
Not Your Average Online Marketing Podcast
This is Not Your Average Online Marketing Podcast, and it is about CHANGING the way we think about online marketing...Right now, most podcasts are simply about growing the list, to sell the course, to get the money, to move you up the ladder - listeners = dollars, not listeners = people. This podcast may still grow our business...but here's the difference:Our goal is for every episode to be ACTIONABLE with steps you can take after listening. There’s no withholding of the “special sauce” that we’ve used to scale our business - just direct info that we’ve used to scale.We want our listeners to be able to ACTUALLY implement and get results from the podcast alone, and if they love it, be ready to become a customer if and when the time is right.Bottom Line: The Not Your Average Marketing Podcast gives freely, knowing that those that receive openly may take the next steps, share the podcast, or simply become raving fans.
Latest episodes

Jan 27, 2022 • 24min
017. Behind the Scenes of a 5-Figure Membership Launch
Last week on the podcast we talked about what it takes to have a profitable 5-day challenge - but we're not ALL talk on this show. (I mean I guess we are since it's all talking, but anyway....) On this week's eipsode we take you behind the scenes of a 5-figure membership launch we used doing a 5-day challenge. When you tune in you're going to discover... -> How we positioned our challenge to generate maximum sign ups! -> How we got a 7.8% conversion rate (and all the juicy launch stats your heart desires). -> The simple ad that got us a 4-5x return on ad spend. So tune into this week's episode for all this launch-y goodness.The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run

Jan 20, 2022 • 23min
016. Running Profitable 5-Day Challenges
Zach has taught hundreds of students, and thousands of people how to run profitable 5-day challenge launches for digital products. On this episode Zach breaks down his profitable 5-day challenge launch system including... The importance of a clear challenge topic The entire framework for running a profitable challenge The important sales emails every challenge should have And more... Tune in to learn what it takes to launch profitably with a 5-day challenge!The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run

Jan 6, 2022 • 23min
015. Developing Your Customer Journey
How do you go from Social Media Posts to paying customers? That's the key question - and today on the podcast we're talking all about the customer journey from first touch to paying customer. Tune in to learn how to turn eyeballs into customers!The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run

Dec 23, 2021 • 27min
014. We Sold 300 Candles In 45 Days (Here's What It Taught Us About Online Business)
Did you know that Zach runs a candle company with his partner Simon? Well today, he's taking you behind the scenes and beyond just pouring wax to share the crossover lessons between selling a physical and a digital product! During this episode you'll discover: How OFFERS are the key to success in any business The importance of MENTORSHIP to success The relevance of ROI and METRICS to scaling And so much more... Tune in to learn how candles and course collide!The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run

Dec 17, 2021 • 25min
013. Should I Be Running Ads Through the New Year?
As the year comes to a close - we see a common question emerging from our audience (that's YOU!). Should I be advertising through the end of the year? In theory a simple question, but in practice the answer varies based on your unique business. In this episode we'll help you decide if you should be advertising, where to focus your money if you do, and important things to consider before you start your ads. Let's get into it!The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run

Dec 9, 2021 • 22min
012. Writing An Email Sequence for New Leads
Join Zach as he walks you through a simple 5-email sequence you can use to nurture new leads and get them into your offers. When you tune in you're gonna learn... The EXACT flow that Zach uses to move people into his corner of the internet How to write the emails so that people engage with your content and buy your offers A simple strategy to grow your socials while you grow your list. So tune in and create a flow that engages, nurtures, and converts new leads!The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run

Dec 2, 2021 • 24min
011. Planning Your 2022 By Quarter
Join Zach as he walks you through how to plan your 2022 for success - by quarter. Learn how to... Analyze your current offers (and ideas) to get the best results in the new year Create an "at a glance" of your plans that takes up just one page of paper Turn your ideas into a clear action plan that helps you reach your goals. All that (and more) when you tune into this week's episode. The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run

Nov 11, 2021 • 24min
010. Trends in Course Launching into 2022
Wondering what's going on with launches these days? Want to know how to change and adapt to get results? In this episode of the Not Your Average Online Marketing Podcast I talk about the major trends we're seeing with course launches, how to adapt to them, and what they mean for you! Tune in to learn how to crush your launches into 2022 and beyond!The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run

Oct 28, 2021 • 23min
009. Paid Bootcamps: Results, Lessons & Must Dos
In this episode of the Not Your Average Online Marketing Podcast Zach breaks down the results from the bootcamp he ran in the month of October to grow his Membership. You'll get a real look at the numbers (revenue, sales, conversion rates, etc) from his promo and learn what worked well and what didn't. Also expect an overview of how to run your own 5-day bootcamp in this training too! Listen in!The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run

Oct 21, 2021 • 22min
008. Is a PAYING Lead Worth More To Your Business?
You've probably heard that a low ticket offer is a great way to build your list, generate customers, and fill your list with PAYING LEADS... but are those leads really worth more? In today's episode we break down the truth, the myths, and the realities of trying to grow your list with only a low ticket offer via ads and organic marketing. Hint: It takes more than one stream of leads to grow. Tune in to learn what the best practices are for paying leads, when they work, and when they don't.The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run