
AIGA Design Podcast
The official podcast feed of AIGA, the professional association for design. We explore various facets of the design discipline, profession, and industry to help our listeners learn about the past and present and prepare for the future. The theme of our 2024-2025 season is "Design and Performance."
Latest episodes

Jul 26, 2022 • 34min
Design Adjacent with Diana Barnes, Chief Brand Officer and Creative Director at Munchkin on unleashing storytelling in branding, human connectivity, and being the change you want to see in the world
Diana Barnes (DB) is the Chief Brand Officer and Creative Director at Munchkin. Under her leadership, Munchkin’s Brand Design team has won over 80 top international design awards for 360 designs, the highly coveted Red Dot Award among the latest. A passionate advocate for trees, animals, and the environment, she created and leads all Munchkin CSR initiatives such as partnerships with The Whale Sanctuary Project, Trees for the Future and IFAW (The International Fund for Animal Welfare) and Radiant Colors. Before joining Munchkin, she served as the Global Director of Brand Design for Dell, Inc. In this key role, she led global teams in Austin, India, and Asia. Prior to this, her career actually began in music and entertainment, holding executive creative positions at Sony and EMI, as well as several global ad agencies.
About AIGA Design Adjacent
AIGA Design Adjacent is a monthly podcast series with AIGA’s Executive Director, Bennie F. Johnson, in conversation with industry leaders who are innovating and designing the future. These conversations expand beyond the design community, encompassing industries and areas that intersect with design and shift the ways in which we think about and interact with each other and the world around us.
About Bennie F. Johnson
Bennie F. Johnson is the Executive Director of AIGA, the professional association for design. Bennie thrives on the connections between marketing, technology, education, and innovation. With experience in strategic and consumer marketing, brand management, and innovation management, he is drawn to opportunities that allow him to lead and create new modes for business engagement. He has broad experience growing brands, businesses, and organizations with a special focus on venture launch and brand relaunch business environments.

Jul 20, 2022 • 52min
Fireside Chat with Art Chantry
Fireside Chat with design leader and 2017 AIGA Medalist Art Chantry and AIGA Executive Director Bennie F. Johnson. They discuss best practices and learnings from their career in representing yourself in your work and approaching graphic design as a language we all speak.
This episode was originally livestreamed as part of the third annual AIGA Portfolio Festival in July 2022.

Jul 15, 2022 • 30min
Design Future Live with Beat Baudenbacher
This episode is a recording of a livestream on 7/12/2022 with Lee-Sean Huang, AIGA's Director of Design Content and Learning and Beat Kaspar Badenbacher, Chief Creative Officer of loyalkaspar and author of the upcoming book, Somewhere Yes: The Search for Belonging in a World Shaped by Branding.
Beat is known for designing the brand identities for Peacock, Paramount+, MTV, ESPN, Comedy Central, and many more over the entertainment and media space. The book is about how the tools of branding, which naturally bring people together, have been weaponized by our culture around ideals and causes that have put us on a dystopian trajectory... and they may be the same tools to help us recover from that trajectory. The book also isn’t walls of text either, or a dissertation on branding, it’s a visual exploration, blanketed with illustrations, photography, symbols, and design—inspired by the graphic sensibilities of Marshall McLuhan (The Medium is the Massage) and Paul Arden (It's Not How Good You Are, It's How Good You Want to Be).

Jul 12, 2022 • 33min
Design Adjacent with Dave Garrett, Chief Strategy & Growth Officer at PMI on articulating a vision, co-developing solutions, changing methodology, and having impact
Dave Garrett, Chief Strategy & Growth Officer, drives PMI’s growth strategy by working across the organization to define, test, and deliver solutions that enable individuals and organizations to create impact and propel change. Dave was the co-founder, President and CEO of ProjectManagement.com (formerly Gantthead.com), an online community for project professionals, established in 2000 and acquired by PMI in 2014. Since joining PMI, he has held several leadership roles, including dual role as Director of Digital Presence and CEO of ProjectManagement.com. Dave’s passion for project management led him to serve in multiple volunteer positions for PMI prior to becoming employed by the organization. Earlier in Dave’s career, he also created Project Pain Reliever, a just-in-time handbook for managing projects and has published and bylined dozens of articles related to project management, technology trends, and more.
About AIGA Design Adjacent
AIGA Design Adjacent is a monthly podcast series with AIGA’s Executive Director, Bennie F. Johnson, in conversation with industry leaders who are innovating and designing the future. These conversations expand beyond the design community, encompassing industries and areas that intersect with design and shift the ways in which we think about and interact with each other and the world around us.
About Bennie F. Johnson
Bennie F. Johnson is the Executive Director of AIGA, the professional association for design. Bennie thrives on the connections between marketing, technology, education, and innovation. With experience in strategic and consumer marketing, brand management, and innovation management, he is drawn to opportunities that allow him to lead and create new modes for business engagement. He has broad experience growing brands, businesses, and organizations with a special focus on venture launch and brand relaunch business environments.

Jun 28, 2022 • 39min
Design Adjacent with Ritesh Gupta, Founder of the Useful School on re-visioning design education, radical changes, impact of design, and finding a coach
Ritesh Gupta is the founder of Useful School, the world’s first pay-what-you-can online design school for people of color. He specializes in product design, product management, branding, typography, and growth analytics. Ritesh has collaborated or worked for companies including Wieden+Kennedy, Mother Design, 2 Shark Tank companies, Sagmeister & Walsh, R/GA and Cooper Hewitt. His work has been featured in Adweek, AIGA Eye on Design, It’s Nice That, Wallpaper, Print Mag, Brand New, The Dieline, and more. He is also a volunteer for Where Are The Black Designers?.
About AIGA Design Adjacent
AIGA Design Adjacent is a monthly podcast series with AIGA’s Executive Director, Bennie F. Johnson, in conversation with industry leaders who are innovating and designing the future. These conversations expand beyond the design community, encompassing industries and areas that intersect with design and shift the ways in which we think about and interact with each other and the world around us.
About Bennie F. Johnson
Bennie F. Johnson is the Executive Director of AIGA, the professional association for design. Bennie thrives on the connections between marketing, technology, education, and innovation. With experience in strategic and consumer marketing, brand management, and innovation management, he is drawn to opportunities that allow him to lead and create new modes for business engagement. He has broad experience growing brands, businesses, and organizations with a special focus on venture launch and brand relaunch business environments.

Jun 14, 2022 • 37min
Design Adjacent with Lisa Sasaki, Interim Director of the Smithsonian American Women’s History Museum on field trips, creating connections between people and objects, and museums without walls
Lisa Sasaki is currently the interim director of the Smithsonian American Women’s History Museum. The new museum was established by Congress in late 2020 as part of the Smithsonian. Lisa was appointed interim director in March 2021and before joining the Smithsonian, she was the director of the Audience and Civic Engagement Center at the Oakland Museum of California. Lisa was the director of program development at the Japanese American National Museum (JANM) in Los Angeles from 2003 until 2012, where she directed major institutional projects. During her tenure at JANM, she supervised the museum’s curatorial, public programs, web, education and collections departments and managed and led the strategic planning for programs, exhibitions, audience development and fundraising.
About AIGA Design Adjacent
AIGA Design Adjacent is a monthly podcast series with AIGA’s Executive Director, Bennie F. Johnson, in conversation with industry leaders who are innovating and designing the future. These conversations expand beyond the design community, encompassing industries and areas that intersect with design and shift the ways in which we think about and interact with each other and the world around us.
About Bennie F. Johnson
Bennie F. Johnson is the Executive Director of AIGA, the professional association for design. Bennie thrives on the connections between marketing, technology, education, and innovation. With experience in strategic and consumer marketing, brand management, and innovation management, he is drawn to opportunities that allow him to lead and create new modes for business engagement. He has broad experience growing brands, businesses, and organizations with a special focus on venture launch and brand relaunch business environments.

May 31, 2022 • 34min
Design Adjacent with Regina Bain on preserving a legacy, musical storytelling, clown class, and what it means to listen and respond
Regina Bain is the Executive Director of the Louis Armstrong House Museum (LAHM). She is an artist, leader, facilitator and program designer with over 16 years of experience building non-profit capacity for organizational growth. Before joining LAHM, she served as Associate Vice President of the Posse Foundation. Posse is a national leadership and college access program which helps to send teams of students or “Posses” to top colleges and universities. Regina is committed to social justice. She facilitates and trains others to facilitate conversations on social identity, leadership and group dynamics. She is currently the co-chair of Culture @3’s anti-racism subcommittee. She serves on the national advisory council of Urban Bush Women (UBW). UBW is a dance company that galvanizes artists, activists and audiences through performances, artist development and community involvement. She produces The Drama Podcast, leads the Yale Black Alumni Association and serves on the Yale Board of Governors.
About AIGA Design Adjacent
AIGA Design Adjacent is a monthly podcast series with AIGA’s Executive Director, Bennie F. Johnson, in conversation with industry leaders who are innovating and designing the future. These conversations expand beyond the design community, encompassing industries and areas that intersect with design and shift the ways in which we think about and interact with each other and the world around us.
About Bennie F. Johnson
Bennie F. Johnson is the Executive Director of AIGA, the professional association for design. Bennie thrives on the connections between marketing, technology, education, and innovation. With experience in strategic and consumer marketing, brand management, and innovation management, he is drawn to opportunities that allow him to lead and create new modes for business engagement. He has broad experience growing brands, businesses, and organizations with a special focus on venture launch and brand relaunch business environments.

May 19, 2022 • 42min
Fireside Chat with Bennie F. Johnson and Lynda Decker, Creative Director at Decker Design
Join AIGA's Executive Director, Bennie F. Johnson, in conversation with design industry leaders and innovators. These conversations seek to inspire dynamic new conversations in and outside of the design community. This episode's guest is Lynda Decker, Creative Director at Decker Design.
Watch the video version of this episode here: https://vimeo.com/707103701
This episode was originally livestreamed during the AIGA Design + Business Conference 2022.

May 17, 2022 • 47min
Design Adjacent with Catherine Clark, Founder and Paul McDowall on changing spaces, designing around people, and not being perfect
In 2001, Catherine and Paul joined forces to create an original agency concept, built around the idea that true collaborative thinking and different perspectives can solve brand challenges holistically—and better. Together, with their talented team of brand architects, they partner with some of the world’s most forward-looking brands. Their strategic and creative guidance has helped brands better our world by tackling the important topics such as sustainability, health and wellness, and empowerment head on.
Catherine sets the vision for the business and shapes the strategic direction for the work. Growing up in Paris as a child of parents who worked for the United Nations, she was brought up in an international community, steeped in colorful stories, beliefs, and values. That ultimately fueled her passion for entrepreneurship and the potential she sees in people and businesses to make our world better.
Paul is the creative force behind the business. He grew up in Liverpool, UK, a hotbed of creativity with many musicians, writers and artists. His surroundings shaped his perspective and created a deep-seated curiosity to create, make and explore the potential in things. His guidance inspires new ideas and unlocks new ways of thinking.
About AIGA Design Adjacent
AIGA Design Adjacent is a monthly podcast series with AIGA’s Executive Director, Bennie F. Johnson, in conversation with industry leaders who are innovating and designing the future. These conversations expand beyond the design community, encompassing industries and areas that intersect with design and shift the ways in which we think about and interact with each other and the world around us.
About Bennie F. Johnson
Bennie F. Johnson is the Executive Director of AIGA, the professional association for design. Bennie thrives on the connections between marketing, technology, education, and innovation. With experience in strategic and consumer marketing, brand management, and innovation management, he is drawn to opportunities that allow him to lead and create new modes for business engagement. He has broad experience growing brands, businesses, and organizations with a special focus on venture launch and brand relaunch business environments.

May 13, 2022 • 51min
Fireside Chat with Bennie F. Johnson and Michael Bierut, Partner at Pentagram
Join AIGA's Executive Director, Bennie F. Johnson, in conversation with design industry leaders and innovators. These conversations seek to inspire dynamic new conversations in and outside of the design community. This episode's guest is Michael Bierut, Pentagram partner and AIGA Medalist.
Watch the video version of this episode here: https://vimeo.com/706622293
This episode was originally livestreamed during the AIGA Design + Business Conference 2022.
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