
Fireside Chat with Bennie F. Johnson and Katrina Alcorn, General Manager, Design at IBM
Join AIGA's Executive Director, Bennie F. Johnson, in conversation with design industry leaders and innovators. These conversations seek to inspire dynamic new conversations in and outside of the design community. The guest in this episode is Katrina Alcorn, General Manager, Design at IBM. This Fireside Chat was recorded and streamed live at the 2022 AIGA Design + Business Conference.
Watch the video version of this interview here: https://vimeo.com/706580811

May 3, 2022 • 41min
Design Adjacent with Bret Recor on shifting the agency model, being a true partner, and environmental impact
Bret is an industrial designer, entrepreneur, and investor. He is the founder and director of the award-winning design studio, Box Clever, which is renowned for creating physical products and experiences that delight consumers and build category-leading brands. The studio is responsible for designing best-selling products including Away luggage, Caraway cookware, and July air conditioners.
The San Francisco-based design practice operates at the intersection of industrial design, brand strategy, and investment. Bret’s expertise lies in balancing creative vision with real-world experience and engineering prowess. He understands the nuances of taking an idea from concept to market. Specializing in consumer products, and with focus on the creation of
physical experiences that enhance human relationships, Box Clever operates under the belief
that anything can be successfully designed.
He is committed to executing a challenge to its most brilliant realization. To do this, he balances creative vision with real-world experience of industrial design, brand strategy, and business ventures.
About AIGA Design Adjacent
AIGA Design Adjacent is a monthly podcast series with AIGA’s Executive Director, Bennie F. Johnson, in conversation with industry leaders who are innovating and designing the future. These conversations expand beyond the design community, encompassing industries and areas that intersect with design and shift the ways in which we think about and interact with each other and the world around us.
About Bennie F. Johnson
Bennie F. Johnson is the Executive Director of AIGA, the professional association for design. Bennie thrives on the connections between marketing, technology, education, and innovation. With experience in strategic and consumer marketing, brand management, and innovation management, he is drawn to opportunities that allow him to lead and create new modes for business engagement. He has broad experience growing brands, businesses, and organizations with a special focus on venture launch and brand relaunch business environments.

Apr 28, 2022 • 34min
Design Future Live with JoAnn Holmes on Intellectual Property and Web3
This episode is a recording of an interactive livestream hosted by Lee-Sean Huang, AIGA's director of design content and learning, in conversation with JoAnn Holmes, an IP and digital asset attorney and host of the "Your Business Ally" podcast. Jo helps creators develop smart Web3 strategies to monetize intellectual property. Her expertise helps clients navigate a range of IP and Web3 topics, including , NFTs, blockchain tech, regulations, taxes, and contracts.
Jo will also be doing a workshop on intellectual property and Web 3.0 at the AIGA Design + Business Conference, May 4-6 (Online). Join us: https://www.aiga.org/design/design-conferences/aiga-design-business-conference
Watch the video version of this episode here: https://vimeo.com/703971387

Apr 19, 2022 • 42min
Design Adjacent with Minal Bopaiah on being stewards of equity, storytelling, and being a reluctant entrepreneurship
Minal is an author, speaker, and strategic consultant with more than 20 years of professional experience. Her areas of expertise include human-centered design, behavior change science, and the principles of diversity, equity, and inclusion as they relate to media, marketing and communications, and organization design.
As the Founder and Principal Consultant of Brevity & Wit, Minal is passionate about designing for equity. Her work includes working with NPR’s news managers to design a system for diversifying news sources. She is also the creator and facilitator for the DEI Executive Forum, a six-month cohort learning experience for general managers in public media that helps them become more equitable leaders and develop a strategic plan to accomplish their DEI goals.
Minal’s previous work includes being an educational content specialist for Sesame Workshop, the nonprofit behind Sesame Street and its international co-productions, and a press intern for Doctors Without Borders. She is a sought-after keynote speaker, and her thought leadership has been published in the Stanford Social Innovation Review and TheHill.com.
About AIGA Design Adjacent
AIGA Design Adjacent is a monthly podcast series with AIGA’s Executive Director, Bennie F. Johnson, in conversation with industry leaders who are innovating and designing the future. These conversations expand beyond the design community, encompassing industries and areas that intersect with design and shift the ways in which we think about and interact with each other and the world around us.
About Bennie F. Johnson
Bennie F. Johnson is the Executive Director of AIGA, the professional association for design. Bennie thrives on the connections between marketing, technology, education, and innovation. With experience in strategic and consumer marketing, brand management, and innovation management, he is drawn to opportunities that allow him to lead and create new modes for business engagement. He has broad experience growing brands, businesses, and organizations with a special focus on venture launch and brand relaunch business environments.

Apr 5, 2022 • 46min
Design Adjacent with Steven Heller on first days, joys of incompetence, and the tentacles of design
Steven is graphic designer, art director, design critic and author. He has held the position of senior art director at New York Times Book Review and is also a prolific writer, having authored and co-authored over 200 books about the history and practice of typography, illustration, graphic design, popular culture and propaganda. He also worked as an editor for the prestigious AIGA Journal of Graphic Design.
He is the co-founder and co-chair (with Lita Talarico) of the MFA Designer as entrepreneur program at the School of Visual Arts in New York, where he lectures on the history of graphic design and teaches a writing class in SVA Design Writing, Research and Criticism. He also was co-director for ten years of SVA’s Modernism & Eclecticism: A History of American Graphic Design symposiums.
With Seymour Chwast, he co-founded Push Pin Editions, a packager of visual books, including the forthcoming "Hell: The People & Places" illustrated by Chwast; and with his wife Louise Fili he has produced over twenty books and design products for Chronicle Books, PA Press and other publishers.
Steven is the recipient of the Smithsonian Institution National Design Award for "Design Mind," the AIGA Medal for Lifetime Achievement, among other honors. And in 2017, the annual Steven Heller Prize for Cultural Commentary was created to spotlight individuals who best exemplify the tradition of prolific writing and boundless curiosity.
In Fall 2022 his book, "Growing Up Underground: A Memoir Of Counterculture New York" will be published by PA Press.
About AIGA Design Adjacent
AIGA Design Adjacent is a monthly podcast series with AIGA’s Executive Director, Bennie F. Johnson, in conversation with industry leaders who are innovating and designing the future. These conversations expand beyond the design community, encompassing industries and areas that intersect with design and shift the ways in which we think about and interact with each other and the world around us.
About Bennie F. Johnson
Bennie F. Johnson is the Executive Director of AIGA, the professional association for design. Bennie thrives on the connections between marketing, technology, education, and innovation. With experience in strategic and consumer marketing, brand management, and innovation management, he is drawn to opportunities that allow him to lead and create new modes for business engagement. He has broad experience growing brands, businesses, and organizations with a special focus on venture launch and brand relaunch business environments.

Mar 22, 2022 • 47min
Design Adjacent with Matt Mullenweg on working remote vs distributed work, music, distractions, and augmented reality
About Matt Mullenweg
Matt Mullenweg, founding developer of WordPress, the Open Source software used by over 40% of the web, including this site. WordPress is a part of who Matt is; he can’t not work on WordPress. The company celebrated 15 years in 2018. The project touches a lot of people, something he’s recently begun to appreciate and he considers himself very lucky to be able to work on something he loves so much.
In late 2005, Matt left WordPress to found a company called Automattic, which is now the force behind WordPress.com, Jetpack, WooCommerce, Simplenote, Longreads, The Atavist, and many other products. The company’s mission—make the web a better place.
About AIGA Design Adjacent
AIGA Design Adjacent is a monthly podcast series with AIGA’s Executive Director, Bennie F. Johnson, in conversation with industry leaders who are innovating and designing the future. These conversations expand beyond the design community, encompassing industries and areas that intersect with design and shift the ways in which we think about and interact with each other and the world around us.
About Bennie F. Johnson
Bennie F. Johnson is the Executive Director of AIGA, the professional association for design. Bennie thrives on the connections between marketing, technology, education, and innovation. With experience in strategic and consumer marketing, brand management, and innovation management, he is drawn to opportunities that allow him to lead and create new modes for business engagement. He has broad experience growing brands, businesses, and organizations with a special focus on venture launch and brand relaunch business environments.

Mar 17, 2022 • 30min
Michael Arndt on Snails & Monkey Tails: A Visual Guide to Punctuation & Symbols
Join host Lee-Sean Huang for Design Future Live, an interview show about how the design industry is changing as a discipline and opportunities this creates for the design community. In this episode, we will be talking with Michael Arndt about his upcoming book, Snails & Monkey Tails A Visual Guide to Punctuation & Symbols. This interview was originally livestreamed on Tuesday, March 15, 2022.
Order Snails & Monkey Tails from Amazon or wherever you get books: amzn.to/3JhYqEh
Michael Arndt is an award-winning graphic designer and author and illustrator of several books including Cat Says Meow and other animalopoeia, My Heart Grows, Minimal New York City: Graphic, Gritty, and Witty, One Yellow Sun, Thoughts Are Air, and rAinbowZ. His love of language and typography inspired this book. Michael lives in New York City with his dog Clooney and his cat Greta. In his spare time, he can be found online correcting other people’s punctuation.

Mar 15, 2022 • 38min
Ian Lynam on the Impossibility of Silence: Writing for Designers, Artists & Photographers
Join host Lee-Sean Huang for Design Future Live, an interview show about how the design industry is changing as a discipline and opportunities this creates for the design community. In this episode, we will be talking with Ian Lynam about his book, The Impossibility of Silence: Writing for Designers, Artists & Photographers. This interview was originally livestreamed on Wednesday, March 9, 2022.
Watch the video version of the interview here: https://www.aiga.org/inspiration/talks/ian-lynam-design-future-live-with-ian-lynam
Buy The Impossibility of Silence on Artbook.com. Use code AIGAMEMBER25 for 25% off: https://www.artbook.com/9789493148390.html
From the publisher of The Impossibility of Silence:
Despite the seemingly common expectation that art should be able to speak for itself, creators are often asked to explain the process behind their work, their experiences in their vocation, and, perhaps most dauntingly, the meaning conveyed by any particular piece. Drawing upon his own unique career trajectory across multiple fields as a writer, designer and teacher, Tokyo-based artist Ian Lynam offers readers a variety of approaches to writing about creative fields.Called “the Hunter S. Thompson of design writing,” Lynam uses his industry knowledge and sharp sense of humor to convey his philosophy on writing specifically in a professional creative setting. This volume is not so much a straightforward how-to guide on how to write an artist’s statement as it is an honest meditation on how difficult—and how important—it is for creators to have the facilities to articulate the ethos behind their own work. Lynam encourages readers to think of the blank page as another sort of canvas, a space of potential, a landscape on which an artist may explore themselves and their work farther than they thought possible. Lynam provides both inspirational text as a jumping-off point for readers as well as concrete techniques in terms of craft.

Mar 8, 2022 • 43min
Design Adjacent with Brandi Parker on sustainability, evolving behaviors, future considerations, and designing recycling
Join us for a new episode of Design Adjacent were we talk sustainability, evolving behaviors, future considerations, and designing recycling. What is the future of sustainable design and how do we implement realistic change? As Head of Sustainability at Pearlfisher, Brandi Parker, challenges designers to find answers to those questions.
About Brandi Parker
Brandi Parker is Head of Sustainability at Pearlfisher. Sustainability is fundamental to how Pearlfisher operates and creates, and is the foundation of the work of all of their teams. In her role, Brandi challenges Pearlfisher's designers to think about the end game at the start, and encourages their clients not to problem-solve based on ease, but on brand experience and environmental impact. She is revered by both for offering innovation and problem-solving, grounded in practicality, which comes from her many years of experience and expertise in technical realization.
She firmly believes that the future of sustainable design does not just come down to materials – and managing waste – but implementing realistic and incremental change through a multi-disciplinary approach. By understanding changing culture, continuing to innovate with cutting-edge materials and processes, and joining this with the power of design, Brandi believes we can help change people’s behavior and encourage more sustainable actions and choices. This is where tangible, positive and long-term change will come from.
About AIGA Design Adjacent
AIGA Design Adjacent is a monthly podcast series with AIGA’s Executive Director, Bennie F. Johnson, in conversation with industry leaders who are innovating and designing the future. These conversations expand beyond the design community, encompassing industries and areas that intersect with design and shift the ways in which we think about and interact with each other and the world around us.
About Bennie F. Johnson
Bennie F. Johnson is the Executive Director of AIGA, the professional association for design. Bennie thrives on the connections between marketing, technology, education, and innovation. With experience in strategic and consumer marketing, brand management, and innovation management, he is drawn to opportunities that allow him to lead and create new modes for business engagement. He has broad experience growing brands, businesses, and organizations with a special focus on venture launch and brand relaunch business environments.

Mar 1, 2022 • 43min
Design Thinking? Thank an Engineer.
This episode is the audio version of Steven McCarthy's article in Dialectic (Volume III, Issue I): "Design Thinking? Thank an Engineer, read by Lee-Sean Huang.
Dialectic is an open access scholarly journal of thought leadership, education and practice in the discipline of visual communication design published by the AIGA Design Educators Community and Michigan Publishing.
DOI: https://doi.org/10.3998/dialectic.14932326.0003.102
Abstract: The methodology of Design Thinking is pervasive across design disciplines, and to some degree business culture, with many crediting its origins to the Hasso Plattner Institute of Design — the “d.school” — at Stanford University. The d.school was preceded however by decades of curricular innovation, studio practice and research by faculty in Stanford’s Department of Mechanical Engineer- ing and Department of Art as they hosted the Joint [Graduate] Program in Design. Three engineering professors in particular developed concepts in “creative engineering,” “visual thinking,” and “concep- tual blockbusting” that will be shown to be foundational to design thinking. Their ideas influenced Stanford design alumnus David Kelley whose company IDEO brought design thinking to corporations and institutions globally.
Biography: Professor Steven McCarthy (MFA, Stanford University) has been on the University of Minnesota graphic design faculty since 1998, and recently achieved emeritus status. He taught graphic design at Northern Kentucky University for nine years prior to this. His long-standing interest in theories of design authorship as both scholar and practitioner has led to lectures, exhibits, publications and grant-funded research in a dozen countries. McCarthy’s creative work has been in over 135 juried and invitational exhibitions, and has been awarded inclusion in the AIGA annual and in Graphis Poster. Institutional ‘special collections’ that have acquired McCarthy’s work include these universities and art and design academies: Yale, Harvard, Stanford, Virginia Commonwealth, Minnesota, Cincinnati, Ohio State, the Art Institute of Chicago and Washington (Seattle). He has published written work in Design Issues, Eye, Visible Language, Visual Design Scholarship, The Poster, and Visual Communication among others. His book on the topic of design authorship, The Designer As... Author, Producer, Activist, Entrepreneur, Curator and Collaborator: New Models for Communicating was published in 2013 by BIS Publishers, Amsterdam.
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