
Not Your Average Online Marketing Podcast
This is Not Your Average Online Marketing Podcast, and it is about CHANGING the way we think about online marketing...Right now, most podcasts are simply about growing the list, to sell the course, to get the money, to move you up the ladder - listeners = dollars, not listeners = people. This podcast may still grow our business...but here's the difference:Our goal is for every episode to be ACTIONABLE with steps you can take after listening. There’s no withholding of the “special sauce” that we’ve used to scale our business - just direct info that we’ve used to scale.We want our listeners to be able to ACTUALLY implement and get results from the podcast alone, and if they love it, be ready to become a customer if and when the time is right.Bottom Line: The Not Your Average Marketing Podcast gives freely, knowing that those that receive openly may take the next steps, share the podcast, or simply become raving fans.
Latest episodes

Jun 19, 2018 • 28min
HSH 101: 5 Lessons I’ve Learned From My Mastermind
In this episode I’m taking you behind-the-scenes of the amazing mastermind I’m a part of and sharing with you the 5 key lessons that I’ve learned over the past 2.5 years as a member. As you’ll hear, being successful comes down to your mindset, and I’ll be sharing with you the shifts that you can start making today to get even better results in your business. Take a screenshot on your device of you listening to this podcast, and add it to your Instagram Stories while tagging me, @heartsoulhustle. Tell me what you’re loving about this episode, and I will personally reply and answer a question that you have about Facebook ads! Are you interested in the group coaching experience that I talk about in this episode? Send me a direct message on Instagram, @heartsoulhustle to learn more!The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run

Jun 12, 2018 • 28min
HSH 100: How I’d Make $10k From Scratch
For the 100th episode of this podcast, I thought I’d do something special. I wanted to tell you the exact steps I would take to get to my first 5-figure launch, if I had to start over – from scratch! Take a screenshot on your device of you listening to this podcast, and add it to your Instagram Stories while tagging me, @heartsoulhustle. Tell me what you’re loving about this episode, and I will personally reply and answer a question that you have about Facebook ads!The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run

Jun 5, 2018 • 22min
HSH 099: What I’ve Learned From 6 Months of Running a Membership Site
I’m really excited about this week’s episode, because I’ll be talking about my membership site, The Monthly Marketing Playbook. I’ve already learned so much since launching it, and today I’ll be revealing what’s worked, what hasn’t and what we’re doing to make it better, every single day. Take a screenshot on your device of you listening to this podcast, and add it to your Instagram Stories while tagging me, @heartsoulhustle. Tell me what you’re loving about this episode, and I will personally reply and answer a question that you have about Facebook ads!The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run

May 29, 2018 • 23min
HSH 098: What To Do When Your FB Ads Won’t Convert
Facebook ads are affordable and effective when you get them right, but what do you do when they’re not converting? In this episode I’ll walk you through the steps to take to make sure that this doesn’t happen to you, and that the ads you are running get you the best results possible. Want to learn the 7 Steps to a Profitable Facebook Ad Campaign? Join me on my live class, Thursday, May 31st, 2018! http://heartsoulhustle.com/class Take a screenshot on your device of you listening to this podcast, and add it to your Instagram Stories while tagging me, @heartsoulhustle. Tell me what you’re loving about this episode, and I will personally reply and answer a question that you have about Facebook ads! The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run

May 22, 2018 • 31min
HSH 097: Crafting Converting Offers with James Schramko
Today’s guest has built a super-successful business, and he’s here to share this expertise in this episode. James Schramko founded SuperFastBusiness.com, and he shares how he’s been able to use his offers to create recurring revenue, scale his business and get awesome results – all while living the type of life that he wants to live.The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run

May 15, 2018 • 27min
HSH 096: Creating an Editorial Calendar with Lacy Boggs
Today I’m joined by content marketing expert Lacy Boggs, to talk all about how to create really engaging content. More importantly, how one figures out what kind of content to promote to his or her audience. The reality is that a calendar with content is going to help you get consistent and better results, which makes this such an important topic to pay attention to for all online marketers!The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run

May 8, 2018 • 43min
HSH 095: GDPR - What You Need to Know with Gena Shingle Jaffe
If you’re in the online space there’s a good chance you’ve heard about GDPR, but what exactly is it and what do we have to do to comply to the new regulations? In this episode, My friend Gena Shingle Jaffe is going to give us her expertise as a lawyer to break it all down for us. Please note that today’s episode is legal information, not legal advice, but GDPR is something that we need to be aware of and take action on, and this episode will help you do just that!The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run

May 1, 2018 • 21min
HSH 094: What To Do When a Launch Flops
Everyone has launches that don’t go the way they expected them to, but what do you do when this happens? It’s ok if you’ve had a bad launch, but I’m going to show why you don’t need to completely shut down after one. On today’s episode I’m going to give you the four steps to follow in order to turn a failed launch into a great opportunity for better growth in your business! The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run

Apr 24, 2018 • 37min
HSH 093: Building Your Business as a Creative Entrepreneur with Jennifer Allwood
I’m super excited to be bringing you my conversation with our guest Jennifer Allwood, the wildly successful entrepreneur who helps other creators like her build their businesses to make more, while working less. You’re going to hear how Jennifer transitioned from her background in decorative painting and has now built and leveraged an amazing following on social media. She gives her best tips and strategies so that you can do the same!The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run

Apr 17, 2018 • 24min
HSH 092: 5 Keys to a Successful Lead Magnet
On this episode we’ll be diving into lead magnets, or “freebies”: what works, what converts and what you need to know to create a successful one. I’ll be giving you the 5 keys creating a successful lead magnet, along with examples of what you can use for your own!The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run